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1 THOMAS L. AINSCOUGH ADDRESS Office Home University of South Florida 210 Dali Boulevard # th Avenue South St. Petersburg, FL USA St. Petersburg, FL USA TELEPHONE +1 (727) (941) (USA) +66 (0) (Thailand) URL/ Tom@Ainscough.com PERMANENT ACADEMIC POSITIONS VISITING ACADEMIC POSITIONS Associate Professor of Marketing (Tenured) University of South Florida, St. Petersburg, FL (2003-present) Assistant Professor of Marketing University of Wisconsin, Whitewater, WI ( ) Associate Professor of Marketing and Information Systems (Tenured) University of Massachusetts, Dartmouth MA ( ) Visiting Associate Professor (Fall 2010-present) City University of Hong Kong, Hong Kong, China Professor Doctor (Summer 2011-present) Ramkhamhaeng University, Bangkok, Thailand Professor Doctor (Summer 2010) University of the Thai Chamber of Commerce, Bangkok, Thailand Visiting Assistant Professor of Marketing College of William and Mary, Williamsburg, VA ( ) Instructor, Department of Marketing University of Georgia, Athens, GA ( ) EDUCATION RESEARCH INTERESTS/ HIGHLIGHTS TEACHING INTERESTS/ HIGHLIGHTS Ph.D., Business Administration, University of Georgia Major: Marketing Minor: Information Systems M.B.A., Idaho State University B.S., Brigham Young University Services/International/Tourism Marketing; CSR; application of emerging technologies to business problems. Received two "Best Article of the Year awards. USF COB CSR researcher of the year for USF COB international researcher of the year for International Marketing; Advertising, Promotional Strategy; Principles of Marketing; Consumer Behavior; Financial Services Marketing. 20 years of university-level teaching experience. Teaching evaluations average over 4.5 on a 5.0 scale. Consistently rated "Outstanding" in annual reviews. Directed study abroad programs in Asia and Latin America.

2 REFEREED PUBLICATIONS Philip J. Trocchia and Thomas L. Ainscough (2012). Consumer Attitudes Toward RFID Tracking In The Retail Environment, Review of Business Information Systems, 16(2), (BDS) (C) Thomas L. Ainscough, Thomas E. DeCarlo, and Philip J. Trocchia (2012) "Environmental and Societal Positioning as Sources of Competitive Advantage in an Agricultural Firm," Journal of Food Products Marketing, Volume 18, Number 5, (BDS) (C) Thomas L. Ainscough, Philip J. Trocchia and John Gum, (2009) Consumer Rental Car Choice: Price, Agent and Brand Effects. Journal of Business & Economics Research, 7(7), (BDS) (C) Ronald P. Hill, William F. Felice and Thomas L. Ainscough (2007) International Human Rights And Consumer Quality Of Life: An Ethical Perspective. Journal of Macromarketing, 27(4), Received JMM Best Article of the Year Award for (BDS) (B) Ronald P. Hill, Thomas L. Ainscough, Todd M. Shank, and Daryl Manullang (2007). "Corporate Social Responsibility and Socially Responsible Investing: A Global Perspective," Journal of Business Ethics, 70(2), (BDS) (B) Thomas L. Ainscough, Richard G. Brody and Philip J. Trocchia, (2007) Identity Theft and Consumer Reaction to Preventative Technological Innovations. Psychological Reports, 101(1), (BDS) (B) Philip J. Trocchia and Thomas L. Ainscough (2006). Characterizing Consumer Concerns About Identification Technologies, International Journal of Retailing and Distribution Management, 24(8), Thomas L. Ainscough (2005). The Effects of Brand, Agent, and Price on Consumer Evaluation of Travel Services, Journal of Travel and Tourism Marketing, 19(4), Received JTTM Best Article of the Year Award for James W. Peltier, John Westfall and Thomas L. Ainscough (2001), Using the Pyramid Approach to Teach Marketing Research, Business Education Forum, 55(4), Fahri Karakaya, Thomas L. Ainscough and John Chopoorian (2001), The Effect of a Multimedia Pedagogy on Student Learning in Large and Small Principles of Marketing Classes, The Journal of Marketing Education, 23(2), Thomas L. Ainscough and Carol Motley (2000), Will You Help Me Please? The Effects of Race, Gender and Manner of Dress on Retail Service, Marketing Letters, 11(2), Thomas L. Ainscough, Omar Ayub and Pierre Reyne (1999), Effects Of Brand Name, Bank Name, And Interest Rate On Consumer Evaluations Of Credit Cards, The Journal of Financial Services Marketing, 4(1), Thomas L. Ainscough and Jay E. Aronson (1999), An Empirical Investigation and Comparison of Neural Networks and Regression for Scanner Data Analysis, The Journal of Retailing and Consumer Services, 6(4), Thomas L. Ainscough, Jay E. Aronson and Thomas M. Seiler (1997), Neural Networks in Business, The Journal of Applied Management and Entrepreneurship, 3(2),

3 REFEREED PUBLICATIONS (CONTINUED) Thomas L. Ainscough and Michael G. Luckett (1996), The Internet for the Rest of Us, Marketing on the World Wide Web, Journal of Consumer Marketing, 13(2), Thomas L. Ainscough, Thomas E. DeCarlo and Thomas W. Leigh (1996), Building Expert Systems from the Selling Scripts of Multiple Experts, Journal of Services Marketing, 10(4), Thomas L. Ainscough and Fred Stephenson (1995), Carrier Choice Considerations: An Analysis of Shipper Selection Criteria Research, Journal of Transportation Management, 6(1), RESEARCH AWARDS International Society for Quality of Life Studies and Journal of Macromarketing Best Paper Award For International Human Rights And Consumer Quality Of Life: An Ethical Perspective. Journal of Macromarketing, 27(4), Martin Opperman Memorial Award and Journal of Travel and Tourism Marketing Best Article of For The Effects of Brand, Agent, and Price on Consumer Evaluation of Travel Services, Journal of Travel and Tourism Marketing, 19(4), Corporate Social Responsibility Researcher of the Year, 2007 University of South Florida, St. Petersburg, FL International Business Researcher of the Year, 2007University of South Florida, St. Petersburg, FL BOOKS Thomas L. Ainscough (1997), Multimedia Resource Guide. Chicago, Illinois: Irwin/ McGraw Hill. GRANTS RECEIVED Thomas L. Ainscough and Philip Trocchia (2005), University of South Florida New Investigator grant. Philip Trocchia and Thomas L. Ainscough (2004), University of South Florida St. Petersburg New Investigator grant. Thomas L. Ainscough and Carol Motley (1996), Healey Foundation grant to study race, gender and manner of dress as determinants of consumer product return transaction outcomes. Thomas L. Ainscough (1996), University of Massachusetts President s Office grant to develop an integrated multimedia pedagogy. Thomas L. Ainscough (1995), Chancellor s Committee on Innovation in Teaching grant to develop a technology-based instructional methodology for the Principles of Marketing course. Thomas L. Ainscough and David Antes (1994), Economic Opportunities for Herring and Mackerel in Massachusetts. for the Center for Marine Science and Technology. 3

4 CONFERENCE PAPERS Thomas L. Ainscough (2013), Corporate Social Responsibility and Financial Performance: CSR vs. CSV, China International Marketing Conference, Xuzhou, China. (BDS) Thomas L. Ainscough (2012), Approaches to Incorporating Sustainability in Business Courses: Marketing & Sustainability, 6th Annual Conference on Business and Sustainability, Portland, Oregon (TLS) Thomas L. Ainscough, Philip J. Trocchia and Thomas E. DeCarlo (2012) "Consumer Perceptions Of Food Products: The Impact Of Corporate Social Responsibility Marketing," Bangkok International Business & Economics Conference, Bangkok, Thailand. (BDS) Conference, Bangkok, Thailand.Thomas L. Ainscough, Ronald P. Hill, Todd M. Shank, and Daryl Manul-lang (2011) International Investing: Does Corporate Social Responsibility Matter? American Society of Business and Behavioral Sciences, Las Vegas, NV. (BDS) Thomas L. Ainscough, Philip J. Trocchia and Thomas E. DeCarlo (2010), The Influence Of Green Marketing On Public Perceptions Of Food Products. International Business and Economics Research Conference, Las Vegas, NV. (BDS) Thomas L. Ainscough, Philip J. Trocchia and Thomas E. DeCarlo (2010) The Impact of Corporate Social and Environmental Stewardship on Consumer Perceptions of Agricultural Products. American Society of Business and Behavioral Sciences, Las Vegas, NV. (BDS) Thomas L. Ainscough, Philip J. Trocchia and John Gum, (2009) Consumer Perceptions of Automobile Rental Quality. American Society of Business and Behavioral Sciences, Las Vegas, NV. (BDS) Philip J. Trocchia, Thomas L. Ainscough and John Gum, (2008), "Consumer Rental Vehicle Choice: Price, Agent and Brand Effects." Society for Marketing Advances, St. Petersburg, FL. (BDS) Thomas L. Ainscough and Todd M. Shank (2007), Developing Study Abroad Programs in China/Asia: How Does it Help Your AACSB Accreditation Goal?. The American Society of Business and Behavioral Sciences, Las Vegas, Nevada. (TLS) Thomas L. Ainscough Richard G. Brody and and Phillip J. Trocchia (2007), Consumer Concerns Regarding Preventative Technological Innovations: An Empirical Study. The American Society of Business and Behavioral Sciences, Las Vegas, NV. (BDS) Thomas L. Ainscough and Phillip J. Trocchia (2006), Trains, Hotels and Automobiles: the Effects of Brand Agent and Price on Consumer Perceptions of Travel Service Quality. The American Society of Business and Behavioral Sciences International Conference, London, UK. Thomas L. Ainscough and Philip J. Trocchia (2005), From Gouging Out Eyes to the Mark of the Beast: An Exploratory Investigation into Consumer Concerns about Identification Technology The Academy of Marketing Science Conference, Tampa, FL. 4

5 CONFERENCE PAPERS (CONTINUED) Thomas L. Ainscough and Phillip J. Trocchia (2005), Dimensions of Consumer Concern about the Commercial Use of Identification Technology. The American Society of Business and Behavioral Sciences, Las Vegas, NV. Thomas L. Ainscough, Kim Nelson, Michael Luckett, Phillip Trocchia and Karin Braunsberger (2004), Classroom Technology: An Instructor s Blessing and Curse? The Academy of Marketing Science Conference, Vancouver, British Columbia. Michael G. Luckett and Thomas L. Ainscough (2003), Marketing Expert Systems: Acquiring Marketing Knowledge. The American Society of Business and Behavioral Sciences, Las Vegas, NV. Thomas L. Ainscough (2003), Travel Service Quality and Value: A Consumer Perspective. The International Applied Business Research Conference, Acapulco, Mexico. Thomas L. Ainscough, et. al. (2002), Multimedia in the Marketing Classroom: Class Size and Learning Style Effects. The American Society of Business and Behavioral Sciences, Las Vegas, Nevada. Thomas L. Ainscough, Thomas E. DeCarlo, and Michael G. Luckett (2001), Measuring and Influencing Consumer Perceptions of New Internet Based Products. The American Society of Business and Behavioral Sciences, Las Vegas, Nevada. Thomas L. Ainscough and Carol Motley (2000), The Effects of Race and Gender on Retail Service, Marketing and Public Policy Conference 2000, Washington, DC. Thomas L. Ainscough and Carol Motley (1998), Nonverbal Communication: The Effects of Visually Prominent Physical Features on Customer Service. Association for Consumer Research Conference, Montreal, Canada. Thomas L. Ainscough and Michael G. Luckett (1998), Influencing Consumer Perceptions of Internet Payment Systems. INFORMS Marketing Science Conference, INSEAD, Fontainebleau, Cedex, France. Thomas L. Ainscough and Michael G. Luckett (1998), Internet Payment Systems. The American Society of Business and Behavioral Sciences, Las Vegas, Nevada. Thomas L. Ainscough and Carol Motley (1997), Race, Sex and Manner of Dress as Determinants of Product Return Transaction Outcomes. INFORMS 1997 Marketing Science Conference, Berkeley, California. Thomas L. Ainscough (1997), Developing an Integrated Multimedia Pedagogy for Marketing, Academy of Marketing Science Conference, Coral Gables, Florida. Thomas L. Ainscough (1997), An Integrated Multimedia Pedagogy University of Massachusetts Instructional Technology Conference, Boxborough, Massachusetts. 5

6 CONFERENCE PAPERS (CONTINUED) Thomas L. Ainscough and Jay E. Aronson (1995), A Neural Network Approach to the Analysis of Scanner Data, INFORMS 1995 Marketing Science Conference, Sydney, Australia. STUDY ABROAD EXPERIENCE Co-director of Study Abroad ProgramsCollege of BusinessUniversity of South Florida, St. Petersburg, FL(2004-present)Led business study abroad programs in Asia and Latin America SELECTED TEACHING EXPERIENCE International Marketing (Spring 2003 Present) International Marketing Management (MBA), (Summer 2006 Present) Financial Services Marketing, (Fall 2010 Present) Current Issues in Marketing, (MBA) (Summer 2012 Present) Marketing Management (Ph.D.), (Summer 2012) Principles of Marketing, (Fall 1991 Present) Principles of Marketing (MBA), (Fall 1994 Present) Promotion Management, (Fall 1993 Present) Promotion Management (MBA), (Fall 2000 Present) Internet Marketing, (Summer 1997 Spring 2001) Agricultural Marketing, (Summer 2012) Special Topics Courses International Marketing in Asia, (Summer 2005 Present) International Economic Development & Sustainability (MBA),(Spring 2009) Sales Promotion, (Summer 2010) Creativity in Business (MBA), (Summer 2010) The Living Enterprise (MBA), (Spring 2006) 6

7 SELECTED SERVICE ACTIVITY Marketing Department Coordinator ( ) Dissertation Committee Chairperson (2011 present) International Committee ( ) College Graduate Curriculum Committee ( ) University Graduate Curriculum Committee, Chair (2006 present) College Undergraduate Curriculum Committee ( ) Ad Hoc Reviewer for Numerous Conferences and Journals REFERENCES Dr. Michael LUCKETT, PhD Department Coordinator Department of Marketing University of South Florida 140 Seventh Avenue South St. Petersburg, FL Phone: Dr. Forrest (Zhilin) YANG, PhD Programme Director, Master of Science in Marketing City University of Hong Kong 83 Tat Chee Avenue Academic Building G7353, Green Zone, 7/F Kowloon, Hong Kong Phone: Dr. Glenn SHIVE, PhD Executive Director, Hong Kong America Center Chinese University of Hong Kong Room 503, Esther Lee Building Chung Chi College Shatin, New Territories, Hong Kong Phone: STATEMENT ON RESEARCH My research goal for the next few years is to focus on several areas importance to the University, the College of Business, and the local 7

8 community: services marketing/retailing (including tourism), corporate social responsibility, and the application of emerging technology to marketing problems. My existing body of research includes seventeen publications in refereed journals. This research has focused broadly on the areas described above including: tourism, race and sex discrimination in the retail environment, consumer evaluation of financial services, artificial intelligence applications in business and consumer privacy. My current research focuses on consumer privacy concerns in several contexts as well as consumer consumption without ownership decisions, part of which will deal with tourism issues. 8

9 STATEMENT ON TEACHING In addition to covering the material, the primary goal in each of my courses is to motivate students to reason logically and communicate that reasoning clearly in both oral and written form. I believe that these skills will benefit students in any career path that they may choose. In order to accommodate a variety of student learning styles, I utilize a number of technologies and written assignments in my courses: First, I have been developing and using multimedia technology to enhance the classroom experience. I have designed a complete multimedia presentation package for each of my courses. These materials go far beyond the typical PowerPoint presentation, incorporating relevant images, sound effects, animations, and video clips. Second, I require students to complete a variety of realistic, "handson" experiential learning assignments and cases. In the Principles of Marketing course, for example, the students participate in a number of "marketing lab" assignments. In promotion management courses, students must complete a real advertising campaign proposal. Third, students in senior level courses must complete several written projects and make oral presentations to the class. I provide the students with written critiques of their papers and presentations each term. In addition, in the International Marketing course, students must participate in case panels. These panels are responsible for carefully listening to each case presentation; asking thoughtful questions (and follow-up questions) of the presenters; and writing a detailed critique of each group's case solution. 9

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