UCAM MASTER IN BUSINESS ADMINISTRATION (MBA) OFFICIAL TITLE 60 ECTS 2015/2016
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1 UCAM MASTER IN BUSINESS ADMINISTRATION (MBA) OFFICIAL TITLE 60 ECTS 2015/2016 MBA Director: Gonzalo Wandosell Fernández de Bobadilla Program Structure: modules, subjects and semesters (11 months) COMMON COMPULSORY MODULE (November to March) 30 ECTS SUBJECTS TOPICS TYPE ECTS SM SOCIO-ECONOMIC AND LEGAL ENVIRONMENT Geo-strategic International Analysis. International economic environment. Main macroeconomic trends. The World economy context: UE and Spain Market structures Legal environment for companies. ACCOUNTING AND FINANCES Fundamentals of financial accounting. Analysis and interpretation of financial statements. Regulation and operations for the financial environment. Financial planning in the short and long term. TRADE MANAGEMENT AND MARKETING Fundamentals of Marketing. Consumer behaviour. Segmentation, targeting and positioning Online management strategies. Tendencies in Marketing. HUMAN RESOURCES MANAGEMENT AND MANAGERIAL SKILLS Human resources planning. Motivation Corporate Social Responsibility. Coaching techniques. Leadership and team management. Business Ethics. BUSINESS STRATEGIES Strategic management process. Quality management. Knowledge management. Innovation management. Reputation management. Globalization and internationalization strategies in the firm. OB 5 1 OB 5 1 OB 5 1 OB 7 1 OB 8 2 UCAM Business Administration Board (GW) September 2015 Universidad Católica San Antonio de Murcia Tlf: (+34) info@ucam.edu
2 SPECIALIZATION MODULE (April to May) 15 ECTS SUBJECTS TOPICS TYPE ECTS SM FINANCIAL MANAGEMENT AND BUSINESS ORGANISATION Business Financial environment International Financial management. Analysis of business viability. Valuation and selection of investment projects. Business valuation models. Applied Statistics software. Business Information Systems. Firm Reengineering and Lean Management. Business creation. OP 15 2 PRACTICAL MODULE (June to November) 15 ECTS SUBJECTS TOPICS TYPE ECTS SM BUSINESS INTERNSHIPS The internships are aimed at completing the training of university graduates as well as facilitating their access to the professional world and it is, at the institutional level, governed by the Spanish Royal Decree , as well as by regulations published by the Catholic University of San Antonio for practice in enterprises for students of the University. END OF MASTER S PROJECT (Viva Presentation in September) The aim is the assessment of all learning outcomes associated with MBA. PE 6 2 TFM 9 2 OB: Compulsory PE: Practical in Enterprises TFM: Master s Dissertation TOTAL ECTS TO ATTEND 60 Página 2
3 UCAM MASTER MBA 2015/2016 SCHEDULE Academic Opening Event and Orientation day: Place: Main Garden 18:00 Friday 30st, October COMMON COMPULSORY MODULE 30 ECTS SUBJECT 1 5 ECTS Socio-Economic and Legal Environment Subject Leader: Alfonso Rosa and Fernando Torrejón arosa@ucam.edu ftorrejon@ucam.edu Geo-strategic International Analysis. M : 16:00-20:30 (2/11) International economic environment. T : 16:00-20:30 (3/11) Legal environment for companies. W : 16:00-20:30 (4/11) Legal environment for companies. Th : 16:00-20:30 (5/11) Market structures. M : 16:00-20:30 (9/11) Market structures. T : 16:00-20:30 (10/11) The World economy context: UE and Spain. W : 16:00-20:30 (11/11) The World economy context: UE and Spain. Th : 16:00-20:30 (12/11) Evaluation (Presentations) M : 16:00-19:30 (16/11) Evaluation (Presentations) T: 16:00-19:30 (17/11) SUBJECT 2 5 ECTS Accounting and Finances Subject Leader: Isabel Ros and Carmen Conesa irclemente@ucam.edu ccperez@ucam.edu Fundamentals of financial accounting. M : 16:00-20:30 (23/11) Fundamentals of financial accounting. T : 16:00-20:30 (24/11) Analysis and interpretation of financial statements. W : 16:00-20:30 (25/11) Analysis and interpretation of financial statements. Th : 16:00-20:30 (26/11) Regulation and operations for the financial environment. M : 16:00-20:30 (30/11) Página 3
4 Regulation and operations for the financial environment. T: 16:00-20:30 (01/12) Financial planning in the short and long term. W : 16:00-20:30 ((02/12) Financial planning in the short and long term. Th : 16:00-20:30 (03/12) Evaluation (Presentations): W : 16:00-19:30 (09/12) Evaluation (Presentations): Th: 16:00-19:30 (10/12) SUBJECT 3 5 ECTS Trade Management and Marketing Subject Leader: Pilar Flores and Conchi Parra pflores@ucam.edu mcparra@ucam.edu Fundamentals of Marketing. M : 16:00-20:30 (14/12) Consumer Behaviour T : 16:00-20:30 (15/12) Consumer Behaviour Mx : 16:00-20:30 (16/12) Segmentation, targeting and Positioning Th : 16:00-20:30 (17/12) Segmentation, targeting and Positioning M : 16:00-20:30 (11/01) Marketing on-line T : 16:00-20:30 (12/01) Tendencies in Marketing W: 16:00-20:30 (13/01) Tendencies in Marketing: Sport Marketing Th : 16:00-20:30 (14/01) Evaluation (Presentations) W : 16:00-19:30 (20/01) Evaluation (Presentations) Th : 16:00-19:30 (21/01) SUBJECT 4 7 ECTS Human Resources Management and Managerial Skills Subject Leader: José Palao jpalao@ucam.edu Leadership and team management. M : 16:00-20:30 (25/01) Leadership and team management. T : 16:00-20:30 (26/01) Página 4
5 Leadership and team management W : 16:00-20:30 (27/01) Leadership and team management Th : 16:00-20:30 (28/01) Motivation M : 16:00-20:30 (01/02) Motivation T : 16:00-20:30 (02/02) Human resources planning. W : 16:00-20:30 (03/02) Human resources planning. Th : 16:00-20:30 (04/02) Human resources planning. M : 16:00-20:30 (08/02) Coaching techniques. T : 16:00-20:30 (09/02) Coaching techniques. W : 16:00-20:30 (10/02) Business Ethics. Th : 16:00-20:30 (11/02) Business Ethics. M : 16:00-19:30 (15/02) Evaluation (Presentations) T : 16:00-19:30 (16/02) Evaluation (Presentations) W : 16:00-19:30 (17/02) SUBJECT 5 8 ECTS Business Strategies Subject Leader: Laura Campoy and José Palao lmcampoy@ucam.edu jpalao@ucam.edu Strategic management process. M : 16:00-20:30 (22/02) Strategic management process. T : 16:00-20:30 (23/02) Innovation management. W : 16:00-20:30 (24/02) Innovation management. Th : 16:00-20:30 (25/02) Innovation management. M : 16:00-20:30 (29/02) Página 5
6 Quality management. T : 16:00-20:30 (01/03) Quality management. W : 16:00-20:30 (02/03) Knowledge management. Th : 16:00-20:30 (03/03) Knowledge management. M : 16:00-20:30 (07/03) Reputation management. T : 16:00-20:30 (08/03) Reputation management. W : 16:00-20:30 (09/03) Globalization and internationalization strategies in the firm. Th : 16:00-20:30 (10/03) Globalization and internationalization strategies in the firm. F: 16:00-20:30 (11/03) Evaluation (Presentations) M : 16:00-19:30 (14/03) Evaluation (Presentations) T : 16:00-19:30 (15/03) Evaluation (Presentations) W : 16:00-19:30 (16/03) SPECIALIZATION MODULE 30 ECTS SUBJECT 15 ECTS (8 students minimum) Financial Management and Business Organization Subject Leader: Concepción Perez and Juan Cándido jcandido@ucam.edu Business Financial environment M : 16:00-20:30 (04/04) Business Financial environment T : 16:00-20:30 (05/04) International Financial management. W : 16:00-20:30 (06/04) International Financial management. Th : 16:00-20:30 (07/04) International Financial management. M : 16:00-20:30 (11/04) Valuation and selection of investment projects. T: 16:00-20:30 (12/04) Página 6
7 Valuation and selection of investment projects. W: 16:00-20:30 (13/04) Valuation and selection of investment projects. Th : 16:00-20:30 (14/04) Analysis of business viability. M : 16:00-20:30 (18/04) Analysis of business viability. T: 16:00-20:30 (19/04) Business valuation models. W : 16:00-20:30 (20/04) Business valuation models. Th : 16:00-20:30 (21/04) Applied Statistics software. M : 16:00-20:30 (25/04) Applied Statistics software. T : 16:00-20:30 (26/04) Business Information Systems. W : 16:00-20:30 (27/04) Business Information Systems. Th : 16:00-20:30 (28/04) Firm Reengineering and Lean Management M : 16:00-20:30 (02/05) Firm Reengineering and Lean Management. T : 16:00-20:30 (03/05) Firm Reengineering and Lean Management. W : 16:00-20:30 (04/05) Firm Reengineering and Lean Management. Th : 16:00-20:30 (05/05) Sales and Production M: 16:00-20:30 (09/05) Sales and Production T : 16:00-20:30 (10/05) Business Creation. W : 16:00-20:30 (11/05) Business Creation. Th : 16:00-20:30 (12/05) Business Creation. M : 16:00-20:30 (16/05) Página 7
8 Business Creation. T : 16:00-20:30 (17/05) Evaluation (Presentations) M : 16:00-20:30 (23/05) Evaluation (Presentations) T : 16:00-19:30 (24/05) Evaluation (Presentations) W : 16:00-19:30 (25/05) End of Master s Project preparatory classes F : 17:00-20:00 (14/07) End of Master s Project Viva presentation preparatory classes Th : 17:00-20:00 (14/07) End of Master s Project Deposit Friday (09/09) Friday (18/11) End of Master s Project Viva Presentation Monday-Tuesday: (19/09 to 20/09) Monday-Tuesday: (29/11 to 30/11) Página 8
9 UCAM MBA SCHEDULE 2015/2016 OCTOBER 2015 NOVEMBER DECEMBER 2015 JANUARY FEBRUARY 2016 MARCH APRIL 2016 MAY JUNE 2016 JULY SEPTEMBER 2016 NOVEMBER Opening Event Socio Economic and Legal Environment Module s classes Accounting and Finance Module s classes Management in sales and Marketing Module s classes Human Resources Management and Managerial Skills Module s classes Business Strategy Module s classes MBA s Specialization module classes Master s Dissertation and Viva presentation preparatory classes Deadline MBA s Dissertation deposit Deadline MBA s Dissertation viva presentation Página 9
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