Sabine Mühlbauer. Zusammenfassung. Berufserfahrung. Interim Manager Automotive & Insurance (DDIM) sabine.muehlbauer.interim.manager@gmx.

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1 Sabine Mühlbauer Interim Manager Automotive & Insurance (DDIM) Zusammenfassung I provide temporary managerial services as Interim Manager for the following Marketing, Sales and Service disciplines: Marketing Strategies, Product Strategies, Channel Development, Product Launches, Sales / Service Programmes, Definition & Measuring of KPIs, Training & Coaching, Market Research, CRM, Advertising & Promotion, Customer Satisfaction, Dealer Consulting, Trade Marketing, Development & Steering of Fieldforce,Controlling. Above activities could be accommodated at local, regional or central level, both at core business or interfacing areas. Mobility is assumed to allow working on customer premises. I can provide profound experience from a rich worklife in the insurance and automotive business, where I covered several assignments in the areas of business administration, marketing, sales & aftersales at various hierarchy levels in both national and international, single or multibrand organisations. Thereof I spent 14 years in managerial functions. My success is based on a balance between intellectual and emotional competencies, which evolved during my career. Berufserfahrung Interim Manager Automotive & Insurance at Self employed Januar Heute (1 Monat) Member of German Association of Interim Management / Dachgesellschaft Deutsches Interim Management e.v. (DDIM), November Mitglied der since I provide temporary managerial services as Interim Manager for the following Marketing, Sales and Service disciplines: Marketing Strategies, Product Strategies, Channel Development, Product Launches, Sales / Service Programmes, Definition & Measuring of KPIs, Training & Coaching, Market Research, CRM, Advertising & Promotion, Customer Satisfaction, Dealer Consulting, Trade Marketing, Development & Steering of Fieldforce,Controlling. Above activities could be accommodated at local, regional or central level, both at core business or interfacing areas. Mobility is assumed to allow working on customer premises. Seite1

2 Manager in Transit at DEKRA Januar Dezember 2013 (1 Jahr) Training, education & coaching measures to thoroughly prepare for oncoming self employment. In addition I attended seminars given by Kompass Zentrum für Existenzgründungen, Frankfurt am Main. Final result: qualification for DDIM membership. Head of Retailer Training Department, Germany at Adam Opel AG Juli Dezember 2012 (1 Jahr 6 Monate) In this function I could integrate all previous experience and cover the full scope of dealership management & operations: - Initiation, development, implementation, launch & controlling of a new retailer training- and coaching structure & content for all dealership business areas (e.g. new & used car sales, aftersales, workshop, management skills). - Re-engineering of managerial and departmental processes at all interface points. - Managing of training- and coaching agencies. - 50,000 training days per year. Lead of internal & external team members, budget responsibility. Manager European Retail Marketing for Parts, Accessories and Services for all European Markets at General Motors Europe Juni Juni 2011 (1 Jahr 1 Monat) Based on my cluster aftersales experience I emphasized the elements of control & measurability at European level : - Initiation, planning, development and European steering of service customer retention programmes, respective tools and their implementation at dealerships with field force support. - Initiation of strategic and operational key sales performance indicators and control of their implementation at central- and country level. - Development of a new service sales training and coaching for retailer aftersales business in the European markets together with a Japanese consulting group. - Lead of internal and external team members and pan European country representatives, budget responsibility. Head of Aftersales Marketing for Germany, Austria & Switzerland at Adam Opel AG Januar Mai 2010 (4 Jahre 5 Monate) In this function I mastered the complexity of multiple markets, brands and distribution channels in a changing business environment: - Initiation, planning, development, introduction and supervision of service marketing programmes and the respective product management for parts & accessories. Continuous dialogue with dealer board. - Planning, development & introduction of a new aftersales business coaching for the retailer network and other independant trading partners. - Reengineering of the department into a multi brand organisation for Opel, Saab and Chevrolet. Seite2

3 - Lead of internal and external team members, budget responsibility. Manager Small Car Segment Marketing Germany & Austria at General Motors Europe Januar Januar 2006 (1 Jahr 1 Monat) In this new role I met the challenges of combining & leading initiatives of historically independant markets: - Initiation, planning, development and market roll-out of distribution- and marketing programmes for the introduction of the new Corsa and during Agila & Meriva lifecycle together with market representatives and central departments. - Development, introduction and controlling of common country KPIs. Head of Marketing Planning & Product Management, Germany at Adam Opel AG Februar Januar 2005 (1 Jahr) In this function I assumed departmental leadership for the full German Opel product range: - Initiation, planning, development, market introduction and supervision of product management - Strategic planning covering the full marketing mix. - Project lead for all model launches & lead market input for European product marketing. - lead of internal and external team mebers, budget responsibility. Manager Marketing & Launch Activities for Small, Compact & Intermediate vehicle segments, Germany at Adam Opel AG November Februar 2004 (3 Jahre 4 Monate) This assignment provided the challenge to proof recent skills in the setting of a tight launch schedule: - Simultaneous segment and launch lead for new vehicle marketing programmes. - Strategic planning and implementation for the full sales- and marketing mix both covering launch- and lifecycle management. Manager European Marketing Opel / Vauxhall Agila for all European Countries at General Motors Europe Oktober November 2000 (2 Jahre 2 Monate) In this assignment I gained rich pan European experience: - Initiation, planning, development and supervision of all sales- and marketing measures for the launch of the new Agila into an all new market segment across Europe. - To lead the respective market representatives and the agencies for market research, brand and dealer marketing. District Manager New Vehicle Sales, Central Sales Region Germany at Adam Opel AG April Oktober 1998 (2 Jahre 7 Monate) This assignment provided me with valuable field experience: - Lead and development of 30 dealerships incl. their branch and service outlets with regard to business, administration and new vehicle sales. - Leading the district team consisting of representatives for service, technics, fleet sales, used car sales, rentals, captive bank and insurance services. Seite3

4 Communications Manager Compact Vehicle Segment Germany at Adam Opel AG September April 1996 (1 Jahr 8 Monate) The new assignment provided me with the opportunity to focus on marketing communications beyond previous product centric experience: - Planning, development & monitoring of new car communication mix. - To lead market research and advertising agencies. - Conclude on results and initiate corrective measures. Professional Development Assignment at General Motors: Vauxhall Motors & GM Espana September Dezember 1995 (4 Monate) Both assignments allowed a profound view in the individual local work environment, providing insight into respective work culture & ethics. Product Manager Small Vehicle Segment Germany at Adam Opel AG Januar Juli 1994 (2 Jahre 7 Monate) This position awarded me with automotive product experience: - Planning, development and monitoring of marketing measures for the launch of the new Tigra and Combo and for the lifecycle of all small segment vehicle lines (Corsa,Tigra, and Combo). Assistant Manager Marketing Controlling Germany at Adam Opel AG Juli Januar 1992 (2 Jahre 7 Monate) In this function I could apply and develop my previous learnings in a different industry: - Planning of strategic initiatives and budgets for the total marketing area over a five year timespan. - Annual operational budget planning and controlling of all marketing departments. - Development of a new Marketing Informations System (MIS). Manager Business Administration at Allianz Insurance Headquarter Juli Juni 1989 (3 Jahre) In this first assignment I experienced: - Evaluation of effectiveness of consultant proposed insurance products & processes supported by McKinsey consulting company. - Development of a performance tracking system for affiliate German business units. Auszeichnungen und Preise Chairman's Honors Award General Motors März 2000 Award for significant & exemplary achievements (Agila Launch) Gold AME Award New York Festival Seite4

5 2000 Award for outstanding achievements in Advertising / Marketing Effectiveness rewarded by the New York Festival in New York (Agila Launch) Chairman's Honors Award General Motors April 2003 Award for significant & exemplary achievements (Astra Launch) Kenntnisse und Fähigkeiten Leadership Team Management Customer Focus Communication Skills Project Management Process Management KPI orientation Analytical Skills Independence Decisiveness Flexibility Social Skills in a multicultural environment Insurance Automotive Field Work Sales Aftersales Training Product Management Product Launch Marketing Management Marketing Strategy Marketing Communications Market Research Service Management Perseverance Sprachen Deutsch Englisch (Muttersprache oder zweisprachig) (Verhandlungssicher) Seite5

6 Ausbildung Justus-Liebig-Universität Giessen Diploma in Business Administration, Diplomkaufmann, Frankfurter Allianz VersicherungsAG, Frankfurt Repetitive Internship, Praktika als Versicherungskaufmann, Frankfurter Allianz VersicherungsAG, Frankfurt Insurance Salesman, Versicherungskaufmann, Staatliches Rabanus-Maurus-Gymnasium Mainz, altsprachliches Gymnasium Matriculation Standard, Allgemeine Hochschulreife, Weinbergschule Hochheim am Main Elementary School, Grundschulabschluß, Seite6

7 Sabine Mühlbauer Interim Manager Automotive & Insurance (DDIM) Kontaktieren Sie Sabine Mühlbauer auf LinkedIn Seite7