Retail Excellence Ireland ecommerce Programme. Day1 Beginner Level Day2 Intermediate Level Day3 Advanced Level

Transcription

1 Retail Excellence Ireland ecommerce Programme 2016 Day1 Beginner Level Day2 Intermediate Level Day3 Advanced Level

2 Beginner Level Day1 Wednesday 17th February Registration Coffee Networking Online Fundamentals - Introduction to going online. - The DIY approach to ecommerce. - The agency approach: Advice on selecting the correct website agency Social Media Strategy James Byrne - Marketing Manager ecommerce & Retail Glanbia - Guide to using free tools to save time and money Bufferapp, MailChimp & Picmonkey. - Setting objectives, choosing the right channels, measurement & metrics The Story of Willow Jean McCabe - Founder/Owner Willow Boutique - The story of Willow and how their online presence has evolved. Willow Fashion Boutique, Ennis expanded from a bricks and mortar store to having an online presence since Hear how ecommerce has given the business new opportunities and growth. - Willow s excellent utilisation of Social Media & achieving Top5 Website Finalist 2015 status Knowing your numbers - A practical discussion engaging all participants to discuss their needs and their target objectives to going online. - The importance of understanding website traffic, conversion rates & average order values Knowing the Pitfalls - Catalogue & site management. - Logistics, currency, customer services and resources required. - Fulfilment and delivery of products online.

3 08.30 Registration Coffee Networking Intermediate Level Day2 Tuesday 8th March The Most Effective Marketing Tools Alan Coleman - Founder and CEO Wolfgang Digital - Personalisation of your website. - Content creation- Onsite descriptions, blogging & the importance of search engine optimisation (SEO). - marketing strategies Getting the Most out of your Google Accounts Aiden Blake - Senior Account Manager Mid-Market Sales Ireland Google - Google AdWords- Best practices for paid & social advertising. - Google Analytics- Increase understanding of data and enhance conversion rates In Depth Analysis of Google Reports Aiden Blake - Senior Account Manager Mid-Market Sales Ireland Google - How Google AdWords & analytics work in practice. - Review a participant s account what s working, what s not to highlight key metrics and aspects to focus on A Day in the Life of an ecommerce Manager Liam Dilleen - Company Director EZ Living Furniture - Building a successful brand database (e-receipts). - A day in the life of an ecommerce Manager- Blogs, graphics and website updates etc Fraud Prevention Alistair Singer - Senior Segment Manager, ecommerce & International Barclaycard - Fraud Effective methods to help minimise risks. - Online security protocols.

4 Advanced Level Registration Coffee Networking Day3 Wednesday 6 th April Tools for Exploiting Online International Markets - Internationalisation How to move your brand and products outside Ireland The McElhinneys Success Story Roisin Woods - Senior Manager McElhinneys Department Store - The success of McElhinneys online growth strategy. - Highlighting effective methods to create an online marketing plan. - Localisation - How to expand and trade successfully in other countries Exploring the UK Market Paul Kealy - Tony Kealys & Pubble - Google shopping in the UK market. - Live chat the benefits, the dos and don ts presented by Pubble Exporting Abroad Tim Dare - Senior Sales Executive DPD Ireland - Exports & logistics best practices Targeting Consumers in Foreign Markets Brian Howe - ecommerce & Corporate Manager Carrolls Irish Gifts - Customer retention (re-marketing). - Customer lifecycle. - Exports (Google PLA's).

5 Booking Details Investment: REI Members 140 plus VAT Fee includes light lunch, refreshments and course material. Overnight Accommodation: In order to avail of the REI discounted rate with the Crowne Plaza Hotel Blanchardstown of 109B&B, please information Reservations that you are attending the REI ecommerce Programme. Contact: There are a limited number of rooms available at this rate so early booking is recommended Location: Day1-3 The Crowne Plaza Hotel Blanchardstown Dublin 15 Time: 8.30am-14.45pm To Book: Register online at Phone: David on david.campbell@retailexcellence.ie Retail Excellence Ireland 1 Barrack Street, Ennis, Co Clare / 32 Upper Baggot Street, Dublin 4, Co Dublin Payment must be received prior to programme commencement Changes to Booking: All cancellations must be made in writing to REI by Monday 1st February No fees will be reimbursed after this date. Substitutes may be made at any time prior to the event. Cancellation or Alteration of the Programme: REI reserves the right at any time to cancel or alter the date of the event, change the venue or speakers. In these circumstances, any liability will be restricted to the delegate fee paid. REI will not be held responsible for any transport, accommodation or other costs incurred by delegates. Make sure to interact on Twitter with us with the event Hashtag: #REIeComm Find us on Facebook Follow us on Twitter Join us on LinkedIn