Xxx MEDIA INFORMATION

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1 Xxx MEDIA INFORMATION PRINT PRINT ONLINE ONLINE MOBILE MOBILE TABLET TABLET HSJ TV HSJ BESPOKE TV BESPOKE EVENTS EVENTS SURVEYS SURVEYS NETWORKING NETWORKING AWARDS AWARDS

2 HSJ, for healthcare leaders HSJ is the title for all healthcare leaders working in, for, or with the NHS. It is the only title to cover all aspects of publically funded healthcare from acute to primary care, specialist services to mental health, commissioning to provision. Our audience is formed of leaders from both clinical and non-clinical backgrounds and both public and private sectors. HSJ unites leaders with their peers through print, online, tablet, mobile, HSJ TV, social media, and face to face at bespoke events, conferences, awards ceremonies and more. We provide news, analysis, best practice information and advice from the most influential people in health, for the most influential people in health. Alastair McClellan Editor, Health Service Journal AN HSJ SUPPLEMENT/1 MArcH 2012 Winner of the Medical Journalist s Association s Publication of the Year for the second consecutive year Join our LinkedIn group: HSJ Group telehealth missing piece? how telehealth can help complete the care puzzle Follow us on TV Register with HSJ TV: hsj.co.uk/hsj-tv

3 HSJ audience facts and figures Health Service Journal is the leading publication for healthcare leaders, engaging its audience via: l Health Service Journal, the only weekly magazine for healthcare leaders Average Net Circulation: 15,303 (ABC Jan Dec 2012) l Hsj.co.uk, the leading senior healthcare management website l HSJ TV the video channel of hsj.co.uk, hsj.co.uk/hsj-tv broadcasting live webcasts to healthcare leaders as well as hosting an archive of video content l m.hsj.co.uk, our fully optimised mobile site, keeping healthcare leaders up-to-date, on the move Health Service Journal subscribers receive the weekly magazine, PLUS complete access to hsj.co.uk, m.hsj.co.uk and HSJTV. An audience of healthcare leaders HSJ goes out to 1,029 GP leaders in CCGs nationwide, plus 386 Trust Medical Directors 3 24% of HSJ subscribers are Chief executives/managing directors/directors 1 Engaged and loyal 87% of HSJ subscribers read almost every issue1 1 37% of HSJ subscribers are Senior managers/middle managers 1 80% of HSJ subscribers agree HSJ is an essential resource for health service managers 1 64% of HSJ subscribers have annual purchasing budget responsibility 1 87% of HSJ subscribers would recommend HSJ to a colleague 1 22% of HSJ subscribers are responsible for managing clinical areas/pathways 2 72% of HSJ subscribers trust what they read in HSJ 1 of the NHS. I find HSJ to be an invaluable resource, These are interesting times in which to be a GP. Primary care professionals need to be able to rely on current, accurate information relating to the whole and recommend it to RCGP members and their teams as a way of keeping abreast of complexities and intricacies of GP Commissioning and the wider Health reforms, as they take shape. Dr Clare Gerada, RCGP Chair A senior level audience n Chief executive/ MD 11% n Board level director 13% n Senior manager non clinical 27% n Senior manager clinical 11% n Manager non clinical 15% n Manager clinical 3% n Other 20% Sources: 1. HSJ Subscriber Survey HSJ Subscriber Survey HSJ Subscriber Data March 2013.

4 HSJ audience facts and figures The HSJ audience is formed of leaders from both clinical and non-clinical backgrounds and both public and private sectors. 18% of HSJ subscribers are commissioners 1 The HSJ audience online hsj.co.uk 93% of HSJ subscribers visit hsj.co.uk 3 117,000 unique users 2 111,971 20% of HSJ subscribers are from the private sector 1 2mins 23secs is the average visit duration on hsj.co.uk 3 registered users 3 542,000 32% of HSJ subscribers are healthcare providers user comments are generated each month by hsj.co.uk users 3 page impressions 3 27% of HSJ subscribers are involved in commissioning 2 Social 13,262 followers 11,528 followers 6 HSJ group 11,173 members 5 Organisation type 2 n Healthcare provider 32% n Commissioner (CCGs/NHS PCTs) 18% n Private sector 20% n Third sector, academic, association 12% n Govt, policy, regulatory 11% n GP leaders 6% n Other 1% HSJ mobile 45,000 monthly visits 3 90,000 Mobile traffic has grown 250% 250% since Januray 2012 monthly hits 3 55% of HSJ subscribers use their mobile phone to access information relevant to their role 1 HSJTV 3,371 video plays 4 2,070 subscribers 4 Sources: 1. HSJ Subscriber Survey HSJ Subscriber Data March Webtrends (January 2013) 4. Brighttalk June LinkedIn March Twitter March 2012

5 Help at Hand is for peace of mind and can t always be fault-free. It can be affected by factors outside our control. Terms apply _O2_HSJ_2604.indd 1 19/04/ :03 Path: Production:Clients:O2 - O2:639348:Studio: _O2_HSJ_2604.indd Trim: 297x210mm Bleed: 3mm Date: Operator: Scott D.I Checked PM Checked T +44 (0) F +44 (0) info@thehubplus.com Reader Checked Ben Clover ben.clover@emap.com Read the full report online at The pilot focused on interventions which could prevent further harm Charity reg no (England & Wales), SC (Scotland) Q199 Q199_GDA 2012_HSJ ad Half page5.indd 2 09/03/ :41 hsj.co.uk 15 March 2012 Health Service Journal 9 Print opportunities Health Service Journal is read by clinical and non-clinical healthcare leaders from both the public and private sectors, working in, for or with the NHS. Ad size Number of insertions Double page spread 11,400 10,830 10, ,120 Full page 6,000 5,700 5,400 5,100 4,800 Half page 3,600 3,420 3,240 3,060 2,880 Quarter page 1,800 1,710 1,620 1,530 1,440 Now people in your care can feel at home, further from home. Introducing Help at Hand mobile telecare from ø Health Help at Hand is our new mobile telecare service. It gives those in your care the freedom to live their lives. And the peace of mind that comes with being able to get in touch with support when they need it, 24/7. From anywhere in the UK covered by the ø network. It lets you be flexible about how you give care and will complement existing care arrangements. Give the people in your care the independence they want. Or the extra support they need. PATIENT SAFETY Proportion of inpatients treated without incident rose by four percentage points Rise in harm free care for elderly interventions which could stop now made part of the national patients experiencing further incentive payments scheme in harm. the contract. The information was collated from A significant improvement has The data showed an increase been recorded in the proportion in patients getting harm-free 50,000 returns from care settings including nursing homes of older patients receiving care, with the population rising harm free care following a from 83.8 per cent to 88 per and patients own homes, major patient safety trial, HSJ cent. although 80 per cent of them can disclose. The trial also The report pointed to disparities in performance across QIPP safe care lead Maxine came from hospitals. reduced disparities in performance between regions. regions, although it acknowledged these could have been harm had been chosen because Power said the four causes of The proportion of inpatients aged 70 or over who were caused by differences in data they disproportionately affected treated without suffering collection. older patients. She also said harm for instance by picking Before the pilot only 79.3 per there was a balancing aspect up an additional condition or cent of patients in the East Midlands received harm free care, patient s mobility may reduce since, for example, limiting a injury increased by over four percentage points, according to compared with 89.5 per cent in falls but increase the risk of a Department of Health study the North East. pressure ulcers or VTE. obtained by HSJ. At the end of the pilot the The report, sent to NHS London in November, also sug- The DH s quality, innovation, largest difference between productivity and prevention regions had shrunk to 6.2 gested there could be underreporting of harm from pressure programme s safe care team collected data nationally on catheter or a venous thromlands figure rising to 84.2 per ulcers in official hospital epi- per cent, with the East Mid- patients who had falls, pressure boembolism a form of blood cent and the North West getting sode statistics data. ulcers, urinary infections from a clot during last year s Safety the highest figure of 90.4 per It suggested 8.9 per cent of Express pilot scheme. cent. the survey group experienced The pilot focused on training, The data came from the NHS pressure ulcers while English active risk management and Safety Thermometer survey, the HES data recorded them in less encouraging staff to prioritise results of which the DH has than 1 per cent of patients. ALAMY Inserts: Loose and stitched Creative Solutions: Bellybands, barn doors, cover wraps and gatefolds Thought Leadership opportunities When you position your brand next to our influential editorial you position your organisation as a thought leader. Editorial themes include: l Care pathways l Commissioning l Finance and efficiency l Information technology, e-health and e-medicine l Integration - health and local government l Long term conditions l Organisational development l Quality and performance l Referral management l Training and development l Working with private sector suppliers Go to o2health.co.uk/helpathand to find out more. PRE PRESS 1 We provide excellent care for patients and expert advice for commissioners. Download our briefings to find out how you can deliver cost-effective, quality end of life care: We know about end of life care. and follows the key figures within the healthcare sector. Why do I read HSJ? Because it provides the most comprehensive and insightful coverage of what is really going on in the NHS, from both policy and practical perspectives, What do I get from it? It acts as an early warning system for my business identifying the issues that we need to be thinking about and addressing with our clients and prospects; the market needs where we need to develop and offer services; and the people that we need to get in front of. Peter Edwards, Senior Partner, Capsticks

6 Supplements HSJ produces a series of special supplements throughout the year designed to give healthcare leaders the guidance and information they need to manage the key issues affecting the healthcare industry. These supplements are an extremely popular resource. All HSJ supplements are: l Distributed to our full circulation of 15,303 (ABC Jan Dec 2012) l Featured on hsj.co.uk for 12 months l Distributed at key healthcare events throughout the year l Promoted on HSJ e-newsletters, Twitter and LinkedIn AN HSJ SUPPLEMENT/22 MArcH 2012 Commissioning level best new tools to help gps follow best prescribing practice and save the nhs billions 2 Supplement themes February Efficiency July Innovation March Creating a Paperless NHS, Commissioning, Integrating Care September Commissioning, Efficiency, Transformation April MLTC, Healthcare Design & Build October FM & Estates Management May Patient Safety, Efficiency November Innovation, Commissioning, Primary Care June NHS Confederation, Commissioning December Mental Health Chapter sponsorship An opportunity to work collaboratively with HSJ editorial on a themed chapter. The package consists of: l 4 pages of editorial (2 based on a main theme, 2 case studies/research) l 400-word thought leadership column l Sponsor logo on chapter headings, billed in association with l Lead generation campaign providing visible ROI Investment 15,000 Chapter sponsorship

7 Online site advertising HSJ.co.uk delivers breaking stories to healthcare leaders in real time with speed, analysis and depth. Our users are the first to know about key events and policy developments. An archive of best practice articles, analytical tools and our HSJ Local service combine to deliver a first class site. hsj.co.uk site advertising Standard Format CPM Run of Site Suggested Campaign Size 50,000 Impressions Top Leader 55 2,500 Top MPU 60 2,750 Double MPU 130 6,500 Skyscraper 50 2,000 Bottom MPU 55 2,750 Bottom Leaderboard 50 2,500 Non-standard ad formats: Expandable Leaderboards, Skys & MPUs, Video MPUs, Overlays and Page Peels Cost on application HSJ skins An HSJ skin consists of an advertiser taking tenancy over all standard ad formats on a given channel or homepage, see top right for an example. Cost on application also very easy to find what you need. It s a faff-free website. In the rapidly changing NHS, if you want to get the up-to-date information just click and go to HSJ. It s like the BBC of the healthrelated websites, most reliable, most likely to be accurate and it s Andrew Vinter, Integrated Healthcare Manager GlaxoSmithKline plc

8 Online and channel sponsorship advertising HSJ delivers a whole host of e-newsletters including four news bulletins, 13 weekly round-ups and ten HSJ Local regional digests. Below is just a small sample of our newsletters, for a full selection please contact us. Newsletter No. recipients Frequency Rates Editors Choice 33,292 Weekly 4,000 Start the Week 14,946 Weekly 3,000 Daily News 5,000 Daily 2,000 Channel newsletters 3,000 on average Weekly 2,000 Solus/html s up to 14,000 3 per week max 2,600 per 1,000 newsletters Solus/html s are advertiser s sent to our subscriber database of up to 14,000 recipients. Channel sponsorship You can select a month during which you can take all standard advertising across an entire channel plus sponsorship of the related e-newsletter. Site ad format Top Leader Top MPU Skyscraper Bottom MPU E-newsletter ad format Top Banner Top MPU Bottom Banner Price on application Hsj.co.uk channels include News Policy News Workforce News Finance News Acute Care Home Commissioning News Primary Care

9 Mobile Reach healthcare leaders on the move With the Health Service undergoing vast and far-reaching changes, healthcare leaders need to keep in touch with the latest developments at all times, even when they are on the move. HSJ Mobile, our fully optimised mobile site, delivers breaking news, opinion and resource centre features, direct to the smartphones of healthcare leaders. Monthly visits: 45,000 1 Monthly hits: 90,000 1 An exclusive sponsorship opportunity We offer an exclusive solus advertiser slot in the form of a banner ad running at the top of our HSJ Mobile site, presenting sponsors as leading innovators in healthcare technology. Banner ads run on all types of smartphone. As an HSJ Mobile advertiser you will benefit from: l Association with the UK s leading site for healthcare leaders l Recognition as a leader in innovation through technology l Complete exclusivity with a solus advertising spot l Faster access to healthcare leaders l Direct contact with healthcare leaders on the go l Traffic generated to your website or mobile site Cost on application m.hsj.co.uk Source: 1. Webtrends (January 2013)

10 HSJTV hsj.co.uk/hsj-tv HSJ TV is the video channel of hsj.co.uk, regularly broadcasting live webinars to healthcare leaders,as well as hosting an archive of video and audio content including seminars, policy debates and learning guides. 3,371 video plays, 2,070 subscribers1 1 Live and on-demand video is by far the most effective communication tool you can employ to create high levels of engagement with healthcare leaders. VIDEO CASE STUDY HSJ TV Webinars We regularly work with clients to create and produce bespoke webinars. HSJ manages full promotion and production of the 45-minute live streamed webcast, including optional downloads. All webinars are hosted on hsj.co.uk for 12 months. Full campaign reports and registration details are provided. Investment: 48,000 The HSJ TV portfolio also includes: l On-Location Webinars 36,000 l Audio Webinars 15,000 l Interviews 5,000 l Case Studies 12,000 l Video and Audio Hosting 6,000 TV Source: 1. Brighttalk January 2013 Register with HSJ TV: hsj.co.uk/hsj-tv Lead Generation Our automatic data capture service ensures ALL content hosted on HSJ TV generates leads which are automatically fed back to our clients. LIVE VIDEO WEBCAST VIDEO INTERVIEW It was a pleasure working with the team at Health Service Journal. We planned a webinar targeted at key decision makers in the NHS which attracted 140+ attendees, going way beyond our client s expectations in terms of both content and numbers. Simultaneously, HSJ compiled an excellent article outlining the content of the webinar which further extended the life of the messages. Our client is thrilled and we will certainly work with them again. Laura Larsen, Senior Account Manager, MSL London

11 Bespoke sponsorship opportunities Roundtables Sponsor a roundtable with HSJ and direct the content of a debate on a chosen topic as well as select guests from our exclusive audience of healthcare leaders. Roundtable write-ups are published in HSJ over six editorial pages and are hosted on hsj.co.uk for 12 months. Investment: 48,000 Surveys Commission HSJ to create and run a survey on your behalf, and gain exclusive market feedback and research data. Surveys write-ups are published in HSJ over two editorial pages and hosted on hsj.co.uk for 12 months. Investment: 30,000 Collaborative Supplements Special Reports Co-produce a 4 8 page editorial piece to feature in HSJ, focussing on a key topic agreed by the client and HSJ. Investment: 4-page 18,000 8-page 24,000 Sponsored columns Write a 400-word editorial piece to feature in the HSJ Resource Centre. Columns are aligned to key themes and branded in association with the sponsor. Investment from 3,500 Barchester Special Report Work directly with the HSJ editorial team to co-produce a special supplement focussing on a key topic of choice and including a foreword from your Chairman. Supplements are distributed to our full circulation. Investment: From 36,000 Minimum 10 page bound-in supplement We were so pleased with the Special Report we did with HSJ. The team were great to work with and really understood the brief. We ve had wonderful feedback and look forward to working with HSJ in future. Aisling Kearney, Head of PR & Pubic Affairs, Barchester Healthcare

12 Awards HSJ runs four prestigious and highly recognised awards ceremonies each year. Sponsorship of an award gives you an unequalled opportunity to engage with healthcare leaders, in print, online and face to face while positioning your organisation as a thought leader in your category of choice. HSJ Awards, 19 th November 2014, Grosvenor House Hotel, London Now in their 32nd year, the HSJ Awards recognise the best of the health service and are the most prestigious awards in the industry. These awards lead the way in healthcare. Number of attendees: 1,400 1 HSJ Efficiency Awards, 23 rd September 2014, Lancaster Gate Hotel, London The HSJ Efficiency Awards recognise increases in efficiency and champions innovations to reduce costs throughout the health service, without affecting patient care. Attendees include senior health service managers, clinicians, procurement managers and primary care managers. Number of attendees: Patient Safety Awards, 15 th July 2014, The Lancaster Hotel, London The Patient Safety Awards reward health organisations and teams who have successfully managed or implemented a project which has significantly improved the safety of patients. Attendees include clinicians, GPs commissioners and directors from Acute Trusts. Number of attendees: Source: 1. Number of attendees are based on 2011 Footfall figures Boehringer Ingelheim is proud to have supported the HSJ Awards in 2011 and played a part in the sharing of national, regional and local healthcare management practice. We value HSJ s contribution to quality improvement. Boehringer Ingelheim is committed to delivering value through innovation. Our partnership with HSJ Awards recognises this principle across the NHS in a way that supports better outcomes for managers, commissioners and ultimately patients. Greg Quinn, Health Policy Manager, Boehringer Ingelheim Sponsor of the HSJ Awards 2011

13 Events and Networking Do you want to network with healthcare leaders? HSJ offers various high profile face to face opportunities, help shape one of our leaving events and conferences by sponsoring or exhibiting. HSJ Provider Summit April 2014, number of delegates: The HSJ Provider Summit is a new conference specifically created for and designed with the input of Chief Executives from provider organisations, to brainstorm potential new solutions to delivering better patient outcomes and clinical quality after what can only be described as a tumultuous year. SUMMIT HSJ Innovation Summit June 2014, number of delegates: A 2 day forum for influential leaders, the HSJ Innovation Summit serves to develop entrepreneurship, break down barriers to improved practices, and spark new ideas through a series of interactive workshops and brainstorming sessions. HSJ Commissioning Summit June 2014, number of delegates: Taking place at a seminal time for the NHS, this summit will bring the most infl uential people in commissioning together to strategize, innovate and brainstorm how they are to shape a diff erent NHS, under Chatham House Rule. HSJ Summit November 2014, number of delegates: The HSJ Summit, now its tenth year, has an unequalled track record in influencing policy direction and implementation. Delegates are the most influential people in health. The Summit is by invitation only and free to delegates. HSJ December 2012, number of attendees: Announces the most influential people on health policy in the NHS as decided by HSJ s expert panel of judges. Free to invited guests including everyone on the list. Bespoke conferences Source: 1. Number of attendees are based on 2011 Footfall figures I had been a health lawyer for many years but always felt on the outside; the Summit got me seen as an insider at last. Senior Partner, Capsticks

14 What our sponsors and advertisers say about us We were so pleased with the Special Report we did with HSJ. The team were great to work with and really understood the brief. We ve had wonderful feedback and look forward to working with HSJ in future. Aisling Kearney, Head of PR & Pubic Affairs, Barchester Healthcare It was a pleasure working with the team at Health Service Journal. We planned a webinar targeted at key decision makers in the NHS which attracted 140+attendees, going way beyond our client s expectations in terms of both content and audience numbers. Simultaneously, HSJ compiled an excellent article outlining the content of the webinar which further extended the life of the message. Our client is thrilled and we will certainly work with them again. Laura Larsen, Senior Account Manager, MSL London Capita Symonds were proud to sponsor the HSJ Estate Management Efficiency Award, it was a fabulous event, well hosted with plenty of opportunities to network. Karen Breakwell, Regional Operational Director, Capita Symonds Sponsor of the HSJ Efficiency in Estates Management Award, HSJ Efficiency Awards 2011 As a sponsor and judge, the awards gave me the opportunity to see the excellent work and successes of patient safety initiatives right across the health service. Jean Challiner, Chief Medical Officer, Clinical Solutions Sponsor of the Patient Safety Awards 2011

15 Specifications Print specifications Display page areas Full page Type area: 275 x 190mm Trim: 297 x 210mm Bleed: 303 x 216mm Half page Landscape: 134 x 190mm Portrait: 275 x 93mm Quarter page 134 x 93mm DPS Type area: 275 x 400mm Trim: 297 x 420mm Bleed: 303 x 426mm Display special positions Facing matter 10% premium Contact Production specifications Colour & delivery CMYK only. No spot colours. Digital files as high res PDF to pass4press standards on or FTP. Image resolution 300 dpi. All high res images must be embedded within the file. Do not use OPI settings. Booking deadlines For weekly issue: 7 days prior to publication. For supplements: 2 weeks prior to publication. Outside back cover 10% premium Advertorial 25% premium Loose inserts A4 up to 15g: 1,690 Maximum size please request a quote for inserts above 15g Advertising enquiries Phil Christofis T: E: advertising@hsj.co.uk Angus Hutchinson T: E: advertising@hsj.co.uk Jason Winthrop T: E: advertising@hsj.co.uk Sales Production Wendy Spurling T: E: wendy.spurling@emap.com Web specifications Site advertising AD POSITION Width in pixels Height in pixels File size* Top leaderboard k Top MPU k Double MPU k Skyscraper k Bottom MPU k Bottom leaderboard k Banners running on newsletters can only be GIF/JPEG format Newsletter advertising AD POSITION Width in pixels Height in pixels File size* Top banner k Skyscraper k Bottom banner k Mobile advertising AD POSITION Width in pixels Height in pixels File size* Top banner small k Top banner medium k Top banner large k Top banner X-large k Top banner XX-large k * Initial downloads only For a full specification list adops@emap.com All files should be ed to adops@emap.com Guidelines l Files must be no larger than 40K for site and newsletter ads, 20k for mobile ads (larger files will be slow to download to viewers) l All files should have a target URL supplied for the advert to link to l Where a white background is used a border must be present l Sound must be user initiated (on click) l Video must be user initiated (on click) l Emap reserves the right to refuse ads due to design/editorial content l Emap requires 24/78 hours notice to set files on site For further help with online specs adops@emap.com Accepted file types Static GIF / JPEG Animated GIF Flash.GIF,.JPEG.GIF Video spec sheet available 3rd party redirects Animation length Maximum time: 30sec Maximum rotations: 5 Expanding banner.swf (see Flash spec below) Close button on non expanding portion Close X Flash banner specifications So our adserver can count clicks on the ad the following needs to be added to the flash file. 1 Build to Flash Version 8 2 Create a transparent button covering the clickable area 3 Apply the below action script to the button: on (release) { geturl(_root.clicktag, _blank ); } 4 Provide a.gif version of the banner for users that can t view Flash files 5 Send us the final.swf and.gif files with the corresponding click-through URL