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2 Do you ever have the feeling that there is something that other people know about making money online that you don t? Well, the truth is there are probably a lot of things other people know about it that both you and I don t know. But, in this hopefully insightful report I will reveal to you what I have discovered to be the 9 most closely guarded secrets to Internet wealth. And when I say they are closely guarded secrets, this is what I mean: Why won t they? A lot of successful IMers (Internet Marketers) will tell you (or sell you) some of their secrets....but, there are other secrets they have that they won t ever tell you. Because if they did, you would stop subscribing to their lists and buying their products and programs. So, they will generally only tell you just enough to keep you coming back for more. That being the case, don t you want to know what their REAL, most closely guarded secrets are? Okay then, this is your chance to learn nine of their most closely guarded Internet marketing secrets. Enjoy!

3 Secret #1 Very, very few successful IMers rely on free traffic to their websites. They PAY for the majority of it. Do they tell you this? Most likely not. You see, they know that it s much more appealing to you if you hear that you can pay X number of dollars to buy their latest thingamajig and make it work with free traffic. But, I can almost guarantee you they paid someone, somewhere to get that message to you in the first place! So, no matter who tells you or tries to sell you on becoming successful with free traffic, be on your guard. In fact, again, take a look at how they got that message to you.. They probably PAID to get that message to you. Now, you may be on one of their subscriber lists in which case they didn t exactly pay, but, think back to HOW you got on their list in the first place.. You most likely responded to one of their paid ads! The key to paid advertising however is to learn how to make sure you get a profitable return on your advertising investment. Listen, it s very simple. If you knew that for every $1 you spent on advertising you would get $1.20 (or $1.50 or $2 or $3) back in profit, you would spend as much as you could get your hands on for those paid ads. And, you would re-invest a large percentage of your profits back into more advertising.

4 I know of successful IMers who literally spend THOUSANDS of dollars a DAY on advertising. But, guess what? They earn many thousands more per day from their paid ads! So, if you want to know how successful IMers build their businesses so big, now you know one of their most closely guarded secrets.

5 Secret #2 Successful IMers give away a lot of their best stuff FREE in order to get you to subscribe to their lists. All those ebooks and videos you re opting in to get to read or watch....many of them are outstanding! Aren t they? I don t know about you, but, I have learned a TON about Internet marketing from reading free ebooks and watching free videos. I d go as far as to say the majority of what I ve learned I ve learned from them. Now, this makes a lot of sense for IMers to do this (give away a lot of their best stuff) because that is how they get you on their list. Once you are on their list they now have the chance to sell to you over and over and over (unless you opt-out). But, guess what..we usually don t opt-out because we know that we re going to get more free goodies and if they come up with something for us to buy we re going to seriously consider it because they ve proven themselves to be successful. And we want to follow successful people, right? So, if you want to be successful online, plan on giving away a lot of YOUR best stuff for free to build yourself a successful subscriber list.

6 Secret #3 Successful IMers aren t afraid to SELL to their lists (and sell and sell and sell and..). If you ever get on the list of a successful IMer you will notice that practically every you get from them is an outright offer to buy something or the message dovetails into an offer to buy something. Now, you would think that this would cause a lot of subscribers to opt-out, right? Well, some will opt-out, but most won t. Why won t most subscribers opt-out? Because, as I mentioned in the previous chapter, we are fascinated by and want to learn from these successful IMers. After all, we are in the same business as they are, right? As Tony Robbins said, If you want to be successful, find someone who has achieved the results you want and copy what they do and you ll achieve the same results. Furthermore, successful IMers are glad to weed out their list by having people unsubscribe. They know that those who don t opt-out are great prospects for their products.

7 Secret #4 Most successful IMers sell big ticket products and programs which puts them in the much higher earnings brackets. There really isn t much to say about this, but, you will find that the more successful an IMer is the more high-priced programs and products they sell. If and when they do sell lower priced items it is usually just to give you a taste of what their higher priced products and programs offer. Almost always there will be an upsell or OTO (One Time Offer) given to you after you make your lower priced purchase. So, searching out high ticket affiliate programs may be a good idea for you if you are looking to seriously boost your earnings potential. Or, if you are a product or program creator, consider doing one or more higher priced offerings.

8 Secret #5 Most highly successful IMers outsource much of their work. Many successful IMers have built huge businesses online and there is just no way they can handle all of the work load they have created for themselves. The good news for you is that if you can t yet afford employees or don t want the aggravation of hiring employees there are people all around the world willing to work either part time or very, very part time or on a project by project basis. You might be greatly surprised at how inexpensively you can get a lot your work done for you by others. There is almost no job too small or too big that you can t find someone somewhere in the world to do for you and usually pretty cheaply. What are some types of jobs IMers outsource? Article writing Ebook writing Social bookmarking Back linking Programming SEO (Search Engine Optimization) Web Design Web Content Creation Market Research Data Entry Website Management Telemarketing Appointment Setting Virtual Personal Assistants The list goes on and on. Just about anything you need to do you can outsource. So, as your Internet businesses grow and you find you just don t have time to do everything you need to do, consider doing like the successful IMers do and start outsourcing.

9 Here are a few outsourcing sites you might find helpful:

10 Secret #6 Successful IMers spend the majority of their time researching and testing traffic generation techniques, strategies and systems. Website traffic always has been and always will be the lifeblood of Internet marketing. One of the biggest reasons for failure in Internet marketing is people using the wrong traffic systems. Remember this it isn t JUST the amount of traffic you generate it s the quality of traffic you generate that matters most. It is better to get 100 highly targeted, highly motivated visitors to your site than 1000 not so targeted, not so motivated visitors. Successful IMers start their careers using the best quality advertising they can afford. As their business grows they move up and test bigger and better traffic systems. And this researching and testing continues on and on which in turn continues causing their business to grow bigger and bigger. If you are stuck using a traffic system that isn t making you the kind of money you desire, maybe it s time to test some other methods. Here are some traffic systems for you to consider: Paid Solo Ads (on safelists, ezines and other marketer s lists). Banner or text ads on heavily trafficked sites in your niche. For example, if you are promoting an ebook about How to Train for a Marathon, you could type that phrase into Google (or other search engine) and find sites that come up in your search that sell advertising on them. Pay Per Click advertising on sites such as Facebook and other popular sites. One of the great things about Facebook is you can target your ads exactly to people s interests. For example, let s say you were selling an ebook on the

11 care and feeding of Blue Point Siamese Cats; you could actually target people on Facebook who have mentioned they own Blue Point Siamese Cats. And on search engines like Google, Bing and Yahoo you could target people who are searching specifically for information on Blue Point Siamese Cats. Pay Per View marketing Forum marketing Article marketing. Search engine optimization Social networking One of the very best traffic systems you can use is one that would only be available to you if you own a product or service and that is affiliate marketing. In other words having a affiliates promote your product or service. That is where some of the biggest money online is made.

12 Secret #7 Successful IMers know how to properly TEST their offers. If you are going to promote something online that you feel has the potential to be a winner, you cannot afford to spend a lot of time and/or money promoting it UNTIL you properly test it. What do I mean by properly testing it? There are two parts to successful promotion: Part 1. A great ad campaign usually consisting of some or all of the following: swipes ( ads and subject headings), landing pages (usually a squeeze or lead capture page), a sales page, a follow-up system (via ). Part 2. Proven traffic sources (traffic systems you have used and had success with on similar products). Successful IMers spend a great deal of time putting together a complete, solid ad campaign. They then test their campaigns using traffic sources they are familiar with and have been successful with. Depending on what you are selling a good test might be 100 highly targeted visitors, or it might be 1000 highly targeted visitors. The more experience you have selling online the more easily you can determine what number is a good test for you and for what you are testing. Now, some IMers will also do split-tests which simply means they will create two (or more) different, but fairly similar ad campaigns; track them and see which one gets the best response and then if successful they roll out the best performing ad campaign. This is especially important when you are spending a lot of money on advertising. But, in any case, you don t want to spend a lot of money on a campaign until you test it.

13 Secret #8 Successful IMers are not married to any one product or service or program they re promoting. I have seen this happen time and time again. People get so convinced they have a winning product or program that even when it s proven to be a failure or just not very profitable they will continue promoting it and promoting it and wasting their valuable time and money. You can t do that. You are online to earn PROFITS. Sometimes you have to test many different things before you find ones that are profitable. And when you find something that s profitable, continue looking for more things to promote that you can add to your line. Sometimes you may find yourself with a winner, but it doesn t have legs. You have to know when to drop it and move on. That s why it s good to have a number of things you are promoting at the same time. Especially if you become a full-time Internet marketer (or want to be). When you are depending on your Internet income to pay the bills, pay the mortgage or rent, etc., you can t afford to suddenly find yourself with a loser and no other source of income! It s often dizzying how many different things successful IMers promote. But, they are successful. There are reasons they are successful. Success leaves clues (as they say).

14 Secret #9 The mind-set of successful IMers is way beyond that of the average person. I ve saved probably the biggest secret for last. If there is one thing that separates the hugely successful Internet marketers from the rest of the pack is the same thing that separates all other successful people in every other field....they believe without a shadow of a doubt they are going to win; that they are going to be successful. Some people are literally born with this type of mind-set. Others have to learn it. But, when you have it you know it. It is a belief that will carry you through all the struggles and hardships; setbacks and wipeouts. As Rocky Balboa put it, it s not about how many times you get knocked down, it s how many times you get back on your feet and keep punching (I don t know if that s the exact line, but you get the message). You can tell when you talk to someone if they are going to be successful or not. It s in their speech. It s what they say. What they say is simply what they believe. Do you believe you are going to be successful at Internet marketing? Do you really believe it? If you do, then NOBODY can talk you out of it. The only person who can talk you out of it is YOU.

15 So, be careful what you tell yourself! If you have a doubting mind-set, you need to change the program running in your head. How? There s a lot of ways; a lot of techniques. Read books and listen to recordings on positive mind-set. Read books and listen to recording on success. In other words, you might have to re-program your mind. You may have been raised in a home where people were negative. Or you may have hung around friends growing up who were negative. There are negative people everywhere! It s much easier to find a negative person than a positive person. Also, don t get caught up in what s going on around you in the world. Most people are programmed for failure and that is why the world is in such a mess! Forget about that. Don t focus on the negative garbage going on in the world; in the government; in the economy; in your work or school place. Focus on programming YOURSELF for success. I will tell you this, even while the world s economy is in one of the worst states it s ever been in (as I write this), I and many other people are making more money than ever before. How can that be? Because that is how it always has been and always will be. There have always been and always will be people who prosper no matter what is going on around them or what is going on in the world. The question is simply this:

16 Will you be one of them? Only YOU can answer that. I strongly suggest you answer YES and do whatever is necessary to build that positive success mind set you are going to need in order to be a Champion in this negative world. To Your Success! Rick Katz

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