a corporate brand that shares

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1 F R A N C H I S E

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3 If you think It is time to set up my own business, would you like to be a part of a corporate brand that shares its experience and know-how?

4 WE Simit Sokağı is Aslı Börek s new brand which is built on a solid basis with 20-year sector experience and production know-how. With the slogan Maintaining the traditional tastes, Aslı Börek set up Simit Sokağı with the vision of introducing the Sokak Simit, which carries a national value for Turkish people, to all over the world. Aslı Börek, ürünlerini geleneksel damak tadıyla, yüksek kalitede ve hijyenik koşullarda üreterek misafirlerinin beğenisi doğrultusunda sunmaktadır. Yurtiçi ve yurtdışında bulunan 100 ü aşkın mağazası, sağlamış olduğu kişilik istihdamla Aslı Börek Türkiye nin 1 numaralı börek markasıdır. Simit Sokağı sets its goals, production plans and future developments projects based on being the number 1 simit brand in Turkey. ailesine HOŞ GELDİNİZ

5 OUR VALUES Our mission: To share friendship and happiness with our customers, unity and solidarity with our employees and success and earnings with our business partners such as sharing a freshly baked simit. Our Vision: To bring the traditional tastes together with the modern technology. To make Simit Sokağı the leading brand of the sector. Win Win Accuracy Courage Discipline Indirect Effort Diligence

6 People first International quality standards Respect for the environment

7 PRODUCTION Simit Sokağı has its m2 closed integrated plant with the automated systems in Istanbul Dudullu Organized Industrial Zone. The production complies with the international quality standards. Our factory has average production capacity in a day with 400 qualified employees.

8 Traditional our taste, to convert your investment into profit the right decision right step

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11 THE FRANCHISE SYSTEM Why should I get a franchise? Franchising offers high experience and success opportunity when compared with other traditional business options. This ability is a proven model of risk sharing and investment transfer. The investors those become a part of Simit Sokağı chain will become a partner to our sector experience, production abilities, logistic opportunities and our name recognition by our customers. When you have a Simit Sokağı business, you will have both your own business and Simit Sokağı s expertise and experience.

12 Now it is time for

13 REQUIRED QUALIFICATIONS An entrepreneurial spirit and eagerness to succeed. Experience in people and financial management. Desire and opportunity to spend all your time on your Simit Sokağı business. Being conscious about protecting the corporate identity of the brand. Being able to complete the training program of 3-4 weeks. Having the financial facilities to meet the investments required for a Simit Sokağı business. For detailed information, Please can call our Franchise Department on

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15 THE APPLICATION PROCESS OF THE FRANCHISE APPLICANT Application The evaluation of franchise applicant The first interview Choosing the location The preparation, submit and approval of the feasibility report The signature of franchise contract The submit and start of the architectural project Setting up the store management systems and planning of the education program The opening of the store

16 THE APPLICATION PROCESS OF FRANCHISE APPLICANT Application: You can apply for a Simit Sokağı franchise by filling in the form on Franchising section of the The Evaluation of Franchise Applicant: To ensure the system runs properly, to protect the brand value and to ensure that the customers get the smae high quality service in each store, the evaluation of franchise applicants is very important for Simit Sokağı. Reaching success starts with selecting the right applicant to work with. The First Interview: After examining the information and documents filled by applicant on the internet, the first interview with the suitable applicants takes place. Choosing and Approval of the Location A Simit Sokağı franchise can be opened in the areas which have intense pedestrian and car traffic, the areas close by shopping malls, cinemas and schools, and the main arterial roads, which are available for a fast food business. The location of the store is approved and rented by the company s authorities.

17 Signature of the Franchise Contract: The Franchise Contract which consists of the mutual duties and obligations between Simit Sokağı and franchise applicant and shows the rules to be obeyed by the franchise operator is mutually signed. This contract will be valid for 10 years as long as parties fulfill their duties. The Submit and Start of Architectural Project: The projects of Simit Sokağı stores are drawn by architects working already with the company and the store key is delivered to the franchise operator in accordance with the determined price and payment plan. The Planning of Training Programs: The secret of the Simit Sokağı s success is transferring the existing experience to the franchise applicant and the employees through the intense training processes. Trainings are given in the central factory as theory and in branches as practice. During the operation of the store, the educational counselors continue trainings by visiting the stores.

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19 THE BUSINESS MODELS The square/ Street and Plaza Stores 150 m2 or larger, at least 6 m facade Broad sitting area Possibility of open air Areas having intense pedestrian circulation The whole menu of Simit Sokağı is available. Shopping Mall stores: Between m2, 6m facade Broad sitting area Shopping mall should be central At the entrances, open areas and food cords of the mall Kiosk: m2 Small sitting area Areas where living neighborhoods are limited (University, hospital and public transportation stations)

20 OUR CONCEPTS Simit Sokağı designs places and give services in which guests feel like at home, meet today s needs and have modern styles. The indispensable characteristics of Simit Sokağı concept are comfortable, luxurious and usable. Cadde Mağazaları AVM Mağazaları

21 In the pace of life, sometimes a metro station and sometimes a university campus is the meeting and sharing point of Simit Sokağı with its guests. Kiosk Mall Kiosk Kiosk-Caravan

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23 OUR PRODUCTS BAGELS Street Bagel Bagel with poppyseed Bagel with grain Bagel with wholemeal Bagel with cheese Bagel with cheese and sausage Bagel with cheese and olives PASTRY & TURKISH BAGEL & FORK PASTRY Pastry Plain, with cheese, olive wholemeal, potato, cheddar cheese, mincet meat, home made with dill,grain Turkish bagel plain, cheddar cheese, olive Fork Pasrty BREAKFAST Breakfast Plate Bagel Plate Scrambled eggs with domatoes Omelet Omelet with cheese Fried eggs Fried eggs with sausage

24 BAGEL TOAST with white cheese with cheddar cheese TOSATS with cheddar cheese Mixed SANDWICHES with white cheese with ham ve cheddar cheese with salami ve cheddar cheese Mixed PASTRIES Layers of dough Bosnian of dough (with potato, with mincet meat) Cigarette Pastry (with cheese, with potato, with spinach, with mincet meat) Rose Pastry (with cheese, with potato, with spinach, with mincet meat) COOKIES Salted Olive Salted Potato Salty Cheese Plain Mini Cookie Mini Cookie Cocoa Mini Emili Sesame Fingers Cheast Walnut House Type Damascus Cinnamon Cookies Damascus Orange Cookies Simply Cookie Cocoa Cookie Emili CAKES Chocolate Muffin Orange Muffin Raisin Muffin Carrot Walnut Slice Brownie Cake Slice SCONES Mooncakes the with tahini with tahini and walnuts

25 CAKES (Slice) Raspberry Cherry Chocolate chocolate Cake profiteroles Latte Cake Caramel Mosaic Tiramisu Cheesecake (Chocolate, Raspberry, Lemon) Big chocolate eclaire Small chocolate eclaire DAIRY DESSERTS Caramelized chicken breast dessert Chicken breast dessert Oven baked rice pudding Profiterole HOTS Mini dumplings with meat Hamburger Street roll with minced meat Street roll with potato PASTAS Spaghetti Napoliten Pesto Penne Spaghetti Bolognese PIZZAS Ciabatta with sausage Ciabatta with spicy sausage Ciabatta with vegetables

26 COFFEES Turkish coffee Espresso Cafe latte Latte macchiato Americano Nescafe ICECREAM Cone Cup HOT DRINKS Tea Cup tea Fruit tea Herbal tea Spotted orchid COLD DRINKS Water Mineral water Mineral water with fruit Lemonade Ayran (yoghurt mixed with water) Beverages

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28 Dudullu Organize Sanayi Bolgesi 1.Cadde No:4 Y.Dudullu-Umraniye/ISTANBUL Tel: (0216) Fax: (0216)