Modulbeschreibung Bachelor Europäisches Management

Transcription

1 Modulbeschreibung Module Title: International Management in Europe Core Module 5th / 6th semester Length/Duration: 2 semesters Frequency: Annual (SS/WS) Module Code: EM Ba <neu zu vergeben> SPO Version 2009 Contact hours per week: 6 (2 + 4) 8 ECTS points Total workload: (1 st semester: 60 hrs self study + 30 hrs contact; 2 nd semester: 90 hrs self study + 60 hrs) 240 hrs Contact hours per week: Lecture/tutorial/lab Language: English Module director: Althaus / N.N. Internationales Marketing und Management Prerequisites: acc. to SPO Faculty: Althaus / N.N. Internationales Marketing und Management Assessment Project / online participation / achievement tests Learning outcomes/student competencies: To provide a comprehensive overview of strategic management challenges in international business, with a concentration on European firms and European markets. Students develop their European perspective on international business challenges. The module offers students the opportunity to effectively contribute to a firm s international strategic and operational planning processes. Students will develop practical working knowledge of activities, procedures, and techniques unique to international business operations. Students will be prepared to become aware of the externalities that businesses face as they enter the European and global markets, and apply basic theories of comparative international management as it is affected by social, cultural, political, legal, and other contextual forces. Upon completing this module, students will be competent to: 1. list and define the drivers of internationalization, globalization and Europeanization, and summarize major management issues related to these dynamic trends; 2. summarize and critique theories of comparative international management and major streams of comparative research; 3. analyze case studies to learn from other companies experiences in foreign environments; 4. find and organize empirical material on foreign markets and institutions for country audits using various research tools; 5. classify and define basic forms of internationalization and trade barriers, and identify and critically evaluate regulatory regimes and institutional safe-guards for trade and foreign investment; 6. compare different organizational types used to conduct international business and international production, and the corporate governance, human resources and leadership issues that come with them; 7. identify cultural differences in leadership styles, including decision making, motivation, control and power, especially in multicultural work-forces; EM Ba Nummer HIS POS <neu zu vergeben> / Marco Althaus Seite: 1 von: 6

2 8. compare and explain the differences in the main features of the innovation systems; 9. identify the mechanisms of coordination and control that are used in multinational corporations, and explore the structural and strategic challenges; 10. develop and complete a year-long project on a complex foreign market-entry strategy; 11. further their knowledge of European regions. Content: The two-semester module centers on issues, theories, empirical findings and practical applications in business, meaning the methods of managing resources across national boundaries. Students will discuss methods of analysis for decisions in international business, and will discuss cases related to European and international companies, investment, and trade, and business opportunities in and with the European Union. The module specifically addressess approaches to explain and solve problems, structures and strategies of multinational corporations. The module will use international business case studies extensively on all topics. Fachhochschule Wildau 2008 Technische The first semester imparts an introduction to the foundations of international business, sets the course on acquiring tools and understanding of trade and investment issues, and finishes with a learning unit on theories of international management and society. The second semester centers on applied strategies and deals in-depth with functional issues of the international company. The semester is concluded with students presentations on their individual projects. 1st semester (summer) 1. Foundations of international business Europeanizing business: a glance of the European economy Globalizing business: a glance of the world economy The globalization debate Understanding the political, legal, and economic environment Emphasizing cultures, ethics, and norms Analyzing resources and capabilities in Europe and globally Researching international business: media, sources, academic literature 2. Acquiring tools and understanding Trading across borders Foreign direct investment Beyond the Euro: Dealing with foreign exchange European integration: Trade and FDI issues Regional integration and trade blocs in the Americas, Asia, and Africa The WTO and international trade dynamics 3. Theories of international management and society Approaches to comparative international management Societal environment and economic development National cultures and management: economist vs. sociology The McDonaldization debate Organizational culture research National diversity and management: Institutional analysis, business systems approach, societal effect approach EM Ba Nummer HIS POS <neu zu vergeben> / Marco Althaus Seite: 2 von: 6

3 2nd semester (winter) 3. Strategies around Europe and the world Entering foreign markets Alliances and acquisitions Managing competition and cooperation Networks and clusters of economic activity National innovation systems Structural issues of multinational corporations Comparative strategy of multinational corporations 2008 Technische Fachho ch schule W ildau 4. Building functional excellence in international business Human resources management Production management Marketing Corporate governance Corporate social responsibility 5. Students regional projects Presentations of European market-entry projects Hybrid learning This is a hybrid module with both conventional in-class learning activities and online activities centering on asynchronous forum discussions and online research tasks. The module uses the Moodle platform in both semesters. Learning assessment Students will be assessed in a module-long individual project (50 percent), three mid-semester achievement tests (20 percent) and continuously in their online contributions (30 percent). The project is based on the principle of performance assessment. At its core is a foreign market entry strategy for one firm in one region. This will include management and intercultural dimensions, and include research, analysis, and an actual plan ready for implementation. Firm, industry, target country or region may be selected individually with instructor advising and permission. The project will be developed continuously with instructor feedback and group feedback. It will have several parts to be assessed separately. The project will let students concentrate on a certain European region and collaborate with other students also focusing on that region. Achievement tests will be short examinations of key concepts, methods, and theories, to be administered in mid-semester and end-of-semester phases of the module. Students also demonstrate achievement by contributing Moodle forum posts and substantively respond to other students and instructor s posts and feedback. Regional concentrations will be the focus of some Moodle forums. Single courses in this module: International Management I (summer) and II (winter) Adaptability for other modules and programs: -/- EM Ba Nummer HIS POS <neu zu vergeben> / Marco Althaus Seite: 3 von: 6

4 Special: Blended learning (Moodle), role plays, concentration on case studies, European regional competencies, field excursions, guest speakers. Recommended literature: 2008 Technische Fachhochschule Wildau Management issues (general) Aaker, D.A. & McLoughlin, D. (2007). Strategic market management: European Edition. New York: John Wiley. ISBN Bartlett, C; Ghoshal, S. & Beamish, P. (2008). Transnational management: text, cases, and readings in cross-border management. [International ed.]. New York: McGraw Hill. ISBN Cullen, J.B. & Parboteeah, K.P. (2005). Multinational management: a strategic approach. [International student edition.][3d ed.]. Florence, Ky. : South-Western Cengage Learning. ISBN Kalff, D. (2008). An UnAmerican business: the rise of the new European enterprise. New York: Kogan Page. ISBN Koen, Carla I. (2005). Comparative international management. Maldenhead Berkshire, McGraw- Hill Education. ISBN Lane, H.W.; Distefano, J.J. & Maznevski, M.L. (2006). International management behavior: text, readings, and cases. [5 th ed.]. Oxford: Blackwell. ISBN Peng, M.W. (2009). Global business. [International student edition]. Florence, Ky. : South-Western Cengage Learning. ISBN Phatak, Arvind V.; Bhagat, Rabi S. & Kashlak, Roger J. (2005). International management: managing in a diverse and dynamic global environment. New York, McGraw-Hill Irwin. ISBN Rivoli, Pietra. (2005). The travels of a t-shirt in the global economy: an economis examines the markets, power, and politics of world trade. John Wiley: Hoboken, NJ. ISBN Suder, G. (2007). Doing business in Europe. London: Sage. ISBN Intercultural and social issues Lewis, Richard D. (2006). When cultures collide: leading across cultures. Nicolas Brealey International: Boston, London. ISBN Morrison, T. & Conaway, W.A. (2007). Kiss, bow, or shake hands: Europe. How to do business in 25 European countries. Cincinnati: Adams Media. ISBN Ritzer, G. (2007). The McDonaldization of society. Thousand Oaks, Calif.: Pine Forge Press. ISBN Ritzer, G. (ed.). (2006). McDonaldization: the reader. Thousand Oaks, Calif.: Pine Forge Press. ISBN Supplementary German literature Haak, U.M. & Haak, R. (2007). Managerwissen kompakt: Internationales Management. München: Hanser. ISBN Handelsblatt Agenda. (2007). Globalisierung 3.0 Die nächste Generation. Special edition 1 (January 23). ISBN Kutschker, M. & Schmid, S. (2006). Internationales Management. [5. Aufl.]. München: Oldenbourg. EM Ba Nummer HIS POS <neu zu vergeben> / Marco Althaus Seite: 4 von: 6

5 ISBN Perlitz, M. (2004). Internationales Management. Lucius & Lucius bei UTB: Stuttgart. ISBN Rothlauf, J. (2006). Interkulturelles Management. [2. Aufl.]. Oldenbourg: München. ISBN Schmid, S. ( 2006). Strategien der Internationalisierung: Fallstudien und Fallbeispiele. Oldenbourg: München. ISBN Technische Fachhochschule Wildau EM Ba Nummer HIS POS <neu zu vergeben> / Marco Althaus Seite: 5 von: 6

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