Creative Factory. Big, Bigger, Biggest. Databases, the wisdom of the digital big bang.

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1 Creative Factory Big, Bigger, Biggest Databases, the wisdom of the digital big bang 19 th Floor, Jongno Tower, 51, Jong-ro, Jongno-gu, Seoul, Korea, Tel Fax

2 CEO Message The Present Databases, a gift for the future Greetings, I am proud to present this overview of the Korea Database Agency (KODB). There is a saying that goes, Yesterday is history, tomorrow is a mystery, but the Present is a gift. The database of yesterday was built as a key piece of infrastructure based on a government initiative that was launched in the early stage of informatization to build a nation powerful in information and communication technology (ICT). The database has been reborn as a new service with the advent of the content era and has become an essential part of our lives today. In this big data era, data has become a gift for the future that forecasts and sees through hidden mysteries of the future. A creative factory that endlessly generates new value This marks the beginning of the second phase of KODB s advancement toward a better tomorrow. The spirit of perseverance that KODB upheld for many years was a process of harmony, where cogwheels of different shapes came together to become one, thereby promoting today s creative economy. KODB will promote the highly-creative database industry, making strenuous efforts for the establishment of Korea as a strong power in databases that leads worldwide innovation. I ask for your continued interest and support for KODB as it makes further advancements as a professional agency that takes the lead in building a nation of creativity that is based on big data and big knowledge. Thank you. Seo Kangsoo President, Korea Database Agency *KODB : Korea Database Agency

3 Mission & Vision Core Values Vision Communication, creativity, innovation, trust Mission A database-promoting agency that enhances citizens quality of life through data Promote DB distribution & utilization Engage in R&D and dissemination of DB technologies Develop creative data experts Establish a strategic support system Bolster the competitiveness of the DB industry and create new industries Databases brighten up the future of Korea

4 History Discerning the value of the creative industry in the information era Nov Acquired national authorization for the Data Architecture Professional (DAP) certification Apr Opened the Database Quality Certification Center Sep Launched the Data Quality Management Forum May Commenced a project to establish a database quality evaluation system Apr Opened a training center for developing database experts In 1993, when there wasn t even a clearly defined concept of a database, KODB planted the seed of creativity, which took root in Korea to build a greater future. May Apr Feb Initiated a project to promote the use of public information in the private sector Commenced a public database development project Established the Korea Database Promotion Center [under the Ministry of Post and Telecommunication] Over a period of around 20 years, KODB made meaningful contributions to promoting the use of information among citizens and building an information society.

5 History Jun Opened the Big Data Academy A creative factory that opens the door to a bright future. Databases have gone beyond a simple means of data accumulation. They have now become a resource for people across the globe to produce and share without restriction. The global community is focusing on database assets that have performed important roles for many years as well as the value that will be created in the future. Feb Dec Dec Nov The ministry in charge was changed to the Ministry of Science, ICT and Future Planning Oct Acquired national authorization for the SQL expert/sql developer qualifying examination Jun Launched the Database Industry Human Resource Development Council Designated as a database quality certification organization Established the Korea DB Industry Council The agency was renamed KODB and saw its status rise Korea Database Agency Dec The ministry in charge of the agency was changed to the Ministry of Culture, Sports and Tourism KODB is strongly supporting the database industry so that databases can fully perform their pivotal role as the key to the future.

6 Industry & Achievement The database industry creates miracles The Korean database industry is sharply growing, recording a level of growth that is three times the Korean economic growth rate (in 2009) Reached KRW 11.4 trillion in % CAGR 8.9% 7.0% 10.09% KRW 9,408.8 billion KRW 10,437.4 billion KRW 11,362.9 billion Created jobs for around 11,000 persons in 2012 alone Ranked No. 1 in the overall service industry in employment growth rate (in 2009) 21,765 persons 65,617 persons 87,382 persons 6,566 persons 93,948 persons 11,571 persons 105,519 persons KRW 8,789.6 billion The big data market is growing at an annual average rate of 40%, and the database industry is indicating a level of growth that is more than three times the Korean economic growth rate. Everybody said it was a miracle, but the Korean database industry was able to gain worldwide recognition for its excellence because of its continued efforts to achieve technological prowess. Korea is garnering attention as an emerging strong power that will soon assume leadership in the global market. The world is now turning to the Korean database industry. The Korean database industry is shaping the future of the global market. This is the outcome of KODB s undeterred determination to reaffirm and widely publicize Korea s standing as a strong power in the database industry Presented database technology guidelines to the world Established 62 standards, including international and national standards Increased overseas advancements by Korean database companies The Korean Database Tower, the outcome of a decade of efforts, extends its reach to all parts of the world Only Korea, Germany, and Japan have achieved technological independence in the Many companies in China are asking for Korean database technology alliances The global database industry is assumed to be worth up to 100 trillion. The stature of Korean companies with independent technologies is further growing in the global database industry. Only Korean companies are competing head on with such global companies as Oracle, IBM, Microsoft, and SAP and are developing competitive new products to further advance into overseas markets. (Dong-a Ilbo, Article on June 25, 2013)

7 Many people think that cogwheels can do more when they are larger in size. However, a system can function only when harmony is achieved between big and small elements. For this reason, KODB focuses on sharing, convergence, technology, and people. Harmony among these factors gives life to databases. Korea is a nation full of vitality. KODB is striving hard today, tomorrow, and every day for a vibrant Korea and realization of people's "customized happiness." Cogwheels of the creative factory bring happiness to citizens.

8 Activities - Promotion of DB distribution & utilization Promotion of DB distribution & utilization The flow of data is a current of creativity Priming water for greater convergence and mutual survival among all parties Creativity in the creative economy is generated through convergence between databases. The trend is to connect the government and companies, different companies, and citizens, A bucket of priming water that is essential to get databases flowing to move the world. Increase fairness in the data transaction environment Build a foundation for shared benefits and cooperation Advance data transaction certification services Establish an efficient foundation of data distribution Manage a DB distribution platform for public and private DB distribution Improve the DB distribution system Support diverse use of data Develop convergence services that are based on databases and big data and support their commercialization

9 Activities - Engage in R&D and dissemination of database technologies Gearing up to reach all parts of the world Engage in R&D and dissemination of database technologies Korean database technologies that will create a new chapter in the history of databases It is not easy to create new value, especially in market circumstances where foreign products have leadership. However, the global community is steadily paying greater attention to the Korean database industry. KODB is gearing up to exceed the expectations of the global community. Support database quality management and engage in certification Support database quality improvements, such as improvements to data, security, and management Develop and operate database quality certification Globally standardize database technologies Help internationally standardize database technologies Conduct R&D on international standards for promising database technologies, including big data Create markets through R&D of database technologies Support R&D of database technologies Support entry into overseas markets by Korean database technologies

10 Activities - Develop creative data experts A versatile player that welcomes change Develop creative data experts Database experts, new growth drivers that soil future gardens Sprouts shoot out from rich soil, and ultimately bear fruit. Likewise, the development of creative data experts brings about innovation. They take the lead in adopting change and sow the seeds of future gardens that produce much to eat. KODB will make the soil richer so that a greater number of players can be fostered. Build a foundation for job creation Make improvements to the industry-academia data education infrastructure Advance data-competency standards and expert certification Support lifelong skill development of creative data experts Foster creative experts on big data Manage a knowledge-sharing platform for data experts Support creative data experts in finding jobs Establish and operate the Data Job Center

11 Activities - Establish a strategic support system Establish a strategic support system A reliable compass on the path towards data at every door Manage the communication platform When an important path crosses a road it is called a crossroad. The database industry serves as a compass in the establishment of policies and strategies on information and communication technology. KODB researches which policies will turn potential into reality at the crossroads of the future, and faithfully performs its role as a channel of communication that delivers practical opinions. KODB is creating a Korea where data brings happiness to all. Provide statistics and trend information on the database industry Expand services on analyzing database industry trends and providing relevant information Improve the legal system for the database industry Promote the enactment of laws that foster the database industry Research policies on database construction, distribution, and use Strengthen the industry-academic cooperation network Operate groups (Korea DB Industry Council) that support the industry. Promote joint growth by facilitating industry-academia technology research and mutual growth Establish an international cooperation network Bolster cooperation with overseas organizations to enhance global competitiveness

12 Everything comes to a stop when cogwheels fail to turn. The world changes only when databases change. KODB will make Korea stronger by further developing the database industry. Website Blog Facebook Twitter Directions blog.kdb.or.kr Organization chart Sejong Center for the Performing Arts Subway Line 5 Gwanghwamun Post Office Standard Chartered Kyobo Building Subway Line 1 Youngpoong Donga Ilbo Bookstore 19th floor, Jongro Tower Bosingak Cheonggyecheon The Board of Directors Koreana Hotel Press Center Front of GwangTong Bridge Subway Line 2 Shinhan Bank President Lotte Department Store Jonggak Station on Subway Line 1 Euljiro Ipgu Station on Subway Line 2 Department of Strategy & Planning Department of Information & Utilization Department of Quality & Standardization Database Quality Certification Center Department of Human Resources Development Database Expert Certification Center Department of Management Support Gwanghwamun Station on Subway Line 5 Address 19 th Floor, Jongno Tower, 51, Jong-ro, Jongno-gu, Seoul, Korea, Contact info Tel Fax Information Cost Accounting Center

13 Creative Factory

www.jbtp.or.kr Creative Thinking, Innovation Hub 110-5 Ballyong-ro, Jeonju-si, Jeollabuk-do, Korea T. 063-219-2114 F. 063-219-2100 www.jbtp.or.

www.jbtp.or.kr Creative Thinking, Innovation Hub 110-5 Ballyong-ro, Jeonju-si, Jeollabuk-do, Korea T. 063-219-2114 F. 063-219-2100 www.jbtp.or. www.jbtp.or.kr Creative Thinking, Innovation Hub 110-5 Ballyong-ro, Jeonju-si, Jeollabuk-do, Korea T. 063-219-2114 F. 063-219-2100 www.jbtp.or.kr 가로35*세로10MM Creative Thinking, Innovation Hub 가로60*세로15MM

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