Inbound Marketing Memo

Transcription

1 Brodie Tyler s Inbound Marketing Memo Review this memo in preparation to your scheduled Live Strategy Call. A publication of

2 Hi, I m Brodie Tyler! Congratulations on investing in an Inbound Marketing Game Plan for your company! I know your time is valuable which is why I created this Inbound Marketing Memo in the first place! Reviewing it will help you to save time and be prepared for your Live Strategy Call with us so that you can: Consistently and predictably get more leads from the internet. Build a virtual fence around your audience so they don t get poached by your competitors. Protect your valuable personal and company reputations online. Why We re Worth Listening To! 1. We ve been generating new sales that originate from the internet since the year We ve helped clients grow their businesses all across planet Earth! 3. Ultimately, we get results like this: One client reported that he started seeing results within 2 weeks and in the first 4 months he more than doubled his volume over the previous year. Dave Dee, a prominent marketing guru said, Brodie Tyler will get you more traffic to your website and more business, period. Dr. Donna Galante said, Your team is doing an amazing job. I love what they are writing... better than I could have done myself! Another client we worked with was able to increase the business they were getting from inbound marketing by 65 times. In the end, you invested in us for a reason... you want results, and you re already on your way there. Thanks in advance for reading this entire memo. You ll be glad you did. Regards, Brodie Tyler

3 We ll be analyzing what you re doing right, what you re doing wrong, and how you can improve in each area. The Live Strategy Call What to expect: On your Live Strategy Call we ll be reviewing your Inbound Marketing Game Plan which covers what we call the Inbound Marketing Pie: CITATIONS & LINKS SOCIAL MEDIA Make the Time The Live Strategy Call you get as part of your Game Plan will be a short, 45-minute meeting over the phone and internet where we ll review the Game Plan document and answer your questions. Implement Your Plan Finally, we ll discuss the ways Inbound Systems can assist you with implementing your Game Plan so that your business grows and you achieve the goals you want to accomplish. WEBSITE REVIEWS & REPUTATION OPT-IN Basically, these are the 5 critical areas to focus on in order to grow your business with inbound marketing.

4 #1: Your Website Your website is the hub of your online identity. There are 5 main things we look at here. 1. CMS The first thing we look at is whether or not your website has a Content Management System, or CMS for short. A CMS allows you to login to your site and easily make changes whenever you want. Paying webmasters to make even small updates is no longer necessary. Not just any CMS will do, either. It needs to be a fully flexible and customizable CMS so that you can make it more user friendly and appealing to Google. We suggest is Wordpress. It s the most popular CMS in the world for a reason. It s easy to use and not proprietary to any one company. Your website should have a CMS, preferably Wordpress. 2. Responsive Design We ll also determine whether or not your website is mobile ready, or more specifically, responsive. With 60% of cell phone users accessing the internet on their phone and 35% of people owning tablets, it s very important! A responsive website adapts to how it s displayed based on the device being used (i.e. phone, tablet or computer). So, the need to scroll from left to right or pinch your screen to zoom in and out is eliminated. A separate mobile site is not good enough. It needs to be a responsive, mobile design and here are 3 quick reasons why : 1. One website, many devices. It s impossible to predict which screen your visitors will be using.

5 2. Google says so. In fact, Google says responsive websites are their recommended configuration. 3. Easier to update. With just one website to maintain, a responsive site is more user friendly. Make sure you have a responsive designed website. 3. Tracking It s important to be aware of the amount and type of traffic your website is receiving so that you can grow and maintain it. I suggest using Google Analytics to monitor your traffic. Just set up a free Analytics account with Google and paste a small bit of code into your website. Google tracks the traffic from there so it s available for you to review. Have Google Analytics installed and monitor it monthly. 4. Site Optimization First, optimize your website for your visitors, not Google. It is our experience that if you approach optimization this way, Google will like what you re doing and reward you for it anyway! Frankly, you should not concern yourself with the minutia of optimizing your website. Leave this to a pro that you can truly trust to have your best interests in mind. Do what you do best, and only track whether or not the optimization has been done correctly. Just make sure you have applicable Schema markup code on your website. This is a structured vocabulary that can help your business to be understood by the major search engines. Hire a trusted expert to fully optimize your site. 5. Blog A blog is an online journal or news feed from your company. It s a great

6 way to constantly add fresh, new content and articles on your website. Google and your website visitors will appreciate it. Why blog? Companies that blog generate 78% more leads per month from their websites than those who do not blog. Basically, every time you publish a new blog post, you add a new page to your website. And the more pages your site has, the more likely it will be found online. (By the way, Wordpress offers the best blogging platform out there.) As a company, blog and blog often. #2: Opt-In According to a study conducted by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through . This means you ve obtained your prospect s approval to them because they opted-in or requested to be ed. Here s two ways to profit from opt-in 1. Lead Capture Form Not every visitor to your site is ready to buy from you. This is why you should try to convert them from an unknown visitor to a lead you can follow up with. A lead capture form with a series of automatic s can manage this conversion process for you. The catch? You just have to give your visitor something

7 of value in exchange for their information. Then, you can follow up with them via and other methods until they buy from you. Install a lead capture form with automatic s. #3: Reviews & Reputation 2. enewsletters Monthly enewsletters can help your company maintain top-of-mind awareness with your target market and drive traffic back to your website. You can do this by creating a summary of the previous month s blog posts. Your enewsletter should be brief and to the point but developed enough to entice your audience to read more. Caution: Don t use enewsletters to sell or promote. Instead, entertain and inform and the sales will follow! Send a monthly enewsletter to your entire list. Can you believe that 72% of people trust online reviews as much as personal recommendations? This makes it so important to maintain and protect your positive reputation. The best way to do this is by asking your audience to review your business online. When you do, just be sure it is done within the guidelines of the specific website. Otherwise you may be penalized. For example, Google restricts offering an incentive for reviews. Yelp forbids asking for reviews and prefers something like Check us out on Yelp.

8 What To Do Here are the first 3 things you should do when managing your online reviews: 1. Obtain a minimum of 5 reviews on Google. 2. Make it a goal to get the most Google reviews in your industry. 3. Try to get as many non-google reviews as you have on Google. The more online reviews your company has, the more business you will get from your positive reputation. Maintain a positive reputation by constantly and proactively getting good online reviews. #4: Social Media We re also going to analyze your presence and activity on a variety of social media sites like Facebook, Twitter, LinkedIn, and even Google+. Why Google+ This is Google s social media platform that integrates with other Google services, including its search results. Basically, being active on Google+ can help improve your visibility on the world s top search engine. Platforms You Should Use Which platforms you should use really depends on the sites your audience is using. The best way to know this is by simply surveying your audience.

9 Balance Matters When you post to your social media profiles, you should strike a balance between being personal and business. Remember, it s called social media for a reason! The primary goal with it shouldn t be to sell your products or services. Instead, it should be to build trust with your audience and every once in a while drive traffic back to your website. Scheduled Posting vs. Live Posting When managing social media for our clients we offer scheduled posting as well as live posting as an upgrade. #5: Citations & Links Citations If you re a local business, this is very important! When other websites and local directories cite your location s contact details, Google sees these citations as votes for your location. The more citations you obtain, Here s the thing... Platforms like Facebook can tell whether you use software to schedule posts or if you login and do it live. They prefer live posts and will reward you by showing your post to more people. Simply put, live posting equals more visibility. Be active on the social media platforms used by your target audience.

10 the more likely you will perform better in the local map results on search engines. Building these citations can be grueling. Make sure that you re not only listed on these websites, but that your listings have been manually claimed and optimized with your company description, categories, contact information, photos, hours of operation and other important details. In your Game Plan we ll report on how many citations you have. In most cases we suggest getting more than 200 citations if possible, with 150 being the minimum. Add, claim, optimize, and maintain 150+ citations. Domain Authority When another website links to yours, Google also sees this as a vote for your website. Just as votes help a candidate to win an election, the more links you can get pointing to your website, the more likely you will perform better in the search results. website s importance on a scale of In your Game Plan we ll reveal what your Domain Authority number is. Realize that you don t need to score a 100 to perform well. You only need to have a higher Domain Authority than your competitors, and you can do this by getting other quality websites to link to yours. Create content for other quality websites and ask them to link to your site. Domain Authority is an indicator that measures your

11 To Wrap It Up... Working with Inbound Systems is different. Here are 5 reasons why we are worth doing business with: 1. Exclusivity: We offer campaigns with exclusive territories for niche businesses so that direct competitors won t have the same marketing. 2. Personalization: Instead of seen-it-before content that s a duplicate of your direct competitors, we ll personalize your content. 3. No Shortcuts: Others may be willing to risk your online reputation by breaking Google s rules. Not us. We ll do it right and still get results! 4. Made In America: Your campaign will be implemented by an English speaking employee working from our office here in Meridian, Idaho. 5. No Long Term Contracts: We even offer campaigns with month-to-month agreements! This shows our confidence in providing immediate and on-going value for you.