International Summer School 2016 Module Outline

Transcription

1 Section 1 General Information Module Title Intercultural Business Communication Module code Credit Value: 20 UK Academic Year: Semester: Summer 2016 Section 2 Details of module Description What is this module about? Learning Objectives What will I learn? (subject specific and transferable skills) Learning outcomes What will I be able to do by the end of the module? Links Where does this fit in to my programme? This module prepares students to become effective intercultural communicators, especially focusing on multilingual business management, multinational companies and work within multicultural teams. Students will develop intercultural competence, a crucial skill in our globalised world. Some skills obtained through this module are learning to dialogue with people from different cultures, to overcome stereotyping and prejudice, and to analyse cultural differences in professional contexts. Theoretical approaches to intercultural communication will be provided in order to understand how to be successful in communication across cultures and to solve intercultural conflicts in Business contexts (e.g. marketing, human resources and business negotiations). There are no prerequisites for this module. By the end of this module the student should be able to: Increase the understanding of communication and the role that culture plays in business contexts. Identify and deal with cultural patterns in the development of business communication. Analyse cultural issues influencing business communication in a critical way. Apply cultural awareness in business communication practice. Undertake research in the field of intercultural communication in business and professional contexts. This module would be ideal for students who are currently studying Business or any business related modules, as well as those interested in Intercultural Communication Studies. No prior knowledge or experience in business is required. Section 3 Teaching Team Module Convenor Dr. Alberto Hijazo-Gascon, School of Politics, Philosophy, Language and Communication Studies International Summer School module outline 2016 Page 1 of 6

2 Others Ms. Maria Gomez-Bedoya, School of Politics, Philosophy, Language and Communication Studies Section 4 - Expected Study Hours Activity Details Total hours % of credit Lectures Seminars Pre-lecture/ pre-seminar preparatory reading and post-lecture follow up reading Formative assessment Feedback sessions Assessment All sessions involve a mixture of lecturestyle and seminar-style (see below) Classes involve a combination of lecturing (e.g. presentation with or without slides), problem-solving and discussion, and other activities (e.g. identify information, case study analysis, etc.) Students are expected to read preparatory materials for the lectures/seminars throughout the module. Students will submit an abstract/essay plan about their final presentation and will have the opportunity to discuss it with their tutors. Individual tutorial sessions will be provided after each of the assessments. In-class 10 minutes presentation. The amount of time suggested for working on the presentation includes time for research, planning and practising. 40 N/A 16 (4 p/w) Included in lecture/seminar sessions Included in lecture/seminar sessions Total Section 5 - Teaching Sessions Lecture and Seminar Programme details for each lecture/seminar Note: this programme is illustrative. Details are likely to change depending on the pace of the course. Lecture/Seminar topic areas International Summer School module outline 2016 Page 2 of 6

3 Introduction to Intercultural Communication and Globalization This lecture introduces the module and course expectations including coursework outline and coursework briefing. We will introduce key terms of intercultural business communication in a cultural diverse society. The focus will be on understanding the impact of culture in the international business field and how communication deals with it in a global world. Understanding communication and culture This lecture will focus on the challenges of studying communication through the perspective of the transmission model and the interactive model, and their relation with intercultural communication. Culture as a concept and its components will be also studied from an anthropology-related perspective. Acculturation and culture shock. Working in multinational teams In this session we will work with concepts such as diaspora, migrancy and transnationalism. The adaptation to other cultures and culture shock (with its different stages) will be studied, as well as the different strategies to develop when working abroad and/or working in multinational teams. The influence of culture on perception This lecture will focus on the human perception and what are the cultural factors that foster barriers to intercultural communication (e.g. sterotypes, prejudice, ethnocentrism, etc.). The use of stereotypes and clichés in marketing will be analysed from a critical perspective. Mass media and conflicts In this session we will discuss the power of mass media and the role mass media plays in our understanding of the world. We will focus on the importance of media in intercultural communication and on the conflicts generated in the business field. Cultural orientations and behaviours in business The focus from this lecture will be on the categorisation of cultural dimensions based on the works of Geert Hofstede and the cultural orientation values developed by Kluckhohn and Strodtbeck and how they are applied to business environments. Verbal communication and culture This session is focused on verbal communication in international business regarding factors such as gender differences in communication, language and identity, and translation as a barrier (or not) to intercultural communication. Courtesy and politeness This lecture will cover the politeness theory and what is the meaning of politeness in business communication. We will discuss the differences between courtesy and politeness, linguistic strategies and systems of politeness, as well as positive and negative politeness in international relations. Nonverbal communication and culture International Summer School module outline 2016 Page 3 of 6

4 The main focus will be what nonverbal communication means and what is its importance in the business field regarding its role in different cultures and the nonverbal codes used in individual and group work. Negotiation in business This lecture introduces the process of negotiation in business though an intercultural perspective. Subjects such as different meeting styles, time, and cultural dimensions of individualism, power distance confrontation or conflict-avoidance will be discussed by using real business cases as examples. Human resources and multicultural groups In this session we will discuss the role of human resources working with multicultural groups. We will go through different factors that help or complicate the leadership of a multicultural group and the decision making plan. Intercultural conflicts resolution This lecture covers why there are so many intercultural conflicts in the business fields and what are the causes or factors. Students will learn what makes that they can be solved and how can be satisfactorily managed. Seminar Programme details for each session (see above) Section 6 Study materials Required Reading Recommended further reading Materials to be prepared and available electronically no set textbook. These will be a selection of different chapters from the following books: Guirdham, M. (2011). Communicating across cultures at work. London: Palgrave MacMillan. Liu, Shuang, Volčič, Zala and Gallois, Cindy (2011) Introducing Intercultural Communication. London: Sage Maude, B. (2011). Managing Cross-Cultural Communication. Principles and practice. London: Palgrave MacMillan. Scollon, R and Scollon, S (2001) Intercultural Communication. Oxford: Blackwell. Wall, Stuart and Rees, Bronwen (2001) International Business. London: Pearson. Spencer-Oatey, H and Franklin, P (2009) Intercultural Interaction. A Multidisciplinary Approach to Intercultural Communication. Houndmills, UK: Palgrave Macmillan. Zhu, Hua (2014) Exploring intercultural communication. Oxon: Routledge. Bennett, M J (1998) Basic Concepts of Intercultural Communication. Yarmouth, ME: Intercultural Press. Byram, M (1997) Teaching and Assessing Intercultural Communicative Competence. Clevedon, UK: Multilingual Matters. Byram, M (2008) From Foreign Language Education to Education for Intercultural Citizenship. Philadelphia, PA: Multilingual Matters. Geertz, C (2005) The Interpretation of Cultures. New York: Basic Books (new edition). Guirdham, M (2005) Communicating across Cultures at Work. Basingstoke: Palgrave. Gudykunst, WB (2005) Theorising about Intercultural Communication. London: Sage. Gundykunst, W B and Kim, Y Y (2003) Communicating with Strangers: An Approach to Intercultural Communication. New York: McGraw-Hill. Hall, E T (1976). Beyond Culture. Garden City, NY: Anchor Books. International Summer School module outline 2016 Page 4 of 6

5 Hall, E T (1990) The Hidden Dimension. New York: Doubleday. Halliday, A, Hyde, M and Kullman, A (eds) (2010) Intercultural Communication: An Advanced Resource Book for Students. London: Routledge Hofstede, G (2001) Culture s Consequences: Comparing Values, Behaviours, Institutions and Organisations across Nations. Thousand Oaks, CA: Sage. Hofstede, G and Hofstede, G J (2010) Cultures and Organisations: Software of the Mind, Intercultural Cooperation and its Importance for Survival. New York: McGraw-Hill. Jandt, F E (2004) Intercultural Communication. A Global Reader. Thousand Oaks, CA: Sage. Jandt, F E (2007) An Introduction to Intercultural Communication. Identities in a Global Community. Thousand Oaks, CA: Sage. Kiesling, S F and Paulston, C B (eds) (2005) Intercultural Discourse and Communication: The Essential Readings. Oxford: Blackwell. Kotthoff, H and Spencer-Oatey, H (eds) (2009) Handbook of Intercultural Communication. Berlin/New York: Mouton de Gruyter. Lustig, M W and Koester, J (2006) Intercultural Competence: Interpersonal Communication across Culture. Boston: Allyn & Bacon. Martin, J and Nakayama, T (2002) Readings in Intercultural Communication. New York: McGraw-Hill. Martin, J and Nakayama, T (2007) Intercultural Communication in Contexts. Mountain View, CA: Mayfield Samovar, L, Porter, R and McDaniel, E (2012) (13th edition). Intercultural Communication. A Reader. International Edition. Wadsworth, Cengage Learning Schmidt, W, Conaway, R. Easton, S. And W. Wardrope. Communicating Globally. Intercultural Communication and International Business. London: Sage. (Chapter 6) Smith, P B, Bond, M H and Kagitçibasi, Ç (2006) Understanding Social Psychology across Cultures. Living and Working in a Changing World. London: Sage. Spencer-Oatey, H (2008) Culturally Speaking: Managing Rapport through Talk across Cultures. London: Continuum (2nd edition). Ting-Toomey, S (1999) Communicating Across Cultures. New York: The Guilford Press. Trompenaars, F and Hampden-Turner, C (2004) Riding the Waves of Culture: Understanding Cultural Diversity in Business. London: Brealey. Wall, Stuart and Rees, Bronwen (2001) International Business. London: Pearson. Watts, R J (2003) Politeness. Cambridge: Cambridge University Press. Other study materials Academic journals Intercultural Communication Studies International Journal of Intercultural Relations Journal of Intercultural Communication Journal of International and Intercultural Communication Language and Intercultural Communication Section 7 - Formative Assessment Assessment Type Assignment Deadline Return date of marked work (where appropriate) Nature of feedback Formative 1 8 th July th July 2016 Verbal feedback in class International Summer School module outline 2016 Page 5 of 6

6 Assignment detail (e.g. title, type, course test length, word limit, presentation length) The students will have to submit a words abstract/essay plan about their final presentation Section 8a - Summative Assessment Assessment Type Percentage (%) counting towards overall module mark Assignment Deadline Return date of marked work Nature of feedback Presentation 100% 20 th July 2016 Sept 2016 Formal written feedback Assignment detail (e.g. title, type, course test length, word limit, presentation length) Students will be expected to produce power point presentations of one of the topics presented during the module. They should be based on a specific aspect on intercultural business communication. The presentation should detail their interest in the topic and show evidence of further reading, as well as use appropriate references to academic books or articles. This will be assessed with reference to research, analysis and understanding of the topic. Section 9 - Employability Problem solving Teamwork Communication Presentation Students will learn to draw on a wide range of materials and sources to construct and present a coherent argumentation. They will have to reflect and solve challenging real-life situation problems. Students will be required to work in pairs and group throughout the module. They will collaborate with others to achieve common goals. Students will gain experience articulating their ideas through class discussions and presentations. They will have to demonstrate critical judgement and communicate effectively in verbal exchanges. Students will improve the necessary skill to present their work and to answer questions from their colleagues and the seminar leaders. They will have also practised how to take the lead in a debate and how to raise and respond to critical questions. International Summer School module outline 2016 Page 6 of 6