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1 COREMEDIA 6 PRODUCT BROCHURE CoreMedia 6

2 COREMEDIA 6 PRODUCT BROCHURE CoreMedia 6: Because contextualization is about people CoreMedia 6 empowers your Marketing, Business and IT teams, allowing them for the first time to define fully-optimized, contextual online experiences for every segment of your audience and across every touchpoint. CoreMedia 6 puts your entire content ecosystem along with contextualization s key determinants at their fingertips so that they can preview the customer experience for themselves, in real-time. This translates directly into a highly relevant and consistent brand and product experience for your customers and prospects across all touchpoints. Powerful CMS engine for dynamic delivery CoreMedia 6 is based on the company s powerful Content Management System (CMS) Platform engine for dynamic delivery. It integrates the latest versions of CoreMedia s personalization and social interaction components, as well as a mobile Web platform, to support the development and delivery of contextualized Web experiences. CoreMedia Studio: beyond content authoring CoreMedia Product Suite for Web Content Management. CoreMedia 6 features CoreMedia Studio, a completely new creative environment that allows business specialists such as online marketers, communications professionals and channel managers to design and test complete online experiences for their customers. Technology leadership meets real-world Web project expertise To ensure that organizations benefit from best practice Web project expertise, CoreMedia 6 includes CoreMedia Project a comprehensive, pre-configured development environment that ensures faster project starts and easier ongoing maintenance. Specific Web project best practice capabilities are delivered through our innovative CoreMedia Project Website Blueprint approach. 2

3 CMS Platform The role and function of today s Web CMS is changing dramatically. While they used to be viewed simply as an engine to broadcast content online, they now serve as the foundation for your organization s online business strategy. Increased pressures to manage and deliver content efficiently across digital channels as well as the requirement to engage more effectively with customers and prospects means that the Content Management System has evolved to become the strategic content hub for any large organization. CoreMedia s CMS platform has been specifically designed with this in mind. It supports any content format, and can be configured to reflect your business environment precisely. The latest CoreMedia 6 version of the CMS platform supports delivery to any digital channel, and above all connects content with the customer s context to create highly dynamic and individual online experiences. FEATURES Object-oriented modeling Extensible modeling Relationship representation Unified API Our distinctive CMS approach enhances your ability to interact online with your audience, playing a key role in helping customers to recognize your organization s added value, and encouraging them to engage with you on both an informational and transactional level. Content Management CoreMedia CMS makes content management easier. Editorial workflows are tailored to reflect the way your teams actually operate. The user interface is totally flexible, allowing you to add features and tools based on what you need, With CoreMedia 6, everything is only a click away. Mastering complexity CoreMedia CMS is built on an architecture that separates content, business logic and the user interface. Doing so ensures that content can be reused, is consistent across channels, and can be delivered to any device. Updating content in one location updates it everywhere. This effective content management approach ensures consistency while providing an optimal experience for users. The CoreMedia content model reflects your business and also delivers comprehensive support in key areas such as multi-site and multi-language support. Reflecting your reality CoreMedia CMS comes with a standard user interface, which can be used out-of-the-box or configured to your specific needs. Furthermore, we provide full in-context editing, enabling you to create and edit content exactly as it appears on screen. The editorial process is simplified; your editors keep control of the content and the way it is displayed to users. 3

4 COREMEDIA 6 PRODUCT BROCHURE Facilitating your workflows CoreMedia CMS offers a workflow solution to manage the content lifecycle more efficiently. A workflow may consist of multiple tasks that are either processed automatically or require user interaction. The user interface, an integral part of your editorial workspace, facilitates task-driven collaboration among content authors, site managers, and contributors. Workflows can be tailored exactly to your needs and range from simple approval tasks to complex aggregation processes. Managing content, function, and layout Content is organized based on an object-oriented logic and managed using freely-configurable content types. These content types aggregate all the important properties of a content object ranging from a single piece of information to storing the entire data owned by a content object, such as a flash object or video as well as the logic to access and modify the data. Beyond managing traditional content, CoreMedia CMS also stores navigational and layout data in its repository. This enables editorial staff to easily define and adapt the look and feel of the user experience as well as the available functionality even with regards to the customer s context. Multiple content types represented in CoreMedia Studio. 4

5 FEATURES Business logic layer with real-time processing DataView cache for processing power Business logic around content objects CAE feeder to index search engines with aggregated objects Integration of external applications at the API level Content Delivery Delivering engaging user experiences demands two key elements: gathering all the relevant information, and adapting it to a customer s particular context. CoreMedia s Content Application Engine (CAE) is our Web content delivery hub and acts as a data aggregator, processing content based on the customer s context and delivering it to any channel. Orchestrating your content ecosystem The content you deliver to the Web is your business information. It s your voice to the market. Because not all this information is stored within your CMS system, CoreMedia s Content Application Engine (CAE) provides a unique orchestration layer that allows the integration and aggregation of external content as if it were native to your CMS. Delivering in real-time Content is processed dynamically, resulting in on-demand, real-time content assembly. This is a fundamental element of CoreMedia s ability to enable adaptable user experiences, as it lets you leverage customer and context information exactly when it can be most effective when users are actually accessing your content. Furthermore, the decoupling of the business logic from the content delivery makes it possible to reuse content across multiple channels and touchpoints. Uncompromising performance CoreMedia CMS platform delivers billions of page views monthly from a single system. In addition to being highly robust, the system leverages a unique caching technology that supports the delivery of dynamic content. The system automatically detects which content elements may need to be updated when requested, creating the ideal balance between rapid delivery performance and ensuring that content is always up to date. With CoreMedia, you don t need to compromise. Unlimited extensibility CoreMedia CMS guarantees unlimited extensibility. It scales and adapts to deliver your digital content as you grow and gain momentum on the Web. The Content Application Engine (CAE)is built on open standards, providing flexibility for both ongoing customization as well as future enhancements. Regardless of your online ambitions, CoreMedia CMS will support you now and in the future. 5

6 COREMEDIA 6 PRODUCT BROCHURE Business Enablement FEATURES Visualization of content assets and relationships Integrated full-text search and filtering on collections Intuitive interfaces to create and manage content assets Management and placement of dynamic content lists Web context preview While business users are often limited in their control of the online customer experience, they are uniquely placed to understand both the business and customer contexts of the Web experience. To fully leverage their talents and insights, they need to be able to access all relevant information as they design and implement online customer activities. To address this we have introduced CoreMedia Studio, an innovative solution that provides business users with a single yet powerful place to access all their relevant content and contextual information, helping them to create truly impactful experiences for all of your different audiences. CoreMedia Studio new with CoreMedia 6 CoreMedia Studio is where engagement starts. It is a zero-install Web-based environment for business users to access the content ecosystem and to create relevant business rules. An integrated real-time preview window shows them the immediate impact of their work, giving them a much clearer insight into their customers online experience. Intuitive interaction design CoreMedia Studio is a fully equipped environment for business users, built to put the right information and actions at the user s fingertips. This maximizes the intuitiveness of interaction and reduces confusion as well as the effort to get started. Tailor-made interfaces While CoreMedia Studio is intuitive for occasional users it s also flexible enough to adapt to the needs of the most expert online professionals. All interfaces can be configured to meet your organization s business reality, and can also be custom-built and seamlessly integrated. Search-based content access CoreMedia content can be structured, stored, and reused any way you want. To access content a user can either navigate the tree structure or apply search-based filters to easily find any content wherever it s located. Predefined searches, adapted to your business reality, provide users with easy access to their most relevant day-to-day content. CoreMedia Studio with preview. 6

7 Real-time preview Business users create and edit their content within convenient user interfaces, and see the outcome of their work in an adjustable integrated preview window that can be extended for any online delivery channel. Even the user context can be applied (see Adaptive Personalization) to anticipate contextualization quality. FEATURES Reuse of content across channels Dynamic delivery within and outside the portal Editors work within the portal Intuitive, easy-to-learn user interfaces Real-time preview within the portal Combination of content and applications Content publication in real-time CMS for SAP NetWeaver Portal new with CoreMedia 6 The SAP NetWeaver Portal allows organizations to leverage their resources and collaborate more closely with their partners and suppliers. As a part of a broader ecosystem, CoreMedia CMS for SAP NetWeaver Portal extends the creation and delivery of content to a broader audience in real-time. Content repurposing across your information landscape Content created inside or outside the portal is stored within CoreMedia CMS and is made available for delivery to any channel or touchpoint, be it the Web, intranets, mobile devices or even the SAP NetWeaver Portal itself. This guarantees consistent and up-to-date information no matter the entry point your employees, partners or customers use. It is an integral part of your broader information landscape. Content management within the portal Our solution provides powerful yet easy-to-use editing tools that integrate seamlessly with the SAP NetWeaver Portal user interface. All control elements and functions are accessible via a Web browser. The usability of the tools makes for a very intuitive user experience. Content authors stay within the portal environment for all content-related tasks such as creation, editing and publishing. Content created outside of the portal is also available within the portal. Content publishing in real-time Publishing with our solution is a question of seconds as it allows editors to directly load content into the SAP NetWeaver Portal, in real-time. It also removes the need to transfer content from development servers to staging and production servers, ensuring that content is always fresh and dynamic, no matter its format (text, video, photos, etc.). Combining content and applications Content be it a video, pictures, or a text can give applications a context and thus help the user to effectively interact with the portal. Therefore, CoreMedia CMS for SAP NetWeaver Portal allows the free combination of applications and content on the same portal page. 7

8 COREMEDIA 6 PRODUCT BROCHURE Adaptive Experience At the core of CoreMedia 6 lies our ability to customize the user experience based on their precise context. CoreMedia 6 s Adaptive components allow you to match that particular context with your content to create unique and engaging customer experiences. We make the user context available by leveraging any available user data it could be their Web profile and preferences, their CRM data on past activity and segmentation, behavioral information on Web history, community relationships and even device, time and location. All this information can be compiled and processed as the user is browsing your website. Because CoreMedia 6 allows you to build complete user profiles in real time, our Adaptive products can then match these with the most relevant content and display it on any device that your customer is using. FEATURES Processing built into delivery environment Extensible with third-party content selection products and context sources Content query on aggregated content objects Management within CoreMedia Studio Behavioral targeting by tracking relative and accumulated interest Adaptive Personalization CoreMedia Adaptive Personalization provides the basis for creating a personalized Web experience on top of our CoreMedia Content Application Engine (CAE). It allows the management of rich customer profiles based on their individual interests, as well as dynamic content selection the foundations to offering an adapted customer experience, whether implicitly, explicitly or both. Integrated rules management: maintaining editorial control CoreMedia Adaptive Personalization is a natural extension of the delivery environment the Content Application Engine (CAE) with the processing of real-time data about the customer, used to dynamically personalize the content. The match between a customer s profile and content is done by applying rules directly from within the editorial interface. Flexible customer profiling The customer profile is part of the customer s context and, as such, contains a wide range of information. CoreMedia Adaptive Personalization enables the creation of rich customer profiles combining explicit and implicit information about a customer s preferences as well as existing information from third-party systems (such as CRM or even a social profile). All this data together with additional contextual information are combined while processing the customer s request, dynamically allowing the retrieval and presentation of the most relevant content, regardless of channel or user touchpoint. 8

9 Personalization on any device Since personalization capabilities are built into the delivery environment, Adaptive Personalization leverages the capabilities of the CoreMedia Content Application Engine, allowing it to be channel-agnostic and to dynamically process content. Context-aware matching of both content and customer profile is therefore done on the server side regardless of the delivery channel. This allows the reuse of the underlying business intelligence and personalization rules across all touchpoints, and provides customers with an individual yet consistent experience across all devices. Personalization tailored to your specific business needs Customer login and user profile page. CoreMedia Personalization introduces a straightforward infrastructure to combine CoreMedia with third-party components in a flexible and easily way. This allows you to create and experiment with your own content selection processes in a very cost effective way. It additionally provides diverse contentselection components out-of-the box, such as an extension to CoreMedia Content Rules that supports the dynamic creation of personalized queries at run-time. Each of these steps can be tailored to your specific business needs. Customer profiles can be enhanced by contextual information. 9

10 COREMEDIA 6 PRODUCT BROCHURE FEATURES Device specific rendering Extensive device database Integrated touchpointspecific preview Mobile Web Apps for ipad, iphone and Android Adaptive Device Delivery CoreMedia s content delivery environment the Content Application Engine (CAE) clearly separates the business intelligence (behind contextual content assembly) from the presentation layer. Content can therefore be repurposed across any digital channel to deliver consistent and highly relevant experiences. Adaptive Device Delivery adds devicespecific context information and corresponding rendering capabilities to create a unique experience on any device. Effective management of multiple touchpoints Any content meant for the Web, mobile delivery, or any other channel like Internetenabled TV or game consoles is directly managed within CoreMedia s editorial workspace and can easily be repurposed across all of your Web properties, whether manually or by creating automated dynamic lists. Hence, publishing content to mobile devices is no more complex than other channels, and your editors keep the control over the way content is presented. Rendering from a single set of templates Our multiple device support reduces the requirement for templates, while device layout is addressed through an easy-to-use templating language that feeds directly from CoreMedia s existing templating engine. This enables all the different outputs to be provided from a single set of templates that is processed in the context of the user s device. Knowing all the devices Adaptive Device Delivery comes with a powerful database that keeps track of all the devices on the market along with their capabilities. The database maintains the up-to-date information of individual device and configuration characteristics to deliver an output tailored to each device. Native experience across touch-screen devices Touch-screen devices such as iphones, ipads, Android devices and other smart phones have redefined usability standards for users. Adaptive Device Delivery uses a unique technology to provide native experiences across all these devices without requiring a native application for each of them. Whether talking about regular mobile phones or the latest tablet devices, you ll have the right tools to deliver a unique experience leveraging the device s browser capabilities. 10

11 Social Interaction Social networks are now an integral part of the Web, one where users can influence content and interact with their friends and colleagues, as well as a wide range of organizations and companies. Social networks are now a key extension of an organization s online ecosystem and a critical one if you want to truly engage with your audience. CoreMedia s Social components incorporate all the social capabilities required to have users interact with your business and comment, rate and interact within your digital ecosystem. You can facilitate the discussion around your content and brand, and engage with your customers much more interactively. FEATURES UGC repository Integrated relationship between editorial content and UGC Dynamic rules for Most Commented and Best Rated content Extensible user profile with social relationships Content selection based on social relationships (e.g. following, subscriptions) CoreMedia 6 supports all of your social networking requirements, helping you to create active conversations around your products and brands, whether on your website, on Facebook, via Twitter or other online communities. With CoreMedia 6 your audiences can engage with you their way. Social Software CoreMedia Social Software offers all the features required to engage in dialogues and build a community around your brand and products personal profiles, preferences, relationships, ratings, comments and tags. It is fully customizable to reflect the environment you wish to create, and fully extendable to grow with your community and business ambitions. Integrating social components CoreMedia Social Software extends the delivery environment the Content Application Engine (CAE) with a built-in feedback channel. Personal profiles, user-generated content and social relationships become an integrant part of content aggregation and processing. All content be it editorial, third-party, or user-generated is delivered via a single, central platform. This allows combined searches across editorial and user-generated content as well as native dynamic lists of best rated or most commented content. Social components can be freely combined with any kind of content: articles, products, or videos. Managing content and users CoreMedia Social Software enables customers to produce a wealth of content for example via comments and ratings. The editorial interface has been designed to make it especially easy to review, approve, and moderate that content. That same tool allows you to manage user profiles and groups, while users can register directly through your Web properties. Extensible social relationships While there are some standard building blocks for social interaction such as commenting, ratings, and user management, you may want to take your community further. To support this, CoreMedia Social Software has been designed as an extensible component to reflect your vision and adapt to your current and future needs. This gives you complete flexibility over the way you engage with your audience. 11

12 For more information, please our website: Germany, Switzerland, Austria CoreMedia AG Ludwig-Erhard-Straße Hamburg Germany Tel Fax The Americas CoreMedia Corporation 118 Second Street, 5th Floor San Francisco CA USA Tel Europe, Middle East and Africa CoreMedia Ltd. 90 Long Acre Covent Garden London WC2E 9RZ United Kingdom Tel Asia Pacific CoreMedia Asia Pacific Pte. Ltd. 25 International Business Park #0 106 German Centre Singapore Tel Copyright CoreMedia Corporation. All rights reserved. SAP and SAP NetWeaver are registered trademarks of SAP AG in Germany and in several other countries PB-US-CMS001

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