Procedimiento Material Tiempo

Transcription

1 UNIDAD: II Experiencias y hechos exitosos. TEMA: 2.3 Elaboración de propuestas con cláusulas en infinitivo. OBJETIVO: El alumno identificará algunas ideas de empresas exitosas. Procedimiento Material Tiempo Se iniciará preguntando a los alumnos que marcas y tiendas de ropa conocen. Se preguntará si conocen el nombre de Hongdou Fotocopias 2 min. Los alumnos realizarán el ejercicio A de la hoja anexa. Se les preguntará que averiguaron acerca del nombre Hongdou y de Mr. Zhou Hijiang. Se dará un panorama mas amplio hablando de los orígenes de la empresa ya mencionada.* 7 min. 8 min. Se hará una lectura más profunda para contestar el ejercicio B. Answers: a párrafo 3; b párrafo 5; c párrafo 2; d párrafo 1; e párrafo 4. Para una mejor comprensión de la lectura se realizará el ejercicio C. Answers: A 7, B 3, C 2, D 4, E 1, F 6, G 5. 8 min. Por último se trabajará con el ejercicio D donde los alumnos completarán la información que tienen acerca de las marcas: KIT KAT Y POLO. 10 min. *Jiangsu Hongdou lndustrial co., Ltd. is under the jurisdiction of Jiangsu Hongdou Group, which is the key enterprise group of Jiangsu Province and one of 120 State tested enterprises deepening reform. The brand of "Hongdou" was awarded as the famous brand of China by State lndustrial and Commercial Bureau in 1997, and just in this year, 5 main products such as Hongdou suit, shirt, T-shirt have passed the appraisal of ISO 9002 quality system. With its former Wuxi County (Wuxi City now) Hongdou lndustrial Co., Ltd, it is founded on Jun 16, 1995 with 6 workshops including Tshirt, suit, shirt, wool and printing & dyeing workshops. Since its foundation, in line with the guiding ideology that is to take the famous brand as root, increase staying power by promoting factory with science & technology, expand its scale by capital management, seize market with modern marketing, and train the persons' quality with enterprise culture. Hongdou industry sticks to increasing the competitive power of famous brand with high content of science & technology, high grade and high quality. It imports, digests and absorbs advanced garments production line from France, ltaly, Germany, etc. While engaging superior administrative personnel to manage the enterprise, it cooperated with Fance famous fashion design institute ESMOD to train designers. At the beginning of 2000, it was awarded as the fixed production enterprise to make 99 type policeman clothes. Scientific administration and good images of the brand heighten the market possession rate of Hongdou suit, shirt, woolen wear, wool, etc. constantly. At present, they have covered 28 provinces, cities and autonomous regions, and they are also exported to many countries and districts including Japan, Hongkong, Canada, USA, Australia, Russia etc.

2 A. Below you will find an article about Honglou, a Chinese clothing company. Skim it once quickly, without stopping to look up new vocabulary, to get a general idea of its content. HONGDOU 1 The Chinese characters which spell mean red bean. Hongdou makes popular poem by the Tang Dynasty Lovesickness. In the poem, Hongdou 4 out the name Hongdow literally most Chinese people think of a poet, Wang Wei, called Xiang Si or is a symbol of love and affection. 2 3 However, for consumers in China today, the word Hongdou also has other associations. It is also the name of one of the most respected clothing brands in China. Their main products are suits, shirts, jackets, underwear and children s clothes. In 1994, the government named Hongdou as one of China s top ten famous brands and in 2004, the company won a national award. The current chairman of Hongdou Group is Mr. Zhou Haijiang. The company began in the Communist era when Zhou s grandfather set up a cotton mill in After a few months, the local communist Chairman of the board Mr.Zhou Haijiang took a photo with the State leader Huang Ju officials forced him to join together with tow other similar operations to create a state-owned collective. Mr. Zhou died seven years later from breathing in cotton dust, but in 1983, his son, Zhou Yaoting, took over the operation of the company this was a period of the company. This was a period of economic growth and the company began to expand. The current chairman, Zhou Haijiang, is the third generation son. He gave 5 up his job a lecturer at Hehai University to join the business in The company gradually became privatized in 1992, the Zhou family and others gained more than 50 per cent ownership of the company. Zhou Yaoting s position as a member of the national congress helped with this process because he could stay friendly with local government authorities. In 1004, the government sold its last shares in Hongdou and in that same year, Zhou Hijiang took over the position of chairman. Hongdou s clothing usually attracts the middle-aged marked but now they are trying to crate clothes which appeal to the younger consumer. They have used the pop star Jeff Chang in some of their advertisements to give the company a younger image. The company has a number of clothing chains outside China as its customers, and hopes to expand its overseas market further. Mr. Zhou s ambition is to make Hongdou one of the world s top clothing brands. B. The article about Hongdow has five paragraphs. Write the number (1-5) in the boxes to show which information each paragraph contains. a) The early history of the company. b) The company s markets. c) The company s success. d) The origins of the company s name. e) The movement away from state ownership. C. Now read those paragraphs more slowly and number the following event in the correct order (1-7). A. Zhou Haijiang became chairman of the company. B. Zhou Haijiang s grandfather died C. The state took over ownership of the company. D. Zhow Haijiang s father began running the company.

3 E. Zhow Hijiang s grandfather began a cotton processing operation. F. State ownership of the company fell below 50 percent. G. Zhow Hijiang began to work for the company.

4 Student A. HAVE A BREAK! HAVE A KIT KAT! Rowntree s first launched the Kit Kat bar in 1. (when?). at that time it was called Rowntre s Chocolate Crisp. They changed the name to Kit Kat in 2. (When?). the name probably came from 3. (where?). it took 4. (how long?) before it became Rowntree s leading product. Their first advertising slogan for the product was What active people need. They adopted the slogan. Have a break, Have a Kit Kat in 5. (when?). Kit Kat wrappers have always been red and white except in 1945 when they changed the wrapper to a blue one. this was because 6. (why?) POLO: The mint With the hole! The original ring-shaped mints were called Lifesavers and CAME onto the market in the USA in they were not a success at first because they lost their flavor after about a month. However, Noble and Allen two advertising men, managed to solve this problem by changing the type of packaging. After this. Lifesavers mints became very popular. The product first appeared in the UK in at first they were successful but their popularity declined during the 1930s. Then. In 1948, Rowntree s introduced Polo mints to the UK market. They used the advertising slogan The mint with the hole, which became one of the best known slogans in the country.

5 STUDENT B HAVE A BREAK! HAVE A KIT KAT! Rowntree s first launched the Kit Kat bar in 1935 at that time it was called Rowntre s Chocolate Crisp. They changed the name to Kit Kat in 1937). the name probably came from a famous book club in eighteenth century England. it took just two years before it became Rowntree s leading product. Their first advertising slogan for the product was What active people need. They adopted the slogan. Have a break, Have a Kit Kat in Kit Kat wrappers have always been red and white except in 1945 when they changed the wrapper to a blue one. this was because of a milk shortage. POLO: The mint With the hole! The original ring-shaped mints were called Lifesavers and CAME onto the market in the USA 1. (when?) they were not a success at first because 2. (why?). However, Noble and Allen two advertising men, managed to solve this problem 3. (how?). After this. Lifesavers mints became very popular. The product first appeared in the UK 4. (when?). at first they were successful but their popularity declined during the 1930s. Then. 5. (when?), Rowntree s introduced Polo mints to the UK market. They used the advertising slogan 6. (what?), which became