Facts About the Women's Board of Automotive

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1 For more information, contact: Lynn Konsbruck (312) Car Care Council Women s Board Announces 2014 Automotive Communications Award Winners Received More Than 250 Entries, Surpasses Previous Record BETHESDA, MD, Nov. 4, 2014 The Car Care Council Women s Board (WB) is pleased to announce the winners of the 2014 Automotive Communications Awards (ACA). The recipients were honored during the 17 th annual Women s Board reception, which took place Tuesday, Nov. 4, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX). The Automotive Communications Awards are sponsored by the Women s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. Business-to-Consumer Awards Television Commercial Permatex Fast Orange Fingerprint Boot Print/Electronic Ad Robert Bosch LLC Bosch Mobile Marketing Hypertargeting Educational Article Monroe Shocks & Struts Monroe Shocks & Struts "Potholes Can Be A Menace to Shocks and Struts" Educational Article Video News Release (tie) AutoNetTV Media, Inc. When You Should Change Your Timing Belt Video News Release (tie) Lauren Fix, The Car Coach Auto Shop Savings and Car Repair Tips Brochures, Booklets & Handouts Gates Building Blocks Consumer Preventive-Maintenance Brochure Special Promotions & Promotional Events TRICO Guinness International Champions Cup Sponsorship Posters and Signage

2 MOOG Complete Strut Assembly Poster Website MOTOR TREND Certified Website Other Monroe Shocks & Struts Monroe Shocks & Struts "Everything Gets Old. Even Your Shocks" Mobile Tour Social Media Efforts Lauren Fix, The Car Coach 2014 Car Coach Social Media Campaigns Blog Dayco Products Dayco Products.com Blog Facebook Customization FACEBOOK DREAM GARAGE promotion site QR Code Customization DREAM GARAGE Facebook Ad Campaign App for a Mobile Device Robert Bosch, LLC Bosch Part Finder App Use of YouTube Video Innova Electronics Corporation QUICKLINK YouTube Videos Business-to-Business Awards Ad Campaign to Distribution/Retail Audience MOTOR TREND Certified "Drive More Traffic" Ad Campaign to Technician/Repair Audience TFI Envision, Inc. Standard TPMS Consumer Focused Marketing Kit for 2013 Ad - Best Use of Graphic AutoTex Windshield Wipers AutoTex PINK Ad Best Use of Copy MOTOR TREND Certified "Prince" Corporate Image Campaign Bosch Automotive Aftermarket-USA Bosch Xperience

3 Co-op/Partnering Campaign TFI Envision, Inc. NAPA Engine System Marketing Materials Training Materials Bosch Automotive Aftermarket-USA Bosch Xperience Magazine Article Technical Mobile Air Conditioning Society MACS Service Report Magazine Article General Market/Special Interest "Digital is the New Black" Newsletter to Customer/External Audience (tie) Auto Revolutions Newsletter to Customer/External Audience (tie) Heavy-Duty Today Logo Design/Usage " Cash Bash" Sticker Logo Website Robert Bosch LLC BoschAutoParts.com Merchandising Wagner ThermoQuiet OE21 3-Dimensional Display Special Promotion and/or Promotional Event Snap-on Tools / Traction Factory Snap-on Franchisee Conference 2014 Packaging (tie) Philips Automotive Xenon Anti-Counterfeit Packaging Packaging (tie) TRICO Sentry Product Launch Social Media Efforts G-Force social media efforts Blog MOOG Hub Assemblies Technical Blog Post

4 Facebook Customization Facebook App for Mobile Device SmartChoice Mobile App Use of YouTube Video 100 Year Anniversary Video Aftermarket Pinterest page Pinterest Media Outreach to non-english Speaking Audiences Spanish Outreach Program: GatesParaPros.com Media Outreach to Female Audience Targeting Asthma or Allergies Best- in-show Awards Business-to-Consumer Best-in-Show, Special Promotions & Promotional Events TRICO Guinness International Champions Cup Sponsorship Business-to-Business - Best-in-Show, Ad Campaign to Distribution/Retail Audience MOTOR TREND Certified "Drive More Traffic" Organized by the Car Care Council Women s Board, the awards and reception are sponsored by a variety of auto care companies and organizations. The 2014 sponsors include: Continental s Commercial Vehicles & Aftermarket, Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Company, Automotive Communication Council (ACC), N.A. Williams Company, Advance Auto Parts, Maximum Marketing Services, Mobile Air Conditioning Society (MACS), MOTOR Information Systems and Snap-on, Inc. The Car Care Council Women s Board is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry. For more information about the Car Care Council Women s Board, visit or [email protected]. # # #

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