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2 OVERVIEW JS108-Atlanta.com is Atlanta s Internet Jazz Radio station. Atlanta is rich in the various musical genres. Over the last few years, Atlanta s musical reputation stems from the vast Hip-Hop musicians who call Atlanta their home. But Hip- Hop is not the only genre of music that represents Atlanta. Jazz music in Atlanta, because of Atlanta s rich artistic and diversified culture, has always had a strong presence through the course of jazz music s existence. Because of that presence and culture, Atlanta is home to many musically gifted jazz artists such as Earl Klugh, Joey Sommerville, and Mike Phillips to name a few. Many of these artists extraordinaire in their artistry, are rarely represented on conventional (terrestrial radio). Yet they should be because these artists, as well as jazz artists as a whole, represent the heart and soul of the jazz culture in Atlanta. Enter JS108-Atlanta.com s call to arms and the reason for our existence and birth. THE BEGINNING JS108-Atlanta.com began because the jazz artists of Atlanta were not represented on terrestrial radio. JS108- Atlanta.com s founder, Andrea M. Moore realized this need and decided to marry it to the wave in technology the Internet. JS108-Atlanta.com officially launched February, (JS108-Atlanta.com was originally formed as SmoothAtlanta.com. As an insight move, the name was changed to JS108-Atlanta.com to not be exclusive to just one genre of music.) The growth and notoriety of JS108-Atlanta.com has increased at the speed of sound in so much within the first six months of its existence, JS108-Atlanta.com s listeners increased from debut day of around 758 to around 1000 or so an hour daily within the first month of broadcast. And most interestingly, the listening audience quickly spread from Atlanta and the Southeast to a national level and eventually to the worldwide level we currently enjoy. THE FOCUS JS108-Atlanta.com s primary focus is to broadcast music of the jazz artists, both local and national who reside in the Atlanta area. JS108-Atlanta.com s additional broadcast focus include: 1. Providing a broadcast home for jazz music and artists nation and worldwide. Some of the artists which can be heard on JS108Atlanta.com include Boney James, Jeff Lorber, David Sanborn, Billy Cobham, Charlie Parker, Sarah Vaughn, Kirk Whalum, George Duke, Wes Montgomery, Thelonious Monk, Grover Washington, Jr, just to name a few. (JS108-Atlanta.com broadcast all jazz artists of all jazz genres). 2. Perhaps the most important focus of JS108-Atlanta.com is to keep jazz alive both in Atlanta and the world by continuing to tell the story of jazz through broadcast to how ever many people will listen. Jazz is a form of music that has always been kept alive through the stories musicians have told via the songs they write, through the years. Many of the story-tellers were heard regularly on broadcast radio across the country. But as regular broadcast radio continues to go silent, the stories are in danger of being silenced. As an art form, we could not just stand back and allow that to take place. THE FUTURE OF INTERNET BROADCASTING JS108-Atlanta.com will continue to lead the Internet radio waves as an innovator of radio technology. Internet radio is not new, yet the ways which JS108-Atlanta.com pushes the envelope, through the use of innovative technology (video broadcast, app, text code marketing, etc.) JS108-Atlanta soars above other internet radio stations. 1

3 The goals of JS108-Atlanta.com, both the station and the company include: a. Expanding to major markets where jazz radio has all but disappeared from the airwaves. This includes cities like Los Angeles, Chicago, New York, Miami, Denver, Philadelphia, Boston, Cleveland, Saint Louis, Las Vegas, San Francisco and all points in between. b. Expanding worldwide to such continents as Europe, South America, Canada, Russia, China, Australia and beyond. (We are currently listened to worldwide in those previously mentioned and more.) JS108-Atlanta.com currently broadcast in the countries represented in color. The darker color represents heavy listenership. c. Blending comfortably audio and video (recently added to the broadcast) to give our listeners a jazz journey experience. d. Present and promote jazz concerts and festivals, bringing the music to life to the thousands of listeners who enjoy jazz. To date, JS108-Atlanta.com has promoted the following: a. Atlanta Jazz Festival Atlanta GA (2008,2009, & 2010) b. Seabreeze Jazz Festival Panama City Beach FL (2010, 2011) c. Preserve Jazz Festival Birmingham AL (2008, 2009,2010, 2011) d. Music City Jazz, Blues & Heritage Festival Nashville TN (2009) e. Atlanta Smooth Jazz Festival Atlanta GA (2008, 2009) f. Sambuca Jazz Series Atlanta GA (2008, 2009,2010) 2

4 g. JFly Jazz Festival Waycross GA (2011) e. Introducing the JS108-Atlanta.com App. In keeping ahead of the curve, JS108-Atlanta.com plans to release an app, usable by iphone, Android, Blackberry and other such users to always be connected to JS108-Atlanta.com (Planned deployment is late summer, 2011) The dots (in orange) represent each city across the globe that JS108-Atlanta.com is listened in. Currently, JS108- Atlanta.com is listened to in over 892 cities across the world. Demographics and Audience Stats 3

5 Audience Statistics Over 100, 000 impressions per month. 90% of our audience is Broadband enabled. Listener frequency: 67% tunes in every day 56% tunes in almost every day 45% tunes in 3-5 times in a week 15% tunes in once or twice a week 5% tunes in only a few times a month Listening length per session: 5% listens 10 to 20 minutes 15% listens 20 to 40 minutes 35% listens 40 to 90 minutes 43% listens 90 to 120+ minutes 72% listens about 3 to 4 hours 68% listens about 4 to 6 hours 24% listens 6+ hours or the rest of the day Household income: 14% Less than $10,000 13% $10,000 - $20,000 per year 11% $20,001 - $40,000 per year 10% $40,001 - $50,000 per year 9% $50,001 - $60,000 per year 11% $60,001 - $80,000 per year 8% $80,001 - $100,000 per year 8% $100,001 - $150,000 per year 2% $150,001 - $200,000 per year 3% More than $200,000 per year Demographics Gender: 67% Male 33% Female Age: 1% % % % % % % % % 61+ Marital Status: 53% Married 37% Single 10% Living with partner Education 17% High school graduate 14% Vocational/technical college 7% Still in college 29% College graduate (4 years) 20% Master s Degree 5% Doctoral Degree 8% Professional Degree Listener s Locations: 87% Atlanta / Georgia 57% United States 32% North America 37% Europe 17% Latin & South America 26% Asia 5% Africa 1% Oceania 4

6 Peak Listener Hours The peak listening days are Mondays - Fridays, between the hours of 1 to 5 pm. Our listening audience is primarily an at work listening audience. Our statistical analyses indicate that the above-mentioned hours are the favorite listening hours of our audiences. Product/Service Placement Advantages on Internet Radio Listeners are only one click away from an advertiser s web site. They are online and have browser windows open. This makes is very easy to get the listener to visit to the advertiser s web site. Web radio listeners are a highly active group of consumers with above average levels of purchase intentions and are early adopters of other new media options and new technology according to an analysis by BIGresearch ( Product/Service Placement on JS108-Atlanta.com JS108-Atlanta.com is Atlanta s #1 Internet jazz radio station. With advertising reaching near-saturation levels and consumer eyeballs shifting away from traditional ads, JS108- Atlanta.com helps its customers to stand out from the crowd by providing unique exposure. Supporting our listeners favorite jazz radio station will give your advertising campaign a positive brand connotation. We offer many different product/service placement options and combinations to suite your specific advertising needs which include: Website advertising on the JS108-atlanta website with a link to your website Audio commercials in the broadcast Video commercials in the broadcast (JS108-Atlanta utilizes cutting edge HD technology which enables our listeners to not only be able to listen to commercials about your products, they can also view an actual HD quality television commercial (supplied by your company)) Event publicity. JS108-Atlanta attends various events during the year with crowd expectations in the thousands. Advertising with JS108-Atlanta puts your company in front of potentially thousands of potential customers for your product and/or service. Some of the planned live events we will be attending this year include: The Seabreeze Jazz Festival 2011, Panama City FL The Atlanta Jazz Festival, Piedmont Park, May 27-29, 2011 The Preserve Jazz Festival, Hoover (Birmingham) AL, June 5,

7 The JFLy Music Jazz Festival, Waycross GA, September 29, 2011 Each of the above mentioned events have at least 40% - 60% of their attendees from the Atlanta area (except in the case of the Atlanta Jazz Festival which 90% of all attendees are residents of the Atlanta Metropolitan area) Eblast Marketing. Eblast marketing takes your product directly to our database of some 10,000 opted-in users. Through eblast marketing, you can customize your message specific to what your current specials, promotions, etc. may be. The majority of our audience consists of affluent 35+ year olds who are comfortable with spending money online The JS108-Atlanta.com audience is very loyal, makes frequent visits and stays tuned for extensive periods of time. BROADCAST SCHEDULE Music In The Key of Jazz General Broadcast Airs 7 days a week, 365 days a year JS108-Atlanta.com broadcast Music in the Key of Jazz, which is the main daily broadcast. That includes everything from Louis Armstrong to Brian Culbertson, from Charlie Parker to Grover Washington, Jr and everything in between. We broadcast be-bop bop to smooth jazz, 24 hours a day, 7 days a week, 365 days a year. CONCLUDING REMARKS We look forward to providing advertising for your company. We feel this will provide excellent exposure for your company, thus hopefully helping to increase your bottom line. We thank you for allowing us to present JS108- Atlanta.com to you. It is our sincere hopes that after not only reading about JS108-Atlanta.com, you will visit the station and experience for yourself, Music in the Key of Jazz. 6

8 To begin your advertising campaign with JS108-Atlanta.com please see below. Website: Phone: Andrea M. Moore, CEO & General Manager 7