Future Trends in ecommerce

Transcription

1 Future Trends in ecommerce Tom Bond, PHP Genie 22nd August Port80 Summer Localhost

2 Welcome Tom Bond Partnerships Manager PHP Genie British web development experts Specialists in ecommerce Newport, South Wales

3 Welcome Tom Bond Partnerships Manager PHP Genie British web development experts Specialists in ecommerce Newport, South Wales

4 Today's talk Which future ecommerce trends should you be thinking about? We'll be looking at: - Multi-channel - where we are now - 'Omni-channel commerce' - Channel integration and m-commerce - A personalised customer experience - Online brand building and curation

5 Multi-channel - where we are now - ebay - Amazon - Website - Bricks and mortar store - Telephone - Multi-channel management software

6 'Omni-channel commerce' - A buzzword that is changing commerce - Omni-channel is when Multi-channels start to merge - Customers receive one seamless experience - Bricks and mortar store play a key role

7 A buzzword changing commerce Source:

8 Multi-channels starting to merge Real window shopping Source:

9 Bricks and mortar stores play a key role Source:

10 Bricks and mortar stores play a key role

11 Bricks and mortar stores play a key role

12 Beyond traditional stores Source:

13 Beyond traditional stores Source:

14 Tablet and mobile PoS systems Source:

15 Channel integration and m-commerce - A consistent relationship across channels is the key - Responsive designs are becoming the standard - Tablet-using customers are spending more - 90-minute city delivery is changing the rules

16 Mobile using customers spend more Source:

17 90-minute city delivery is changing the rules Source:

18 Finding new platforms Source:

19 A personalised customer experience - Diminishing returns in attracting new customers - Increasing importance on retaining existing customers - Understanding your customers is key - Personalised engagement will give retailers the advantage

20 What can be done now - Cart recovery - Clear message on shipping - Guest checkout - Engagement with negative review - Personalised offers - Original descriptions - Seeking product reviews Source:

21 Online brand building and curation - A centuries old idea updated for the web - Customers will 'window shop' with brands they associate with - Curation is the new word of mouth, and is very powerful - Using product reviews and original, personal descriptions

22 'Window shopping' and Pinterest Source:

23 Inspired by curation: ebay personalised feed Source:

24 Brand building online Source:

25 How PHP Genie can help Web developers specialising in ecommerce Source:

26 Thank you Tom Bond