NSPCC JOB DESCRIPTION

Transcription

1 NSPCC JOB DESCRIPTION JOB TITLE: ART DIRECTOR GRADE: 5 FUNCTION: DEPARTMENT: COMMUNICATIONS CREATIVE DATE: June 2016 Context and background The NSPCC's vision is to end cruelty to children in the UK. In order to carry out its charitable work and achieve its strategic objectives, the NSPCC must communicate efficiently and effectively with the maximum possible impact to all key audiences. The Communications function will meet this challenge through demonstrating across its full range of integrated disciplines: a world class brand presence clear brand guidelines the best standards of creativity, honesty and commitment to the NSPCC's vision for children. We work collaboratively, both organisationally and across integrated communications disciplines, to deliver shared outcomes and measurable results through all available communications channels. We strive for top performance and excellence in all that we do. We are committed to building positive staff and stakeholder engagement, a high public profile, and a strong reputation. We continue to set the agenda, influence opinion and find bold, innovative communications that create the changes needed to end cruelty to children for good. The Creative Development Team includes a design team and an editorial team. The department is collectively responsible for creating/executing marketing identities, concepts, materials and campaigns across all channels and to all audiences. The Art Director will work closely with the Creative Directors, to drive up the quality, consistency, and effectiveness of creative marketing and communications, and to reduce costs to the charity. They will act as a champion and a guardian of the charity s brand, sharing knowledge and expertise across the organization.

2 Job Purpose The Art Director will be a highly talented communicator with substantial expertise in visual communication, design and branding for the charity sector. The role will be responsible for exploring and developing creative concepts and will help push the boundaries of the creative direction and output of the NSPCC, through online and offline channels, in line with budget, objectives and working closely with the Creative Director (design) and Creative Director (copy). To ensure consistency and high standard of creative collateral across all NSPCC and ChildLine marketing and communications. They will partner with divisions and functions across the charity that are responsible for generating content offering expert advice and creative solutions on all matters relating to brand and visual identity. Reviews, approves and presents final layouts to client or department head for approval, in line with brief objectives and NSPCC brand. To work effectively with other Communication colleagues in order to facilitate completion of projects within timescale and budget. To work with and help mentor other team members, and to ensure all work that leaves the studio is of a consistent high standard. Key Relationships - Internal Reports to the Creative Director (design). Works closely with senior copywriters Works closely with and mentors other team members within the Creative development team Works collaboratively with all teams across the organisation who are responsible for developing creative propositions and content, or who are involved in marketing and brand execution, to ensure creative excellence and brand integrity. Proactively engages with NSPCC colleagues. Key Relationships External Liaises with external professionals e.g. agencies, printers, photographers, artists, film-makers. Develops links and shares best practice with peers within the UK charity sector. Establishes networks with industry opinion formers, media and other stakeholders.

3 Main Responsibilities 1. In conjunction with the Creative Directors and Head of Marketing, develop and deliver client projects from initial concept through to completion of a finished product, in line with the department s annual business plan and within budget. To support the Creative Director (design), to ensure consistency and excellence of creative collateral across all NSPCC and ChildLine marketing and communications for all divisions and functions. To provide art direction, and share specialist insight and expertise on design, branding and visual identity to colleagues across all NSPCC divisions. The post-holder will use their industry knowledge to identify potential creative opportunities and to inspire, in others, creative excellence that supports the NSPCC and ChildLine brands. To identify marketing materials and collateral that can be used as templates and shared across the NSPCC. 5. To work with the Creative Directors in maximising the opportunities by which the Communications team can contribute to the NSPCC s mission of ending cruelty to children over and above functional objectives through providing support regarding creative on NSPCC projects and initiatives. 6. To be responsible for meeting agreed key performance indicators and ensuring service level agreements are met (where applicable). 7. To work with colleagues in other departments to build studio profile, add value through identifying potential communications opportunities, co-ordinating work and streamlining support. 8. To be accountable for the development of effective internal and external customer relationships. 9. To contribute to the growth and personal development of communications team staff through supervisory, coaching and mentoring activities. 10.Assists and directs staff members to develop design concepts into art layouts and prepare layouts for printing. 11.To participate in cross-functional projects as required supporting the department s objectives as a whole. 12.Proactively engages with staff in other NSPCC functions to understand client requirements and translate this into a visual form that meets the client brief.

4 13.Develop a network of contacts and act as an ambassador for the Studio, and the NSPCC brand, showcasing its creative work and entering industry awards to raise the profile of the Studio internally and promote creative excellence and brand values of the NSPCC to a wider audience. Responsibilities for all Communications staff To actively participate in regular department and team meetings, contributing to strategy, discussions and decisions which will be beneficial to NSPCC s communications activities. To maintain an awareness of own and others Health and Safety and comply with the NSPCC s Health and Safety policy and procedures. To take personal responsibility for keeping up to date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news. Personal characteristics A personal commitment to ending cruelty to children. Willingness to work flexibly in approach to work and/or work time requirements. This individual will be highly collaborative in nature and engender a collaborative spirit in the immediate team and wider communications team. Desire to continuously learn and develop with a strong ambition to make a difference. Highly organised with ability to manage numerous complex projects for senior stakeholders. Negotiation skills. A commitment to high standards of service delivery and customer care. Commitment to apply NSPCC s values and behaviours to all aspects of work. Key Result Areas: Respond creatively and effectively to the brief and all stakeholder requirements. Develop and maintain relationships within the creative team and with clients. Proactively identify potential creative improvements to maximise business potential for clients. Deliver the above in consultation and agreement with other communications team members.

5 Person specification Evidence of a track record of success in the development and execution of creative concepts with the proven ability to communicate and present confidently and clearly to senior management, executive board members and external audiences. Highly developed interpersonal skills necessitating working well with others as part of a team, giving support and recognising expertise in others. The ability to communicate and deal with people in a range of disciplines and levels, and to successfully achieve objectives involving problem solving, decision making, negotiation, motivation, and influencing, regardless of their specialism and understanding of design. Excellent design, branding and visual communication skills, with in-depth knowledge of layouts, graphic fundamentals and typography across multiple channels on and offline. Highly developed written communication skills to understand, interpret and present complex information in a clear and persuasive way for a range of audiences. Extensive experience of industry process, managing client relationships and a track record of successful pitch presentations, with specific expertise in design, branding and communications. 6. In-depth and up-to-date knowledge of current trends, development and best practice in marketing, advertising and communications online and offline particularly in relation to effective visual communication. Excellent ability to plan, monitor, and implement own work and the work of others, in order to meet agreed objectives for major projects to agreed deadlines often with conflicting priorities. Advanced ability to use all design packages, in the delivery of tasks and projects. An expert understanding in the importance of how brand and design materials can be manipulated to deliver objectives and audience needs, including a deep understanding of the digital environment. A proven track record of working with and through other teams and departments to maximise results for an organisation.