SAN FRANCISCO PALO ALTO

Transcription

1 SAN FRANCISCO PALO ALTO PRESS KIT April 2015

2 The Sushi Burrito We infuse multicultural flavors into every sushi burrito. Sushirrito is the original sushi burrito concept. We re revolutionizing sushi culture with made-to-order, hand-held sushi burritos in delicious Asian and Latin flavor combinations. Feeling constrained by pricey, time-consuming sit-down sushi restaurants and premade options lacking quality and originality, Founder Peter Yen was determined to find a better way to serve sushi and saw the opportunity to combine 2 of the Bay Area s favorite foods: sushi and burritos. Yen created the Sushirrito brand name and trademarked it in Several years later, Yen collaborated with Ty Mahler, former executive chef of Roy s Hawaiian Fusion in San Francisco, to launch Sushirrito in January 2011 long before hybrid foods became a trend. From our unique flavors to our highly-efficient service to our conscientious sourcing, Sushirrito is truly changing the way we eat sushi. By blending the premium flavors and healthiness of sushi with the form factor and convenience of burritos, we bring to you fresh, convenient, large, hand-held sushi rolls. We are committed to serving sustainable seafood and select vendors who responsibly source ingredients. From our unique flavors to our highly efficient service to our conscientious sourcing, Sushirrito is truly changing the way we eat sushi.

3 Fast Facts LAUNCHED HEADQUARTERS WEBSITE 2011 San Francisco, CA SOCIAL MEDIA ABOUT US BRAND NAME PRODUCTS Instagram, Facebook, We serve made-to-order, hand-held sushi burritos stuffed with savory Asian and Latininfused flavors. Sushirrito registered trademark since 2008 Sushi burritos, various sides including Lava Nachos, Bonsai Salad, and drinks TOTAL RESTAURANTS 5 company-owned locations as of January 2015 San Francisco Fidi: 475 Sansome St. and 388 Market St. Union Square: 226 Kearny St. Soma: 59 New Montgomery St. Palo Alto 448 University Ave. LEADERSHIP Peter Yen Founder, Chief Executive Roller Ty Mahler Executive Chef, Chief Operational Officer DID YOU KNOW? The idea for Sushirrito arose when Yen couldn t find a quick, quality sushi lunch spot while working in downtown San Francisco. Lines at Sushirrito were more than an hour long every day since opening for the first couple of months. Sushirrito was highlighted on Apple Inc. s World Wide Developer Conference s Keynote by Craig Federighi on June 2, 2014.

4 Team Peter Yen and Ty Mahler are the driving force behind Sushirrito. Yen s strategic vision and business expertise are complemented by Mahler s extensive culinary talents and operational skills. Both are professional, personable and passionate making them an ideal duo to lead this exciting emerging restaurant brand. Peter Yen Founder, Chief Executive Roller Peter is passionate about entrepreneurship, consumer brands, sustainability and, of course, sushi. He sees Sushirrito as the perfect way to bring them together: creating and building an emerging consumerfacing business while respecting the environment. Peter created Sushirrito after graduating with his MBA from the Kellogg School of Management at Northwestern, where he focused on Entrepreneurship and Marketing. Prior to business school, Peter worked in restaurant private equity, healthcare investment banking and corporate strategy roles. He graduated from the University of California at Berkeley with a BA in Molecular Cell Biology. Peter s greatest gratification with Sushirrito is simply seeing so many people eat sushi burritos with their bare hands every day. Ty Mahler Executive Chef, Chief Operating Officer Ty has gained and applied tremendous knowledge from some of the very best chefs in the industry. He brings creativity to Sushirrito s famed sushi burritos, based on classical training in various culinary flavors including French, Japanese and American. Prior to Sushirrito, Ty was Executive Chef and part-owner of Roy s Hawaiian Fusion in San Francisco for five years. His culinary experience also includes two years at Emeril s in New Orleans. After graduating from the New England Culinary Institute, Ty was invited to intern under Chef Jean-Michel Bouvier at his Michelin Star restaurant L essential in France. An active member of the Asian Chef Association, Ty won a Silver medal at the 2009 World Culinary Contest held in Taipei.

5 The Sushi Burritos The Satori* Kampachi Yellowtail, Cucumber, Pickled Red Onion, Sweet Corn, Red Tobiko, Avocado Wasabi Mayo Geisha s Kiss* Yellowfin Tuna (Hand-Line Caught), Tamago, Piquillo Peppers, Yuzu Tobiko, Lotus Chips, Namasu Cucumber, Butter Lettuce, Avocado Sesame White Soya Salmon Samba Oven-Baked Agave-Soy Salmon, Tempura Asparagus, Namasu Cucumber, Butter Lettuce, Avocado, Pepitas, Wasabi Dust Teri-Mayonesa Sumo Crunch Shrimp Tempura, Surimi Crab, Shaved Cabbage, Cucumber, Avocado, Red Tempura Flakes Sriracha Aioli Caballero Sake-Asada Beef, Napa Cabbage, Red Radish, Julienne Carrots, Jicama, Red Peppers, Blue Corn Chips, Avocado, Cilantro Kimichurri Sauce Porkivore Oven-Roasted Pork Belly, Shaved Cabbage, Red Radish, Avocado, Cilantro Mustard Seed Mayo Mayan Dragon Crispy Chicken Katsu, Purple Peruvian Potatoes, Julienne Carrots, Pickled Red Cabbage, Avocado, Shaved Jalapenos Japanese Curry Buddha Belly (Vegetarian) Spicy Japanese Eggplant, Portobello Mushroom Fries, Julienne Carrots, Kale, Avocado Roasted Garlic Tofu Sauce Other Bonsai Salad* Yellowfin Tuna (Hand-Line Caught), Romaine Lettuce, Julienne Carrots, Namasu Cucumber, Daikon Sprouts, Pepitas, Wasabi Dust Passion Fruit Miso Dressing Lava Nachos* Brown Rice Chips topped with Tuna Picante, Melted Pepper Jack Cheese, Avocado, Green Onions, Nori Strips Sriracha Aioli Diablo Sauce Habanero Salsa * Contains raw fish

6 Locations san francisco locations fidi 475 Sansome Street (entrance on Clay Street) San Francisco, CA Hours: M-F 11AM to 3PM fidi/market 388 Market Street San Francisco, CA Hours: M-F 11AM to 3PM union square 226 Kearny Street San Francisco, CA Hours: M-TH 11AM to 4PM FRI 11AM To 7pm SAT 12PM to 4pm soma 59 New Montgomery Street San Francisco, CA Hours: M-F 11AM to 3PM palo alto 448 University Avenue Palo Alto, CA Hours: Daily 11AM to 9PM