International Business Education

Size: px

Start display at page:

Download "International Business Education"

Melissa Garrett
8 years ago
Views:

1 International Business Education International Business is not a research area or field! Instead, everything in business can have an international dimension Marketing, Finance, Accounting, Taxation, Personnel, Supply Chain Management Two Themes: - The International Business Environment - The Process Of Internationalization My Philosophy: Economics Others: Sociology The Language: English! International Orientation Is Not An Education, Its A Lifestyle Travel Abroad, Study Abroad, Work Abroad

Supply Chain Management Two Themes: - The International Business Environment - The Process Of Internationalization My

2 The Study Program Classes: International Business Management (Pflicht) 6 CP Harm Internationales Marketing 3 CP Backhaus Internationale Auftragsfinanzierung 3 CP Backhaus International Corporate Governance 3 CP Harm International Financial Management 3 CP Harm Western European Business 3 CP Harm Internationale Unternehmensrechnung (max 2 of 5) 3 CP Kajüter Internationale Betriebswirtschaftliche Steuerlehre 3 CP Watrin Volkswirtschaftliche Veranstaltungen 3 CP Seminars: International Business Research 8 CP Diverse Pflichtprogramm: IBM + 9 CP Wahlveranstaltungen + Seminar

Business 3 CP Harm Internationale Unternehmensrechnung (max 2 of 5) 3 CP Kajüter Internationale Betriebswirtschaftliche Steuerlehre 3 CP Watrin

3 Textbook International Business Management (Core Course) Charles W. L. Hill: International Business, Competing In The Global Marketplace, 6 th Edition Coppenrath & Böser 5 copies available ( 63,40) Krüper 8 copies Both More orders can be supplied within 24 hours Vormals UB Lehrbuchsammlung: FB: 2 nd ed. 3 copies; 3 rd ed. 12 copies 3 rd ed. 2 copies Additional class materials are available in the copy shop Wilmergasse. YOU HAVE TO READ IT ALL! (Folien sind NICHT selbsterklärend).

63,40) Krüper 8 copies Both More orders can be supplied within 24 hours Vormals UB Lehrbuchsammlung: FB: 2 nd ed.

4 International Business Management Class Philosophy: to introduce the student to - different dimensions of the international business environment - differences in national systems - corporate internationalization strategies - the additional complexities of the different business operations in an international context. Ideally, this is the first course students take in this field in the 5 th, or the 7 th semester! (Bachelor students: 5th semester). They should use the course to develop an idea what their interests for further study are.

different business operations in an international context.

5 International Business Management Part 1: The International Business Environment Class (12:15) Ch. 1: Introduction Class (14:15) Ch. 2: Political Differences Class (16:15) Transition Economies Class 04* (14:15) Economic Governance & Development Class 05* (16:15) Politics around the Globe: some case studies Class (12:15) Ch. 3: Cultural Differences Class (16:15) Ch. 4 & 6: International Trade and FDI Theories Class (14:15) Globalization & Poverty Class 09* (12:15) Economic Geography & Clusters Class 10* (16:15) Theory of the Firm; Multinational Enterprise Class 11* (14:15) Ch. 5 & 7: Politics of International Trade and FDI Class (12:15) Ch. 8: Regional Economic Integration Class (16:15) Ch. 9: Foreign Exchange Markets Class (14:15) Ch. 10: International Monetary System Class (12:15) Ch. 11: Global Capital Markets, IMF, Asian Crisis, EMU * Classes 4,5,9,10 and the second half of 11 are not course material for bachelor students

4 & 6: International Trade and FDI Theories Class 08 24.10. (14:15) Globalization & Poverty Class 09* 29.10. (12:15) Economic Geography & Clusters Class 10* 30.10. (16:15) Theory of the Firm; Multinational Enterprise Class 11* 31.

6 International Business Management Part 2: Multinational Firm Strategy and Structure Class (16:15) Ch. 12: International Business Strategy Class (14:15) Ch. 13: Organization of International Business Class (12:15) Ch. 14: Foreign Market Entry no class Part 3: Multinational Firm Operations Class (14:15) Ch. 15: ExIM & Countertrade Class (12:15) Ch. 18: Human Resource Management Class (16:15) Ch. 17: Marketing & R&D Class (14:15) Ch. 16: Global Supply Chain Management Class (12:15) Ch. 19: Accounting Class (16:15) Ch. 20: Financial Management Examination Diplom (11:00 13:15) Bachelor (11:00 12:55)

15: ExIM & Countertrade Class 20 26.11. (12:15) Ch. 18: Human Resource Management Class 21 27.11. (16:15) Ch. 17: Marketing & R&D Class 22 28.11. (14:15) Ch.

7 Opening Case Globalization in the Telecommunications industry Technological revolution in the communications industry (wireless communication) European Union: More market! More competition! New competitors: Mannesmann, VEBA, Viag, RWE, MobilCom, Vodafone, Orange Privatization wave in Europe: BT, Deutsche Telekom,... Strategic alliances and mergers across national borders AT&T and BT MCI-WorldCom Mannesmann - Vodafone What s the reason for telephone service to end at a national border? Multinational customers already a competitive market. Retail market becomes more competitive through deregulation. Totally different market structure today from fifteen years ago

.. Strategic alliances and mergers across national borders AT&T and BT MCI-WorldCom Mannesmann - Vodafone What s the reason for telephone service to end at a national

8 Globalization What is globalization? Markets: Coca-Cola, McDonalds, CNN, BMW Harry Ramsden Fish n Chips (!) 8 UK locations, 1 in Dublin, Sales of $ 16 mn operations in Hong Kong (former British Colony) Success with ethnic Chinese community Further plans to open restaurants in Melbourne, Sidney, Singapore, Japan 1994 first temporary location in Japan Big Success, more planned Market seeker

9 Globalization Production: Boeing, Textiles, Automobiles General Motor s Pontiac Le Mans: $20,000 $ 6,000 to South Korea for assembly $ 3,500 to Japan for advanced components $ 1,500 to Germany (Opel) for design work $ 800 to Taiwan, Singapore, Japan for small components $ 500 to England for advertisements and marketing services $ 100 to Ireland for data processing $ 7,600 to USA (lawyers, bankers, insurance,...) Asset seeker

work $ 800 to Taiwan, Singapore, Japan for small components $ 500 to England for advertisements and

10 Globalization Why globalization? Less barriers to Trade and Investments GATT, Uruguay Round, WTO Declining Tariffs, Quotas, Non-tariff trade barriers Technological Change Transportation technology Communications Telephone Services Internet Services Data processing

Declining Tariffs, Quotas, Non-tariff trade barriers

11 The Changing Nature of International Business Less dominance of the US economy Total output Trade Direct investment Why? Post-war economies in the USA, Asia, and Europe Bretton-Woods Exchange Rate mechanism Developing countries catching up (do they?) Changing environment End of the Cold War Transition Economies Democratic reforms in developing countries

Post-war economies in the USA, Asia, and Europe Bretton-Woods Exchange Rate mechanism

12 The Changing Nature of the Multinational Enterprise Non-US multinationals Mini-multinationals (Harry Ramsden) Changing focus Market seekers Location seekers Transnational corporations

Globalization and International Trade

12 Globalization and International Trade Globalization refers to the growing interdependence of countries resulting from the increasing integration of trade, finance, people, and ideas in one global marketplace.