Consejo Regulador del Mezcal

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1 Consejo Regulador del Mezcal Consejo Mexicano Regulador de la Calidad del Mezcal P R E S I D E N C I A CIRCULAR # 56 Oaxaca de Juárez, Oaxaca, México 1 de Abril de A TODOS NUESTROS ASOCIADOS Como resultado de las actividades dentro del Año dual México- Reino Unido, se adjunta la invitación e instructivo de participación para el evento Tequila y Mezcal Fest, en la ciudad de Londres, Inglaterra que llevara a cabo el 19 y 20 de Septiembre del año en curso. Tequila and Mezcal Fest, es un evento para profesionales de la industria, consumidores y entusiastas, que tiene por objetivo educar y promover la categoría a través de seminarios, catas y clases maestras. Es una plataforma de promoción para las marcas existentes en el mercado del Reino Unido y para ayudar a las nuevas marcas a entrar a el. Se cuenta con apoyo de bolsa de viaje vía Promexico. Mayores informes con: y Sin otro particular, les deseo un excelente dia. Atentamente, DR. EN C. HIPÓCRATES NOLASCO CANCINO PRESIDENTE NACIONAL c.c.p. Archivo FQ-267/00/02 Cofre de Perote 325. Volcanes 68020, Oaxaca, Oaxaca, México (951)

2 Liverpool 08th & 09th August London 19th & 20th September 2015

3 PHOTO: ANNA BRUCE Objectives To educate both trade and consumers on how to drink, use and enjoy Tequila and Mezcal Promote, the categories of Tequila & Mezcal among the trade and consumers in the UK As a platform to promote existing brands and help to new brands to entering the UK market What s Tequila & Mezcal Fest This unique event is for industry professionals, consumers and Tequila and Mezcal enthusiasts. Through seminars, tastings, master classes, cocktails, food, music and art our aim is to educate and unite discerning Tequila and Mezcal lovers. Over the course of two days, Tequila and Mezcal Fest provides exhibitors with the opportunity to showcase and sample their brands and their signature cocktail to industry professionals, buyers and most importantly to the Tequila and Mezcal enthusiasts.

4 Last year s festival by numbers 1 First ever agave Festival in the UK & Europe 2 Days event 3 Food Stalls 6 Speciality Product Vendors 15 Tequila Brands 20 Mezcal Brands 50+ Press Articles 55+ Tequila Expressions 70+ Mezcal Expressions 750 Twitter Followers 920 Visitors 1150 Facebook Likes 128.8K Twitter Reach 437.6K Facebook Reach

5 Mexico United Kingdom 2015 The UK and Mexico are closer today than they have been for many years. More and more people are choosing to live, study, work in or visit each others countries or just enjoy the best that our cultures have to offer. To celebrate this exciting new era in UK-Mexico relations, the two governments have agreed to designate 2015 as The Year of the UK in Mexico and The Year of Mexico in the UK. Tequila Fest is now part of the activities calendar of the dual year.

6 This year s festivals LIVERPOOL - Maritime Museum SAT 08 th & 09 th August This year as part of the activities of the dual year Mexico in the UK. The Mexican government is bringing the biggest exhibition about the Mayans outside Mexico ever. This exhibition will be at the Museum of Liverpool and Tequila & Mezcal Fest has teamed up with it to offer the north of England the first and greatest ever agave spirits experience. Situated in the docks of Liverpool, on the 4 th floor you will enjoy stunning views of the Albert Dock and waterfront at the 2010 Michelin guide-listed maritime dining room. Perfect place to sip Tequila and Mezcal PHOTO: ANNA BRUCE

7 This year s festivals LONDON Old Spitafields Market Friday 19 th & 20 th September Located between London s world-famous financial district and its iconic East End, Old Spitalfields Market has been transformed into one of the capital s finest centres for shopping, dining, entertainment and now events. The magnificent Grade 2 listed Horner Buildings are now fully restored and will allow Tequila and Mezcal to offer a unique experience to visitors. Let s celebrate Mexican Independence Day in style! PHOTO: ANNA BRUCE

8 PHOTO: ANNA BRUCE Mezcal Stands Liverpool DESCRIPTION PRICE 1 x poseur table per brand 300 Tequila Stands London DESCRIPTION PRICE 1 x poseur table per brand 450

9 PHOTO: ANNA BRUCE THE GUIDE Marketing Opportunities SIGNATURE COCKTAIL We are offering exhibitors the opportunity to advertise their brands in the official festival guide festival guides will be distributed before, during and after the event. The festival guide will contain activity schedule, festival map, signature cocktails recipes and menu and overall information about Tequila PRICE: Inside front cover 500 Inside back cover 500 Outside back cover 850 Double-page centre spread 750 Full page 400 Half page 200 Exhibitors will have the opportunity to offer their brand's signature cocktail throughout the show. A maximum of six signature cocktails will be on offer at the tequila bar menu. The first six brands to book their stand will have the first option to be in the menu. First come first served basis. COST: bottles of the denominated brands COCKTAIL COMPETITION Host your cocktail competition at the festival and show your brand in action to trade and consumers COST: 750 Includes: 1 full page at the guide Professional photography Web banner for 1 month Social media activity

10 PHOTO: ANNA BRUCE Marketing Opportunities WEBSITE ADVERTISEMENT SPACE We are offering exhibitors the opportunity to advertise their brands or services on our website. Currently we are experiencing up to 500 unique and targeted clicks per week and we are confident we will triple this in the upcoming weeks COST: Top horizontal banner 150 per month Left hand side vertical banners 100 per month London Spitafields Market branding opportunity! Exhibitors will be able to advertise their products or business for two days during the festival FOOTFALL: 27,000-32,000 Saturday 32,000-39,000 Sunday COST: 250 per 2x1mt vertical banner *You will need to provide the banner*

11 PHOTO: ANNA BRUCE Payments and Discounts Option1: % discount ---- Book your stands by the 31 st of March and pay by 30 th of April Option2: % discount ---- Book your stands by the 31 st of March and pay by 15 th of May Option3: % discount ---- Book your stands by the 31 st of March and pay by 31 st of May

12 PHOTO: ANNA BRUCE Press Coverage

13 DOS & DON TS DO Do sample your product range (10ml max). Do encourage sipping. Do talk about your products. DON T Don t encourage shooting no sampling above 10ml Don t use any cactuses, sombreros, or ponchos to dress up your stand Don t drink while you working Do engage with guests. Do promote your signature cocktail. Do dress up your stand.

14 CONTRIBUTORS

15 PHOTO: ANNA BRUCE

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