InfoGlobalData specialise in B2B Lists and Appending Services.

Size: px
Start display at page:

Download "InfoGlobalData specialise in B2B Email Lists and Email Appending Services."

Transcription

1 InfoGlobalData specialise in B2B Lists and Appending Services. We provide high quality mailing lists for your marketing needs. Our data intelligence service can provide valuable insight about your clients and prospects. Business Data Target prospects by: Maximize your marketing, direct mail and telemarketing efforts with quality business mailing lists from the industry's largest B2B list database. Job title, Industry etc Location (city, county, state, ZIP Code) Based on SIC and NAICS code Company size, Employee Size, Revenue more Our business mailing lists are comprised of: High Deliverability, Strong Performance. Business Mailing Lists Increase response rates, as well as profits, by selecting your targeted list of prospects from our business list resources. Business Lists: Records of 16 million verified public and private businesses in the United States. Specialty Business Lists: Choose from over 70 specialty business lists.

2 Data Services Data Services provides a complete range of multichannel services for the global direct marketing industry. Maintaining high quality databases and mailing lists is a must for every business. Update your lists for deliverable, cost effective mailings. Our business data services save time and increase profits. We improve the effectiveness of your data through: Consultancy to develop a strategy for using databases to increase profits Design and development of databases that give you the power to meet your marketing goals Cleaning your data to increase its profit making potential Enhancing your data to enable more precise targeting Managing your data to give you more time to grow your business Analysis to help you understand your present data and then target new customers Building records on your database of new companies in your target market.

3 List Management: Infoglobaldata supports some of the largest direct marketing companies with a full range of data management solutions. Our list management services include: The process of analyzing data from different perspectives and summarizing it into useful information and that can be used to increase revenue, cuts costs, or both. Data scrubbing, is the process of amending or removing data in a database that is incorrect, incomplete, improperly formatted, or duplicated. List cleaning is essential for maximum campaign ROI. With Optimizer, ensure that you have the most current and highquality customer data for your marketing lists. To check that the data on the original source document is identical to the data that you have entered into the system or object document. By identifying and understanding your customers, you can assess their needs and determine whether your business concept will meet those needs.

4 Lead Generation We specialize in generating leads when the sale is particularly complex, so your sales people can focus on selling and you can start to count on a predictable pipeline. We can help your B2B lead generation by: Determining your specific requirements Identifying the list sources Executing pilots to test which sources offer the highest match rates Determining the need for further data augmentation Managing the data purchases Ensuring compliance with licensing requirements When you hire us for your next lead generation campaign, you get the following benefits: Save on employee turnover and training costs. Reduce costs per new client acquisition. Lead generation & lead nurturing. Multi touch, trigger based marketing Custom, complex scoring, qualification, & distribution of leads

5 Demand Generation We help you by developing customized lead generation and relationship marketing programmes that generate qualified opportunities, nurtured until the prospect is ready to enter their buying cycle. Infoglobaldata can help you: Develop an annual demand generation plan with key milestones for execution and success. Identify key market segments and the mediums required to directly attract qualified prospects. Research your competitor's demand generation practices, find missed opportunities and capitalize. Create a well structured roadmap for the development and execution of demand generating campaigns. Deploy strategies that promote brand awareness, facilitate discovery & fill the sales pipeline. Design custom strategies that leverage SEO, Social Media, Advertising, Lead Generation & more.

Span Global Services Marketing and Data Management Solutions

Span Global Services Marketing and Data Management Solutions Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884

More information

Sun Bear Marketing Automation Software

Sun Bear Marketing Automation Software Sun Bear Marketing Automation Software Provide your marketing and sales groups with a single, integrated, web based platform that allows them to easily automate and manage marketing database, campaign,

More information

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net

More information

Sales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros:

Sales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros: Sales Prospecting Multiply Leads Choosing Right E-mail Marketing Solutions prospecting like pros: Sales are the lifeline of any company and prospecting helps to achieve that. While every marketing department

More information

A Roadmap for Building Business and Maximizing ROI A strategy for customer acquisition and profitable growth

A Roadmap for Building Business and Maximizing ROI A strategy for customer acquisition and profitable growth A Roadmap for Building Business and Maximizing ROI A strategy for customer acquisition and profitable growth Christopher Nelson Managing Director, Select Sales and Profit Destinations Sales and profits

More information

BY 35% DATA APPENDING SERVICES HELPED INCREASE SALES OPPORTUNITIES HOW OUR. Here s how our comprehensive data appending process led to:

BY 35% DATA APPENDING SERVICES HELPED INCREASE SALES OPPORTUNITIES HOW OUR. Here s how our comprehensive data appending process led to: HOW OUR DATA APPENDING SERVICES HELPED INCREASE SALES OPPORTUNITIES BY 35% Here s how our comprehensive data appending process led to: Increase in quality of the client database of 79,000 records in 7

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP

More information

The Benefits of Outsourcing Lead Generation

The Benefits of Outsourcing Lead Generation Generating sales leads is the first and arguably the most important step in a company s sales funnel. Without generating high quantities of high quality leads, a business will never be able to convert

More information

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing

More information

Creation of lead nurturing database revives languishing long-term prospects and accelerates the sales pipeline

Creation of lead nurturing database revives languishing long-term prospects and accelerates the sales pipeline September 2012 Creation of lead nurturing database revives languishing long-term prospects and accelerates the sales pipeline www.extendedpresence.com EPinfo@extendedpresence.com 303-325-8600 Business

More information

How to create an effective data management strategy

How to create an effective data management strategy How to create an effective data management strategy Companies today are storing more and more data, whether that s your key account contacts, existing customer information or potential prospects it s not

More information

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects?

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS

A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS Cloud-Based Marketing Data Management A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS SIMPLY PUT: GREAT MARKETING STARTS WITH GREAT DATA. Learn how we can show

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Five Ways to Grow Your Agency with Inbound Marketing

Five Ways to Grow Your Agency with Inbound Marketing Five Ways to Grow Your Agency with Inbound Marketing 1 2 3 4 5 The inbound marketing opportunity for agencies The way B2B prospects research and buy products has changed dramatically over recent years.

More information

Integrated Direct Marketing Services

Integrated Direct Marketing Services Integrated Direct Marketing Services 5 BASIC COMPONENTS OF A LEAD MANAGEMENT PROCESS: Tips & Techniques for Better Return on Your Marketing and Sales Activities Jana L. Hyde Marketing Director 0104500-003R01

More information

Customer Database. A strong foundation to build a successful organization. www.spanglobalservices.com

Customer Database. A strong foundation to build a successful organization. www.spanglobalservices.com Customer Database A strong foundation to build a successful organization Index: Introduction How to Build a Customer Database Accumulate Data In-house Deploy External Suppliers How to Manage Customer Databases

More information

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly

More information

D&B360 for CRM. See opportunities first. Build relationships that last. Name, Title Date

D&B360 for CRM. See opportunities first. Build relationships that last. Name, Title Date See opportunities first. Build relationships that last. Name, Title Date In today s fast-paced business environment, keeping up with the accelerated pace of B2B commerce is increasingly difficult, yet

More information

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved.

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. SAS Marketing Optimization Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. Business pain! I m not getting the best financial

More information

B2B Sales & Marketing Alignment: How to Drive Collaboration to Beat Your Numbers J. David Green

B2B Sales & Marketing Alignment: How to Drive Collaboration to Beat Your Numbers J. David Green B2B Sales & Marketing Alignment: How to Drive Collaboration to Beat Your Numbers J. David Green Best Practice Leader, InTouch Takeaways Sales empathy Economics rational for sales and marketing transformation

More information

The Anatomy of Lead Management

The Anatomy of Lead Management Chris Nelson Managing Director Advanced Marketing Solutions The Anatomy of Lead Management What Role does Lead Management Play in the Corporation? The Role of Lead Management is to: 1. Maximize the profit

More information

MAKE YOUR PRESENCE KNOWN

MAKE YOUR PRESENCE KNOWN Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going

More information

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to

More information

T O O L K I T. 5 Steps to Build a Hosting Business. Hosting Business Tool Kit

T O O L K I T. 5 Steps to Build a Hosting Business. Hosting Business Tool Kit 5 Steps to Build a Hosting Business HOSTING BUSINESS T O O L K I T Strategies and Tactics to PLAN, GROW and PROFIT as a Hosting Service Provider Internet Names for Business Inc. All rights reserved. Page

More information

High Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide

High Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide High Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide Most marketing organizations build a lead scoring system based on how the prospect has engaged and the frequency of engagement.

More information

Marketing Database Toolkit. Everything You Need to Build and Manage a High-Quality Marketing Database

Marketing Database Toolkit. Everything You Need to Build and Manage a High-Quality Marketing Database Marketing Database Toolkit Everything You Need to Build and Manage a High-Quality Marketing Database Table of Contents Marketing Database Fundamentals... 3 Three Things You Need to Know... 3 What s Inside...

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

Increasing Trade Show ROI Substantially

Increasing Trade Show ROI Substantially A Marketing Automation Guide To Increasing Trade Show ROI Substantially 1 ActiveConversion.com : Trade Show ROI Introduction if just one out of every five of ignored [trade show] leads can be nurtured

More information

BIG DATA. creates big. DECISIONS for B2B Marketers

BIG DATA. creates big. DECISIONS for B2B Marketers BIG DATA creates big DECISIONS for B2B Marketers Big Data for B2B Comes of Age Businesses are increasingly turning to big data solutions for their B2B marketing. Vast amounts of information are available

More information

Real World Rules for Lead Scoring & Prioritization. What Really Defines a Hot Prospect?

Real World Rules for Lead Scoring & Prioritization. What Really Defines a Hot Prospect? Real World Rules for Lead Scoring & Prioritization What Really Defines a Hot Prospect? Today's Presenters Sham Sao is Chief Marketing Officer of OneSource Mr. Sao is responsible for OneSource s strategic

More information

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT 02. TABLE OF CONTENTS STEP 1. TIME TO CALL PAGE 4 STEP 2. EFFECTIVE LEAD QUALIFICATION PAGE 6 STEP 3. CATEGORIZING / DISPOSITIONING LEADS PAGE 8 STEP

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Your Go-Forward Marketing Plan & Schedule Workbook

Your Go-Forward Marketing Plan & Schedule Workbook Your Go-Forward Marketing Plan & Schedule Workbook Preparation & Planning Have you ever been responsible for planning a special event or occasion? Typically you need to create a guest list hire a caterer

More information

DATA AND TECHNOLOGY SERVICES

DATA AND TECHNOLOGY SERVICES DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing

More information

Generating more leads for less QED IN DEMAND. Lead Generation to Technology Companies

Generating more leads for less QED IN DEMAND. Lead Generation to Technology Companies TM Generating more leads for less QED IN DEMAND Lead Generation to Technology Companies The preferred partner for demand generation solutions to global technology companies Executive Summary The way B2B

More information

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel 10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than

More information

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,

More information

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com The Top 10 Tricks for Sales Lead Generation April 4, 2013 Ruth P. Stevens www.ruthstevens.com Everyone hates cold calling The sales function is your single most constrained resource. You can triple sales

More information

Sales Process White Paper

Sales Process White Paper The objective of this white paper is to explain the value of implementing and managing consistent sales processes. The data included in the white paper has been taken from a variety of sources including

More information

HOW TO MARKET A TECHNOLOGY BUSINESS.

HOW TO MARKET A TECHNOLOGY BUSINESS. HOW TO MARKET A TECHNOLOGY BUSINESS. An Incisive Edge publication CONTENTS. INTRODUCTION. HOW TO MARKET A TECHNOLOGY BUSINESS INTRODUCTION The UK Technology Sector According to KPMG, the UK technology

More information

Easily Identify the Right Customers

Easily Identify the Right Customers PASW Direct Marketing 18 Specifications Easily Identify the Right Customers You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your

More information

Sales Performance Improvement

Sales Performance Improvement Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads

More information

Managed Service Marketing

Managed Service Marketing Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the

More information

Automated Sales Rep (ASR) Lead Generation System Executive Summary

Automated Sales Rep (ASR) Lead Generation System Executive Summary Automated Sales Rep (ASR) Lead Generation System Executive Summary ASR The Automated Sales Rep (ASR) is a cutting-edge, cloud-based system that automates the process of marketing and sales from first contact

More information

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA About W8Data About Us W8Data are a full data bureau operating with ISO9001, ISO14001 and ISO27001 classification, we also carry 128bit SSL encryption Our focus

More information

IBM SPSS Direct Marketing

IBM SPSS Direct Marketing IBM Software IBM SPSS Statistics 19 IBM SPSS Direct Marketing Understand your customers and improve marketing campaigns Highlights With IBM SPSS Direct Marketing, you can: Understand your customers in

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED

Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED Meeting Today s Challenges Head-On In today s fast-paced business environment, companies are

More information

A guide to B2B Marketing Planning

A guide to B2B Marketing Planning A guide to B2B Marketing Planning Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business.

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

Saving Marketing Dollars & Maximizing Campaign Impact in the Utilities Industry

Saving Marketing Dollars & Maximizing Campaign Impact in the Utilities Industry Utilities Case Study Better Data. Smarter Decisions. Greater Revenue. Saving Marketing Dollars & Maximizing Campaign Impact in the Utilities Industry Company Gas and Electric Company serving a total of

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM 35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM Achieving Growth Targets 1. Managing Sales Goals Sales teams need to know how they re performing in comparison to their sales goals. Are

More information

ez Marketing Automation

ez Marketing Automation ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase

More information

SATURATION LISTS. Reach all households in a geographic area at lowest postage rates

SATURATION LISTS. Reach all households in a geographic area at lowest postage rates DIRECT MAIL DELIVERS Businesses who send direct mail communications to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

BOOST REVENUE WITH OUR PROVEN MARKETING DATA INTELLIGENCE SOLUTIONS

BOOST REVENUE WITH OUR PROVEN MARKETING DATA INTELLIGENCE SOLUTIONS BOOST REVENUE WITH OUR PROVEN MARKETING DATA INTELLIGENCE SOLUTIONS Table of Contents Who is Thomson Data? List Management - Custom list building - Technology Users list Data Intelligence - Data Cleansing

More information

Driving ROI with Measurements that Matter. Jim Lenskold / Ron Ens Author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability

Driving ROI with Measurements that Matter. Jim Lenskold / Ron Ens Author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability Driving ROI with Measurements that Matter Jim Lenskold / Ron Ens Author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability Lenskold Group Overview Lenskold Group founded in 1997

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Case Study & POC & Demos Information

Case Study & POC & Demos Information Case Study & POC & Demos Information Type: Case Study Name: Multichannel Campaign Management (MCCM) Description: The IBM Company seeks, as vendor, through the multichannel campaign management (MCCM) services,

More information

The Next Generation of Channel Marketing

The Next Generation of Channel Marketing The Next Generation of Channel Marketing Authored by Chris Carroll Edited by Courtney Wiley This whitepaper discusses how technology resellers can take advantage of the next generation of channel marketing

More information

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts emarketing Solutions The online tools you need to enhance your multichannel marketing efforts One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips

More information

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056

More information

Improving Qualified Lead Generation and ROI with Lead Nurturing

Improving Qualified Lead Generation and ROI with Lead Nurturing Improving Qualified Lead Generation and ROI with Lead Nurturing Brian Carroll, Executive Director of Applied Research Kaci Bower, Senior Research Analyst Today, we re going to discuss 1. Key findings from

More information

Marketing Automation Checklist for Inbound Marketing & Lead Generation

Marketing Automation Checklist for Inbound Marketing & Lead Generation Marketing Automation Checklist for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056 Ephor Groups provides services (Revenue

More information

Your data. Our expertise.

Your data. Our expertise. Your data. Our expertise. Smart Approac h. Proven Results. Banks of all sizes are looking for growth in customers, in accounts, in balances, in revenue, in returns. Splawn & Ward s single focus is helping

More information

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet

More information

Guide to B2B email marketing. Part Two: A guide to buying email data

Guide to B2B email marketing. Part Two: A guide to buying email data Guide to B2B email marketing Part Two: A guide to buying email data Contents Introduction Email Marketing is an ideal way to drive powerful results. Your marketing messages can be out in days rather than

More information

Developing a B2B Lead Management Program

Developing a B2B Lead Management Program Developing a B2B Lead Management Program The lead management process begins with the generation of inquires. Once generated, inquiries will flow through a qualification and nurturing process to identify

More information

Bb 2. Targeting Segmenting and Profiling How to generate leads and get new customers I N S I G H T. Profiling. What is Segmentation?

Bb 2. Targeting Segmenting and Profiling How to generate leads and get new customers I N S I G H T. Profiling. What is Segmentation? Bb 2 ISSUE 2 Targeting Segmenting and Profiling How to generate leads and get new customers Profiling Why, what does it entail and how do you do it? What is Segmentation? The method and the benefits Targeting

More information

FIVE STEPS YOU NEED TO TAKE NOW TO TURN DATA INTO SALES

FIVE STEPS YOU NEED TO TAKE NOW TO TURN DATA INTO SALES THESE GAME-CHANGING TIPS CAN SCALE-UP YOUR PROSPECTING AND FILL YOUR PIPELINE WITH HIGHLY RECEPTIVE LEADS No matter how you reach your prospective customers email marketing, telemarketing or sales reps,

More information

How to Turn Online Marketing Into a Profit Center

How to Turn Online Marketing Into a Profit Center How to Turn Online Marketing Into a Profit Center Sheila Frugé, info@frugeconsulting.com About Sheila 10+ years technology marketing experience 7+ PPC & B2B Online Marketing Specialty AdWords Certified

More information

D&B Optimizer Powered by Acxiom

D&B Optimizer Powered by Acxiom D&B Optimizer Powered by Acxiom Increase campaign efficiency, improve response rates, and reveal new opportunities by identifying and enriching more business and commercial records in your databases Enable

More information

Data Quality and Integrity

Data Quality and Integrity Data Quality and Integrity Mary Lou Cummings Dun & Bradstreet Agenda Common Data Issues Adverse Impacts Contributing Factors Technology or Business Problem? Time for A Paradigm Shift Data Governance Strategy

More information

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme

More information

Chapter 11: Campaign Management

Chapter 11: Campaign Management Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected

More information

Leveraging Customer-Centered Content

Leveraging Customer-Centered Content Leveraging Customer-Centered Content for Marketing Hackers How an Inbound Marketing GamePlan can help you harness the power of content to attract new leads Section Title Instead of the old outbound marketing

More information

White Paper. Transforming Big Data into Insight: Getting Past the Hyperbole

White Paper. Transforming Big Data into Insight: Getting Past the Hyperbole Transforming Big Data into Insight: Getting Past the Hyperbole Transforming Big Data into Insight: Getting Past the Hyperbole Introduction: Big Data, Roadmap to a Big Revenue Opportunity It doesn t matter

More information

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...

More information

Customer Centric Banking. June 2014, IBU Banking, SAP

Customer Centric Banking. June 2014, IBU Banking, SAP Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked

More information

Targeted measurable marketing

Targeted measurable marketing Targeted measurable marketing Plan, execute, and measure your campaigns An invaluable tool for marketers, Sage CRM enables your marketing teams to plan, execute, and measure the success of every marketing

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

Small-business partnership overview and onboarding kit

Small-business partnership overview and onboarding kit Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers By partnering with Experian,

More information

Web-centricity is the key to B2B sales growth

Web-centricity is the key to B2B sales growth The web has become our primary point of contact with prospective customers. So how do we make it the center of a dynamic marketing and sales strategy? Web-centricity is the key to B2B sales growth The

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

Best Practices for Creating and Maintaining a Clean Database. An Experian QAS White Paper

Best Practices for Creating and Maintaining a Clean Database. An Experian QAS White Paper Best Practices for Creating and Maintaining a Clean Database An Experian QAS White Paper Best Practices for Creating and Maintaining a Clean Database Data cleansing and maintenance are critical to a successful

More information

Oracle Buys Eloqua. Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies Deliver Exceptional Customer Experiences

Oracle Buys Eloqua. Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies Deliver Exceptional Customer Experiences Oracle Buys Eloqua Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies Deliver Exceptional Customer Experiences February 8, 2013 1 Cautionary Statement Regarding Forward-Looking

More information

Challenge. Ten key attributes of an effective contact database vendor BUYER S GUIDE TO SELECTING A CONTACT DATABASE VENDOR CONTENTS

Challenge. Ten key attributes of an effective contact database vendor BUYER S GUIDE TO SELECTING A CONTACT DATABASE VENDOR CONTENTS CONTENTS Introduction... 2 Challenge... 3 Ten key attributes of an effective contact database vendor... 3-6 Challenge Ten key attributes of an effective contact database vendor 1. Flexibility 2. Accuracy

More information

3.3 Million Educator E-Mails

3.3 Million Educator E-Mails Only From Market Data Retrieval The LARGEST, MOST COMPLETE File 3.3 Million Educator E-Mails MDR Successful School Marketing Starts Here E-Marketing Solutions for Success E@quire E@quire Plus E@ppend E@ppend

More information

30 Proven Strategies to Improve Onboarding, Cross- Selling and Retention. JIM MAROUS PUBLISHER Bank Marketing Strategy @jimmarous

30 Proven Strategies to Improve Onboarding, Cross- Selling and Retention. JIM MAROUS PUBLISHER Bank Marketing Strategy @jimmarous 30 Proven Strategies to Improve Onboarding, Cross- Selling and Retention JIM MAROUS PUBLISHER Bank Marketing Strategy @jimmarous #fbforum2014 Onboarding A series of targeted multi-channel communications

More information

Lead Management Best Practices

Lead Management Best Practices WhitePaper Lead Management Best Practices An effective, integrated approach using the 6 pillars of lead management: content marketing, lead capture, lead nurturing, lead scoring, opportunity handoff, and

More information

A BearingPoint Accelerator

A BearingPoint Accelerator > Media and Marketing Optimization A BearingPoint Accelerator Combining our strong industry and marketing expertise with our unique HyperCube analytical tool, we will work with you to build a truly independent

More information

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands

More information

What are your biggest B2B lead generation challenges? (Select all that apply)

What are your biggest B2B lead generation challenges? (Select all that apply) What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment

More information

Selecting. CRM: Selecting, Customizing, and Utilizing for Effectiveness. Traversing Your Course. It s About the Indicators. Key Performance Indicators

Selecting. CRM: Selecting, Customizing, and Utilizing for Effectiveness. Traversing Your Course. It s About the Indicators. Key Performance Indicators CRM: Selecting, Customizing, and Utilizing for Effectiveness March 10, 2014 Laurie Slater, MBA, Partner, Corporate Health Group (CHG) lslater@corporatehealthgroup.com, 813 428 5107 Stephanie Boreale, Director

More information

Generate Leads and Drive Sales

Generate Leads and Drive Sales Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.704.4775 Intermec@PartnerConcierge.com I ve been an executive

More information