Advanced Management Program for Healthcare Executives

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1 Advanced Management Program for Healthcare Executives April 6-11, 2003 A JOINT-SPONSORED PROGRAM OF The University of Minnesota Carlson School of Management, Executive Development Center AND Mayo Foundation Rochester, Minnesota LEADERSHIP Siebens Medical Education Building Mayo Foundation Rochester, MN STRATEGIC PLANNING TECHNOLOGY FINANCE MARKETING

2 General Information OVERVIEW Advanced Management Program for Healthcare Executives is designed to increase the ability of physician leaders and healthcare administrators to create and implement the strategies required for enhancing healthcare and strengthening organizations. Rapid changes in healthcare include new competitors and services, mergers and separation of hospitals and clinics, spin offs of specialized services, new demand for service, and decreasing reimbursement. These changes require new approaches to strategic leadership. Meeting the quality, access and cost requirements of patients, payers, and communities are global challenges. Strong leaders who understand these dynamics must design and implement strategies to help their organizations thrive in this challenging and increasingly competitive environment. Healthcare professionals are being chosen to fill key leadership positions in health care systems, joint ventures, strategic alliances, and entrepreneurial companies formed by clinics, hospitals, health plans, government health agencies, and suppliers. These professionals must fit together diverse concepts including alternative medicine, managed care, integrated systems, new technologies, networks and management. This intensive training program will offer a comprehensive study of these and many other issues facing the healthcare executive in today s dynamic healthcare marketplace. COURSE LEARNING OBJECTIVES By the end of this course, participants should be able to: Develop an organizational vision statement Create financial strategies to align financial resources with organizational vision Implement a planning process aligned with the organizational vision Apply effective marketing techniques in the healthcare environment Explain the impact of information systems on core healthcare delivery processes Implement personal and organizational leadership changes to achieve an organization s vision. PROGRAM HIGHLIGHTS An in-depth study of the contributions of finance, marketing, and information technology to strategy development and implementation is a key component of the course curriculum. Contemporary experiences that provide provocative ideas, insights, and tools will be used to assist participants in becoming more effective leaders. Learn new styles and behaviors that enable effective leadership. Presentations are interactive with the faculty. Small break-out groups and case studies achieve learning through participant discussions. CREDIT This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint sponsorship of Mayo Foundation and The Carlson School of Management, University of Minnesota. Mayo Foundation is accredited by the ACCME to sponsor continuing medical education for physicians. Mayo Foundation designates this education activity for a maximum of 40.5 hours in category 1 credit towards the American Medical Association Physician s Recognition Award. Each physician should claim only those hours of credit that he/she actually spent in the educational activity. AWINDOW INTO MAYO Participants wishing to visit areas of interest at Mayo Clinic during their stay in Rochester will be accommodated to the maximum extent feasible. Visits may include attending department conferences, rounding, reviewing current research and practice, etc. Five sessions are included in the program specifically to provide a "Window into Mayo": Biomedical Imaging: Star Trek Now "Very useful program Mayo s National and International Growth Strategies with applicable examples." PAST PARTICIPANT Tours of Mayo Operating Facilities and Systems Zulkifi Ismail, M.D. Hospital Universiti Malaysia Electronic Medical Record Demonstration The Genomic Revolution: Impact on Practice, Education and Research Please indicate your preferences for these sessions and/or any other areas of interest on the registration form.

3 WHO SHOULD ATTEND Healthcare executives in strategic leadership positions Physicians in leadership positions Managed care and health plan executives Department chairs Physician executives Nurse executives LOCATION Advanced Management Program for Healthcare Executives will be held in Rochester, Minnesota. Rochester is located 80 miles southeast of Minneapolis/St. Paul, and is served by Northwest and American Airlines. The program will be held in Leighton Auditorium on the second floor of the Siebens Medical Education Building. The Siebens Building is the center for continuing medical education at Mayo Clinic. LODGING A block of guest rooms has been reserved at special group rates until March 16, 2003 at the following hotels in downtown Rochester, Minnesota. All hotels provide access to the Siebens Building by subway and/or skyway. When making reservations, please identify yourself as a participant in the Mayo Clinic/University of Minnesota Advanced Management Program for Healthcare Executives Program. Kahler Grand Hotel $ 89 Single/Double Marriott Hotel $135 Single/Double Offers the committed but busy physician-leader a course in leadership of real substance. It combines cutting-edge business philosophy with the case study of the Mayo Clinic. PAST PARTICIPANT FACULTY Claire E. Bender, M.D. Chair, Mayo Personnel Committee Member, Board of Governors, Mayo Clinic Rochester Eric N. Berkowitz, Ph.D. Professor of Marketing, School of Management University of Massachusetts Denis A. Cortese, M.D. President-Elect, Mayo Foundation Janine R. Kamath Unit Head, Mayo Systems & Procedures Bijoy K. Khandheria, M.D. Chair, Mayo Information Technology Committee Richard Leider Founding Partner, The Inventure Group Steven McNeill Department of Planning Services, Mayo Foundation Stephen Parente, Ph.D. Assistant Professor of the Department of Healthcare Management, Carlson School of Management, University of Minnesota James A. Rice, Ph.D. President, International Health Summit and Vice Chair, the Governance Institute, La Jolla, California Faculty and curriculum changes may be required due to unforeseen circumstances Richard A. Robb, Ph.D. Director, Biomedical Imaging Resource Mayo Clinic Rochester Terry Schneekloth, M.D. Consultant, Department of Psychiatry and Psychology, Mayo Clinic Rochester Hugh C. Smith, M.D. Chair, Board of Governors, Mayo Clinic Rochester Thomas C. Spelsberg, Ph.D. George M. Eisenberg Professor, Department of Biochemistry and Molecular Biology, Mayo Clinic Rochester David Turner Section Head, Clinical Information Systems, Mayo Integrated Clinical Systems, Mayo Clinic Rochester Faculty Director, The Mayo/Carlson Advanced Management Program. Former managed care/ finance executive. "The information, dynamic presenters and teaching methodologies combined to deliver an excellent program." PAST PARTICIPANT Diane M. Smith Administrator, Medical College of Wisconsin

4 PROGRAM Sunday, April 6, :00 pm Registration and Reception 5:30 pm Dinner and Program Overview 7-9:00 pm Strategic Planning and Vision James A. Rice, Ph.D. Economics of healthcare and managed care; population health quality and community health improvement. "Excellent program for CEOs in health care." PAST PARTICIPANT Marek Potysz, M.D., Czech Republic Monday, April 7, am 12 pm Strategic Planning and Vision cont. Physician leadership development; enhancing leadership key skills and attitudes; practical leadership to harness the power of strategy. 12 pm Luncheon 1 4 pm Strategic Planning and Vision cont. 4:15 6 pm Mayo Strategy Claire E. Bender, M.D. Steve McNeill Tuesday, April 8, am 12 pm Finance Financial planning, downsizing, positioning the healthcare organization for growth, private and for-profit organizations. 12:00 pm Luncheon A Window into Mayo (concurrent sessions) 1:00 6 pm Mayo s National and International Growth Strategies Denis A. Cortese, M.D. The Genomic Revolution: Impact on Practice, Education and Research Thomas C. Spelsberg, Ph.D. Biomedical Imaging: Star Trek Now Richard A. Robb, Ph.D. Electronic Medical Record Demonstration David Turner Tours - Administrative or Hospital Wednesday, April 9, am 12 pm Marketing Eric N. Berkowitz, Ph.D. Customer-based focus; market driven planning process; marketing strategy in managed care; branding and brand strategy. 12 pm Luncheon 1 4 pm Marketing cont. 4:15 5:30 pm Malpractice TBD 5:30-6 pm Open Time 6 pm Dinner 7 9 pm Leadership: Leading from Within Richard Leider "Enables you to evalutate your current group and prepare for the future." PAST PARTICIPANT Thomas A. Rivers, M.D. Urology Associates Ltd., Minneapolis Thursday, April 10, am Leadership: Creating Your Sounding Board 10-11:30 am Leadership: True Engagement 11:30 am Luncheon - Foundation House Leadership, Hugh C. Smith, M.D. 1:30 5 pm Information Systems and Decision Technology Janine R. Kamath Bijoy K. Khandheria, M.D. Stephen Parente, Ph.D. 5-6 pm Open Time 6-7 pm Dinner Friday, April 11, am Dealing with the Distressed M.D. Claire Bender, M.D. Terry Schneekloth, M.D pm Live Case Presentations Issues currently facing participants will be discussed. 12 pm Program Finale

5 Advanced Management Program for Healthcare Executives April 6-11, 2003 Registration Mail form and payment to: For more information: University of Minnesota Telephone: Executive Development Center Fax: Carlson School of Management Room Website: th Avenue South Minneapolis, MN or register online at Please print or type all information. Duplicate this form for multiple registrations. Name Degree Informal name (to appear on name tag) Title Organization Address City State Zip Phone ( ) FAX ( ) [ ] Please enroll me. [ ] Please send me additional information. AWINDOW INTO MAYO Concurrent sessions on Tuesday (April 8) afternoon. Please rank the top three program options which are of interest to you: [ ] Biomedical Imaging: Star Trek Now CHOOSE ONE [ ] Mayo s National and International Growth Strategies [ ] Administrative Tour [ ] The Genomic Revolution: Impact on Practice, Education and Research [ ] Hospital Tour [ ] Electronic Medical Record Demonstration [ ] Check box if you have special accommodation needs. If so, please indicate your needs here: PAYMENT REGISTRATION FEE: $3, TOTAL: $ [ ] Check enclosed (payable to Executive Development Center) [ ] VISA [ ] MASTERCARD [ ] DISCOVER Card Number Expires MO/YR Signature Date Card holder name if different from participant name REGISTRATION/CANCELLATION POLICY Tuition for Advanced Management Program for Healthcare Executives is $3,700, and includes tuition, all course materials, and most meals. Space and accommodations are limited, therefore early registration is encouraged. Registration may be submitted by telephone or by returning the attached registration form. Full payment (in US dollars) should accompany your application. Please make your check payable to Executive Development Center. If you register and find that you are unable to attend the program, we encourage you to make a substitution at any time at no additional charge. A refund will be granted if written notice of cancellation is received by February 21, No refund will be provided after February 21, Please contact our office at to discuss details.

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