Master Move in Mastering the Online Multi-Channel. Mark Craig Business Development Manager

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1 Master Move in Mastering the Online Multi-Channel Mark Craig Business Development Manager

2 Agenda What is multichannel? Opportunities & challenges of multichannel The need to be platform agnostic One high profile casualty! Cross-border opportunity Focus areas for success

3 What is multichannel? Marketplaces Drivers of Traffic / Buying Behaviour

4 New entrant coming to marketplaces Tesco Interim Results 2011/12 Oct 2011

5 What went wrong 2 nd November Deloitte LLP appointed as joint administrators Didn t embrace X commerce to its full potential / coherent strategy Web site, Marketplace, Mobile, Social UK home to the highest spending online consumers in the world Lack of understanding of online and changes in consumer spending Web site seen as an afterthought Shops used as show rooms for consumers to then buy online If others are to survive they must Embrace X Commerce Enable loyal customers to buy where they want Store Web, ebay, Amazon, Play etc. Be where customers are shopping online But understand the complexities *esellerpro research

Web site seen as an afterthought Shops used as show rooms for consumers to then buy online If others are to survive they must Embrace X Commerce Enable

6 High Street or Online Another factor facing the high street Online prices falling at their fastest rate for 5 years Bumper Christmas for some Competition online has pushed prices down by 1.2% in 3 rd quarter Yet High Street prices rose by 0.8% Gap between High Street and online price inflation 4.6% Widest it s ever been great time to shop online But give consumers the choice Embrace X Commerce Enable loyal customers to buy where they want Be where customers are shopping online Source - CEBR Article in this weeks Sunday Times *esellerpro research

8% Gap between High Street and online price inflation 4.

7 Multichannel opportunity ebay & Amazon popularity ebay & Amazon are the two most visited ecommerce sites in the UK both in top 10 of visited sites in the UK (overall ranking ebay #6, Amazon #10) Both have around 20 million unique visitors per month ebay typical visitor 17 minutes, 20 unique page visits per day Amazon typical visit - eight minutes, 10 unique pages per day Cross Border Possibilities are enormous, ebay and Amazon are typically the most visited ecommerce sites in Germany France USA Canada Italy Australia (no Amazon Australia only amazon.com) *esellerpro research

unique page visits per day Amazon typical visit - eight minutes, 10 unique pages per day Cross Border Possibilities are enormous, ebay and Amazon

8 ebay cross-border UK 18 million site visitors* Mainland Europe: 49 million site visitors* Expanding your ecommerce footprint across EU opens up 170m online buyers** Current Footprint Un-sited countries EU Expansion

your ecommerce footprint across EU opens up 170m

9 ebay cross-border Online B2C cross-border trade is big & growing Within EU $30b in 2009; growing at 25% p.a. Globally $85b in 2009; growing at 30% p.a. 120,000 UK Businesses exported 500m on ebay last year

10 Multichannel opportunity ebay & Amazon turnover estimates* 2011 ebay GMV Worldwide 30B UK 3.5B Top rated sellers account for approx. 38% of the GMV 2011 Amazon Marketplace GMV (note only the Amazon fee is reported in their revenues) Worldwide marketplace 20B Amazon.co.uk marketplace 2B *esellerpro research

38% of the GMV 2011 Amazon Marketplace GMV (note only the Amazon fee is

11 Challenges How do I..? Consolidate inventory across all these disparate marketplaces Use one central inventory to list across all offline & online channels, dynamically updating your stock holdings across all your online channels Maximise exposure across channels Expose your products to as many online channels as possible Streamline processes to deal with multiple channels Consolidate your shipping from one central location offering the same service to all customers not matter what the order source Increase inventory & scale the business Source unique inventory and provide long tail by integrating with feed suppliers. Scale to greater than 1M inventory items Increase efficiency of staff & automate back office processes Automate stock allocation, purchase ordering, supplier integrations, drop ship integrations Minimise Capital outlay to scale business Marketplaces offer predictable fees, with little up from investment. They invest in marketing to drive customers to your listings

online channels Maximise exposure across channels Expose your products to as many online channels as possible Streamline processes to deal with multiple channels Consolidate your shipping from one

12 Integration with existing systems Automated stock management Automated courier integration Automated replies Multi-currency support Automated label printing Automated re-order of stock Automated drop shipping Consolidate & automate processes

Multi-currency support Automated label printing Automated

13 Call to action We re the glue that holds all this together Come and talk to us

How to sell on Amazon US. www.salesupply.com. Copyright 2008-2015 Salesupply AG, All rights reserved

How to sell on Amazon US. www.salesupply.com. Copyright 2008-2015 Salesupply AG, All rights reserved How to sell on Amazon US www.salesupply.com 1 Introduction The US e-commerce market with its $456bn annual turnover and 196 million online shoppers is ranging at the global top. It is also a market which