CONFERENCE WITH POWERED BY VIRTUVENT PLATFORM & KALTURA MEDIASPACE WITH DELIVERY BY AKAMAI

Transcription

1 Virtuvent CONFERENCE WITH POWERED BY VIRTUVENT PLATFORM & KALTURA MEDIASPACE WITH DELIVERY BY AKAMAI Previous Clients Using MediaSpace Today

2 TAKE YOUR EVENT ONLINE WITH KALTURA MEDIASPACE AND VIRTUVENT PLATFORM Virtuvent s new online event package, in partnership with Kaltura, takes your event online to a global audience across multiple devices - smartphone, tablet and computer. The events package includes a turnkey set of products and services: On-site production (video content) services On- and/or off-site post-production services VirtuventNetwork for delegate networking on-site and online Fully-branded live-streaming production Fully-branded Live & VOD event portal for smartphone, tablet and computer devices Real-time data visualization on-site and online Event business consulting focusing on new revenue, data, exposure and sponsorship value-adds Detailed analytics Dedicated support WHY TAKE YOUR EVENT ONLINE? Reach and engage a wider global audience Engage your delegates on-site Grow your brand & stretch event value Generate new revenue Collect valuable data to be used in sales / marketing Create and leverage online video 2

3 CONTENT STRATEGY, PRODUCTION AND POST- PRODUCTION Virtuvent can formulate a content strategy that fits the opportunity and scope of your event, while meeting all content creation requirements; Live and on-demand multi-cam production Editing, color grading, motion graphics and branding Multi-format output Post-production services can be on-site on request - getting event sessions online in under 2hrs after a session is complete. LIVE STREAMING VIDEO Stream event sessions live online for off-site viewing to broaden your delegate-base. Regulate access to live conference sessions or allow open access. ON-DEMAND CONTENT Create on-demand content that aligns with your content strategy of event sessions, key attendee interviews, and compelling event action. Live video sessions are recorded simultaneously and made available as on-demand video clips just hours after sessions have concluded. Live and on-demand content can by syndicated to displays in-venue, to media partners, or packaged for licensing after the event. VIRTUVENTNETWORK Promoting networking between attendees on-site at the event, as well as online. Registered delegates are able to engage in live moderated chat as well as browse / perform a filtered search for people attending the event. Typical filters include: Business category Role C-Level only First name / last name Company size Once a person is found, a delegate is able to send a message and/or request a meeting. The recipient is able to accept, decline, suggest a new time and/or send a message. KALTURA MediaSpace A feature-rich wrapper for your event video content. This website is fully branded and accessible from smartphone, tablet and computer devices. For more information on Kaltura MediaSpace click here 3

4 Content Creation Example: The Princeton Review, June 2012 (under 50k budget) Services: Directing, production, post-production, output to Kaltura MediaSpace 4

5 WHAT IS KALTURA MEDIASPACE? Kaltura s MediaSpace application allows you to instantly launch a video-centric website where users can search, browse, watch, share and upload videos and video presentations, with full user management, and moderation options. Use case for conferences and events: Live and VoD access to event sessions spanning multiple tracks, delegate interviews, etc Fully branded, and accessible from computer, tablet and smartphone devices Extend the exposure of your event from a few days to a few months Generate new revenue with several monetization options such as advertising, sponsorship, content sales and pay-per-view Synchronize video and presentation slides 5 This instance of MediaSpace is unbranded. Full custom branding is deployed on a per-client basis to align with event/sponsor objectives Access control options - manage users through MediaSpace or through integration with LDAP, Shibboleth, CAS or SSO

6 EVENT CONSULTING / CUSTOM DEVELOPMENT Have a Virtuvent consultant assist you to stretch the value of your event - whether your goal is to generate new revenue, collect valuable data, deliver more value to sponsors or grow your brand. New revenue can be generated through: Online tickets to access the event online (pay-per-view) Sponsorship / advertising. A similar sponsorship structure that is used for physical events (silver, gold, platinum) can be used within the online environment to generate revenue Content distribution. Live and/or VoD conference content can be licensed to global media partners such as online newspapers, ipad magazine apps, popular blogs, broadcasters, corporates and associations For custom branding of MediaSpace and/or additional functionality, Virtuvent s development and design teams offer a professional, fast service. With experience coding in HTML5, CSS3, PHP, Ruby on Rails, Ajax, Javascript as well as mobile frameworks such as Appcelerator and PhoneGap, your event is in good hands. Revenue Driver Per Unit Units Total (USD) Pay-per-view / online ticketing (units based on medium-sized event) 130 1, ,000 AVERAGE ONLINE SPONSORSHIP PACKAGE FOR MEDIUM SIZED EVENTS Silver sponsorship package 20, ,000 Gold sponsorship package 40, ,000 Platinum sponsorship package 70, ,000 Content licensing (selling of content onto media 5, ,000 partners and interested 3rd parties) Total New Revenue $ 285,000 The above projections are estimates only based on average event figures. Total revenue excludes associated costs. Virtuvent provides a range of cobranded marketing collateral to assist events to bring in revenue through payper-view, sponsorship packages, content licensing and sponsored competitions. Enquire about deferring capital outlay through partnership 6

7 DATA VISUALIZATION Ask questions during conference sessions and conduct live surveys, then visually present this data in a live environment by using responses from social networks, in-app and SMS. Data visualization in-venue (e.g. projected onto a screen) as well as online engages delegates and promotes discussion / interaction. The data visualization module can collect and present data from the following sources in real-time: Twitter / Facebook In-app responses SMS / Live video views Registration attendance in-venue and online AKAMAI MEDIA ANALYTICS (Optional, More Info Here) Audience Analytics - highlight key trends in audience behavior and drill down to understand how content, packaging, and quality are impacting your event. Quality of Service Monitor - a real-time monitoring solution that provides visibility into the quality of video playback - instantly. We enable this through flexible and customizable reporting tailored to your specific analytics and reporting needs. ON-SITE / OFF-SITE SUPPORT Virtuvent Conference is a fully supported product, with relevant personnel on- and off-site 24/7 during your event. Dedicated on-site support during your event: Project manager: Full project co-ordination Technical manager: IT and A/V service management Production manager: Video production and postproduction processes, online video uploads and logistics Production crew: Camera-people, sound crew and producers Dedicated off-site support during your event: Dedicated development team: Front and back-end developers General support: Phone support for clients, online ticketing and moderated knowledge-base support for delegates Media Analytics Overview - easy access to the actionable and relevant reports you need, in the language and context of your business. 7