2 Lay the foundation for a successful career in the international communications and media industry.
3 International Media Studies Thinking globally, acting locally. Identifying trends and maintaining networks across borders. Navigating and producing both digital and analog media. These are the challenges facing journalists and media managers worldwide. The bilingual International Media Studies Master s Program offers the optimal opportunity to prepare for a career in the communications and media industries. Theoretical experts and industry professionals lecture in German and English to groups with a maximum of 20 students. The program creates a unique connection between media and development, journalism, communication science and media management. Interdisciplinary program International orientation Multimedia skills Intercultural interaction Optimal combination of theory and practical experience DW-AKADEMIE, Deutsche Welle s training institute, offers the international journalists and media executives of tomorrow the perfect conditions for their master s degree. 3
4 Study in one of Europe s most modern broadcasting centers and meet with media experts from around the world daily.
5 Learning Environment Deutsche Welle offers multimedia news and information in 30 languages, with the help of digital technology and a multinational team of employees from more than 60 countries. For more than 50 years, Deutsche Welle has been known for its professionalism and quality, innovation and efficiency in programming, technology and management. DW-AKADEMIE is Deutsche Welle s international training institute. Experienced trainers provide continuing education for media professionals from developing countries, give management training to executives from international broadcasters, educate young journalists and offer professional media training. DW-RADIO DW-TV DW-WORLD.DE DW-AKADEMIE 5
6 Profit from the competence of strong partners from media, research and development.
7 Partners The International Media Studies program combines the competencies from several strong partners: the methodological competence of DW-AKADEMIE, the scientific expertise of the University of Bonn, Bonn-Rhein-Sieg University of Applied Sciences strength in innovation and InWEnt s knowledge in political development. In the area of international research, the University of Bonn is known as one of the most important institutions for scientific studies in Germany. It brings with it the cooperation of the Institute for Communication Science and the Center for Developmental Research. The Bonn-Rhein-Sieg University of Applied Sciences is a young college and one of the most innovative in Germany. This is where the International Media Studies program will be accredited. InWEnt Capacity Building International is active worldwide in human resource development, advanced training and dialogue. Methodological competence Scientific expertise Strength in innovation Knowledge in political development 7
8 Learn and live in the UN city of Bonn.
9 Location In the city of Bonn there are now 17 UN institutes and about 150 non-governmental organizations (NGOs). The UN Campus, Deutsche Welle and the World Conference Center Bonn have created a lively center for international dialogue in the middle of the former capital. The region of Cologne-Bonn-Aachen is known throughout Europe for its concentration of research and technology institutes. The region s economy is shaped by the international companies that are headquartered here, including Deutsche Post World Net and Deutsche Telekom. 17 UN Institutions 150 non-governmental organizations 2,000 years of history 30,000 students 314,000 citizens International museums, the annual Carnival celebrations and Beethovenfest make the composer s hometown a cultural center. And with its 30,000 students, Bonn is truely a great place to live and learn. 9
10 Gain the qualifications that will help you get a leading position in the international media industry.
11 Curriculum The Master s Program has a schedule lasting four semesters. There are a total of 13 modules as well as a master s thesis. Each module contains up to three related lectures and concludes with an examination. All modules were created on the basis of the European Credit Transfer System (ECTS). After three successful semesters, students receive the title of International Journalist. They will conclude their fourth semester with a master s thesis and colloquium. Graduates receive a Master of Arts (M.A.). The University of Bonn will also offer qualified graduates the possibility to pursue their Doctorate. Media, education and communication Media, politics and society Journalism Media business Practical media experience Media and development 11
12 Overview of the Master s Program * Modules Introduction Media, Education and Communication Media, Politics and Society Journalism Media Economics Media and Development Courses Introduction to International Media Studies Introduction to media and cooperative development Academic work Media training and development Intercultural communication and competence Politics and media systems Media ethics and media law Globalization and the media Journalism I II Media economics in general Organization Media concentration, power and governance The media in conflict and crisis situations Semester 1 ECTS- Credits * The program is subject to accreditation; changes are still possible.
13 Media and Communication Science Media Management Media Practice Strategic Management Project Work Master Thesis and Colloquium Total ECTS-Credits Introduction to media and communication science Empirical methods New media and media convergence Controlling Human Resource Management Marketing/Public Relations Media project I III Editorial management and leadership Project management Media planning
14 Profit from the advanced skills and knowledge of our experienced instructors.
15 Methodology and Quality Control Lectures and seminars have a modern mix of methodology. Practical exercises have special meaning as students have the opportunity to implement and deepen their newly-gained knowledge by producing real news reports and articles about current topics. Program administrators will continually check the quality of the lectures by regularly surveying students and instructors as well as asking for suggestions and criticisms. This will help to continually improve and optimize the program. Lectures Seminars Discussions Practical experience Excursions Internships 15
16 International Media Studies apply now!
17 Important Dates and Financial Information The program will begin each year at the start of the winter semester. It will be offered for the first time in the winter semester of 2009/2010. Deadline for applications is May 31. The tuition fee for the program is 6,000 euros. There are a limited number of scholarships available for applicants from countries in Africa, Asia, Latin America and Eastern Europe. Partial scholarships will also be available. Full Scholarship: Covers tuition fees, accommodation, living and travel expenses Partial Scholarship: Covers tuition fees 17
18 Network with professionals from around the world here in Bonn.
19 Application Applicants are required to submit the following documents: - Letter of motivation - Curriculum vitae - Bachelor s degree from a recognized university or an equivalent - Proof of English-language skills (TOEFL: score of 557 or higher, IELTS: Score of 6.0 or higher, BULATS: score of 70 or higher, LCCI: level of 3, etc.) - Proof of German-language skills (TestDaF level TDN 3 or DSH 1) - Copy of the first two pages of passport (not applicable for applicants from EU countries). Admission requirements: Bachelor s degree or equivalent German language skills English language skills Applications should be sent to: 19
20 Want to know more? We would love to help!
21 Student Advisory Service The Student Advisory Service offers support for students preparing for the program (admission, traveling to Germany, accommodation, etc.) and in daily life (language courses, dietary requirements, insurance, etc). It can also help to establish contact with media professionals and institutions. Contact: Ilona Ramirez, Tel.: , Personal consultation Practical support Facilitating exchange between students, professionals and alumni 21
22 Imprint Deutsche Welle DW-AKADEMIE Master s Program Bonn Germany Responsible Dr. Christoph Schmidt DW-AKADEMIE Editor Ellen Schuster DW-AKADEMIE Production Design: Marco Siebertz Type setting und layout: Lisa Flanakin Photos: Carsten Fork, Frank Liesegang, Michael Ebner Print: diba-druck Diefenbach GmbH Deutsche Welle, December
24 Deutsche Welle DW-AKADEMIE This publication was made possible by the generous support of the government of the state of North Rhine- Westphalia, Germany. The State Government of North Rhine-Westphalia
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