Future Trends in Retail Marketing: 2015 Event report SPOTLIGHT. Thursday 18th September Powered by
|
|
- Annabella Foster
- 8 years ago
- Views:
Transcription
1 SPOTLIGHT Future Trends in Retail Marketing: 2015 Event report Thursday 18th September 2014 Powered by
2 London s Century Club was the unique venue for the latest Tag Spotlight forum. After our successful Masters of Multi-Channel event, this time the networking breakfast explored Future Trends in Retail Marketing. Brand leaders and senior marketing specialists used their experience and expertise to look at trends currently affecting both specific businesses and the wider retail sector and pinpointed the factors that will have a huge impact in the future. 3 key speakers led the way: Meredith Smith Senior Consultant at GDR Creative Intelligence Lynne Wood Head of Customer Experience at John Lewis Richard Robinson Director at Google
3 Top five trends for the future: GDR Creative Intelligence Meredith Smith kicked things off. She shared five tips on catching the attention of customers who are timepoor, demand wi-fi in-store and are often bombarded by conflicting content Communications as Service brands are understanding the importance of helping their customers through digital tools. Mobile apps are helping retailers understand customers tastes and also helping to efficiently process in-store orders. Personalisation and product suggestion increasingly, customers want to be in control of their own data and use it to their own advantage. Consumers are more comfortable when their data is used to make relevant suggestions rather than to make a hard sell. When they feel comfortable, they are more likely to use technology to make product comments and share positive brand experiences. This merging of digital and physical in-store experiences also helps customers narrow choice and feel more comfortable with their purchases. Relax and buy shoppers spend around 15% more when they re relaxed. That s because they re free to focus on a higher order of decision-making, i.e. assessing purchases, which has a positive impact on the purchasing state. To help them relax, retailers should focus on improving the buying environment and communicating the benefits of products and services not just the attributes. It s about making it easy to buy; understanding retail s role in the consumer s life and creating a deeper engagement through e-commerce. Retailers should also consider other things like parking, drinks and how easy it is to get into the store.
4 4 5 Branded downtime no one likes to queue. But it is a great opportunity to make the most of consumers thirst for content. Whether they re waiting on a train platform or in a restaurant, people are often on their smartphones and potentially open to ideas and suggestions. Brands are creating games to occupy that time, advertise offers and create marketing space alongside e-commerce a bread trail to a purchase or increased brand awareness. Social discovery and advocacy from tactical to social, on and offline: every message you send consumers is a portal to your brand and your store. In particular, e-commerce can easily pinpoint best sellers. And by sharing that information in-store at the point of purchase, you can boost top product sales. Meredith s tips showed that retailers need to think holistically about behaviour; connecting online and offline with pre-shopping, in-store and post-shopping experiences. After all, one consumer s post-sale experience is another s pre-sale research. Back
5 A brand driven by love and trust: John Lewis The second Tag Spotlight speaker was Lynne Wood, John Lewis s Head of Customer Experience. Lynne explained how John Lewis s success as a customer service leader is built on the relationship between partners, values and technology. For Lynne, the development and consistent delivery of an omni-channel customer experience is key. And John Lewis has created holistic policies and operations that understand customers values and behaviours. Primarily, the John Lewis brand is driven by love and trust. So the shops focus on the relationship between customers, partners and profit. However, technology plays a pivotal role. And because John Lewis doesn t have shareholders, the business was able to take a significant risk in online technology in It paid off brilliantly. Connecting in-store and online: the benefits and challenges Even in a difficult economy, the company s outgrown the market. And Click and Collect has driven a lot of that growth, expanding both regional stores and their loyal customer base. They ve stuck to their core values and made it their business to know their range of customers. It s not without its challenges, like stores accepting online order returns an issue John Lewis is looking to reduce in the long term. Also, when you re online, you can get the in-store advice John Lewis is famed for. So how do you create the same level of expertise and advice online? But even with these issues, omni-channel continues to make sense financially and in terms of increasing brand loyalty. Built on trust, it underpins a seamless end-toend customer experience making sure the customer knows what is happening at any stage of the purchase, whether they choose to contact via phone, online or in-store. Back
6 Wearable Technology: Google Glass Tag Spotlight s third presenter, Director at Google Richard Robinson, explored how wearable technology will enhance customer service today and in the future, before giving delegates a demonstration of Google Glass. Richard set the scene by outlining how the consumer is changing, how the pace of this change is accelerating and that much of this change is being driven by technology. Technology seems to be embraced by everyone, from children who entertain themselves in ever more sophisticated ways, to adults where technology is now part of their everyday lives. In the UK, for example, 28% of 3-4 year olds use tablets. We are all familiar with the concept of dual screening, but now we are moving into a world of six screens, from desktops to mobiles, tablets to wearables, TV to in-car. Wearables (such as Google Glass and Smart watches) are making technology even more integrated into our everyday life and it is predicted that 110 million devices will be shipped annually by What s clear is that the future isn t as far away as we think: driverless cars, blue-tooth enabled contact lenses, all these ideas will soon, relatively-speaking, enhance the way people live. So, Glass? Effectively a smart phone on your head. The technology s small enough to be part of you; yet invisible to others, above the eye so we can get on with things; but still allow us to hold eye contact, to stay social. Today, Glass is driving forward service industries, from medicine videoing operations and live streaming patient information to delivering floor plans to firemen in smoky buildings, and customer engagement giving customers a more personalised service, and operational efficiencies through store room and logistics optimisation.
7 Spotlight Forums 2015 If you d like to attend future networking events, please tagmarketing@tagworldwide.com For more information about how Tag Worldwide are helping brands today, please info@tagworldwide.com Powered by
RBTE: Big themes from Europe s biggest Retail show
RBTE: Big themes from Europe s biggest Retail show The Pierhouse team joined thousands of visitors, retailers and exhibitors at the Retail Business Technology Expo in London to discuss the challenges and
More informationOmni-Channel Retailing By James Rowell james.rowell@buckingham.ac.uk
Omni-Channel Retailing By James Rowell james.rowell@buckingham.ac.uk Abstract Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services
More informationWhat consumers want in 2015: multi-screen experiences, personalisation and social shopping
PRESS RELEASE What consumers want in 2015: multi-screen experiences, personalisation and social shopping - DigitasLBi s 2015 Connected Commerce study of retail trends reveals a significant rise in the
More informationHOW THEY ARE SHOPPING NOW
HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they
More informationPage 1. Transform the Retail Store with the Internet of Things
Page 1 Transform the Retail Store with the Internet of Things The Internet of Things is here today There s a new era dawning in the retail industry, and it s being driven by the Internet of Things. The
More informationDigital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014
Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey CONTENTS 1. Background
More informationSPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST
THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just
More informationWebsites. Digital Marketing. ecommerce.
Websites. Digital Marketing. ecommerce. About Statement Statement is an award winning digital & ecommerce agency based at Unity Works, Wakefield. Our mission statement is We help companies grow in a digital
More informationThe Role of Mobile in Retail Commerce. June 2013
The Role of Mobile in Retail Commerce June 2013 Page 1 Overview Since June 2010, edigitalresearch and Portaltech Reply have been tracking the growth and development of smartphone devices in mobile and
More informationEPoS and Ecommerce Solutions for Independent Retailers
EPoS and Ecommerce Solutions for Independent Retailers The future of independent retail is multi-channel. Successful independent retailers will need to have a real time, single view of customers, stock
More informationTHE OMNICHANNEL CONSUMER
THE OMNICHANNEL CONSUMER KEY FINDINGS FROM THE DELOITTE REPORT THE OMNICHANNEL OPPORTUNITY TO HELP RETAILERS UNLOCK THE POWER OF THE CONNECTED CONSUMER INTRODUCTION The internet and mobile devices have
More informationGfK 2016 Tech Trends 2016
1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today
More informationWe d also recommend you consult Chapters 4 in the Chaffey & Smith recommended text as well as Chapter 1 in Ryan & Jones recommended text.
1 Our focus for this session is on the customer and how their needs are changing in light of changing digital technologies. We ll look how the buying process can be impacted by digital technologies and
More informationHow To Reinvent The Store Shelf Edge
IN Rethinking Retail Series: Reinventing the store shelf edge in the age of omni-channel shopping STORE E SL Product $4.99 Reinventing the store shelf edge in the age of omni-channel shopping The meteoric
More informationFace to face payment solutions. Mobile strategy for businesses on the go
Face to face payment solutions Mobile strategy for businesses on the go Contents 3. Overview 4. Online and offline merge 5. Contactless payments 6. Apps and the ewallet 7. Graphic: Rising payment trends
More informationSmart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program
Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive
More information2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings
2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings introduction ChoiceStream- the next generation poll driven programmatic media optimization solution
More informationThe cross-channel insight imperative
The cross-channel insight imperative Why today s hyper-connected consumer means having a crosschannel consumer classification is more important than ever. An Experian Marketing Services white paper A changing
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationTOUGH CUSTOMERS What shoppers really want and what they really don t from their in-store experience
TOUGH CUSTOMERS What shoppers really want and what they really don t from their in-store experience OVERVIEW You can t provide the best possible shopping experience and truly live up to the promise of
More informationPaid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
More informationCommBank Retail Insights. Edition 1
CommBank Retail Insights 1 Contents Welcome 3 Key insights 5 State by state view 6 Online 7 Online retail gaining momentum 8 Transaction sizes up 9 Digital natives drive growth for now 10 Brand loyalty
More informationA CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers
A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...
More informationMobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014
Mobile Marketing Survey Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Paul Dalton 19/3/2014 SURVEY 2014 CONTENTS 1 INTRODUCTION 2 Forward by Tom Trainor CEO
More informationbrand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet
83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationOmni-Channel Shoppers: An Emerging Retail Reality
Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways
More informationThe Connected RetAil Experience. Empowering Employees, Reinventing Customer Interactions
The Connected RetAil Experience Empowering Employees, Reinventing Customer Interactions Retail will change more over the next five years than the last 50 years. Source: Operating Seamlessly: Integrating
More informationMobile Flash Report. Incremental Marketing Opportunities for Advertisers
Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
More informationThe art of process-driven CRM
The art of process-driven CRM 1 bpm online marketing 2 bpm online sales 3 bpm online service 4 bpm online platform Strategy Creating process-driven products marketing sales service bpm online A single
More informationTHE MOBILE SHOPPER IS HERE
THE MOBILE SHOPPER IS HERE 88% of Respondents Use Retail Mobile Apps HOW RETAIL MOBILE APPS HAVE SHAKEN UP THE INDUSTRY The way customers shop, browse, and purchase is evolving. Retail sales have become
More informationDigital Marketing in Travel: 2016 TREND REPORT
20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude
More informatione-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES
e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES 1 The Online Opportunity Given the UK Government s recently announced plans to get 12.5
More informationSo what s this session all about?
1 So what s this session all about? It provides an introduction to digital marketing it s benefits and how organisations can use it to effectively support it s business operations It considers the main
More informationChanging trends in multichannel shopping and browsing preferences. October 2013
Changing trends in multichannel shopping and browsing preferences October 2013 Page 1 Overview Since June 2010, edigitalresearch and Portaltech Reply have been tracking the changes in multichannel shopping
More informationCUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS
CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS 1 Customer Engagement CUSTOMER ENGAGEMENT The rise of social networking, mobile technology and e-commerce gave brands and retailers
More informationOmni-Channel Crimsonwing White Paper. August 2014
Omni-Channel Crimsonwing White Paper August 2014 1 Contents 03 Introduction 04 What is Omni-Channel Retail? 05 Challenging Pure-Play retailers 06 Examples of Omni-Channel Success 07 Omni-Channel is more
More informationBecome digital savvy because your customers are
Become digital savvy because your customers are IN THIS GUIDE 04 Making the most of our digital world 06 Digital Solutions 08 10 14 A perfect Combination 02 A digital strategy to reclaim your customers
More informationE- COMMERCE TRENDS FOR
Welcome to E-Commerce universe! introducing E- COMMERCE TRENDS FOR 2014 Table of contents Introduction...3 M-commerce...5 E-payment development...6 Shipping: free, fast, global...7 Pre-order...8 Targeted
More informationFACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
More informationDeveloping a mobile strategy. How to make the most of new online opportunities
Developing a mobile strategy How to make the most of new online opportunities Contents 3 Executive summary 4 The mobile opportunity 5 A strategic approach 7 Mobile transactions 9 Key takeouts 10 About
More informationBUY BIG DATA IN RETAIL
BUY BIG DATA IN RETAIL Table of contents What is Big Data?... How Data Science creates value in Retail... Best practices for Retail. Case studies... 3 7 11 1. Social listening... 2. Cross-selling... 3.
More informationBusiness Travel. Made To Measure
Business Travel Made To Measure Global Scale With A Personal Touch Portman is a travel management company that offers you the best of both worlds: global scale and buying power, combined with a genuinely
More informationConsumer Barometer. Country Report Switzerland
Consumer Barometer Country Report Switzerland Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-25 - Purchase behavior
More informationIntroducing. Worldpay Total. The end to end payment solution for modern business
Introducing Worldpay Total The end to end payment solution for modern business All your channels, connected Whatever the sales channel, however your customers want to pay, Worldpay Total has it covered.
More informationBeyond e-commerce to everywhere-commerce. Accelerating UK retailers digital presence to compete globally. www.gov.uk/ukti
Beyond e-commerce to everywhere-commerce Accelerating UK retailers digital presence to compete globally www.gov.uk/ukti UK Trade & Investment Follow us @UKTIRetail Consumer spend fuelled by technology
More informationGuide Boosting sales through online marketing
Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in
More informationUSING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0
USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version 3.0 13 September 2012 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented
More informationKey Questions to Ask When Choosing an EPoS System
Key Questions to Ask When Choosing an EPoS System Contents Will the EPoS system grow with you? Will it integrate with an ecommerce website? How can it help you manage your stock? Are training, support
More informationThe Autonomous Customer 2013
The Autonomous Customer 2013 Consumers attitudes towards channels, communications and customer relationships February 2013 Contents 1 Introduction Page 5 2 3 4 5 6 Executive summary Page 7 Background
More informationLIVE CHAT ANALYTICS & ROI Using analytics to measure the ROI of engagement
Using analytics to measure the ROI of engagement Website analytics have evolved a lot since the humble Page View. No longer are decisions on new changes based on guesswork and intuition. Instead, you can
More informationin person is the new personalization.
in person is the new personalization. introducing the enterprise store associate. TIME TO LEVEL THE PLAYING FIELD. The digitally-enabled customer has upped the ante on what today s store associate needs
More informationMagento brochure DEVELOPER PLUS FRONT END DEVELOPER
Magento brochure PLUS FRONT END KPMG Crimsonwing & ecommerce We re a global ecommerce solutions provider. We develop and implement fully integrated ecommerce solutions, primarily using Magento Enterprise.
More informationTapping Hidden Opportunities in Your Paid Search Campaign
Tapping Hidden Opportunities in Your Paid Search Campaign Advanced Paid Search Advertising Tips from NetElixir A NetElixir Research Report February 2011 Introduction Search Marketing Professional Today
More informationThe State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel
A Forrester Consulting August 2014 Thought Leadership Paper Commissioned By RetailMeNot The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel Table Of Contents Executive
More informationAn RIS News Whitepaper
An RIS News Whitepaper The Omnichannel PRODUCED BY There is abundant evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a logical
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationTracking Retail Customer Engagement
From online to store, from store to online. Are you managing the gap in omnichannel marketing? How do you know which marketing methods are effective? Foreward Customer engagement and brand loyalty are
More informationPersonalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14
Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized
More informationTrends in the Advertising Market
Trends in the Advertising Market SIINDA Premier Conference 2014 Not talking about... Present Past Trends #Social_Media_Marketing #Mobile_Marketing #Retargeting #LBS_Local_Based_Service #Multichannel #RTB_Real_Time_Bidding
More informationImplementing An Online-to-Offline Retail Strategy
Implementing An Online-to-Offline Retail Strategy February 2014 ine. The business case for online-to-offline retailing is sound and, if done well, positively changes the relationship and mutual benefits
More informationRETAIL A FUTURE IN RETAIL
RETAIL A FUTURE IN RETAIL WHAT IS RETAIL ABOUT? The world of retail has moved far beyond the bricks and mortar of shopping malls or upmarket specialty boutiques. Retailers no longer simply offer a product
More informationplan. create. grow. Agency Profile
plan. create. grow. Agency Profile We are an independent marketing, digital and creative communications agency which was founded in Melbourne in 2008. What We Are About. Our collaborative team of discipline
More informationThe Shopatron Omni-Channel Playbook
The Shopatron Omni-Channel Playbook The Shopatron Omni-Channel Playbook ecommerce, like football, is all about strategy. The plays you choose and your execution decide whether or not you win the game.
More informationOmni-Channel Marketing for Customer Driven Interaction
Omni-Channel Marketing for Customer Driven Interaction 2 Omni-Channel Marketing for Customer-Driven Interaction The Customer Driven Experience With the growing impact of mobile apps and digital touchpoints
More informationCATEGORIES MAKING A CHOICE
UK Digital Experience Awards 2015 See our Website for more detailed information : www.d-x-a.co.uk, contact us on lisa.harmer@awardsinternational.eu or call 01223 911755. CATEGORIES MAKING A CHOICE WHAT
More informationEpiserver Mobile Commerce Report 2015 Benelux
Episerver Mobile Commerce Report 2015 Benelux Foreword Talking about mobile commerce is almost an anachronism now. As high street and online shopping have merged, this evolution has continued onto all
More informationCelebrus for Telecommunications: Deepening customer intelligence with individual-level digital data
SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very
More informationEnabling multi-channel retailers
Enabling multi-channel retailers European overview There is no question that European retailers have to respond to the rapid consumer adoption of digital technology, particularly given that internet adoption
More informationCreating a Great Customer Experience. In Ten Easy Steps. 800.819.0325 WineDirect.com
Creating a Great Customer Experience In Ten Easy Steps 800.819.0325 WineDirect.com Improving the Customer Experience in Ten Easy Steps With the huge rebirth of Word of Mouth marketing that has resulted
More informationA Retail Path Forward
A Retail Path Forward How to build a base for innovation in omni-channel shopping experiences www.pointsource.com (877) 843-7481 6601 Six Forks Road, Suite 200 Raleigh, NC 27615 hello@pointsource.com 1
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationTIPS & TAKEAWAYS TO IMPROVE YOUR ONLINE STORE BY SCOTT KILMARTIN. online STORE GUYS
9 TIPS & TAKEAWAYS TO IMPROVE YOUR ONLINE STORE BY SCOTT KILMARTIN 9 TIPS & TAKEAWAYS TO IMPROVE YOUR ONLINE STORE Some of this stuff you might be able to do yourself if not call in a pro. Much of this
More informationThe Executive s CXM Strategy Guide
The Executive s CXM Strategy Guide Cut through the CXM noise Customer Experience Management (CXM) is a strategy and practice for delivering online and offline customer experiences to acquire and retain
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationTHE NEW SHOPPER MINDSET
2014 THE NEW SHOPPER MINDSET Overview The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people
More informationHospitality Technology Solutions. Serving satisfaction meeting today s business demands and consumer needs
Hospitality Technology Solutions Serving satisfaction meeting today s business demands and consumer needs The new consumer Expanding the dining room with cutting-edge hospitality technology Over the past
More informationTransforming Automotive Retail. : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence.
Transforming Automotive Retail : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence. Attract Engage Structure Transact Manage 1 2 3 4 5 Digital continues to reshape the
More informationcgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success
cgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success 2 cgi.com/retail The retail industry is expected to evolve more over the next 10 years than it has in the last 50 years. E-commerce,
More informationwww.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail
www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail
More informationPaid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More information2016 top business trends
2016 top business trends Being aware of trends in business is important, regardless of the size of your enterprise. Change is occurring at a rapid rate, and staying on top of the latest trends can help
More informationDIGITAL TOOLS TO ENHANCE THE RETAIL EXPERIENCE
DIGITAL TOOLS TO ENHANCE THE RETAIL EXPERIENCE ENABLING THE UNIVERSAL BANKER 01 IN TODAY S ENVIRONMENT, THE ONLY SUSTAINABLE WAY FINANCIAL INSTITUTIONS CAN CREATE REVENUE IS BY SELLING MORE TO THE CUSTOMERS
More informationANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE
EMV Technology: Deploying Soon in the U.S. ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE 2010 Mercator Advisory Group, Inc. Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781) 419-1700 e-mail:
More informationMarketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
More informationExample Only. A strategic approach for your internet platform. Click Here To Take Your Assessment
Page 1 Internet Performance Assessment for Your Store Example Only A strategic approach for your internet platform Click Here To Take Your Assessment Compliments of: Page 2 WHEN YOU INQUIRE ABOUT YOUR
More informationMARKETING. Handbook for Retail Mobile Strategy
MARKETING Handbook for Retail Mobile Strategy Mobile has become an integral component of IT strategy within the retail industry, with a wide range of applications spanning from connecting with consumers
More informationMobile Marketing Survey Report Q1 2014
Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel
More informationHow are Apps driving today s technology?
How are Apps driving today s technology? Phone: 01379 649200 www.midwich.com Midwich Limited,Vinces Road, Diss, Norfolk, IP22 4YTP Mobile devices are fast becoming standard equipment in today s world,
More informationMachine-to-Machine (M2M) Retail Insights. Vodafone Power to you
Machine-to-Machine (M2M) Retail Insights Vodafone Power to you to the era of omni-shopping Welcome At Vodafone, we re always having conversations with our partners and customers. That s the best way to
More informationWhat Data Discovery can do for a true OmniChannel experience. A Credon White Paper
What Data Discovery can do for a true OmniChannel experience A Credon White Paper 1 The need for Omnichannel According to Comeos (the Belgian confederation representing retail and commerce), online shopping
More informationLead the Retail Revolution.
Lead the Retail Revolution. The retail industry is at the center of a dramatic shift in the way consumers shop and interact with their retailers. After hundreds of years of customers going to the store,
More informationOMNI-CHANNEL RETAILING. A Way to Connect Online
OMNI-CHANNEL RETAILING A Way to Connect Online Introduction to Omni-Channel Retailing Agenda of the day Omni-Channel Retailing implies seamless access to information about the brand and it s products across
More informationMOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
More informationThe digital future for retail, hospitality and travel.
Digital transformation resets customer expectations. The digital future for retail, hospitality and travel. Technology is fundamentally changing how retail, hospitality and travel businesses operate. Businesses
More informationBringing a brighter future to retail
Bringing a brighter future to retail Welcome to the new high street BT is helping retailers thrive in a changing world and enabling growth through applied innovation across all channels. The past 25 years
More informationFuture Trends in ecommerce
Future Trends in ecommerce Tom Bond, PHP Genie 22nd August 2013 - Port80 Summer Localhost www.phpgenie.co.uk Welcome Tom Bond Partnerships Manager tom@phpgenie.co.uk PHP Genie British web development experts
More informationCMS -A Critical Solution For Today s Ecommerce
CMS -A Critical Solution For Today s Ecommerce ecommerce + WCMS = CXM. How Savvy Businesses Are Transforming Their Business From Selling Products In An Online Brochure To Assisting Customers Across A Buyer
More information