BT Applications Assured Infrastructure (AAI) Application Optimisation Service (AOS) Optimising business performance

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1 BT Applicatins Assured Infrastructure (AAI) Applicatin Optimisatin Service (AOS) Optimising business perfrmance

2 The cmpetitive nature f tday s glbal ecnmy has led many cmpanies t rely fr their survival at least in part n the peratinal efficiencies delivered by netwrked infrmatin technlgy. Business peratins ften extend acrss many functins, partners and applicatins. Bringing prducts and services t market invlves sharing infrmatin between ften glbally dispersed users and surces Custmers are cnslidating their IT estates and leveraging clud innvatin. Als, there is rapid grwth in data with richer and mre diverse sets f applicatin features. All f these pressures are creating greater dependency n the Wide Area Netwrk (WAN) The challenge fr custmers is t meet applicatin perfrmance service levels and maintain end user experience while simultaneusly achieving cst efficiency targets. BT AAI prtfli Perfrmance Intelligence: Web Perfrmance Mnitring (WPM): Mnitring f external websites t understand perfrmance last mile, brwser, end user, cmparisn t tp cmpetitrs Applicatin Perfrmance Mnitring (APM): Granular perfrmance mnitring f applicatins and user experience. This is bth applicatin specific, fr example SAP and Oracle, and mnitring f the entire applicatin landscape Since AAI was launched five years ag, it has develped int a slid, cmmercially-viable service, with tangible benefits fr business users wh desire an ptimal netwrk perfrmance. With diagnstics, mnitring and ptimisatin features, BT demnstrates hw bttlenecks are remved and hw surges in demand are identified, accelerated and managed in real time. Applicatins Optimisatin Service (AOS): Priritise business critical resurces based n imprtance in rder t supprt applicatin SLAs. It s a slutin that cmbines measurement and ptimisatin including a number f acceleratin features WAN Optimisatin Service (WOS): Acceleratin f applicatins and mbile users t maximise existing WAN investments and leverage clud innvatins. BT AAI Applicatin Optimisatin Service (AOS) BT AAI Applicatin Optimisatin Service (AOS) based n Ipanema technlgy is a fully managed service and is part f the AAI prtfli. AOS will help yu understand and priritise yur business critical applicatins and manage nn business critical traffic ver bth private WANs and the Internet reducing cst and applicatin dwntime Janet Watkin, Analyst Telemark Services, 2009 AOS is the next generatin in applicatin and WAN management, mving beynd the traditinal apprach t Class f Service (CS) and supercharging business critical applicatins as well as managing nn critical traffic t cut csts and applicatin dwntime. The SmartPath feature is Clud ready enabling yu t align yur netwrk with yur business needs t fully utilise the cst advantages f the clud. AOS prvides: Faster and mre dynamic applicatin plicy changes reducing the time it takes frm days t minutes Better user experience withut the need t upgrade bandwidth imprving applicatin respnse time by 30x and bandwidth by 44 per cent. It als enables custmers t make the mst f existing bandwidth and achieve this with cnsistent perfrmance fr key applicatins Flexible netwrk path selectin with up t 40 per cent f crprate VPN traffic being Internet based, use SmartPath t dynamically switch traffic nt the Internet.

3 Benefits The BT AAI Applicatin Optimisatin Service can help custmers t achieve key strategic gals and can prvide return n investment within mnths. Sme f the benefits f AOS are highlighted in the table belw: Custmer challenge Business benefit Prtect the applicatins that matter mst - n matter what AOS prtects yur applicatins even during data rush hur times f the day r mnth. AOS will als prtect essential applicatins if yur users create a lt f nn-essential traffic n yur netwrk. Imprve applicatin respnse and slash bandwidth csts AOS can make best use f yur netwrk bandwidth and thrttle back n nn-business critical applicatins t stp cngestin. By allcating the right bandwidth t imprtant applicatins AOS has sped up respnse times fr custmers by 33 per cent. AOS cmpressin techniques can cut bandwidth usage by ver 40 per cent. Run yur netwrk the way yu want AOS is the next generatin f netwrk management. It lets yu change applicatin plicies fast. It s imprved the speed f a netwrk plicy change fr ne custmer by 32 hurs. We had t adapt ur netwrk t evlving needs, including add f external web based applicatins as well as new sites pening glbally. Our bjective was t mve frm a statistical plicy based (CS) t dynamic and centralized management based n criticity bjectives fr business applicatins. AOS allwed us t simplify the management ur glbal netwrk, whilst recvering 50 per cent f available bandwith fr Internet base messaging. Telecm Manager, Large Manufacturer Chsing the right netwrk path AOS directs WAN traffic acrss multiple netwrks t make sure yur applicatins perfrm at their best, any time. With AOS SmartPath feature, we can fully use the capacity f ur tw netwrks and have 100 per cent availability and perfrmance guarantee fr ur business applicatins at any time. Analysis by AOS shwed 40 per cent f the traffic ging ver ur MPLS netwrk was nn business critical http/https traffic SmartPath allws us t direct this traffic ver the Internet instead. Infrastructure Business Manager, Lgistics Cmpany

4 Hw it wrks AOS determines the perfrmance bjectives required by an applicatin fr gd user experience and dynamically tunes the transprt netwrk t ensure business critical applicatins always meet the perfrmance bjective. The system wrks cllabratively t prtect key applicatins even during cngestin peaks. An example wuld be during mnthly business prcess cycles that create busy applicatin traffic flws where AOS guarantees the perfrmance f the critical applicatins. AOS centrally cntrls traffic acrss the whle netwrk by identifying traffic cngestin and altering data flws t best utilise the bandwidth at each site. The pre-defined metrics set fr each applicatin type means that the mst imprtant r critical applicatin data has pririty ver less critical traffic s that maximum perfrmance is maintained during perids f netwrk cngestin. BT managed service BT AAI AOS is a cmprehensive managed service that is part f the award winning AAI prtfli f services. It includes the fllwing elements utlined in the table belw: Befre AOS we had escalating bandwidth spend and cnstant upgrades with n clear understanding f why. AOS has helped us bring ur netwrk and applicatins under cntrl. BT als fund 40 per cent f the traffic ging ver MPLS was Internet traffic. We are using the new SmartPath feature t direct this ver the Internet. Netwrk Manager, Large Retailer AOS management wrap Features Service delivery Prject managed installatin, glbal supprt t ver 90 cuntries Security management Management f the service within BT security guidelines Service cntinuity management Service recvery strategy Availability management Service utage analysis, resiliency and risk reductin design activity Incident management 24X7 helpdesk and supprt, practive and reactive fault management, service incident investigatin, prblem management, BT analysts, cnsultants and supplier supprt, fault escalatin prcedures Service review Regular peridic reprting, reprting platfrm access Change/ release management Vendr patch and release testing, cnfiguratin and patch management

5 Case study BT managed service We have been able t mre than duble the vlume f traffic n ur netwrk, aviding bandwidth upgrades, while maintaining applicatin verall perfrmance (Quality evlutin) cnsistent at 96 per cent IT Directr, Large Pharmaceutical Peridic reprts BT AAI AOS ffering allws custmers t utsurce the peratins f ptimisatin and receive regularly scheduled reprts dcumenting glbal perfrmance f critical applicatins. Reprting AOS management f Tp and High Traffic has maintained a gd quality fr varying traffic level acrss the whle dmain User class Criticality AQS (0 t 10) Quality evlutin (///-/--) Vlume (%) Vlume (MB) Quality evlutin (///-/--) VIP Business app Netwrk services 1: tp , , , Thin client Netwrk service-bulk SAP ,064, , , As part f the Applicatin Optimisatin Service, a regularly scheduled reprt will be prepared analysing the applicatin perfrmance trends and the levels f perfrmance imprvement thrughut the glbal netwrk. This reprt will prvide recmmendatins n infrastructure elements that need attentin in rder t btain satisfactry applicatin perfrmance. The management f the data flws is visible and can be cntrlled via the BT Glbal Prtal.

6 BT managed service credentials We re the market leader in applicatin management services, with 600 cmpany implementatins and 6,000 managed endpints in 90 cuntries We ve been leading in this market fr the last seven years and have the track recrd t prve it. We were the first service prvider t prttype and test virtual ptimisatin appliances fr use with virtual data centre and clud slutins We re the nly service prvider with an independent test and develpment facility which lets yu cmpare, cntrast and decide n the right ptimisatin slutin fr yu We have lng-standing prviders f the technlgy that underpins ur AAI prtfli By priritising cre applicatins, AOS is giving users a better, faster and mre cnsistent service Netwrk Operatins Manager, Fd Industry BT is the first prvider t deliver a managed SmartPath custmer deplyment as part f the AOS prtfli BT is the first service prvider t use Ipanema technlgy t prtect Telepresence ver NNI netwrks. Case study guaranteed applicatin perfrmance ver a hybrid netwrk Glbal management f a hybrid (MPLS Internet) VPN infrastructure ver 150 sites, cmbined with applicatin visibility, QS, WAN Optimisatin and SmartPath selectin. Benefits : Glbal netwrk capacity X3 Cst t transfer a GByte f data acrss the netwrk divided by 3 Glbal netwrk budget cst reduced by 15 per cent 1 Millin budget savings n applicatin migratin csts 80 per cent f the traffic using the internet and 20 per cent MPLS. IT Manager, Large Manufacturer Summary BT AAI Applicatin Optimisatin ffers: Offices wrldwide The services described in this publicatin are subject t availability and may be mdified frm time t time. Services and equipment are prvided subject t British Telecmmunicatins plc s respective standard cnditins f cntract. Nthing in this publicatin frms any part f any cntract. Lwer ttal cst f wnership Imprved usage f bandwidth Greater business efficiency due t imprved perfrmance f applicatins. British Telecmmunicatins plc Registered ffice: 81 Newgate Street, Lndn EC1A 7AJ Registered in England N: PHME

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