6/15/2015. Entrepreneurial Family. Graphics & Web Designer. Sales & Marketing. Woman of Power & Influence Creative Style Award

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1 6/15/2015 Presented by Lanelle Henderson, CMO Entrepreneurial Family Marketing since 8 years old Graphics & Web Designer Started at Centers for Disease Control Sales & Marketing Marriott & Hilton Hotels Woman of Power & Influence The Atlantan (Modern Luxury) September Creative Style Award Atlanta Business League Best Marketing Agency in Atlanta Atlanta Tribune Magazine, November

2 6/15/2015 FUN FACT NOT SO FUN FACT 2

3 FUN FACT How Mobile are You? 3

4 4

5 The GPS to Success Define your market Outline a strategy for attracting and keeping customers Identify and anticipate change Careful planning and thorough understanding of the marketplace 5

6 GOALS reach new customers drive repeat business nurture leads engage members and advocates Online: , social media Choose your platforms(s) Determine Frequency Segment/Target to specific audiences Exhibits 6

7 Connect Interact Engage Create & Share 83% use mobile devices to manage their personal lives 80% of adults have their smartphones with them 22 hours a day mediabistro.com Connect with Us! 14 7

8 80% of users delete mobile that doesn t look good. 30% of users unsubscribe from lists after receiving mobile that doesn t look good. Blue Hornet Blue Hornet Connect with Us! 15 Online: , social media 8

9 6/15/2015 Marketing: It s pretty simple 1. Define an audience 2. run a campaign that targets those people 3. Elicit a physical, measurable response * Direct Marketing Association how can you grow your list? Text to join QR Code opt-in Sign-up on your website Mobile apps 9

10 Making customer evangelists is about creating experiences worth talking about. - Valerie Maltoni What s new at your business/organization? What did you do recently to help someone achieve success? What advice have people been asking you for lately? 10

11 be yourself! Use conversational copy Include photos of people: you, your staff, etc. Once in a while, pull back the curtain I m running in a 5K Here s my dog at the park billion images taken on mobile per day Nokia s Vesa Jutila, at DigitalK hours of video uploaded per minute youtube.co m 11

12 What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video Be useful & informative Industry info, hints + tips, curate content About your business Calls to action, not buy now 12

13 DETERMINE FREQUENCY for social media 3-5 times a week is plenty use automated tools to help for monthly is most common when are they likely to take the action you want? click or download come to the store or office schedule a session donate call 13

14 Master the MULTI-SCREEN WORLD A multi-screen site refers to one website that is optimized for desktop, tablet and mobile. A common, but more technical, term for these kind of websites is responsive. A MULTI-SCREEN SITE IS SEO GOLD In June 2012, Google declared that they prefer responsive web design over separate mobile and desktop websites THE REASON One single URL makes it easier for Google to search a site for relevant content. THEREFORE Responsive websites generally rank much higher in search results. 14

15 THE RESULTS You only get one chance to make a first impression. A responsive website ensures you ll be putting your best foot forward, no matter what device your customers are using to view your site. GO MULTI-SCREEN: 73% of visitors prefer a site that s optimized for mobile Faster load times Takes full advantage of the 4.4 hours of leisure time customers spend in front of different screens each day STAY THE COURSE 61% of visitors will abandon a site that isn t mobile-friendly 40% of consumers will abandon a web page that takes more than 3 seconds to load KISS metrics Google

16 16

17 Leveraging Technology calendar or time management mobile for operations 82% customer communications 74% GPS / mapping 52% accounting or invoicing 44% Connect with Us! 34 17

18 tip #2 avoid multiple columns Connect with Us! 35 tip #5 use images carefully Connect with Us! 36 18

19 Connect with Us! bonus don t ignore local search Connect with Us! 38 19

20 75% used phone to get real-time, location-based information PewInternet.org 90% of mobile searches lead to an action searchengineland.com 70% who ran a local search via mobile acted within one hour CMO Council local search Connect with Us! 39 Connect with Us! 40 20

21 less is more. focus use less text use a single column clear and easy calls to action no small fonts (test, test, test!) use images carefully (don t rely on them) claim your listings: be found on local search! let your customers use their phones don t ignore your phone (pics, video, social) Connect with Us! 41 There s an app for that d ownload the Quick view app from Constant Contact so you can enter new s on- the-go. 21

22 Use text to join more than half of all Americans now have smartphones. u se Constant Contact s Text- to-join feature to let your people sign up via text message. Insight provided by Constant Contact Know How Use a QR Code Add a QR code to a flyer, post, or brochure and make it easy for people to scan-to-join your list. t ip : Constant Contact customers can easily create a QR code right in their accounts. Find out more. 22

23 Transform your marketing use technology to accelerate your business 23

24 SPECIAL! FOR GAPPP/CAMMP ATTENDEES Sign upto take advantage of this exclusive 30% off for 3 months offer! Visit by June 30,

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