Connected Music Matters 2012

Transcription

1 Connected Music Matters 2012

2 Order your full report now! The full report is available for you to order now at US$2,000 (excluding local taxes) Please contact: Steve Garton, Ipsos in Hong Kong OR Douglas Mulcock, Branded Asia The standard terms and conditions of Ipsos apply to all report purchases and use of the results.

3 How we did it Online survey Conducted in April 2012 People aged 16 64* Total 19,714 interviews achieved 26 markets around the world APAC (N=6,036) Australia, China, Hong Kong, India, Indonesia, Japan, Singapore and South Korea LATAM (N=2,052) Argentina, Brazil, Mexico Europe (N=8,085) Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, Spain, Sweden North America (N=2,022) Canada, United States Middle East/Africa (N=1,519) Saudi Arabia, South Africa, Turkey * Aged in the USA and Canada

4 In past 30 days: 52% Listened to/watched music or music videos on social networking sites 31% Posted/shared music or music videos on social networking sites Activities done in the past 30 days Source: Ipsos Music Matters 2012

5 APAC - Connected Indians and Indonesians Listened to/watched music or music videos on social networking sites Posted/shared music or music videos on social networking sites Global APAC Indonesia India HongKong Singapore China Australia South Korea Japan 52% 51% 69% 59% 56% 54% 52% 48% 42% 28% Global APAC India Indonesia HongKong China Singapore South Korea Australia Japan 8% 31% 35% 53% 49% 44% 41% 32% 29% 20% Activities done in the past 30 days Source: Ipsos Music Matters

6 Are they paying? 6

7 In past 30 days: Paid Non-paid Activities done in the past 30 days Source: Ipsos Music Matters 2012

8 Still using physical CDs? 8

9 In past 30 days: 17% Purchased a music CD in a physical store 12% Purchased a music Activities done in the past 30 days Source: Ipsos Music Matters 2012 CD via internet

10 Bands and fans 10

11 In past 12 months: 36% Went to a concert 31% Went to a music festival Activities done in the past 12 months Source: Ipsos Music Matters 2012

12 How they know about music 12

13 Traditional channels cannot be neglected Top 10 sources of knowing new music Radio programme TV programme Social networking sites Told by friends/family Radio advertisement TV advertisement Internet advertisement Movie theme music Magazines/newspapers Official websites of artists/bands 35% 33% 32% 31% 27% 26% 24% 24% 22% 19% How did you find out about new music last time Source: Ipsos Music Matters

14 Order your Connected Music Matters report now! 14

15 Order your full report now! Your report will include topline results graphics plus full tables analysed: 1. By region (North America, Latam, Europe, APAC, G8 countries, BRIC and Middle East/ Africa) 2. By country (26 individual countries) 3. By demographics for each question asked (Gender, age, household income, marital status, education, chief income earner, employment status, business owner and senior executive/decision maker/leader)

16 Order your full report now! You'll receive all the questions we asked, which are: Activities in the past 30 days Paid to download a music track - Paid to download a whole digital album - Downloaded music from the internet without paying for it - Purchased a music CD in a physical store - Purchased a music CD via internet - Downloaded music apps on mobile phone/tablet PC - Listened to music via paid music streaming services - Listened to music via free music streaming services - Posted/shared music/music videos on social networking sites (e.g. YouTube, Facebook, Twitter etc.) - Listened to music / watched music videos on social networking sites (e.g. YouTube, Facebook, Twitter etc.) - Listened to music / watched music videos on official websites of artists/bands - Listened to music / watched music videos on TV set Listened to music on radio stations - Went to a concert - Went to a music festival - Purchased artists'/bands' merchandise e.g. T- shirts, poster, mug, key ring, mouse mat etc. How did you find out about new music last time? The recent live music performance you have attended? From a TV programme - From a TV advertisement - From a radio programme - From a radio advertisement - From the official websites of artists/bands - From an advertisement on the internet -From social networking sites (e.g. YouTube, Facebook, Twitter etc.) - From forum/chat rooms - Told by friends/family members - Read on magazines/newspapers - Posters/outdoor billboards of artists/bands -Theme music of a movie On which device do you use most often to listen to music? TV - Radio Mobile phone - CD player - MP3 player - Tablet - Desktop/laptop computer

17 Order your full report now! The full report is available for you to order now at US$2,000 (excluding local taxes) Please contact: Steve Garton, Ipsos in Hong Kong OR Douglas Mulcock, Branded Asia The standard terms and conditions of Ipsos apply to all report purchases and use of the results.