World leading Sales & Marketing Company

Transcription

1 World leading Sales & Marketing Company for Luxury Hotels & Resorts

2 Press Review (The Travel Post) Island Marketing ( IM ) is a notable sales & marketing company for luxury hotels and resorts as well as a GSA (General Sales Agent) of Banyan Tree Hotels & Resorts, Novotel Lombok, Twin Palms Phuket and Samed Resorts in Thailand. As a wholesaler, IM is creditably performing reservation service for Korean travel agencies which would like to provide clients accurate and useful information and promote their travel products. Island Marketing is a leader of the travel trade industry in Korea and leads a new generation to create innovative travel culture through a valuable insight. As a part of marketing, various public relations has been brought positive effects to enhance the image of each hotel and resort as the ideal holiday destinations. Refer to several reasons why Island Marketing has been a leading company successfully; First of all, IM has been done long-term of outstanding work as a specialized marketing company utilizing local brand. IM is not only keeping high level in the travel market with intangible asset - an unique idea, but also it has contributed to travel trend of Korea to be converted into essence of travel itself. Secondly, major achievement of IM based on long-term plan and Mr Tony Hwang s driving force is change of travelers' taste. Taste of travelers in Korea has been switched over from clichéd and simple tour package involved a tour guide passively into dynamic and active pattern. At the end, Island Marketing has been fully contributed to new generation of travel culture. IM makes clients to recognize that The Resort is the ultimate destination for travelers. CEO Island Marketing Mr. Tony Hwang FEB Island Marketing

3 History of Island Marketing Main Business Area : Total Marketing Service including Advertising, Public Relations for Luxury Hotels & Resorts in Overseas Marketing Representative of Banyan Tree Hotels & Resorts Marketing Representative of El Nido Resorts (Expired in MAR.2005) Dec.2001 Contracted GSA with Banyan Tree Hotels & Resorts Jan.2002 Contracted GSA with Novotel Lombok Mandalika Resort Contracted Novotel Benoa Bali (Expired in MAR.2006) Feb.2003 Contracted GSA with Bali Sofitel Seminyak Resort (Expired in MAR.2007) July.2003 Contracted GSA with Bali Discovery Kartika Plaza Hotel June.2004 Contracted GSA with Club Paradise Resorts (Expired in FEB.2008) June.2005 Contracted GSA with Bali Royal Pita Maha Resorts June.2006 Contracted GSA with Khao Lak The Sarojin - Nov.2007 Contracted GSA with Samed Resorts Group Dec.2007 Contracted GSA with Twin Palms Phuket Dec.2007 Contracted GSA with X2 Kui Buri

4 Introduction of Island Marketing Company Name : Island Marketing Co., Ltd 1. President : Mr. Tony Hwang( ) 2. Established Year : Head Office : #313, 3F, Gwanghwamun Officia, 163, Sinmunro - 1Ga, Jongro-Gu, Seoul, Korea 4. Tel : / Fax : URL : / resv@islandmarketing.co.kr 6. Paid in Capital : $ 2,000,000 Destination Branch Offices 1. Thailand (Bangkok) : TM Thai Marketing Co., Ltd 2. Philippines (Manila) : Island Marketing Co., Ltd 3. Indonesia (Bali) : Wonderful Bali Co., Ltd ( 2009) Awarded by Laguna Group for best travel company Wedding travel mart in SEOUL with our GSA Resorts Korean Travel Mart in Bali organized by Island Marketing Island Marketing

5 Our Portfolio Daily Newspaper Advertising on Magazines, Publicity on Newspapers etc. Island Marketing Media AD Wedding Magazine Lifestyle Magazine Travel Newspaper

6 Organization Chart Island Marketing Business Area Creative Magazine Ads Newspapers Ads Trade Ads Advertising Marketing Market Analysis Management GSA Hotel Direct Marketing Short & Long-Term Planning Sales Sales Call Operator Office Reservation Press Release PR GSA Hotel & Resort Relation with Travel Agencies Organization of Fam Tour Clipping Monitoring Press Conference Promotion B2B Promotion Convention Corporation Promotion Honeymoon FIT Golf On/Off-line Island Marketing

7 Our Partners some of Key Account List Corporations Master Card / Visa Card / Hyundai Dept Store H&S / SK telecom / BC Card VIP Members / Banyan Tree Club & Spa / Samsung Insurance VIP Members Wholesale Agencies HANA Tour / MODE Tour / OK Tour Retail Agencies KRT / LOTTE Travel / HANJIN Travel / SK Travel Division / LGRED-CAP Travel Division / Let s go Travel / Tour Lotto Handle Amway Korea / Resort Life / Resort Tour Local Operators/Sales CLUB AGAIN / SKY KOREA / Dong Hwa (M - Tour) / KOREA NO.1 / W-Tour Busan / Happy with us / LAND STAR (SM Tour) / Club Now (HANA Tour Bangkok F.I.T.) Tourism Offices Philippines Department of Tourism / Tourism Authority of Thailand / Maldives Tourism Promotion Board / Indonesia Ministry of Culture and Tourism / Singapore Tourism Board / Hawaii Tourism etc Associations KATA (Korea Association of Travel Agents) / STA (Seoul Tourism Association) / KTA (Korea Travel Association) / KNTO (Korea National Travel Organization)

8 Who are we? Are you looking for a real Sales & Marketing company in Korea? Do you want to keep high-quality of your property? Are you looking for a Sales & Marketing company has much experience such as a GSA of Banyan Tree Hotels & Resorts for 10 years in Korea? Which Sales & Marketing company is even more famous in overseas travel industry than inside of Korea? Do you know who developed and introduced luxury travel industry in Korea as a pioneer? The Answer is Island Marketing!!! Island Marketing Awards Top Producer 2004~2007 by El Nido Plaque of Appreciation 2006 by Club Noah Isabelle Top Agents 2002 by Banyan Tree Bintan Top Agents 2002 by Banyan Tree Maldives Top Producer 2005 by Banyan Tree Maldives Best Supporter 2007 by Laguna Phuket Spa Plaque of Appreciation 2007 by Banyan Tree Best Partnership 2005~2006 by Laguna Group