The Swiss Education Group (SEG) Scholarship Scheme 2016/2017. Introduction

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1 The Swiss Education Group (SEG) Scholarship Scheme 2016/2017 Introduction The SEG Scholarship Scheme was newly established in Year This scholarship scheme is to encourage students who are passionate in hospitality industry to pursue their studies in Switzerland, the birthplace of hospitality. SEG keeps staying true to the traditions of Swiss hospitality management, all programmes of the Swiss Education Group combine academic learning with internship experience which are designed to meet the needs of hospitality employers. SEG will offer an average of three scholarships annually for the student to undertake master programmes or postgraduate programmes in the member universities of Swiss Education Group 1. The applicants should apply directly through their SEG Hong Kong office. Successful applicants should show strong enthusiasm and good interpersonal skill. They are expected to share the study life in Switzerland and the career life. Duration of Scholarships Each Scholarship will be offered in one-off basis. Value of Scholarships The value of scholarships is up to CHF10,000 Eligibility The Scholarship Scheme shall be awarded to the applicants who are either Hong Kong residents or studying in the tertiary institutes in Hong Kong. The assessment of eligibility will be based on the following: Bachelor degree holder in recognized university in any discipline Proficiency in English languages (IELTS 6.5 or equivalent) Passionate in hospitality industry Strong communication skills Fulfill the entrance requirement of the programme offered by SEG member universities 1 SEG Member universities includes SHMS, Cesar Ritz, HIM, IHTTI, CAA

2 Selection Procedure Notices giving details of the conditions of award, selection criteria, nomination procedures of the Scholarships will be published in October 2015 in our SEG website. A selection panel comprising Directors of SEG and Academic & Admissions Department members will be set up to interview the applicants. There will be two application sections, at least one scholarship will be offered in each section. First Section: - Application deadline [30 Nov 2015] - Selection interview [Mid of Dec2015] - Result release [31 Jan 2016] Second Section - Application deadline [28 Feb 2016] - Selection interview [End of Mar 2016] - Result release [30 Apr 2016] The selection criteria are as follows : 1. Good academic performance achieved and/or demonstrable record and references on their talents; 2. Proficiency in English ; 3. Demonstrable outstanding personal qualities and leadership; and 4. Statement written by candidates Each applicant should submit the following documents to : 1. university academic record / other public examinations certificate 2. relevant document and references in support of his / her outstanding personal quality and leadership; 3. a completed scholarship application form 4. Motivation essay of not more than 500 words in English on: Explain the reasons why you would like to choose hospitality management programme in Switzerland 5. Resume / CV Candidates are required to attend face-to-face selection interview(s) in person.

3 Payment of Scholarships The amount of scholarship will be paid directly for the first year tuition fee of the programme which should be started on either Fall 2016 or Spring Other Conditions of Scholarships Each Scholarship recipient is required to attend functions such as the presentation ceremony, seminar or alumni activities to be organised by SEG, as well as to share the study life and the work life. They are expected to join the SEG Alumni Association, and to share the study life in Switzerland and also the work life. Revision and Amendments All conditions stated above may be revised, amended and updated.

4 Swiss Education Group The Swiss Education Group (SEG) is a world leading hospitality education organization which provides hotel management training of bachelor and master degree programmes in Switzerland. The group consists of five hotel management schools namely SHMS, Cesar Ritz, HIM, IHTTI and CAA. The programmes are conducted in English and cover diversified professional directions including hotel management, tourism management, events management, luxury brand management, human resources, financial management, marketing, hotel design, resort & spa and catering enterprises management etc. All programmes are designed and delivered in collaboration with world leading industry partners SEG organizes the International Recruitment Forum (IRF) twice a year in March and October, with over 100 international companies from hospitality industry attend each year (e.g. hotels & resorts, airlines, theme parks, conventions & exhibitions, cruises and travel corporations). IRF provides the best career opportunities for students by meeting with industry leaders from around the world. As a pragmatic training on interview capability, a platform for enhancing competence in the market and broadening interpersonal connections remarkable employment rate of our graduates. CÉSAR RITZ COLLEGES SWITZERLAND HOSPITALITY, TOURISM AND ENTREPRENEURSHIP Based on the philosophy of César Ritz, founder of the famous Ritz-Paris hotel, the programmes of César Ritz Colleges focus on luxury, excellence, service, care and innovation. The experienced faculty of our hotel management school provides education that will help you to succeed and become a leader in a competitive world. Awarded with an impressive list of accreditations César Ritz Colleges provides world-class quality in hotel and tourism management courses.

5 SWISS HOTEL MANAGEMENT SCHOOL HOSPITALITY, EVENTS, RESORT AND SPA The Swiss Hotel Management School is known as one of Switzerland s leading hotel management schools. It offers a wide range of renowned programmes such as a Master in Hospitality Management or a Master of International Business with focus onspa and resort management. By introducing you to key components of event planning during the events management courses allows you to enhance your career opportunities and master the complexity of high-end events. HOTEL INSTITUTE MONTREUX HOSPITALITY AND BUSINESS As the birthplace of hospitality, Switzerland presents the best conditions in the world to study hospitality management. The international reputation of the school and a supportive learning environment contributes to the potential success of students when they enter the professional field. The hospitality management courses at Hotel Institute Montreux, that combine Swiss hospitality practices and contemporary American management expertise, prepare students for top management jobs around the world. IHTTI SCHOOL OF HOTEL MANAGEMENT HOSPITALITY AND DESIGN The inspiring programme at IHTTI School of Hotel Management emphasizes leadership and personal development. The combination of studies in hospitality management with the principles of branding, luxury and hotel design allows you to become a leader in hotel and design management. The staff at IHTTI School of Hotel Management will prepare you for a career in the luxury and design industry as part of the next generation of hospitality managers. CULINARY ARTS ACADEMY SWITZERLAND CULINARY, PASTRY AND CHOCOLATE ARTS Located in the center of Europe the Culinary Arts Academy introduces you to culinary philosophies and modern trends. As an international institute for culinary education it focuses on practical kitchen skills and theoretical management classes. With tailored practical classes and paid internships in some of the most renowned Michelin-starred restaurants Culinary Arts Academy shows you the best ways how to become a top chef. You are given the opportunity to demonstrate your innovative ideas and develop your own business plan as a master in restaurant and culinary management.

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