Corporate Presentation March TomTom

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1 Corporate Presentation March TomTom

2 Content Who we are Strategy Innovation Products Markets Financials Organisation TomTom

3 Who we are Strategy Products Financials Who we are Innovation Markets Organisation

4 Company profile TomTom is the world s leading supplier of location and navigation products and services. We have four customer facing business units: Consumer, Automotive, Business Solutions and Licensing. We are headquartered in Amsterdam, the Netherlands, and we employ over 3,500 people worldwide. We are registered on the AEX (TOM2) in Amsterdam and in 2010 reported 1.5 billion in revenue and a net operating cash flow of 210 million TomTom

5 Our mission To provide all drivers with the world s best navigation experience TomTom

6 Freedom to move We believe in a future without limits and boundaries. A future where a journey is notably enjoyable, insightful, resourceful and effortless and amounts to more than merely a starting point and a destination. We improve our customers lives, bringing them to wherever they want to go faster, more relaxed and more informed than anyone else. We create... Freedom to move TomTom

7 Vision Our vision is that more and more drivers will use navigation applications and services running on a variety of connected navigation devices, including portable navigation devices (PNDs), in-dash infotainment systems, and smartphones TomTom

8 A Traffic Manifesto for the future On a mission to reduce traffic congestion for all. Drivers using TomTom HD Traffic can already reduce their journey times by 15%. When 10% of people drive with TomTom s HD Traffic roads will flow more efficiently and journey times will be reduced for everyone TomTom

9 Our assets Licensing Business Solutions Landmarks IQ Routes HD Traffic PND ADAS Core content POIs Speedcams Mobile Enhanced content Software assets + web based publishing platform TomTom Automotive

10 Strategy Strategy Products Financials Who we are Innovation Markets Organisation

11 Our strategy We provide the best location and navigation products and services on multiple platforms; from portable navigation devices, to in-built systems to mobile phones and the internet. We pride ourselves on focusing on the needs of our user base, consumers, companies and governments. We will continue to improve our quality and grow our portfolio based on user input, in such away that both ourselves and our community clearly profit from it. We continue to grow our portfolio of innovative products and services based on our expertise and user input, always while maintaining quality standards. We are dedicated to making our products, content and services easily accessible to our customers, using open platforms and standards whenever possible TomTom

12 Our goals Market, market share and margin Market we aim to grow our presence in different market segments, as well as expanding our overall geographic reach. Market share we strive to be leading in all the markets we operate in. We will achieve this by adopting the right business model, being first to market with relevant innovations and exceeding customer expectations. Margin we aim to maximise returns for our shareholders by combining the latest technologies and operational excellence TomTom

13 Consumer business unit mission We want to deliver the best navigation customer experience with fully integrated navigation services for consumers on the platform of their choice - PND, telephone and web TomTom

14 Automotive business unit mission Become the leader in automotive infotainment systems by realising must have products that improve the overall driving experience (i.e. driving consumer pull), fast innovation, automotive quality level and new business models TomTom

15 Business Solutions business unit mission We want to become the leading solution provider for connected navigation, fleet management and efficiency control for commercial vehicles and all other cars used for business in Europe and North America TomTom

16 Licensing business unit mission We are a go-to-market organisation responsible for marketing, selling and supporting content, services and IP produced by the TomTom group TomTom

17 Places business unit mission We offer location, route and navigation-centric advertising for the entire spectrum, from local businesses to large brands. We create visibility for our advertisers by offering inspiring local search services TomTom

18 Innovation Strategy Products Financials Who we are Innovation Markets Organisation

19 Our track record in innovation - highlights TomTom GO TomTom WORK Map Share First embedded PND Toyota Yaris IQ Routes HD Traffic Carminat TomTom TomTom

20 Our key innovations How we produce maps Map Share HD Traffic MultiNet Community Dynamic traffic updates IQ Routes Revolutionising navigation ADAS solutions Real speed data 4. HD Traffic 3. IQ Routes 2. Map Share 1. Base maps Advanced Driver Assistance Systems TomTom

21 Revolutionising navigation in four steps Base maps 2. Map Share 1. Base maps 3 3. IQ Routes 2. Map Share 1. Base maps 4 4. HD Traffic 3. IQ Routes 2. Map Share 1. Base maps TomTom

22 Products Strategy Products Financials Who we are Innovation Markets Organisation

23 Our products Consumer Automotive Business Solutions Licensing TomTom

24 Consumer products High-end Mid-range GO LIVE 1000 VIA VIA LIVE Low-end Niche Start / Ease Urban Rider Sport Watch iphone products TomTom

25 LIVE Services * service offering may vary by country HD Traffic Local search with Google Safety Alerts Including Belgium, Germany, Portugal, the UK, Switzerland, France and the Netherlands Navigate to unlimited business locations in your country Expanded alerts, mobile safety camera reporting and sharing, in real time and over the air Weather LIVE QuickGPSfix Online weather forecast for any location Speeds up the time it takes to fix your GPS position TomTom

26 Expanding LIVE Services to more markets 33 countries across Europe* * service offering may vary by country Austria Belgium Bulgaria Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia Liechtenstein Lithuania Luxembourg Malta Monaco The Netherlands Norway Poland Portugal Romania San Marino Slovakia Slovenia Spain Sweden Switzerland United Kingdom Vatican City South Africa New Zealand TomTom

27 Introduction Keep in touch with the fast lane through faster, more interactive navigation. Enjoy ultra intuitive design with a responsive, rich colour Fluid Touch screen and magnetic mount. A year of LIVE Services is included free, for the best mobile speed cameras and traffic information across Europe. Add our richer maps with IQ Routes, and you ll leave the rest behind TomTom

28 iphone products Application Services Solution TomTom

29 SportWatch by Nike and TomTom Nike+ SportWatch GPS Powered by TomTom Announced in January 2011 Track your run by GPS Heart rate monitor compatibility Share run data with a user community of four million runners Run history with data from past runs TomTom

30 Automotive products Renault Fiat Toyota Extending automotive content business reach TomTom

31 Business Solutions products PRO series LINK PRO 7100 / PRO 9100 LINK 310 ecoplus WEBFLEET ecoplus WEBFLEET TomTom

32 WORKsmart fleet management out of the box Professional navigation Save time and money on the road incl. ecorouting and Truck Navigation Traffic avoidance Avoid jams and keep drivers on the move Vehicle tracking Keep an eye on your vehicles in real time Job dispatch Stay in the loop with the progress of jobs TomTom

33 WORKsmart fleet management out of the box Time management Manage your drivers time Environmental responsibility Make your fleet greener, reduce cost and CO 2 emissions Management reporting At-a-glance information for smarter decisions TomTom

34 Products for profit Customer benefits: Cost savings and efficiency gains Reduced mileage and fuel costs Reduced communication costs Efficient dispatch of resources Improved overall service quality Business performance insight LINK 310 PRO 7100 / PRO 9100 Proven standard products (no projects) Easy to rollout, easy to use (plug & play) Quick and high ROI <1 year ecoplus WEBFLEET TomTom

35 Technology for a greener world - ecoplus Help to monitor and reduce fuel consumption Reduce driving risks and improve safety Smart products and services help reduce CO 2 emissions CO TomTom

36 WEBFLEET available in 18 countries Austria, Belgium, Czech Republic, Denmark, France, Germany, Ireland, Italy, Norway, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK and USA TomTom

37 TomTom Licensing Portable navigation devices PND market consolidating but we are expanding our market share Wireless and internet License content and services across ecosystem: Handset manufacturers Network operators Application providers Internet companies Enterprise and government Traditional GIS partners Enterprises and businesses Federal, state and local governments Logistics companies Traffic management agencies TomTom

38 Our proposition High quality content and coverage Seamless coverage Freshest maps Advanced map features Enabling technologies and services Traffic solutions Professional services LBS platform TomTom

39 Product portfolio Worldwide map coverage Address points Points of interest Brand icons Admin areas and postal codes Speed profiles Real time traffic Speed cameras Voice maps Advanced driving attributes Advanced city models/3d city maps 2D city maps 3D landmarks and landmark icons Traffic stats portal and custom travel times Junction views TomTom

40 Product innovation Advanced geometry Advanced driver attributes Historical traffic information Real-time traffic information Morning Peak Hour Evening Peak Hour TomTom

41 Global map coverage Highest quality coverage Global coverage 102* navigable countries and territories 233 basic countries and territories Basic navigable coverage Basic maps Navigable quality via partner product Navigable population* Navigable road kilometres* Global: 3,217 M EMEA: 795 M Americas: 499 M APAC: 1,923 M Global: 33.2 M EMEA: 12.8 M Americas: 13.4 M APAC: 7.0 M *Includes MultiNet, ConnectPlus & partner products. Excludes Connect TomTom

42 Our rigorous quality framework quality check Sources GPS measurements Advanced technology Change detection algorithms Products Traffic solutions Landmark icons Community input Field survey Consistency checking algorithms Validation algorithms Advanced city models Urban maps Authoritative sources Automated feature creation algorithms POIs 2D city maps Address points TomTom

43 Markets Strategy Products Financials Who we are Innovation Markets Organisation

44 An under penetrated market Over 500 million cars on the road in Europe and North America alone 50% 40% 30% 20% 10% 0% Penetration driven by PND and in-dash systems sales (% of cars with some sort of navigation in Europe and North America) TomTom

45 Countries where we sell our PNDs* Countries where we sell our PNDs * Portable Navigation Device TomTom

46 Our offices Lebanon Redwood City Southfield Concord Mexico City Eindhoven Edinburgh Madrid Amersfoort Ghent Calne London Paris Amsterdam Helsinki Stockholm Moscow Copenhagen Harsum Munich Zurich Lodz Berlin Warsaw Prague Leipzig Budapest Milan Istanbul Pune Shanghai Tokyo Taipei Bangkok Kuala Lumpur Jakarta Singapore Employees Johannesburg Irene Sydney > 200 * Portable Navigation Device TomTom

47 Our history TomTom

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