Mobile Barcode ScanLife Report - Trends in 2011

Transcription

1 MOBILE BARCODE TREND REPORT 2011 FEB JAN

2 INTRODUCTION Welcome to the 3rd edition of the Mobile Barcode Trend Report, which looks at the latest data and analysis from barcode scanning aggregated across 30 countries around the world. Mobile barcode scanning consists of the traditional UPC or EAN barcode which is found on virtually every package, or the newer 2D or two-dimensional formats including QR Code, Datamatrix, and EZcode which are placed on marketing or media material. The growth in mobile barcode scanning was significant in 2010 as traffic increased over 1600%, and doubled in the fourth quarter. This report takes a deeper look at the specific data from the 1st Quarter to provide insights around what type of people are scanning and what they are interested in. Unless otherwise indicated, the data was collected globally from the ScanLife platform from January 1st, 2011 to March 31st, The data is a cross-section from the ScanLife app, and a variety of other 3rd party apps that are able to scan standard QR Codes. p2

3 OVERALL GROWTH OF MOBILE BARCODE SCANNING: KEY TAKEAWAYS: Traffic increased over 800% from this time a year ago 2D barcodes saw more scans than 1D (upc codes) for the first time since Q2, 2010 Retail and media industries generated some of the most scanned 2D barcode campaigns Android OS continues to generate the most scans, but more come from the iphone than any other single device 2010/2011 GROWTH COMPARISON Active Users App Downloads Total Scans 810% increase 400% increase 850% increase 2010 p

4 RATIO OF 1D AND 2D BARCODE SCANNING: KEY TAKEAWAYS: The 1st quarter saw more 2D scans than 1D as UPC scanning subsided from the holiday shopping surge. This may also show that 2D barcodes, like QR Codes, are becoming more commonly adopted by end users. Note: 2D traffic includes 3rd party apps while 1D traffic is only sourced from the ScanLife app 1D D 11 MOST POPULAR 2D BAR CODE CAMPAIGNS: The chart below shows the most popular 2D code campaigns as created and traced on ScanLife p4 Industry of Code Publsiher Media Placement of Code Code Action 1. Film Outdoor, Online Video 2. Retail Catalog Video/Sweepstakes 3. Retail Magazine Video 4. Newspaper Editorial Newspaper News 5. Wireless Operator Online App Download

5 MOST POPULAR 1D (UPC) SCANNED Food & Drink 34% Health & Beauty 16% Book 13% Electronics 11% Movies 10% Games 5% Toy 4% Office Product 4% Sports 2% Music 1% PURCHASED 1. BOOKS 2. ELECTRONICS 3. KINDLE ebooks KITCHEN & 4. HOUSEWARES 5. DVD Key Takeaways: Everyday products continue to deliver exactly half of all UPC scans from the ScanLife app. Of the top 10 products scanned, beverages make up the majority (see below chart). p5 Books took the number three spot from Electronics with a slight edge.

6 TOP 5 BEVERAGES & BOOKS SCANNED...Coca-Cola Classic...Decision Points...Dr. Pepper...Flirting with Pete: A Novel......Poland Springs...The Sea Hunters II...Pepsi Cola...Mountain Dew...Thirteen...Diary of a Wimpy Kid #5: The Ugly Truth p6

7 REPRESENTATIVE DEMOGRAPHICS OF USERS: % % KEY TAKEAWAYS: There were small changes in the age demographics including a 10 point increase in the group and an 8 point increase in This may reflect that Smatphones have a growing younger demographic % Gender did not change significantly, and the upper income ranges decreased in this quarter. Note: Demographic data is representative and based on a voluntary user survey from the ScanLife application INCOME p7 46% % AGE % % Less than $50,000 35% $50,000-$100,000 10% $100,000-$150,000 3% 3% $150,000-$200,000 More than $200,000 Male Female 73% 27% GENDER

8 SHARE OF MOBILE OPERATING SYSTEMS SCANNING: KEY TAKEAWAYS: Android continues to grow even further than the previous two reports with a whopping 61% share. (This is among both ScanLife and 3rd party apps that hit the ScanLife system.) While iphone was the most reported device (all versions), Android powered devices make up more than half of the Top 10. Operating System...61% Top 10 Handset Models iphone Galaxy S...20% Droid X Magic Evo 4G...15% Intercept Desire...3% BlackBerry 9700 BlackBerry % p8 Optimus

9 TOP 5 U.S. CITIES SCANNING: New York City 1 Houston 2 Chicago San Antonio 3 4 Las Vegas 5 KEY TAKEAWAYS: China returns to the top 10 country list after being removed in the last report. Both France and Mexico moved up in the list as new 2D barcode activity launched in those markets. This report looks at the top 5 US cities for the first time, and we saw the state of Texas bring two cities Houston and San Antonio. TOP 10 COUNTRIES SCANNING: p9 1...United States 6...France...Canada 7...Mexico...Spain 4...United Kingdom 5...Denmark 8...Netherlands 9...China 10...South Korea

10 NOTES ON THE DATA The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both two-dimensional (2D) barcodes and UPC barcodes. The 2D barcodes scanned may have been generated on the ScanLife Platform, or from 3rd party generators. Contact Us: Create your own account at or contact us with questions: Scan this code to connect with ScanLife. p10