Bring Your Own Device & the Consumerisation of IT: 2 Case Studies

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1 Bring Your Own Device & the Consumerisation of IT: 2 Case Studies Mark Brockbank, IBM UK Ltd

2 Agenda CIO Challenges in Mobility BYOD Customer case study BYOD in IBM Considerations for BYOD Closing 2 Making Innovation Work IBM Confidential

3 CIO Challenges in Mobility Changes in the Marketplace - BlackBerry - Apple iphone, ipad (tablet) - Android (Smartphones / tablets) - Nokia partnership with Microsoft - Google purchase of Motorola - Proliferation of Mobile Device Management (MDM) vendors - IBM entering MDM market - Bring Your Own Device (BYOD) Corporate Managed vs. Personal ipads sneaking in Windows tablet coming Security and Compliance Ongoing scrutiny Desktop requirements for mobile devices Fast reliable user support Automate Onboarding Self-Help Culture Enhance productivity and business value Applications starting to drive mobile device usage Mobile Application Platform vendors "emerging" IBM acquisition of 3 Making Innovation Work IBM Confidential

4 The boom of the smartphone / tablet market An industry growing like no other Q4 10, sales of smartphones exceed sales of PCs (IDC) 27% of UK adults own a smartphone (Ofcom) 73m tablets sold worldwide in 2011, +250% for 2012 (NPD) Google & Apple -> 6.8m phone activations on 25 th Dec 2011 Fortune.com report Apple to be worth $460bn. More than: Google ($196.8bn) & Microsoft ($256.1bn) combined Sweden s GDP ($458bn) All the gold in the American Federal Reserve ($350bn) Three times the entire US clothing industry ($150bn) Bring Your Own Device (BYOD) Consumers purchasing these devices (for personal use) in record numbers BYOD is the use of personally-owned mobile devices to access corporate information Often executive driven change 4 Making Innovation Work IBM Confidential

5 Bring Your Own Device (BYOD) Pros of BYOD model Shifts costs to user, largely without dissatisfaction 50 percent of companies with BYOD models are requiring employees to cover all costs - and they are happy to do so (Good Technology) Increased worker satisfaction using device they love rather than one issued to them Users prefer to use single device for both work & personal Corollary advantages more cutting edge better looked after more up-to-date Cons of BYOD model Enforced security -> intrusive (passcode, anti-virus etc) Not all users are best suited to BYOD model (e.g. executive staff etc) Communication must be clear not all devices will necessarily be allowed Data privacy, liability and ownership issues 5 Making Innovation Work IBM Confidential

6 Agenda CIO Challenges in Mobility BYOD Customer case study BYOD in IBM Considerations for BYOD Closing 6 Making Innovation Work IBM Confidential

7 A Large European Bank Mobility Requirements The bank wanted to implement a mobility solution for its employees: Improve employee productivity by having a more mobile workforce Improve employee morale by giving them more personal flexibility The bank had a range of specific mobility requirements: Provide secure connectivity to corporate , calendar, contacts and intranet Device / vendor / platform agnostic Support a Bring Your Own Device model Provide a clear separation of corporate and personal data All corporate data must be encrypted at all times IBM proposed a solution based on Good for Enterprise which is a product from a third party called Good Technologies 7 Making Innovation Work IBM Confidential

8 An Introduction to Good for Enterprise Multiple device support ios, Android, Windows Mobile, Nokia Symbian, Palm Abstraction of mobile device connectivity into the enterprise Native MDM capabilities, including app distribution Enforceable compliance controls Native end user Self Service capability Integrated secure web browser functionality End to end security model The client side Secure Container concept is especially suited to BYOD: Inherent separation of corporate and personal data Separate security policy just for the data in the container Client specific remote lock and/or wipe Control over what data is allowed into or out of the secure container 8 Making Innovation Work IBM Confidential

9 European Bank Project Implementation The bank begin to define their mobility strategy and requirements Jan 2011 The bank finalise their mobility requirements & engage IBM to solution Feb/Mar 2011 Proposed solution accepted - April 2011 Proof of Concept environment built - May 2011 The bank perform UAT, including 3rd party penetration testing - July / Aug 2011 Define & test the security policy Production rollout for 1200 users agreed (all BYOD) Production environment build and service management wrap Sept/Oct nd & 3rd level end user support 24/7 server support Production Go Live - Oct 2011 Over 1000 user joining requests within 36 hours of service availability The bank review their mobility capacity plans Nov 2011 Expansion project signed for a further 8000 users - Dec Making Innovation Work IBM Confidential

10 European Bank Implementation - Challenges & Lessons Learned Challenges Defining a security policy that balances the needs of the enterprise and the end user Achieving privacy/separation of personal data Catering for users with multiple devices, as a percentage of the user population will have both a smartphone and tablet: License implications Capacity implications Possibility of 10% - 15% more devices than users Lessons Learned Employees are happy to use personally owned and funded devices for corporate use The service may be more popular than expected plan for success! 10 Making Innovation Work IBM Confidential

11 Agenda CIO Challenges in Mobility BYOD Customer case study BYOD in IBM Considerations for BYOD Closing 11 Making Innovation Work IBM Confidential

12 BYOD at IBM UK Before BYOD IBM provided all mobile employees with phone Employee pays for personal minutes Blackberry pilot Limited number of teams & management provided with Blackberrys IBM provided data service (implemented BES infrastructure) Vodaphone Blackberry roll out All staff had mobile replaced by Blackberry Data service available on personal subscription iphone appeared 12 Making Innovation Work IBM Confidential

13 BYOD at IBM Demand for diversity of phones BYOD introduced in UK with iphone offer Usage policies made clear Extensive communication and forums for community help on intranet At IBM we use what we sell Implemented Lotus Traveler Securely extends Lotus Notes /calendar/contacts onto smartphones & tablets Employees now use devices other than BlackBerrys for corporate /calendar/contacts Opened up the floor to much wider group of employees who now bring their own device Instant success Almost 17,500 European users split across 44 countries and growing! iphone and Symbian supported from day 1 Blackberry continues to be available Android added after security concerns resolved Most popular devices are ios (55%) and Android (37%) 13 Making Innovation Work IBM Confidential

14 BYOD at IBM Worldwide adoption in IBM 100,000 employees with smartphone or tablet access today 200,000 forecast for 2012 around half our global workforce Most pay for their own devices and monthly service plans IBM controls corporate data via security policies Significant BlackBerry Population More than 30,000 users globally and over 4,800 European users Moved from corporate provided model to mixed corporate & BYOD model I am in no doubt that Traveler has had a major impact on the improved Employee Satisfaction which has increased +25% since 1Q 2010 (Stephen Leonard, GM, UKI) 14 Making Innovation Work IBM Confidential

15 Drivers / Challenges / Lessons Learned Key drivers were user demand and affordability Overwhelming demand from UK Innovation Jam run by Stephen Leonard Not affordable to provide all employees with a new corporate funded device Challenges Security Privacy Support for variety of devices, platforms, carriers and countries Lessons Learned Employees supportive of personally owned (and funded) devices Employees want single device for personal & business use Biggest dissatisfier is the enforced device passcode Employees requested better separation of work & personal data 15 Making Innovation Work IBM Confidential

16 Agenda CIO Challenges in Mobility BYOD Customer case study BYOD in IBM Considerations for BYOD Closing 16 Making Innovation Work IBM Confidential

17 Bring Your Own Device - Policy What are you trying to achieve? Define, document and publish your "Bring Your Own Device" (BYOD) Policy You need input from a number of departmental functions:- IT HR Legal Security Finance Your network carrier(s) Entitlement Which employees are eligible for business devices (Corporate liable)? Which employees bring their own? What data, functions, applications will be accessed? Which devices will you support? 17 Making Innovation Work IBM Confidential

18 Parties & Considerations IT Technology & Support HR T&Cs, money, acceptable use Legal Liability, loss of company info Security Device lock down, data policy, loss Finance BYOD business case, who pays Your network carrier(s) Contract, roaming, support 18 Making Innovation Work IBM Confidential

19 Agenda CIO Challenges in Mobility BYOD Customer case study BYOD in IBM Considerations for BYOD Closing 19 Making Innovation Work IBM Confidential

20 Summary & Closing The BYOD model for mobile devices in the enterprise is already happening and gaining momentum Determine your policy before you are overwhelmed Implement a solution to match your policy Consider the technical implications then decide whether you are going to DIY or work with a partner Q&A 20 Making Innovation Work IBM Confidential

21 Where to find us on-line FaceBook: facebook.com/ibmmobility YouTube: youtube.com/ibmmobility Slideshare: slideshare.net/ibmmobility Blog: ibm.com/connections/blogs/ibmmobility Ibm.com: 21 Making Innovation Work IBM Confidential

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