Experts in resort management & development

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1 Experts in resort management & development

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3 Our company Arum Group is a leading services provider for large-scale planned community leisure resorts, with an excellent portfolio of resort management projects and a proven track record of sustainable business models that maximize financial returns for investors. La Manga Club Abama Luxury Residences Eldorado Playa Abama Luxury Residences

4 Our background Design, development, management and restructuring of planned resort communities remain some of the most complex fields in the real estate industry, requiring a specialized and expert hand to manage their hundreds of relevant components. The successful alignment of these components is what elevates a planned leisure resort community from a collection of houses and facilities to a destination with a soul, a place that enriches the lives of its visitors and residents through new experiences and perspectives. Arum s founder, Jordi Robinat, is one of the few international experts with true breadth of experience in the development and management of large-scale planned resort communities. His entrée into the tourism and travel sector was the successful restructuring, management, and subsequent resale of the Palace and Ritz hotels in Madrid in the 1980s. He moved on to manage Giga Hotels and the aviation company Meridiana, both tied to Sardinia s Costa Smeralda, providing an introduction into the inner workings of the leisure resort world. When he branched out on his own at the beginning of the 1990s to create the company Med Resorts, Mr. Robinat s first project was the land purchase and end-to-end development of the Aigüesverds residential community in Reus, Catalonia, featuring 600 homes and a golf course. During this period he also executed the master planning of the Veneguera resort in Gran Canaria, developed by Unión and El Fénix-Banesto, and led Catalonia s first conversion of a hotel into a condo hotel, the Hotel Boix. An important expansion into the industry followed, with the founding of the new Medgroup conglomerate. Projects included the purchase, development, management and restructuring of several important resorts, including La Manga Club, Fuentes de Almuñecar, the Dolce Hotel in Sitges, Bonmont, Playa Macenas, Eldorado and El Solell, as well as the design and construction of 16 hotels. It is this extensive experience in a variety of largescale resort communities that today positions Arum, Medgroup s successor, as a uniquely qualified resort management company.

5 Arum is unique in our industry in that we offer innovative resort design, development, management and restructuring services for both leisure and residential components of large-scale resorts, providing true end-to-end solutions for our clients. Our services comprise: o Leisure Resort Management & Restructuring o Resort Real Estate Development & Design o Resort Real Estate Marketing & Property Sales o Resort Asset Management

6 Leisure Resort Management & Restructuring Arum s projects combine a strong leisure component with lodging and residential elements, resulting in innovative places where people live, play and enjoy. Our resort management approach is characterised by experience, creativity and control. We have an intimate understanding of every aspect of these resorts very complex businesses and budgets, and we match that knowledge with incredible financial discipline. This has enabled Arum to develop effective resort management structures, but also to restructure rapidly and successfully when needed. Our specialised departments offer innovative financial and legal solutions to our clients. La Manga Club Abama Luxury Residences Eldorado Playa

7 Resort Real Estate Development & Design Real estate is the backbone of a successful resort, and Arum works closely with clients to develop self-sustaining communities that attract and retain visitors and residents. Master planning and definition of land use For large and small projects alike, master planning is the value creation process that makes a resort real estate development project financially viable. Its objective is to optimize value creation within each resort component so as to optimize value creation throughout the whole. Projects must be segmented in such a way that they are both executable and profitable, and the various components developed in a logical order. Product design Product design comprises the component mix of a resort, and also the optimal product typology for each resort component, whether a hotel (condo hotels, residences, serviced apartments and fractionals); residential (single-family and all types of multifamily homes); or leisure real estate component (golf, tennis, football, spas, pools, etc.). Resort Development Once the master planning and product design are complete, the resort real estate development process begins. We focus on budgeting, conceptual design and construction management, affording maximum value to the land at our disposal.

8 Resort Real Estate Marketing & Property Sales Property Sales With a portfolio of over 5,000 homes sold in Spain, Arum brings a fresh perspective to property selling. We have our own innovative technology that applies consumer marketing and communication techniques to real estate sales. Arum leads distribution channels both nationally and internationally and has a steady flow of partnership agreements with top-level international sales brokers. Over the last 15 years we have selected and trained an international sales force with a presence in the main markets. In addition, we select, train and lead local property sales teams to achieve exceptional sales quotas. In the rental market, Arum offers our clients our proprietary technology for managing holiday lets to ensure maximum revenue from their property assets. We design packages that combine holiday and leisure activities according to the project and our clients needs. Additionally, we work with a network of leading international tour operators in holiday apartment rentals. Resort Real Estate Marketing Arum s resort real estate marketing department is responsible for much more than communications and public relations: our aim is to match each customer with the property that best suits him. Rather than offering one type of product, we showcase the range of unique homes in our resorts, each designed to be someone s perfect place. We are also tasked with the creation and maintenance of our communities. Arum s resorts are not a collection of houses; they are thriving neighbourhoods full of activity, and a destination in themselves. We take great care of our owners, making sure that each visit is a homecoming. From golf tournaments to galas to casual events, there are ample opportunities to meet and interact with neighbours. It is the constant buzz of life that separates an Arum resort from the rest. Resort Asset Management The objectives of resort asset management are to understand your products, value them correctly and assure that they perform in line with their value. Arum has extensive experience in both direct resort asset management and oversight asset management. Our direct management consists of an analysis and reporting process that benchmarks each component of a product against international standards. We optimize performance and costs to ensure the most profitable results. Our oversight resort asset management assures that operators are maximizing profits in line with the value of the assets. We examine management practices, review budgets and decisionmaking, and ensure that there is an internal auditing mechanism in place.

9 y 2 Abama Luxury Residences 3 y 4 La Manga Club

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11 Corporate Social Responsibility and the Alda Foundation Our founder s historical connections with Paraguay brought about the creation of the Alda Foundation in This is a private charitable entity that works for social change in vulnerable towns and areas in Paraguay. Alda has three main programs (Alda Educa, Community Centers and Joven Adelante) and strives to actively improve the quality of education for the children, adolescents and communities in which it is present.

12 Rambla Catalunya 135 Principal 1ª Barcelona T F

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