IOSH. Job Description. Promotions, Advertising and Design Manager. portfolio

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1 IOSH Job Description 1 Job details Job Title: Promotions, Advertising and Design Manager Division: Marketing Responsible to: Marketing Director Responsible for: Delivering company-wide promotions portfolio Location: Wigston, Leicester Grade: Grade 1 Salary range: 38,000-40,000 Job holder: TBA Date: September Job purpose To promote awareness, interest and grow demand for the products and services provided by the organisation to a worldwide market. To promote and present commercial, policy, charitable and member initiatives in industry sectors, partner organisations, geographical networks and communities, integrating the variety and diversity of activity under a consistent brand proposition. To support the Vision and manage the implementation of promotional activity against the strategic plans of the Executive team. 3 Key result areas Promotions 1. To lead an in-house agency account management service within the marketing department and provide a responsive service to functions across the organisation and member groups, where promoting IOSH products and services is both revenue generating and profile-building. This requires close and collaborative working practice with marketing colleagues, as well as wide range of stakeholder clients 2. To operate within budgeted and planned requirements, liaising with other specialist functions to devise, design, develop and deliver effective promotions through off and online channels according to project plans 3. To be responsible for a wide range of promotional requirements from across the organisation, such as promoting commercial and membership growth promoting member engagement promoting research and charitable opportunities promoting engagement with business and government promoting the role of the practitioner and the skill of the profession promoting safety and health as a career promoting IOSH as an employer promoting events from international to local level 4. To establish and maintain an agile, external network of creative support relationships across all marketing disciplines to support the diversity of project requirements from around the business and to be able to offer support where 1

2 opportunities arise and are agreed to be valuable in support of objectives. Advertising and sponsorship 5. To forge valuable long-term sponsor and advertiser relationships with key media, events and conference organisers on an international scale, aligning planned spend against divisional engagement and sales objectives. 6. To develop and maintain up-to-date a suite of effective advertising for use in on and offline channels, both generic and activity-specific to reinforce the corporate narrative, and deploy across budgeted paid-for channels as well as free member publications. Integrate activities with colleagues to optimise impact. Design 7. To manage the creative excellence and productivity of an in-house design team, and where required, deliver additional creative solutions by use of external agency resource. 8. To develop and maintain a comprehensive, contemporary and catalogued image bank to reflect the international stakeholder community and world of work relevant to the profession, the commercial and the political environment that our colleagues will need us to portray 9. To act as the guardian of the visual brand, maintaining and promoting comprehensive brand guidelines together with the online/digital and media managers, gaining buy-in from all stakeholders and enforcing adherence through effective systems for assuring authorised usage of the brand. 10. To support and guide design integration, working with 3 rd party suppliers (such as the member magazine publishers) member groups and partner organisations 11. Maintain and update the visual brand architecture, reviewing on an annual basis and initiating improvements and new treatments in line with divisional strategic initiatives Copywriting 12. To provide promotional copywriting and other writing expertise, in conjunction with digital and media colleagues, producing well-targeted and compelling copy, to deliver the intended result against promotional objectives 13. Working in an international context, to establish multi-lingual and transcreated versions of communications where relevant and affordable Project management and process control 14. To exercise, at all times, control over project deliverables, working with colleagues to establish a clear brief, ownership and signoff, identifying skills requirements and time/budget resources, communicating progress and variances to achieve successful outcomes and managing workloads to meet target delivery dates 15. To regularly check that documented processes are implemented in accordance with our ISO process and to initiate improvements in line with agreed new working practices Management of staff and budget 16. To ensure effective and efficient line management of in-house agency team, achieving balance between external project support and permanent staff contingent to deliver against divisional plans. 17. To ensure the health, safety and wellbeing of employees in the Promotions, advertising and design (PAD) team, providing them with positive support, advice and encouragement in their development 18. To propose and be responsible for a marketing spend of c 0.5m to 2

3 support project and advertising spends 19. To establish and maintain KPI s, demonstrating the impact and return that promotional activities deliver to the business performance General 20. To assist with the training and induction of new departmental employees when required 21. To carry out other duties within the remit of the role, as directed by the Marketing Director 4 Qualifications, experience, knowledge, skills and training Qualifications Business/Marketing discipline degree or Creative degree or equivalent - Essential Marketing or management professional body membership Highly desirable Experience Either Senior Marketing role within charity sector, Membership association/ professional body Or Account management role in a full-service agency Essential Significant experience in managing promotional and creative briefing process and managing client budget requirements essential Managing teams of people (in house and external) across creative and project delivery backgrounds essential Managing multiple, time-constrained projects concurrently essential Managing advertising across multiple platforms, negotiating rates essential Managing the visual identity of brand portfolio and maintaining brand guidelineshighly desirable Producing budgets and budgetary management - essential Operating within an international context highly desirable Knowledge Broad and contemporary knowledge across the whole marketing discipline, with a special interest in the creative and sales promotion and advertising elements essential Promotional project planning process-essential Legislation relating to advertising, data & privacy, marketing techniques, media and IP- essential Design and traffic management software packages desirable Market research techniques - desirable 3

4 Skills (All essential) Ability to devise Project plans, and deliver effectively against them Ability to conduct effective briefing consultations, recommend action and manage client expectations throughout projects Ability to manage creative traffic (through multiple project stages), adjusting for capability and capacity, recognising and anticipating bottlenecks and taking action to avoid missed deadlines or impact on quality Ability to motivate, organise and convene effective project teams across specialist disciplines Ability to command respect on a one-to-one basis, chair effectively on a project team basis and inspire enthusiasm when presenting ideas to larger audiences. Ability to negotiate best rates for advertising, and external agency support, constructing contracts that deliver best value for IOSH Ability to monitor budgets and measure performance against objectives and report to senior management Competencies The Job-holder is expected to demonstrate all of IOSH STAR competencies at this level Training The job holder should be willing to carry out any training necessary to fulfill the role 5 Job context This is a role which reflects the changing ambitions of IOSH across all divisions. As such, the planned aspects of the work of promotions, advertising and design is developing and requires an individual who has the maturity and confidence to balance and negotiate the changing requirements with executive directors of divisions,whilst still maintaining the integrity of the brand. It requires a customer-service, can-do attitude, and an ability to recognise the genuine opportunity from the vanity project, the planned and regular commitments against the opportunistic. The combined pressures of commercial targets which deliver business performance and profile- building for the organisation are further layered by the specific challenges of a membership body with over 1000 passionate volunteers based around the world in teams, who seek the expertise and support to deliver engagement opportunities on the ground where they are. This role will challenge the job-holder to establish new ways of working to deliver against the growth ambitions, whilst maintaining the day-to-day expected service elements. 6 Job dimensions The job holder will be managing a creative team and a logistics traffic co-ordination system where currently over 800 jobs go through the team every year The job holder will be able to expand that activity rate by use of 3 rd party relationships with marketing agencies, and managing a budget spend of around 300k per annum. 4

5 The job holder will make planned and strategic decisions around advertising placement, together with targeted placements as becomes available from time-totime with a budget of around 200k The client base includes members at all levels as well as internal staff clients all over the organisation and at all levels. Joint initiatives with other partner organisations, conferencing and events, media outlets take place throughout the year on an international scale and where IOSH has a presence, the PAD team will have touchpoints. The role is therefore a visible one around the organisation. Success in this role will provide an essential component in delivering measurable bottom-line profit increases. 7 Complexity and creativity The job holder will be required to translate complex and multiple business objectives into effective and compelling creative promotional activity through multiple channels, whilst maintaining the integrity of the brand. The challenge to satisfy all customer requirements within the timeframe will be frequent, the ability to manage expectations constant and the communication skills to demonstrate a planned and consistent approach, whilst still retaining buy-in and positive feedback, the way to successful delivery. Establishing project teams and managing project progress will demand interpersonal skills and a steely determination to drive to the finish line, working with specialist functions within and outside the organisation. The job holder will need to create and maintain effective systems of work with transparency around work-in-progress, balancing the planned with the opportunistic nature of a responsive marketing service function. 8 Decision making The job holder will be required to make decisions to balance resources from in-house and external sources, judging the skills, time and cost of resource committed against budgets, importance and urgency, and measured against departmental objectives. They will need to set up and negotiate contractual arrangements. The job holder will be required to make objective decisions about staff/tam workload prioritisation, using systems and processes to judge capacity and interdependencies of organisation-wide project plans. The job holder will be recommending courses of action to clients and budget-holders as part of the responsive service to colleagues and stakeholders in order to obtain their ownership and sign-off. 5

6 The job holder will be accountable for making decisions about where to place advertising, mainly planned and targeted, but frequently against ad hoc opportunities that arise in the course of the year, those decisions needing to be judged quickly against wider company objectives and budget available, in a time sensitive circumstance (e.g. great deal on last-minute space) 9 Key internal and external contacts Internal contacts Within the marketing department, especially the web/digital content, media/editorial content teams and events team With managers, Heads of department, Director, Executives and CEO With Presidential team, volunteer members With members, especially those engaged with networks and groups External contacts Marketing agencies, freelance and suppliers across the whole discipline Other professional bodies and trade associations People in organisations, not just safety and health practitioners, but leaders and decision-makers at all levels Conference and events organisers/ media organisations advertising sales staff Spokespeople, academic researchers, governmental stakeholders IOSH training providers and their clients 6

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