Broadcasting Industry - Global Outlook

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1 Brochure More information from Broadcasting Industry - Global Outlook Description: The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird s eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers, acquisitions, strategic corporate developments and product launches. Market discussions in the report are punctuated with a number of fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 517 companies worldwide. Please note: Reports are sold as single-site single-user licenses. Electronic versions require hours as each copy is customized to the client with digital controls and custom watermarks. For information on site licence pricing please click on Enquire before buying Contents: BROADCASTING INDUSTRY A GLOBAL OUTLOOK, JANUARY 2012 CONTENTS 1. INDUSTRY OVERVIEW 1 TV Broadcasting - The Major Segment 1 Dynamics of the Global TV Broadcasting Industry 1 Technological Advancements - Key Growth Propellers 2 Transformation now Imminent for Broadcasters 2 Conventional TV Facing Competition from Cable and Satellite TV 3 Broadcasters Reduce Spending on Technology during Recent Downturn 3 Free-to-Air TV Beginning to Lose Stand 3 Is Radio Broadcasting Going Obsolete? 4 Global Broadcasting Industry - An Outlook 4 Key Statistics: 5 Table 1: Global Market for Broadcasting and Cable TV by Geographic Region - US, Canada, Europe and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through Table 2: Global Five Year Perspective for Broadcasting and Cable TV by Geographic Region - Percentage Breakdown of Dollar Revenues for US, Canada, Europe and Rest of World Markets for Years 2011 & Video-over-Internet - An Overview 7 iptv - The New Buzz Word 7 Table 3: Global iptv Market (2011): Percentage Share Breakdown of Number of Subscribers by Leading iptv Operators 8 2. BROADCASTING GOING DIGITAL 9

2 Table 4: Global Internet-Protocol Television (IPTV) Market ( ): Breakdown by Number of Subscribers in Millions 9 Top Internet-Protocol Television (IPTV) Markets Worldwide ( 2011): Countries Ranked by Number of Subscribers in Millions 9 Table 5: Global Broadband Market (2011 Q3): Percentage Breakdown for Number of Broadband Lines in Million by Major Regions 10 Growth of Public Service Broadcasting - Need of the Hour SOURCES OF REVENUE 11 Advertising 11 Changing Video Viewership Structure Leads to Fragmentation of Audience 11 Table 6: Annual Compounded Growth Rates for Advertising in Various Media Over the Period ( ) 11 Pay-TV Channels 12 Table 7: Global Market for Pay TV by Geographic Region - US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through Table 8: Global 5-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Dollar Revenues for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets for Years 2010 and Public Funding SERVICE OVERVIEW 14 Broadcasting Methods 14 Broadcasting Technologies 14 DTV Broadcasting Standards 14 ATSC System 14 DVB Standard 15 Transmission Techniques 15 Digital Transmission Vs. Analog Transmission 16 HD Broadcasting Standards in Select Countries MAJOR ISSUES AND TRENDS 17 Increased Levels of Piracy 17 Convergence Vs. Divergence 17 Open Standards - Increasing Interoperability 17 Interactive Content - Demand Vs. Detriments 17 Interactive TVs (ITVs) Gains Popularity 17 Exclusive Channels for Children Coming Up 18 Advertising Campaigns - Increasing Choices 18 Need for Reliable Satellite Services 18 Advent of Portable TV Technology 18 Programmers and Cable Operators Must Join the Force 18 Market Growing for Digital Terrestrial Television (DTT) 19 Broadcast and DTT Video Encoders Market Recovers Post Recession 19 Global IP Set-top Box Market to Expand 20 Distribution - Terrestrial/Satellite/Cable MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB- SEGMENTS 21 Broadband Market 21 Table 9: Global Broadband Technology (2011 Q3): Percentage Share Breakdown by Major Types - DSL, Cable Modem, FTTx, FTTH, Satellite/mobile and Others 21 Table 10: Global Market for ADSL Broadband Market by Geographic Region - North America, Europe, Japan, and Asian Markets Independently Analyzed with Subscribers in Million

3 for Years 2003 through Digital Cable TV Household Penetration 22 Table 11: Global Digital Cable Television Market (2010): Number of Households in Millions by Country - China, USA, Germany, Japan, India, Canada, UK, Netherlands, Brazil, Argentina, Taiwan, South Korea, Turkey, France, Mexico, Belgium, and Others 22 HDTV Market 23 Table 12: Global Market for HDTV by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2005 through Table 13: Global Market for HDTV ( ): Geographic Regions Ranked by Growth - Asia-Pacific, USA, Canada, Europe, Latin America, Japan, and Rest of World MERGERS AND ACQUISITIONS STRATEGIC CORPORATE DEVELOPMENTS PRODUCT/SERVICE LAUNCHES 79 A REGIONAL MARKET PERSPECTIVE NORTH AMERICA 96 1a. THE UNITED STATES 96 Market Scenario 96 US Broadcasters Perform Well in 2010 after a Year Long Slump 96 Table 14: Revenue Growth of Broadcasting Companies in the US - Percentage Growth in Broadcaster Revenues in 2010 Over Revenues in Facts and Figures 97 Competitive Scenario 97 Top 10 Broadcasting Companies in the US (2011) - Ranked on the Basis of Coverage 97 Market Overview 97 Table 15: Broadcasting Market in the US (2011): Percentage Breakdown by Category - Cable, Satellite and Others 98 Table 16: TV Distribution Advertising Market in the US ( ): Value in US$ Billion by Category - TV Stations, Local, National Spot and Multichannel Systems 98 Table 17: Major Revenue Sources (Advertisers) for US Broadcast TV (2011): Percentage Share Breakdown by Advertising Industries - Automotive, Telecommunications, Restaurants, Car & Truck Dealers, Government & Publications, Furniturestores, Insurance, Hotels & Resorts, Financial and Others 99 Table 18: Leading Advertising Media to Which Teens Pay More Attention in the US (2011): Breakdown in Survey Percentage for Cable TV, Radio, and Broadcast TV 99 Radio Broadcasting Market 99 Table 19: US Market for Local Radio Stations Analyzed with Annual Internet-Derived Revenues in US$ Million for Years 2004 through Direct Broadcast Satellite Television 100 Table 20: Direct Broadcasting Satellite Market in the US

4 (2011): Percentage Breakdown of Subscribers by Type - Single Family Home, Mobile Home, Apartment, Multi-Family Home, Condo, and Others 100 Digital TV Broadcasting 101 Table 21: US Market for Digital TV by Platform - Direct-To-Home, Cable, and Digital Terrestrial Households Independently Analyzed with Annual Households in Millions for Years 2003 through Pay TV Market 101 Table 22: US Market for Pay Television Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through iptv Market 102 Table 23: US Current and Future Analysis for iptv by Number of Subscribers in Million for the Years 2009 through Television Watching Habits - Demographic Surveys 103 Table 24: Television Viewership in the US (2011): Survey Percentage for Urban Market and National Market by Demographic Profile - Married, Households with Children aged $25K & $50K & $75K & <$100K 103 Table 25: Leading Pay Television Subscribers in the US (2011): Survey Percentage for Movies, Documentaries, Education, Childrens Programming, Sports, News & Information, and Music 104 1b. CANADA 105 Broadcasting and Cable Industry in Canada - An Overview 105 Legal Aspects of Broadcasting 105 Opportunities for US Broadcasters 105 Broadcast Industry in Canada Posts Increased Revenues in Impact of Recession on Private Radio Broadcasters in Canada 106 Consolidations Marks the Canadian Broadcasting Sector 106 Television Broadcasting 106 Table 26: Canadian Market for Pay Television Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through EUROPE 108 Overview 108 European TV Industry - Facts and Figures 108 Strong Recovery for Big Five European Broadcasters in European Pay TV Market Analytics 109 Table 27: European Market for Pay TV by Geographic Region - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through Table 28: European 5-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Dollar Revenues for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2010 and Radio Broadcasting 111 Table 29: European Market for Radio Advertising Analyzed with Annual Sales Figures in Billion for Years 2003 through Television Broadcasting 111 Table 30: Broadcasting Market in Europe (2006): Number of Video-on-Demand (VOD) and Near Video-on-Demand (NVOD) Services Introduced by Technology Platform/Category - Cable, Satellite, DTT, and IPTV 112 Digital TV Penetration in Europe 112 Table 31: European Digital TV Penetration (2011): Penetration as a Percentage of TV Households in Individual Countries 112

5 Table 32: European Market for Television by Select Country - Germany, Poland Czech Republic, Netherlands, and Austrian Markets Independently Analyzed with Annual Household Figures in Million for Years 2003 through Internet-Protocol Television (IPTV) Service 113 Table 33: Internet-Protocol Television (IPTV) Market in Europe (2011): Service Revenues in US$ Million by Select Country - France, Germany, Italy, UK, Spain, and Russia 113 Table 34: Internet-Protocol Television (IPTV) Market in Europe (2011): Number of Subscribers in Millions by Select Country - France, Germany, Italy, UK, Spain and Russia 114 Table 35: Internet-Protocol Television (IPTV) Market in Europe (2011): Percentage Penetration of IPTV in Total Pay TV Households by Select Country - Italy, Spain, France, Norway, Slovenia, Sweden, Belgium, Netherlands, and UK 114 Multi-Channel Television Service 115 Table 36: Western European Market for Multi Channel Television Service by Country - Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Czech Republic, Hungary, Poland, and Russian Markets Independently Analyzed with Annual Subscribers in Millions for Years 2003 through Interactive Television 116 Table 37: European Market for Interactive Television Advertising by Country - Germany, UK, Sweden, France, Italy, Spain, and Others Markets Independently Analyzed with Annual Sales Figures in Million for Years 2003 through High Definition TV Channels in EU 117 Table 38: High Definition Channels in EU (2011): Percentage Breakdown of Channels Available by Genres 117 2a. FRANCE 118 Radio Broadcasting 118 TV Broadcasting 118 Market Players 118 Table 39: French Market for Television Broadcast Services by Type - Cable and Satellite Independently Analyzed with Annual Household Figures in Millions for Years 2003 through b. GERMANY 120 Radio Broadcasting 120 TV Broadcasting 120 Trends 120 2c. ITALY 121 Overview 121 Radio Broadcasting 121 Television Broadcasting 121 Table 40: Number of Broadcast Television Service Households by Select Type in Italy: Annual Market for 2003 through 2008 in Millions for Cable and Satellite 121 2d. SPAIN 122 Overview 122 Table 41: Broadcast Television Penetration by Type in Spain (2011): Percentage Share Breakdown for Direct-To-Home Satellite, Cable and Digital Terrestrial Television 122 Television Broadcasting 122

6 Emergence of Local TV Stations 122 Table 42: Number of Households with Broadcast Television Services by Type in Spain: Annual Market for 2003 through 2008 in Millions for Satellite and Cable 123 2e. THE UNITED KINGDOM 124 TV Viewership in UK 124 Table 43: Television Viewership in the UK (2011) : Percentage Share Breakdown by Channels 124 Broadcasting Regulations 124 Table 44: Number of Broadcasting Services Households in the UK: Annual Market for 2003 through 2008 in Millions of Households for Terrestrial Analog, Digital Satellite, Digital Cable, and Digital Terrestrial 125 Table 45: Number of Households with Broadcast Television Services by Type in UK: Annual Market for 2003 through 2008 in Millions for and Satellite and Cable 125 Table 46: itv Network Viewers by Characteristics in the UK: 2011 Survey Percentage ASIA-PACIFIC 127 Leading Broadcasters in the APAC 127 Leading Broadcasters in Asia-Pacific - Ranked on the basis of EBITDA in Cable Broadcasting 127 Table 47: Cable Households By Geographic Regions in Asia: Annual Market for 2003 through 2008 in Millions of Numbers for China, India, Japan, Taiwan, Philippines, South Korea, Australia, Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Pakistan, and New Zealand 128 The Multi-Channel Television 129 Table 48: Multi Channel Television Service Subscribers by Country in Asia: Annual Market for 2003 through 2008 in Millions for China, India, Japan, Taiwan, South Korea, Philippines, Pakistan, Australia, Hong Kong, Indonesia, Thailand, Malaysia, Singapore, and New Zealand 129 Pay Television (Pay TV) Market 130 Asian Pay TV Market to Witness Strong Growth 130 Leading Broadband Pay-TV Operators in Asia-Pacific - Ranked on the Basis of EDITDA in Table 49: Number of Pay Television Services Households by Country in Asia: Annual Market for 2003 through 2008 in Millions of households for China, India, Indonesia, Korea, Thailand, Philippines, Malaysia, Taiwan, Hong Kong, and Singapore 131 Table 50: Pay Television Services Penetration in Asia: 2011 in Percentage for Taiwan, India, Korea, Indonesia, China, Hog Kong, Singapore, Malaysia, Philippines, and Thailand 131 3a. AUSTRALIA 132 TV Broadcasting 132 Table 51: Number of TV, Cable, and Satellite Households in Australia: Annual Market for 2003 through 2008 in Millions 132 Table 52: Broadcasting Media in Australia - Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through b. JAPAN 133 Table 53: Internet-Protocol Television (IPTV) Market in Japan

7 - Number of Subscribers in Millions for Years 2006 through Table 54: Broadcasting Media in Japan: Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through c. CHINA 134 Overview 134 Table 55: Television and Radio Broadcasting Penetration in China: 2011 Percentage of Population Covered for TV and Radio 134 Table 56: TV and Radio Advertisement Turnover in China: Annual Market for 2003 through 2008 in Billions of Renminbi 135 Radio Broadcasting 135 Television Broadcasting 135 Table 57: Chinese Internet-protocol Television (IPTV) Market (2011): Percentage Breakdown of Consumer Preferences for Video-on-demand, Live TV Broadcast, and Time Shifted TV Broadcast 136 Modes of TV Broadcasting 136 Table 58: Number of Broadband Television Households in China: Annual Market for 2003 through 2008 in Millions 136 Table 59: Basic Cable Television Service Revenues in China: Annual Market for 2003 through 2008 in Billions of US$ 137 3d. INDIA 138 Indian TVBroadcasting Industry - An Overview 138 Table 60: The Indian TV Broadcasting Pie Trends 139 Increasing Introduction of Reality Shows, Talent Hunts 139 Increasing Number of Niche or Specialty Channels 139 Rise in the Number of Market Players 140 Increasing Focus On Overseas Markets 140 Cable TV in India Going Digital 140 Indian DTH Market 140 Table 61: Indian DTH Market (2011): Percentage Breakdown of Market Share for Providers - Dish TV, Sun Direct, Tata Sky, Big TV, Airtel and D2H LATIN AMERICA 142 Satellite Television Market to Grow in Latin America 142 Table 62: TV Distribution Market in Latin America ( ): Value in US$ Million by Category - Subscriptions and Video-on-Demand 142 Table 63: Number of Television Households by Country in Latin America: Annual Market for 2003 through 2008 in Millions for Brazil, Mexico, Argentina, Colombia, Venezuela, Puerto Rico, and Others 143 Table 64: Number of Broadcast Television Service Households by Type in Latin America: Annual Market for2003 through 2008 in Millions for Cable and Satellite 144 4a. MEXICO 145 Overview 145 Television Broadcasting 145 Table 65: Television Broadcasting Industry by Number of TV Households in Mexico: Annual Market for 2003 through 2008 in Millions of Households 145

8 Table 66: Mexican Television Broadcasting Industry by Pay TV Subscribers: Annual Market for 2003 through 2008 in Millions of Subscribers for Cable, MMDS, and DTH THE MIDDLE EAST 147 Television Broadcasting 147 Table 67: Broadcasting Market in the Middle East: Number of Television Households in 000 for 2005 through 2008 by Gulf Country - Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar 147 Table 68: Broadcasting Market in the Middle East: Number of Satellite Television Households in 000 for 2005 through 2008 by Gulf Country - Saudi Arabia, Kuwait, UAE, Oman, Bahrain, and Qatar 148 Table 69: Broadcasting Market in the Middle East: Number of MMDS/Cable TV Households in 000 for 2005 through 2008 by Leading Gulf Country - UAE, Kuwait, and Qatar 148 Table 70: Broadcasting Market in the Middle East: Number of Pay Direct-to-home (DTH) Households in 000 for 2006 through 2008 by Leading Gulf Country - Saudi Arabia, Kuwait, UAE, Bahrain, and Oman 149 Table 71: Broadcasting Market in the Middle East (2010): Percentage Share Breakdown of Multi-channel Television Households in 000 for Gulf Country - Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar 149 Table 72: Broadcasting Market in the Middle East (2010): Percentage Share Breakdown of Pay Television Households in 000 by Gulf Country - UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman 150 Table 73: Broadcasting Market in the Middle East (2010): Percentage Share Breakdown of Net Television Advertising in US$ Million by Gulf Country - UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar AFRICA 151 6a. NORTH AFRICA 151 Television Broadcasting 151 Table 74: Broadcasting Market in North Africa: Number of Television Households in 000 for 2005 through 2008 by Country - Egypt, Algeria, Morocco, and Tunisia 151 Table 75: Broadcasting Market in the North Africa: Number of Multi-channel Television Households in 000 for 2006 and 2007 by Country - Egypt, Algeria, Morocco, and Tunisia 151 Table 76: Broadcasting Market in the North Africa: Number of Pay Television Households in 000 for 2006 through 2008 by Country - Egypt, Algeria, Tunisia, and Morocco 152 Table 77: Broadcasting Market in the North Africa: Number of Pay Direct-to-home (DTH) Households in 000 for 2006 through 2008 by Country - Egypt, Algeria, Tunisia, and Morocco 152 Table 78: Broadcasting Market in North Africa: Number of Satellite Television Households in 000 for 2005 through 2008 by Country - Egypt, Algeria, Morocco, and Tunisia 153

9 Table 79: Broadcasting Market in North Africa: Net Television Advertising in US$ Million for 2005 through 2008 by Country - Egypt, Morocco, Tunisia, and Algeria 153 6b. SOUTH AFRICA 154 Overview 154 Policy Process 154 Broadcasting Reforms 154 Private Sector in Broadcasting 155 Advertising 155 Broadcasting and Manufacturing Sector 155 Cross Ownership Issues 156 Television Market in South Africa 156 GLOBAL DIRECTORY Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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