TomTom Big Data Presentation for UMTRI September 11, Harriet Chen-Pyle TomTom Traffic Product Unit

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1 TomTom Big Data Presentation for UMTRI September 11, 2013 Harriet Chen-Pyle TomTom Traffic Product Unit

2 Content Who we are Innovation Traffic: Real-Time and Historical Traffic: The Next-Generation Conclusions: What s next for Big Data?

3 Who we are

4 WORLD LEADER IN LOCATION AND NAVIGATION PRODUCTS AND SERVICES 3,500 EMPLOYEES WORLDWIDE HEADQUARTERED IN AMSTERDAM 4

5 Our offices Amsterdam Eindhoven Ghent Edinburgh Copenhagen Helsinki Stockholm Moscow Lebanon Redwood City Southfield Concord Mexico City Calne London Paris Madrid Lisbon Harsum Munich Berlin Prague Warsaw Lodz Leipzig Zurich Budapest Milan Vienna Istanbul Pune Nagoya Tokyo Shanghai Taipei Seoul Bangkok Kuala Lumpur Singapore Jakarta Employees > 200 Irene Sydney 5

Berlin Prague Warsaw Lodz Leipzig Zurich Budapest Milan Vienna Istanbul Pune Nagoya Tokyo

6 Our assets iphone App Traffic HISTORICAL TRAFFIC GEOCODING REAL-TIME TRAFFIC Core content GEOCODING Navigation DYNAMIC ROUTING POIS ADAS Automotive systems Android App Sport Watch Maps PND Fleet management solutions Speed cameras Geographic content & software 6

ROUTING POIS ADAS Automotive systems Android App Sport Watch Maps

7 Key innovations Maps Navigation Traffic 7

8 Traffic innovation

9 TomTom Traffic World-class traffic information Precise real-time information that pinpoints exactly where traffic delays start and end. Unrivalled road coverage on more than 99% of roads, including all secondary and slip roads. Only TomTom Traffic combines information from major traffic authorities with crowdsourced real-time data from over 350 Million drivers world-wide. 9

Unrivalled road coverage on more than 99% of roads, including all secondary and slip roads.

10 Big Data for auto and the mobile world Traffic Information is a data driven industry, and smarter, readily available, location based, big data sources are changing the ways we work. This talk: Introduces Floating Car Data as an application of big data based on position technology; Demonstrates the new approach to traffic information; Questions what is the future? 10

This talk: Introduces Floating Car Data as an application of big data based on position

11 Trusted all over the world 11

12 SUMMARY PRODUCT PORTFOLIO TomTomTraffic Flow Route Times Description Compact feed only detailing roads affected by delays and incidents Complete feed detailing flow conditions on all significant selected roads in the region Travel time & delay times on customerdefined routes. Complete turnkey solution Typical use cases Dynamic Nav. Internet Display Traffic Management Dynamic Nav. Internet Display Traffic Management Event Management Kiosk/Office Screen Location Referencing TMC & OpenLR TMC & OpenLR Customer reference Bulk Feed XML Datex2 XML Datex2 XML Hosted Services TPEG-TEC (Future: TPEG-TFP) N/A TMC AlertC 12

Complete turnkey solution Typical use cases Dynamic Nav. Internet Display Traffic Management Dynamic Nav.

Hundred of millions - connected GPS devices Millions of

13 TOMTOM TRAFFIC - SOURCES TomTom has a broad and significant number of data sources Global TomTom Traffic generated from: Hundred of millions - connected GPS devices Millions of government loops Thousands of journalists collecting incident data IQ Routes 13

14 TOMTOM TRAFFIC DATA FUSION 1) Raw Data Collection; 2) Data Alignment; 3) Data Assessment; 4) Data Combination The best real time traffic information on highways, major roads and secondary roads. 14

15 TomTom s current historical traffic products: standard products & portal Speed Profiles Custom Travel Times Custom Area Analysis Intelligent data for optimal route planning Highly granular speed and bottleneck information for travel and location based decision Historical travel times and speeds for regional analysis 15 TrafficStats

route planning Highly granular speed and bottleneck information for travel and

16 IQ Routes Calculates the fastest routes for any time of the day IQ Routes calculates a smart and efficient route. Historic speed data and travel time give insight into localized details like rush hour, hot spots and slow traffic 16

Historic speed data and travel time give insight into

17 TOMTOM S DATABASE OF FLOATING CAR DATA (FCD) MORE THAN 9 TRILLION SPEED MEASUREMENTS TO DATE! BY CUSTOMERS DRIVING CONTINUOUSLY OVER 700,000 YEARS

18 TomTom Traffic Service Delivery Operations Traffic updated every 30s; Service delivery monitoring 24x7 TomTom Traffic is generated on the server every 30 seconds Updates typically requested by navigation devices every 2 minutes Network Operations Centres (NOC) in Europe and India operate 24x7 Tiered technical teams for each service to resolve incidents 18

typically requested by navigation devices every 2 minutes Network Operations Centres

19 Big Data enables global rollout 2013: China, Russia, Brazil

20 20 TomTom s Integrated Applications and Market Sectors

21 Conclusions Location positioning technology (GPS) in almost every moving device in combination with real-time data connections. Brings big data to traffic information. Commercial, global, applications have been developed by big data analysis. Applications in: Navigation (SatNav, Smartphones, Automotive) Governments (Traffic Analysis, Infrastructure planning, Modelling) Fleet & Logistics (Planning, Track&Trace) Rolled out to 33 countries and growing. 21

22 Thank you Any questions?

Corporate Presentation March 2011. 1 2011 TomTom

Corporate Presentation March 2011 1 2011 TomTom Content Who we are Strategy Innovation Products Markets Financials Organisation 2 2011 TomTom Who we are Strategy Products Financials Who we are Innovation