Selling across multi channels - made easy! Alex Podopryhora
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1 Selling across multi channels - made easy! Alex Podopryhora
2 Agenda 1. Why go multi-channel? 2. What are the options? 3. M2E Pro in simple terms 4. Goal - building successful eco system! 5. What s next? 6. Myths..
3 Merchants tell us they want 5 things Incremental customers Global Reach Sales velocity 4 5 Easy integration Brand building
4 and they want ride the wave of these mega-trends Multi-screen Omnichannel Global Trade Personalization 3
5 the unique channel partner to help you grow 4
6 155M Active users 900M Live listings 25M Active Sellers $76B In sales (FY 2014) 12M Unique daily visits (U.S.) 75% Of listings on ebay are new merchandise 5
7 VELOCITY A ladies handbag is 11 seconds bought via mobile every A car or truck is bought via mobile every5 mins A pair of shoes is sold every 2 seconds A tablet is bought via mobile every 39 seconds
8 MOBILE 30% Of sales from mobile 23M Monthly UVs in app #2 in Commerce 305M App downloads #1 cumulative downloads in Commerce 7
9 EBAY GLOBAL 190 countries 60% of ebay is international #1 or #2 In 6 of top 10 global markets
10 CONSUMER ENGAGEMENT Average minutes per month US unique visitor, 2014 # of monthly visits Source: comscore. US data only 9
11 Tactical ways to expand your business through Marketplaces Expose your full catalog to 155MM new buyers Easy global fulfillment via ebay s Global Shipping Program High-velocity merchandising opportunities with Deals & Events program 12
12 Amazon Marketplace In the last year, customers purchased In the last 12 months, British businesses exported more than of worldwide purchases from Amazon s sites are made from third-party sellers units from third-party sellers on Amazon Marketplace of products to international customers Source: Amazon Services \ 12
13 Amazon Marketplace Today, customers can choose from more than 120 million distinct products on Amazon.co.uk. That vast choice is only possible because of the many entrepreneurial, third-party businesses that offer their products on Amazon Marketplace Units were ordered from Amazon Marketplace sellers in the UK in the past 12 months, including local businesses of all sizes The number of UK sellers earning revenues in excess of 1 million increased 35% in the past 12 months In the UK, tens of thousands of professional sellers sell on Amazon Marketplace, adding tens of millions of unique items to Amazon.co.uk in the past year alone Source: Amazon Services \ 13
14 Amazon Marketplace FBA is among our fastestgrowing businesses. In the past year we saw a 70% increase year on year in the number of sellers on Amazon using Fulfilment by Amazon FBA units represent more than On average, 7 of the top 10 most successful UK Amazon Marketplace sellers in any given product category are using FBA of total worldwide Amazon marketplace units Source: Amazon Services \ 14
15 Amazon Marketplace Promote the products you sell on Amazon.co.uk with keyword targeted ads. Pay only when your ad is clicked. Only 30% of Amazon shoppers click past the 1 st page of search results* active advertisers on Amazon.co.uk S No activation cost F No subscription fee F Minimum budget: 1 F Minimum bid: 0.02 D Available for most categories d Automatic keyword targeting available * Source: Amazon Services \ 15
16 Amazon Marketplace Make your products stand out "You can well have the best product in the world, but what if they cannot find you? Before Sponsored Products we were buried in the hundreds of hundreds down the search list, now we naturally rank 5th or 6th on the 1st page of the search results." - Naomi and Kyley, Torro Cases For more information, visit us at sp.amazon.co.uk I ve noticed that for every 1 we re spending on Sponsored Products, we re generating around 57 of sales. In one of our newest campaigns that s gone up to Ravi, Director of TTFone Amazon Services \ 16
17 Agenda 1. Why go multi-channel? 2. What are the options? 3. M2E Pro in simple terms 4. Goal - building successful eco system! 5. What s next? 6. Myths..
18 with one product, - it is simple One Product Stock Number
19 with one product, - it is simple One Product Stock Number Title
20 with one product, - it is simple One Product Stock Number Title Price
21 with one product, - it is simple One Product Stock Number Title Price Description
22 with one product, - it is simple One Product Stock Number Title Price Description Images
23 with one product, - it is simple One Product Stock Number Title Price Description Images Stock Level
24 with one product, - it is simple One Product Stock Number Title Price Description Images Stock Level
25 with one product. One Product Stock Number Title Price Description Images Stock Level + Category 9.99
26 with one product. One Product Stock Number Title Price Description Images Stock Level + Category + Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns
27 with one product. One Product Stock Number Title Price Description Images Stock Level + Category + Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns + Categorisation + Item Specifics + GTIN / EAN / UPC
28 with one product. One Product Stock Number Title Price Description Images Stock Level + Category + Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns + Categorisation + Item Specifics + GTIN / EAN / UPC $ $ $
29 with one product. One Product Stock Number Title Price Description Images Stock Level + Category + Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns + Categorisation + Item Specifics + GTIN / EAN / UPC $ EUR $ EUR $ EUR
30 with one product. One Product Stock Number Title Price Description Images Stock Level + Category + Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns + Categorisation + Item Specifics + GTIN / EAN / UPC $ EUR $ EUR $ EUR
31 with one product. One Product Stock Number Title Price Description Images Stock Level + Category + Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns + Categorisation + Item Specifics + GTIN / EAN / UPC $ EUR $ EUR $ EUR x 9 times
32 what if
33 what if Software can help you do this and more
34 1 st Generation Proprietary Tools: Turbo Lister Selling Manager it s all about choices..
35 1 st Generation 2 nd Generation Proprietary Tools: Turbo Lister Selling Manager it s all about choices.. ChannelAdvisor (NYSE:ECOM), volocommerce, ChannelGrabber, StoreFeeder, Linnworks, BrightPearl, SellerExpress, Neteven, SellerDynamics, 247Commerce, etc.
36 it s all about choices.. 1 st Generation 2 nd Generation 3 rd Generation** Proprietary Tools: Turbo Lister Selling Manager ChannelAdvisor (NYSE:ECOM), volocommerce, ChannelGrabber, + StoreFeeder, Linnworks, BrightPearl, SellerExpress, Neteven, SellerDynamics, 247Commerce, etc. ** source: UnderstandingE.com
37 Agenda 1. Why go multi-channel? 2. What are the options? 3. M2E Pro in simple terms 4. Goal - building successful eco system! 5. What s next? 6. Myths..
38 selling on multi channel s made easy * reporting period: from 1st of January 2015 to 15th of September 2015
39 selling on multi channel s made easy
40 +
41 3rd generation of multi channel software which uses only native capabilities of Magento without creating any additional layers. Built-in listing translation support for English, German, French, Italian & Spanish languages.
42 Define different pricing strategies depending on a marketplace
43 Enter all product related information (including pictures) in one place - in Magento
44 Flexible and very powerful mechanisms allowing you to automate your data management routines
45 The international site visibility, which allows qualifying listings to be posted on international sites.
46 Connect all your marketplace accounts and all your Magento web stores to a single data set managed solely under Magento
47 Full control over your orders and inventory even if you have a very limited number of products available for sale online
48 Products that have been listed manually or by using any other tool can be imported into Magento catalogue retaining marketplace rank and sales history
49 as simple as Locate and import M2E Pro installation key from Magento Connect Marketplace. Install and configure the extension using setup assistant wizard. Add existing products from your Magento catalog to a listing and start selling
50 as simple as Locate and import M2E Pro installation key from Magento Connect Marketplace. Install and configure the extension using setup assistant wizard. Add existing products from your Magento catalog to a listing and start selling
51 as simple as Locate and import M2E Pro installation key from Magento Connect Marketplace. Install and configure the extension using setup assistant wizard. Add existing products from your Magento catalog to a listing and start selling
52 Innovate and never walk alone Main focus on building a strong Eco System!
53 Innovate and never walk alone To date: strong partnerships with marketplaces (ebay, Amazon & Rakuten) over 150 System Integrators (SwiftInDemand) dozens of Hosting Providers (Simple Servers) data analytics and digital marketing (Terapeak) a number of SaaS platforms (Pixafy) localsation partners (Lionbridge) shipping providers (Temando)
54 Innovate and never walk alone Version 6 has been released with support from international ebay teams (UK, USA, DE) Sponsored by ebay Marketplaces for 4 years
55 Innovate and never walk alone Product Opportunity Assessment For Spain and Italy 90 Days personal shop fee waived
56 Innovate and never walk alone Exclusive to M2E merchants: 2 Months Waived System Fees Buy Box Early Adoption Program Dedicated (Single Point of Contact) In- Year Account Support Streamlined Approvals for Gated Categories
57 System Integrators and Agencies 1. Integration: indemand is a dedicated integration agency having successfully worked on 50+ M2ePro integrations 2. Management: Additional to integrations, indemand uses M2ePro to manage 25 ebay and Amazon stores including: Dell, Bonds, 3M, Telstra, Sublime Optic 3. Case Study: indemand recently partnered with MirroutOutlet UK to migrate 1 x Amazon UK Store and 2 x ebay Stores from Channel Advisor to M2ePro, integrating with Salesforce as an ERP. Project Time: 10 business Days, 5,000 SKUs. Project Team size: 4 pax (2 client side, 2 vendor side). Sales Downtime: zero. Results: Marketplace sales increased post Migration
58 Need packaged & hosted solution? M2E Pro Install/Migrate (free of charge) Support basic M2E Pro installations Offer a free upgrade service Fast Magento page load times Long time out to allow perfect sync with market places Specialist Magento CE and Enterprise support
59 Need out of the box SaaS based? AN EASY TO USE MAGENTO-BASED ECOMMERCE PLATFORM THAT LETS YOU: Create an online store quickly or simply use Pixafy as a back office system Sync all your Amazon, ebay and Rakuten marketplaces with M2E Pro Analyze and optimize your listings performance with Terapeak
60 Analyze and optimize your listings performance Product Opportunity Assessment See 30-days of historical sales trends View sales velocities and price points
61 Temando & M2E Pro Multi Channel Retail Meets Multi Channel Shipping Import all orders from all channels into the one fulfilment platform Fufill using Temando s multi-carrier offering and business rule logic and packaging optimisation Make intelligent decisions based upon proximity to customer, stock level and fulfilment business rules Order is allocated to store or warehouse for fulfilment or Click & Collect
62 3v What to expect in the future?
63 Success formula? 7y 3v
64 Success formula? 7y 3v
65 Success formula? 7y 3v 67r
66 Success formula? 7y 3v 67r 76k
67 It just takes time to develop a good product.. New platform will be launched in 2016!! Stay tuned
68 Rumors, Myths, and Truths AIMED AT SMALLER BUSINESSES AND NOT SCALABLE HARD TO SET UP AND DIFFICULT TO USE. IS COMPLEX AND CONSULTANS ARE REQUIRED. AFFECTS MAGENTO BROWSING EXPERIENCE AND SLOWS DOWN SYSTEMS PERFOMANCE. MAY CAUSE CONFLICT WITH OTHER 3 RD PARTY EXTENSIONS OR MAGENTO CORE UPGRADE MAY CAUSE MAGENTO TO CRASH
69 Rumors, Myths, and Truths NOT A "REAL-TIME" SYSTEM. USES MAGENTO CRON, WHICH IMPACTS PERFORMANCE NO HELP WITH ON-BOARDING. NO PREMIUM SUPPORT, TAILORED ACCOUNT MANAGEMENT OR CONSULTING. AMAZON IS VERY SIMPLE & UNDER-DEVELOPED. NOT A CLOUD BASED SYSTEM AND THUS DIFFICULT TO INTEGRATE.
70 Customer s feedback on Magento connect MAN IM SICK OF THIS CRAP!!!!!! You want to know what I m sick of??? I m fricking tired of how awesome your fricking program is.. It sucks! You re so flexible that I can t keep the excitement down long enough to stay focused on work.. You need to make the m2e pro program less exciting so people like me can stay focused... WHAT KIND OF SORCERY IS THIS!!!!! Do you guys have some kind of mind reading skills? I would like to let you know that i don't like my mind being infiltrated by creative and talented engineers as yourself!!!! [...] I hope you are happy with the fact that i cant stay focus on my work because you made a program that's amazing... I hate it so much that i love it... PS. This is all sarcasm, you guys are amazing. Your program solved a large majority of problems that im having with other listings programs..
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