Program for the 8th plentymarkets Online Sellers Congress

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1 Powered by» More than 35 lectures» More than 60 exhibitors» Networking with more than 1,500 sellers and experts Program for the 8th Online Sellers Congress

2 Guide to the Kongress Palais Upper floor Exhibition floor plan Floor plan Exhibition map Entrance I Entrance J Yellow Pink Lift Green Red Entrance G S S S S E E Exit to hotel Black Exhibition White (plenty Zone) Exhibitors 1 Hermes 15 Rakuten 29 easymarketing 43 Skrill 2 Greyhound 3 Paymorrow 16 cbc logistik 17 Smarketer 30 sofort 31 seo2b 44 Payolution 45 sell-it-smart 4 PaketPlus 18 Sendeasy 32 ricardo.ch 46 atriga Keynote 5 Posmann 6 Profihost 7 heidelpay 19 Reserviert 20 Shopware Webdata 34 Heista 35 Arvatis 47 Create your Template 48 ConCardis 49 onedot Stage 8 weblift media 9 DPD iloxx 10 Händlerbund 11 Intercultural Elements 12 PAYONE 13 BS Style 14 Webinterpret 22 Preisanalytics 23 minubo 24 Kreativ Konsortium 25 Janolaw 26 Hitmeister 27 Amazon Payments 28 Shopgate 36 Klarna 37 FINDOLOGIC 38 ebay 39 PayPal 40 newsletter2go 41 dekodi 42 Synesty 50 Starsellerworld 51 Web-netz 52 Sagepay 53 Channelpilot 54 Trusted Shops 55 DHL 56 MeinPaket Kongress Palais Holger-Börner-Platz Kassel

3 Keynote Black Pink Yellow Green Red White (plenty Zone) 09:30 a.m. 10:30 a.m. Keynote opening the 8th Online Sellers Congress Jan Griesel, GChief Executive Officer (CEO & Founder) A look back at the previous year and a glimpse of upcoming developments at. 10:30 a.m. 11:00 a.m. Klarna Checkout. Boost your conversion rate - on desktop and mobile devices! Martin Grass, Klarna The lecture demonstrates how easy shopping in your online store can be and what you need to do to boost your conversion rate especially on mobile devices! 01:15 p.m. 02:00 p.m. Inspired Shopping What customers expect today when they shop online Fabian Schumacher, ebay How can online sellers create smooth and unique shopping experiences? The lecture will show current trends and omni-channel solutions based on the example of the online marketplace ebay. Pay please, but pay securely! Thomas Laschewski, PAYONE The dos and don ts for an ideal mix of payment methods. Learn what you need to know about different industries, target groups and risks. Sell successfully on smartphones and tablet PCs Dieter Kartmann & Filipe da Silva Araujo, Shopgate Find out how to use mobile commerce on smartphones and tablet PCs to generate more revenue and higher conversion rates and what is important for selling on mobile devices. 12:15 p.m. - 13:15 p.m. break Marketing strategies that help you increase your online store s revenue Christian Hampp, easymarketing Google AdWords, Google Shopping, Social Media Marketing on Facebook, Retargeting or Display which promotion medium is the most efficient or will a smart marketing mix lead to optimum success? Expert tips for international trade know how to avoid pitfalls Sabine Hertel, InterCultural Elements We will explore the obstacles that sellers have to overcome and how they can build their business in order to be successful in international trade. Summary of the E-commerce future conference Steffen Griesel, Geschäftsführer (CHRO) The day before the Congress, the future conference will have taken place for the first time. The impulses and results gained during this open space conference will be presented and discussed. 11:00 a.m. - 11:30 a.m. The future of commerce Dr. Jens Rothenstein, ECC Köln Cross-channel competence is becoming a more central key to success for local store owners % will not survive the change. At the same time, 90 % of those who sell online only will disappear. 11:30 p.m. 12:15 p.m. The future of e-commerce - panel discussion E-commerce expert group E-commerce experts will discuss future-oriented business concepts, new trends and market trends in general. Presentation: Steffen Griesel, 01:15 p.m. 02:00 p.m. Website Boosting! Mario Fischer, Website Boosting Keyword optimization and purchased links are less and less useful for Google etc. How can you get a better ranking for your online store? And why the ranking is not enough. 02:05 p.m. 02:50 p.m. Multi-Channel is the answer: Sorry, what was the question again? Adrian Hotz, Adrian Hotz ecommerce Beratung Connecting on- and offline trades is often praised as the ultimate remedy. But does Multi-Channel really offer solutions for all the challenges? 02:55 p.m. 03:40 p.m. Marketplace dilemma - Why we are all just Amazon s helpmates Alexander Graf, Kassenzone What does the future with Amazon look like and why are producers under pressure there too? 04:10 p.m. 04:55 p.m. What makes them click? Advertising psychology in online marketing Astrid Jacobi, jacobi&jacobi & Maximilian Kramer, USP Commerce This lecture will present the untapped potential of Neuro Web Design in online marketing. 05:00 p.m. 05:45 p.m. Strategic conversion optimization - A drama in 3 acts Torsten Hubert, Web Arts Conversion optimization is far more than simple A/B testing. It is about growth. It is about growing faster and bigger than the competition. 05:00 p.m. 05:45 p.m. 04:10 p.m. 04:55 p.m. 02:55 p.m. 03:40 p.m. 02:05 p.m. - 02:50 p.m. The new PayPal Stephan Kalverkamp, PayPal New technologies and applications for even more conversion in your online store and on ebay. Stephan Kalverkamp will present the latest developments in the field of payment and how you can use them successfully. SEO in online stores, how to recognize hidden potential and reach maximum performance Dominik Wojcik, Trust Agents Which adjustments can you make in order to generate more and better traffic with higher conversion rates? Marketing controlling: Do you have money to give away? Peter Höschl, shopanbieter.de & Thomas Jäger, Edelweiß & Berge Insights into a multi-channel trader s approach to controlling channels, presented by experts. Experience professional controlling for profitable marketing campaigns. Growth with Amazon Services Dr. Markus Schöberl, Amazon Payments Amazon s seller programs help businesses of all sizes to exploit their full potential in e-commerce. Amazon Services offers solutions to increase you success - regardless of whether you use them with Amazon or on your own website. The store user the UXstory Johannes Altmann, Shoplupe Who are the people buying in your store, what do they want and what do they expect? Learn more about the invisible person you wish to make happy. The knowledge used by guarantee of payment providers and major mail order companies Jessica Molina, Deltavista & Christoph Ruoff, atriga Introducing the latest clever forms of fraud and how to detect them. The multi-rating principle and professional control of payment methods to gain maximum acceptance rates. Establish relationships to regular customers by offering payment on invoice Bernhard Linemayr, Payolution Learn how you can win regular customers with purchase on account. Discover how the white label solution can boost your brand and encourage customers to buy in your online store regularly. Plan your product range and pricing as professionally as Amazon Stefan Bures, Preisanalytics How can online sellers keep pace with the big players on the market even when resources are scarce? Increase your revenue successfully with the help of market analyses. New distribution channels with bepado Dietmar Hölscher, Shopware bepado is the new and innovative marketplace project by Shopware, manufacturer of online shop systems. Dietmar Hölscher will explain how smaller online businesses can profit from bepado and increase their revenue sustainably. New opportunities in global trade Swantje-Juliane Harder, ebay Do you as an online seller already profit from the international growth? Find out more about the chances and challenges of global trade and how you can expand your business internationally on ebay. Simple searches are out - create an exclusive shopping experience, top-class usability and generate more revenue with searchandising! Matthias Heimbeck, CEO FINDOLOGIC We will present the tips and tricks of our onsite search experts. How you can create lasting shopping experiences in your online store! Anti-warning protection, evolving from an unpopular topic to an integrated service Markus Kluge, Protected Shops Warnings have been a bête noire ever since the first online stores went live. In the meantime, services have been developed that are able to reduce the risk of warnings. Where you can outsource and where you shouldn t. 03:40 p.m. 04:10 p.m. coffee break Capture the Swiss market Andri Mengiardi, Ricardo.ch Identify the obstacles and find the right solutions to capture the Swiss market. Foreign retailers have great opportunities here. Help ricardo.ch the biggest Swiss online marketplace to launch your business! E-payment at the POS - Trends, developments, solutions Dr. Karsten von Diemar, ConCardis The latest e-payment trends offer new opportunities at the POS. Presenting developments such as digital wallet acceptance, mobile payment and integrated industry solutions. Shopping is Entertainment Erik Meierhoff, Rakuten Nowadays, customers expect much more than unsubstantial price comparisons: They want expertise, quality and above all an entertaining shopping experience! Rakuten aims to transfer the experience of shopping in your local store to online shopping. E-commerce - Optimize your tax consultant Stefan Kaumeier, Dekodi In our lecture, you will learn what you can do to sustainably reduce the workload for financial accounting and the tax consulting expenses of your online business. SEO, links and content: The keys to your online success in 2015 Timo Abid, seo2b & Saša Ebach, Content- Marketing-Boutique Timo Abid und Saša Ebach will use practical examples and case studies to show how online stores can earn more money with content and links. Adwords management - is it still feasible to do it manually? David Demir, Smarketer Which tools are available on the market, which tools does Google offer and which tool should I use as an online retailer? Are external tools really necessary or can you cut these costs? One step ahead of the competition with dynamic pricing Mirko Platz, Channel Pilot Dynamic pricing and repricing has hidden potential to increase the revenue of online sellers. If you use it wisely, you will gain a significant competitive advantage. Find out about your own potential with our best practice examples. Cross-border trade with Carsten Brassel (DE) & Mits Riyat (UK), Cross-border trade - is a useful tool to get on board. How do I access the UK e-commerce market what is important and what do people actually buy online there? Enterprise - The individual solution for your e-commerce projects Enterprise Sales Team Plan your projects with us to make them compatible with the individual needs of your business model and scalable to the changing requirements your company. This way, you will benefit from a software solution with special services tailored to your needs. Sell even more - Automate individual price calculation Christoph Rüger, Synesty The lecture will use a practical example to show how users without any programming knowledge can automate individual price calculations using Synesty Studio. E-commerce ERP in use Sebastian Poll, servershop24.de Tobias Gathmann, baucore.com Dietrich Kasper, gasprofi24.de Multi-Channel, online store and stock management in one solution - has a lot to offer. Find out what happens in practice. Three online sellers talk about their projects and the role that the software plays in them. From 05:45 p.m. buffet dinner and after party

4 Gold Sponsor Silver Sponsors Exhibitors and lecturers JANOLAW BLAU CMYK Cyan 76% Magenta 26% Yellow 15% Black 0% Kreativ Konsortium Unternehmensgruppe Media partners

5 The best way for online sellers to kick-off the year More than 35 lectures by renowned industry leaders such as:» Martin Grass, Klarna» Dr. Jens Rothenstein, ECC Köln» Dr. Mario Fischer, Website Boosting» Adrian Hotz, Adrian Hotz ecommerce Beratung» Dominik Wojcik, Trust Agents» Astrid Jacobi, jacobi&jacobi» Torsten Hubert, Web Arts» Peter Höschl, shopanbieter.de & Thomas Jäger, Edelweiß & Berge» Alexander Graf, etribes» Johannes Altmann, Shoplupe» Erik Meierhoff, Rakuten» Dr. Markus Schöberl, Amazon Payments» Dieter Kartmann & Filipe da Silva Araujo, Shopgate» Dietmar Hölscher, shopware» Swantje-Juliane Harder, ebay» Christian Hampp, easymarketing» Andri Mengiardi, ricardo.ch» Timo Abid, seo2b... and many more! GmbH Bürgermeister-Brunner-Straße Kassel Germany Tel Fax