NSTA Innovation Days Pieter Boerma Marc Kajouji April 14-22, 2015
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1 NSTA Innovation Days Pieter Boerma Marc Kajouji April 14-22, 2015
2 Mission. Our mission is To help leisure and business travelers, whatever their budgets, easily discover, book and enjoy the world s best places to stay.
3 Company highlights FOUNDED IN AMSTERDAM CUSTOMER SERVICE 24/7 600K+ PROPERTIES WORLDWIDE 42 SUPPORTED LANGUAGES SUPPORT OFFICES DEDICATED EMPLOYEES 155 8,600
4 Update on Booking.comUPDATE ON BOOKING.COM Monthly Unique Visitors (est.) Booking.com 40,000,000 TripAdvisor 38,000,000 Yahoo! Travel 36,000,000 Expedia 25,000,000 Priceline.com 20,000,000
5 How do we attract potential guests? Newsletters and Priceline Group websites More than 5,000 affiliate partners Pay-per-click search-based advertising Our mobile apps
6 Introducing Novascotia.com Powered by Booking.com
7
8 Working with Booking.com. Year-round global demand Access untapped demand from overseas guests! Free online marketing Worldwide exposure on website, mobile apps and through 5,000 distribution partners Get started now! join.booking.com 24/7 multilingual assistance Dedicated support team around the clock Content in up to 42 languages We provide potential guests with information about your property in their local language % Easy-to-use online tools User-friendly extranet available when you need it Commission-based model We only receive commission on the bookings that we bring you
9 Booking.com Atlantic Canada Team Marc Kajouji Senior Account Manager Cristina Simms Coordinator Hotels Brian Winters Account Manager Sara Garcia Barreiro Account Manager
10 Booking.com in Nova Scotia. Key Figures. 419 Partners XXXXXX+ Bookings in 2014 XXXXXX+ Room Nights Booked in Night Average Length of Stay days Booking Window 12 Rooms is the Average Size Property
11 Booked Bookings 2014 vs 2013 vs Booked Bookings
12 Booked Room Nights 2014 vs 2013 vs Booked Room Nights
13 Top International Countries Booking into Nova Scotia. 112 countries booked into Nova Scotia in the last 365 days. Truro 38 countries Baddeck 53 countries Yarmouth 25 countries Wolfville 31 countries Lunenburg 50 countries Parrsboro 13 countries In addition, Italy, Austria, Belgium, Brazil & Norway
14 What is the fastest growing booking method? Online? Telephone? ? Mobile? Travel Agent? Answer is..... Mobile
15 Booking.yeah?
16 Did you know? 25% of our bookings are made using a smartphone or tablet! Top 3 reasons our customers book last minute: % % % Spontaneous decision Unplanned shopping trip in the city. Traveling Roadtrip! Wanna make decisions as we go! Event My daughter has a karate competition this weekend. 30+ million downloads of Booking.com apps Average Review Rating
17 Multiscreen experience is the new norm! Work Home 12% 60% 72% of smartphone usage occurs near another screen. Other 4% On the go 24% 43% shop across devices when planning travel.
18 Want to win the mobile booking game? It s all about last-minute availability! Simplify the reservation process! Set up a last-minute deal! Upload high-res photos! 50 of reservations made with % smartphones are for the same day or the following day. Open up additional last-minute availability and attract more guests looking to book right now!
19 Want to win the mobile booking game? It s all about last-minute availability! Simplify the reservation process! Set up a last-minute deal! Upload high-res photos! Customers want convenience! Switch on these options in your Extranet to turn more lookers into bookers: Accept Same-day and Next-day Bookings without credit card details. My Settings Allow customers to book without providing their address details. My Settings Give potential guests the option to book without providing their CVC code. Payment preferences of our same-day mobile bookings are made in the same city as the property!
20 Want to win the mobile booking game? It s all about last-minute availability! Simplify the reservation process! Set up a last-minute deal! Upload high-res photos! Entice mobile bookers with lastminute savings they just can t resist! Go to the Promotions tab, set up and review your deal, and then click Activate my deal to put it live. A Secret Deal is also a great way to win even more visibility on our mobile platforms!
21 Want to win the mobile booking game? It s all about last-minute availability! Simplify the reservation process! Set up a last-minute deal! Upload high-res photos! You only get one shot at a first impression, and this is especially true on mobile x 1538 pixels 3.1 megapixels Go to your Extranet to upload more relevant, highresolution photos.
22 Make it easier to book.
23 Q&A? Any Questions? All references to Booking.com", including any mention of us, we and our refer to Booking.com BV, the company behind Booking.com
24 Welcome to the Best of All Worlds Conversion Expertise Properties attract guests with data-driven design and user experience best practices. Simplified Management Simple setup that pulls the property s information directly from Booking.com. Risk Free Risk-free, commission pricing. Proven ROI with reservations across every device, every day. all with WebDirect
25 Properties choose from a variety of styles designed to bring out the best in their brand. Naturally, WebDirect also drives bookings to the property.
26 Simplicity WebDirect uses availability, rates, and inventory from Booking.com, streamlining your management of your own site. Update in one place and see your changes everywhere. Similarly, WebDirect integrates your property s photos and content from Booking.com.
27 Optimized for mobile, tablet, and desktop devices
28 Your property website now speaks multiple languages. WebDirect by BookingSuite supports all languages available on the Booking.com marketplace. You can designate as many available languages as you want during the pre-launch process. WebDirect gives you the choice to translate languages through BookingSuite s expert translators (Coming soon!) or Google Translate. You also always have the option to translate your own content.
29 Dashboard shows analytics that partners care about.
30 This package comes with a 10% commission on direct reservations with zero upfront costs. And, you can switch to our fixed monthly subscription at any time. Risk free. Zero upfront costs. Pay 10% per booking Easy-to-measure. Just log in and see how many reservations you ve recei Works everywhere. Looks amazing on mobiles, tablets, and desktops
31 Want more information on becoming a partner? Contact us at: marc.kajouji@booking.com (Senior Account Manager Atlantic Canada) brian.winters@booking.com (Halifax area & Cape Breton) sara.garciabarreiro@booking.com (Everything in NS not including Halifax area & Cape Breton)
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