Derek What Is Authentic List Building?

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1 How to Build a Super-Responsive List of Qualified Prospects that Continually Buy Your Products Using Authentic List Building Techniques That Work (all in a matter of weeks ) Derek What Is Authentic List Building? First, let s explain traditional list building (in very simple terms). Traditional list building is finding as many as leads as you can, however you can, and adding them to your list, as quickly as possible. It s like give me anyone with an address and a heartbeat. Then, send lots of s to them to get them to buy. Bang them over the head with s, pitching them to buy something. Doesn t sound very authentic, does it? Well, authentic list building is about: Pulling people in with high value content and information Being transparent with your prospects and doing things in integrity Focus on building a mutual long term relationship Becoming their problem solver by giving them good value It s about the feel good on both sides To authentically build your list, as opposed to the churn and burn approach I described above, you need to focus on your IDEAL prospects and leads. Who are these people? You probably already know of them. These are the clients you really enjoy working with who need your help, badly. They recognize that working with you is essential and you can easily identify to happily pay what you re worth, without negotiating. They get great results from working with you (and write testimonials to prove it) and gladly tell others about you and refer other clients. Sounds great. Where can I find them? That s the million-dollar question

2 And maybe you have found them but they re not joining your list in mass quantity and you keep asking yourself: Why isn t my list growing fast enough? Here s why: List building is an afterthought for most people because there is no starting point in regards to building a list. Perhaps you ve looked online to see what you can do to build a list and you re immediately intimidated and overwhelmed with the entire bright shiny object when it comes to list building ideas. You tend to start everything (and finish little) and are led to believe (incorrectly) that it s all about the numbers. Here s the thing: You don t know what you don t know about list building (authentic or not). But why is authentic list building ESSENTIAL for your business? Because your LIST is your #1 asset (not a product, website or lead source. Not even YOU.) Your program or product can only make money with a list and your website can only sell product with a list. For example, if your traffic source (where you get leads) or your product (what you sell) or website (where you sell them) goes away - you still have your list! Now, there are some traditional list building myths that I want to address. You may have heard some of these before but you need to be familiar with these to understand why authentic list building is essential for your business as opposed to traditional list building. Everyone is led to believe the money is in the list size and the only way to make money from a list is to pitch over and over again. Not true! If I give too much away upfront, they ll never buy later. Not true! It takes a long time to build a good list and you need to learn it all and do it all by yourself. Not true! Here are some authentic list building principles that dispute all of these traditional list building myths. Quality is more important than Quantity and the quality comes from the goodwill you have built with the list. The more you give high-content, high-value information upfront, the more they ll want from you. You can massively build a responsive and high-quality list in a short amount of time if you re shown how.

3 Noticing a theme here? The difference between traditional list building and authentic list building is that authentic list building is all about QUALITY: Quality of the leads (both the source and type of lead) Quality of the offer and the information you provide to them Quality of the way you actually have them join your list Quality of the relationship you have with them So now that you know that Authentic List Building is all about quality in these 4 critical areas, I will explain them and show how you how do them in this free report Traffic (where) Source of Leads Offers (why) Grab Their Attention Conversion (how) Get Their Info Retention (what) Keep Them Interested So, the quality of the lead on your list is Quality = Where + Why + How + What These are also known as the 4 pillars of authentic list building TRAFFIC OFFERS CONVERSION RETENTION

4 TRAFFIC There is a harsh reality of traffic and the people on your list. 80% the people of your list are not your ideal prospects nor will end up as your ideal client/buyer. They are tire-kickers only looking for free information and are often irritated by anything but content from you. Now, the other 20% of your list are your ideal prospects and will end up as your ideal client/buyer (repeatedly) Traffic is your source of leads for your list. Where you get those leads is crucial because without actively looking for traffic, you can t build a list. I have a saying: The better the source, better quality the lead For example, a direct referral from someone you know vs. dropping business cards in a fishbowl at a trade show. Which would convert better? So, the quality depends on the source. Now, all traffic (free or paid) costs you money. Whether you pay directly with your dollars (i.e. paid advertising) or with your time (i.e. writing articles), these activities cost you money. Let s get real: Your time is money. So, ask yourself: What is your time worth per hour? What else could you be doing with your time to build your list? A list building strategy combining time and money is ideal for authentically growing your list. The longer you delay attracting high quality sources of traffic and postpone massively building your list, the more you let future dollars slip through your fingers

5 OFFERS The compelling offer is what you present to your prospect to grab their attention and entices them to opt-in. It is otherwise known as the IFO (irresistible free offer). Now, the better quality of the offer, better quality of the lead. But, most people don t have a compelling IFO. Here is why your offer matters. The offer helps the prospect self-select themselves as ideal clients. It helps them focus on their do-anything and pay-anything to get what they want. So, if your offer focuses on the instant result they want and you ve motivated them to get that result with your offer, they will be compelled to opt-in to your list. How do you construct your offer? Think about it from their perspective. Prospects WANT the offer - nothing more! They are looking for the magic bullet to give them EXACTLY what they want. Here are a few critical items to remember when building your offer. Often times, less is more. Here is an important question to ask yourself: How much are you willing to give away to get a good lead? Here s a secret: Give the what and the why - but not all of the how. The content of your offer is more about the answer or solution you provide it s not about you! It can be one step of your proprietary system or a key point from your signature talk. It can be the answer to the most pressing question from potential clients during your get acquainted sessions. Where do you place your IFO to get people to SEE it and opt-in to your list? Showcase your offer EVERYWHERE! You can use a squeeze page or have it in the upper right of your entire website. You want to refer to it in your articles and social media presence (i.e. blog comments, signature, social media profiles/tweets, business card, ezine)

6 CONVERSION The opt-in process when someone joins your list is a game. It s a Transaction Game It s all about how well you present your offer and compel them to give you their contact information. Is what you re offering and how you re offering it going to be worth more to them than giving you their contact information? You want to be on the higher side of this conversion (more conversion = bigger list) The call to action to get them to join has to be common sense. So, make it simple, easy, and straightforward. Don t over complicate the process for them. It must be quick, ordinary, and obvious so think of the process from their point of view (actually go through it) Take them step-by-step through the process by explaining specifics to them and showing them exactly what to do to opt-in. Hint: Audio is easy and video works best to help the conversion process to compel your prospect to opt-in. Now, what do you capture? There are many options to consider from just to EVERYTHING else (first name, last name, shipping address, etc.) Remember this: the MORE you ask for, the less likely people will opt-in (but the more information you ask for, the better you can understand and relate to the people on your list.) One of the best ways you can increase your conversion is by using a squeeze page. Here is a definition of the squeeze page: You are literally squeezing their contact information from them before accessing your content or your IFO. Don t worry - it s not yucky. In fact, the squeeze page model makes total sense when you value what you re offering and your prospect. But, unfortunately, people are either not doing it at all or it s not being done correctly. So, what goes in a squeeze page? There are 5 essential ingredients (and again video/audio works best to help conversion). Who (Your name, tagline); What (Your offer, what you provide); Why (Their pain point or struggle, what they re looking for); How (Spell out the process to opt-in); When (Is your offer available instantly or ed or shipped?) Now, what? The conversion / follow up process is their first experience with you. Please, don t bombard with s promoting your product. You need to balance the content you provide vs. the promotion of your offers. Hint: Put yourself in their shoes and treat them as you would want to be treated now that they are on your list.

7 RETENTION Often overlooked and in some cases forgotten entirely, but your job is NOT OVER once you ve captured people onto your list. You need to keep them on your list! Think of it this way - you can add all the people you want (and high quality people) all day long but if you re not giving them good content and keeping them engaged they will leave! Now that you have them on your list, you must focus on the value you provide to your list. Without value, they WILL leave and go elsewhere. You want to start the relationship on the right foot. Why, because there is no second chance to make a first impression with someone who is new to your list. So, ask yourself: What is the first impression they have? What do they see first and when do they see it? What are YOU expecting them to get as a result? Did you build in a specific call to action (from your IFO)? In order for your list to trust you and buy from you, you need to build the knowlike-trust factor that will foster a long-term relationship and develop a mutual goodwill with you and your subscribers. You can t fake a valued relationship. It s all about doing things in integrity and building a mutual long-term goodwill with you and your list. You need to position as their problem solver. Give them good value and give them the feel good on both sides. To be clear, there is a HUGE difference between selling and providing goodwill. Goodwill is not about the traditional list building myths I described earlier in the report (that s selling). Goodwill is from the quality of the content you provide to the list (often times for free) and the more you give high-value and high-content upfront, the more they ll want from you. So, let s look at the s you send to your list and ask these four key questions: What do I send them? When do I send it to them? How do I send it to them? Why do I send it to them? You need to be clear on the schedule (weekly, monthly, etc.) and the consistency (time of day, schedule, etc.) for your marketing campaigns. Here s the thing: You are in the business of marketing. If you have a list, you are in the business of marketing. marketing is how you market; provide value; make money. You are doing a service by providing value and resources to your list and providing them with what they want (and need).

8 Interested in finding out more about authentic list building and other online marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really get your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], please visit

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