HUMAN RESOURCES & CAREER DEVELOPMENT IN TOURISM AND HOSPITALITY INDUSTRY. Ministry of Tourism & Culture Malaysia
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1 HUMAN RESOURCES & CAREER DEVELOPMENT IN TOURISM AND HOSPITALITY INDUSTRY Ministry of Tourism & Culture Malaysia
2 *Overview of Tourism and Hospitality *Current Skill Standards and National Certification System *Programmes and Activities
3 OVERVIEW OF TOURISM AND HOSPITALITY Ministry of Tourism & Culture Malaysia
4 MAJOR FOREIGN EARNINGS 2012 & (RM / USD Bil) 2013 (RM / USD Bil) Manufactured Goods / / Tourist Receipts 18.5 / / LNG 16.9 / / Palm Oil 16.2 / / Crude Oil 9.7 / / 9.97 Rubber 2.4 / / 2.21 Source: Bank Negara Malaysia Annual Report 2013
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6 * INTERNATIONAL TOURISM RECEIPTS (US$ Billion) TOURISM Rank RECEIPTS % CHANGE COUNTRY (BILLION) /11 12/ United States Spain France China Macao (China) Italy Thailand Germany United Kingdom Hong Kong (China) Australia Source: UNWTO Turkey Malaysia Source: UNWTO
7 * TOP 10 MALAYSIA TOURIST ARRIVALS 2013 No. Country % Change 2012/ Singapore 13,014,268 13,178, % 2. Indonesia 2,382,606 2,548, % 3. China PRC 1,558,785 1,791, % 4. Thailand 1,263,024 1,156, % 5. Brunei Darussalam 1,258,070 1,238, % 6. India 691, , % 7. Philippines 508, , % 8. Australia 507, , % 9. Japan 470, , % 10. United Kingdom 402, , % Source : Tourism Malaysia
8 MALAYSIA as the World s Top 10 Destinations to visit in Penang is the No. 1 culinary hotspot -by LONELY PLANET MALAYSIA as the TOP Muslim-friendly holiday destination- survey carried out by Crescent rating, a Singapore-based Muslim Travel Consultancy in MALAYSIA is the 12th Most Competitive Economy in The World for Doing Business, according to the 2013 Edition of The World Bank's "Doing Business" Report. KUALA LUMPUR is the 4th Best Shopping City in The World by CNN Travel Survey, 2013 & MALAYSIA HOMESTAY EXPERIENCE PROGRAMME won the UNWTO Ulysses Award Innovation in Public Policy and Governance, KUALA LUMPUR is the 2nd Best Shopping Destination in Asia Pacific by Globe Shopper Index, Malaysia (MM2H Program) is the 4th World's Top Ten Retirement Havens by The International Living Magazine, BUSINESS TOURISM - (ICCA) - Malaysia Retains Its Position as the Top 10 Meetings Destination in Asia Pacific. Kuala Lumpur Top 5. MALAYSIA is the 10th in Hospitality by Forbes' World's Friendliest Countries, 2012.
9 INTERNATIONAL ARRIVALS & RECEIPTS TARGET 8.06B RECEIPTS (USD BILLION) 8.5B 7.06B 9.86B 10.63B 12.06B 17.5M 15.33B 20.9M 16.5B 22.05M 17.8B 23.6M B 24.6M 21.0 B B 20.2 B 25.7M 25.03M 24.7M 23.9 B 28.0M 16.4M 12.8M 13.3M 10.6M 15.7M 9/11 BOMBING BALI BOMBING SARS/IRAQ WAR TSUNAMI PANDEMIC H1N1, GLOBAL ECONOMIC CRISIS EARTHQUAKE IN JAPAN/FLOOD IN THAILAND
10 TOURIST ARRIVAL JANUARY MAY 2013/ GROWTH mil mil 10.1 % SOURCE: TOURISM MALAYSIA
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13 GAME CHANGER Ministry of Tourism & Culture Malaysia Ministry of Tourism & Culture Malaysia
14 GAME CHANGER Ministry of Tourism & Culture Malaysia MYFest 2015 Ministry of Tourism & Culture Malaysia
15 THEME AND LOGO MyFest 2015 LOGO THEME
16 STRATEGY MyFest 2015 WE ARE THE HOST NEW ICONIC EVENTS SOCIAL MEDIA SMART PARTNERSHIP STRATEGIC MARKETING AND PROMOTION
17 MyFest 2015 IS NATIONAL MISSION GOVERNMENT SECTOR, PRIVATE SECTOR, NGO, INDUSTRY PLAYERS ARE ENCOURAGE FOR MyFest 2015 SUCCESS MARKETING AND PROMOTION WITH STRATEGIC PARTNER PROGRAM WE ARE THE HOST STRENGHTENING SERVICE QUALITY ENSURING CLEANLINESS OF TOURISM DESTINATION DEVELOPING NEW TOURISM PRODUCT AND IMPROVING EXISTING TOURISM PRODUCT
18 Source: Department of Statistics Malaysia, 2012
19 Government Immigration, Customs, Police Officer Tourist Guides Travel & Tour Agents / Ticketing Officers Boat Operators, Taxi Drivers, Coach Drivers Airline Crew Homestay Operators Tourism Non Governmental Organizations players Hotel employees Food & Beverages workers
20 We Are The Host and Malaysia Welcomes the World Courses (MWW) Spa Therapist Training Programme Homestay Operator Training Tourist Guide Course (City / Nature / Heritage / Regional Specific)
21 CURRENT SKILL STANDARDS AND NATIONAL CERTIFICATION SYSTEM Ministry of Tourism & Culture Malaysia
22 National Tourism Human Resource Development Council (NTHRDC) TWG on Tourism Career Development TWG on Tourism Labour Market and Training Need Analysis TWG on Quality Tourism Workforce
23 Prepared by a pool of industry experts and skilled workers What is NOSS? Follows the career structure of a given field Career- Based National Occupational Skill Standard: NOSS is a document that outlines the dexterity required of an employee working in Malaysia at a certain level of employment to achieve specific skills.
24 Level 5 Level 4 Level 1 Malaysian Skills Certificate Level 1 Operation and Production Level Level 2 Malaysian Skills Certificate Level 2 Operation and Production Level Level 3 Malaysian Skills Certificate Level 3 Supervisory Level Malaysian Skills Diploma Level 4 Supervisory Level Malaysian Skills Advance Diploma Level 5 Management Level 24
25 (as at 31 December 2013)
26 PROGRAMMES AND ACTIVITIES Ministry of Tourism & Culture Malaysia
27 OBJECTIVES: 1. Increase appreciation towards the importance of tourism in Malaysia 2. Get excited about Malaysia s Vision and Mission of Instill a sense of pride about VMY 2014 campaign 4. Learn how to be a great host to welcome the world 5. Develop Malaysia as a World Class service provider
28 Target to Train 300 trainers Achievement 525 trainers NO. TARGET GROUP TRAINER S TRAINED Ministry of Tourism & Culture / Tourism Malaysia and agencies MWW and Tourism Training Institute Trainers Hoteliers / NGO/ Tourism Industry players Tourist Guides Trainers from Malaysia Airport Berhad (MAHB) Other Government departments 60 TOTAL 525
29 2013 TARGET 15,000 frontlines (Sep-Dec 2013) ACHIEVEMENT 16,737 frontlines ,000 frontlines (12 months) WATH are conducted by : Tourism State Offices Tourism Training Institutes Tourism Industry Players Education Institutions
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31 NKEA Tourism EPP 9a- Spa Therapist Training Programme was introduced: To develop local skills and to monitor the spa industry more efficiently To reduce dependency on foreign spa therapist and to provide new career opportunities in tourism industry It is also a platform to rebrand, realign and reduce the negative perception on spa industry and create more awareness on spa and wellness.
32 SPA THERAPIST TRAINING The Spa Therapist Training is conducted based on NOSS Spa Therapy Level 3. Theory (3 months) Practical Training in Spa Premise (3months) Certified as Spa Therapist Job Placement in 3-5 star rated spas for 2 years
33 COE THERAPIST TRAINED IN 2012 THERAPIST TRAINED IN 2013 Energy Academy Stella-In Academy Jari-Jari Academy LISA (Langkawi International Spa Academy) Beaubelle Academy - 46 TOTAL THERAPIST TRAINED
34 Malaysia also promoting tourism career opportunities in new demanded sector which include: Caddy golf Theme Park Operators Housekeepers Waiters/waitress Reflexologists
35 THANK YOU Ministry of Tourism & Culture Malaysia
Medical Tourism Malaysia. Tan Sri Dato Dr Abu Bakar Suleiman President International Medical University (IMU), Kuala Lumpur, Malaysia
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