Detect, Connect, Engage Create Dynamic Mobile Experiences with Cisco Connected Mobile Experiences (CMX)

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1 Detect, Connect, Engage Create Dynamic Mobile Experiences with Cisco Connected Mobile Experiences (CMX) John Monaghan Consulting Systems Engineer, Cisco May 2015

2 Video: Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3 IT Must Adapt to Impact the Business Align IT with LoB Drive Real Time Impact Context-Driven Experiences Movement and Dwell Time of enterprise IT budgets will be moved to lines of business (LoBs) by Staffing and Asset Management Emergency Operations Business Relevance Business Agility Business Intelligence IDC Location Based Services: A Promising Customer-Centric Solution 2014 Cisco Confidential 3

4 Rising Customer Expectations Across Industries Shoppers want to look up online reviews and compare prices while browsing Hotel guests want free Wi-Fi and they want to see available services and amenities Travelers want to find departure gates quickly and receive itinerary updates Patients want location-enabled way-finding apps Students want to find their way around campus and receive safety alerts Cisco Confidential 4

5 A Whole New World Internet of Things Before After Business Platform NETWORK ROLE BUSINESS INTELLIGENCE CUSTOMER ENGAGEMENT Utility Manual, Periodic Face-to-Face, Print, Media Advertising Automated, Real-Time Mobile Devices, Digital, Context-Aware The Network Is a Strategic Asset IT Has an Important Role to Play Cisco Confidential 5

6 Create Connected Experiences with Cisco CMX Detect Connect Engage Presence and location detection Visibility (Wi-Fi, BLE, video) Easy Wi-Fi login, custom or social Zone-based, custom splash pages Analytics App-based mobile engagement Context-aware in-venue experiences Cisco Confidential 6

7 ANALYTICS DATA How CMX Works Built on Cisco Unified Access Access Points Northbound clients Controller (Virtual/Physical) Prime Infrastructure MSE (Virtual/Physical) Depending on Application Layer DEVICE-BASED DISCOVERY LOCATION DATA APPLICATION DATA Cisco and/or its affiliates. All rights reserved. Mobile Application Server Analytics UI Cisco Confidential 7

8 More Accurate Data Means Higher Business Intelligence Detect FastLocate: Critical to actionable data Standard Approach Cisco Approach T=00s T=30s C Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9 Understand How People Interact in the Location Detect Number of people by venue and zones Peak time in venue NEW New compared to repeat visitors Common traffic patterns Where people spend time Cisco Confidential 9

10 Dashboard Default Reports Name of report Click to change Combined total for all selected areas Breakdown of new vs repeat (present in past two weeks) Comparison with the preceding period Chart options Chart data Avg of all data > 0 Indicates some areas did not capture data for the requested period Navigator allows to zoom in to data

11 Heatmaps Parameters Heatmap

12 CMX vs Footfall Counting Intu Count CMX Count

13 Location-Specific Guest Access Connect Simplify Access with User Opt-In Offer Clear Terms and Conditions Multiple Access Methods Custom or Social Media Customized Access and Promotion Proximity-Based Landing Pages and Video Understand Who Is in Your Location Enhanced Analytics

14 Using Location-Based Wi-Fi to Engage Consumers Engage Work with Cisco and/or Ecosystem Partners to Align to Business Needs Fully Customizable Applications with Zone-based Captive Portals and Enhanced Advertising Location-Aware App for Personalized Experience Integrate with Business Systems

15 Develop Applications with Customer and Network Intelligence Applications Connected Healthcare Connected City Connected Stadium Connected Retail Connected Education Connected Service Provider API / SDK ECOSYSTEM PARTNER EMSP Development Paths In-house App Developer SDK pre-defined use cases API customized apps and DIY analytics Commercial app development Tie location + customer systems App usage analytics Pre-designed Vertical App toolkits Ties location + customer + network Full data source analytics Can work with ecosystem partners Data Sources Location Customer Data Enterprise Systems Policy C:# Configuration Network Data Collaboration Data C Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16 Easily Enable Smarter Mobile Experiences Enterprise Mobility Services Platform (EMSP) Speed App Development Predesigned industry app toolkits Healthcare App Productivity App Proximity Ad App Single Mobile App Experience Integrate network and enterprise systems CUSTOMIZED APPS Enterprise Mobility Services Platform Predesigned Application Toolkits Finance Retail Healthcare Events Full Data Source Analytics Provide secure, context-aware, personalized mobile experiences Policy C:# Config. APIs REST SOAP Java Location Network Data Collab. Data Customer Data Enterprise Systems C Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17 Deployment Models: On-Premises and Cloud Managed Optimized for Ease of Management Optimized for Flexibility and Control Cloud Managed Presence and Location Detect Presence and Location On-Premises Managed CMX for Facebook Wi-Fi Connect CMX for FB Wi-Fi CMX Connect API-Enabled Experience Engage API-Enabled Experience EMSP Turnkey Installation and Management Presence Analytics Analytics Location Analytics High-Density and Advanced Use Cases Align Wi-Fi Location Infrastructure to YOUR CUSTOMER S Operating Model

18 Cisco Hyperlocation Angle of Arrival (AoA) Triangulation +/-1 m accuracy Integrated BLE Beacon Reduce BLE deployment size T=00s T=30s Centralized Management BLE and Wi-Fi visibility Enhanced FastLocate Faster refresh rates Improved Security Coverage Integrated Wireless Security Module 18

19 Presence and Location Comparison Device is in/out of the store Based on distance to an access point Device is in a department of the store Based on X, Y coordinates 19

20 Enhance Mobile Experiences with Cisco BLE! Rogue Beacon Detection and Alerts Asset Tracking and Inventory Management Supplement Location Analytics Cisco BLE SDK* enabled application experiences Management and Configuration* *In Planning

21 Cisco CMX Partner Ecosystem Americas EMEAR APJC Global Network of Technology Partners

22 Getting Started - Cisco CMX Journey BUILD THE INFRASTRUCTURE Start gathering analytics from network. SCALE FOR MORE DEVICES Offer secure connectivity and gather more detailed analytics. EXTEND INFRASTRUCTURE Layer in more Wi-Fi, beacons, or video to enrich data sources. DEVELOP DYNAMIC MOBILE EXPERIENCES Add context-driven mobile services for better engagement. ENHANCED APPS and ANALYTICS Integrate more data sources for deeper engagement and insight.

23 Retail Use Case Cisco Confidential 23

24 50% App Download DOWNLOAD COMPLETE Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 24

25 Somemall.com/shops CLOTHING Cotton On Menu Country Road RJM Pumpkin Patch Victory Jeans See More Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 25

26 Mall Promenade Location-based Web Engagement Victory Jeans: 20% OFF entire store! x Featured Search Map Amenities Services Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 26

27 Mall Promenade Wayfinding Hello Joanna, Welcome back to RJM! Launch App Cancel Featured Search Map Amenities Services Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 27

28 Change background to in-store Personalized App Product Locater Promotions Preferences Store Map Featured Search Map Amenities Services Shopping Mall Experience Transforming Visitor Experience with Personalized, Managed Wi-Fi Services Cisco Confidential 28

29 Welcome Product Search Integration with Product Databases Men s Sweaters Search Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 29

30 RJM Location-Based App Engagement HOT DEAL!!! Buy One Men s T- Shirt, Get One Free x Featured Search Map Amenities Services Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 30

31 RJM Shopper s Location for High-Touch Engagement Jeana, your preferred RJM Sales Associate, will be with you in 2 minutes. Featured Search Map Amenities Services Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 31

32 RJM Integration with App- Based Mobile Payment Systems Thank you for your purchase. Your receipt is saved to your wallet. View Receipt See promotional information from our mall partners x Featured Search Map Amenities Services Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 32

33 # of Devices # of Devices # of Devices Peak Times Location Analytics: Dwell Time Visits Distribution Time of Day Status of Devices Visits Date/Time Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 33

34 Location Analytics: Density Retail Transforming Shopping Experience with Personalized Wi-Fi Services Cisco Confidential 34

35 Resources New Hyperlocation video: dfxvj8 CMX main site: CMX Validated Design: Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

36 Thank you.

37 Appendix Cisco Confidential 37

38 Professional Services Help Move the Conversation from What? to Why? and How? How Will Services for Cisco CMX Benefit Me? Where Do I Start? How Do I Manage Cisco CMX App Development? How Do I Manage and Operate After Implementation? Create an end-to-end application platform to support your initiative Engage customers better to fuel new revenue streams Deliver real-time contextand location-aware services and analytics Develop an intelligent application infrastructure strategy Validate LoB use cases and define requirements Application and platform design and development solutions from Cisco and partners Testing and validation services Proof of concept and pilot Help in delivering applications faster, with greater reliability Optimization services for mobility Global technical support Application and platform term license subscription and support from Advanced Services Cisco Confidential 38

39 Connected Mobile Experiences Solution Architecture Mobile Application Services Guest Access Device/ Browser- Based Services Backend Integration Services Location- Enabled Apps Onsite and Online Analytics Social Analytics Asset Tracking and Mgmt. Cisco And Ecosystem Partners Apps And Services Ads and Offers App Development Mobile Infrastructure Services SOAP/XML REST SDK Presence Service Discovery Location Engine API Mobile Services Wireless Security Analytics Engine Application Engine Network Element Layer Visibility Control One Policy One Management One Network Unified Access Optimization Security Cisco Confidential 39

40 Deployment Models: On-Premises and Cloud Managed Cloud Managed Detect On-Premises Managed Optimized for Ease of Management Connect Engage Optimized for Flexibility and Control Turnkey Installation and Management Analytics High-Density and Advanced Use Cases No Matter Which Infrastructure Is Best For You Go Cisco CMX Cisco Confidential 40

41 Easily Enable Smarter Mobile Experiences Cisco Enterprise Mobility Services Platform Speed App Development Predesigned industry app toolkits Healthcare App Productivity App Proximity Ad App Single Mobile App Experience Integrate network and enterprise systems CUSTOMIZED APPS Cisco Enterprise Mobility Services Platform Predesigned Application Toolkits Finance Retail Healthcare Events APIs REST SOAP Java Full Data Source Analytics Provide secure, context-aware, personalized mobile experiences Policy C:# Config. Location Network Data Collab. Data Customer Data Enterprise Systems Cisco Confidential 41

42 Cisco BLE Evolution BLE Aware BLE Capable BLE Gateway Visibility, Alerts, Beacon Health, Beacon Security Integrated BLE with Hyperlocation Combined WiFi and BLE Location Analytics, IoT integration, BLE SDK Cisco Confidential 42

43 Develop Mobile Apps with Customer and Network Intelligence Applications Cisco Connected Healthcare Cisco Connected City Cisco Connected Stadium Cisco Connected Retail Cisco Connected Education Cisco Connected Service Provider API/SDK Ecosystem Partner Cisco EMSP Development Paths In-house App Developer SDK - pre-defined use cases API - customized apps and DIY analytics Commercial app development Tie location + customer systems App usage analytics Pre-designed Vertical App toolkits Ties location + customer + network Full data source analytics Can work with ecosystem partners Data Sources Wi-Fi Location Beacons Video Customer Data Enterprise Systems Policy C:# Configuration Network Data Collaboration Data Cisco Confidential 43

44 Get the Right Analytics Strategy for Your Organization Available Future Verticalized Analytics Solutions Cisco Connected Analytics for Retail Cisco Connected Analytics for Service Provider Cisco Connected Stadium Cisco Connected City Cisco Connected Education Cisco Connected Healthcare Mobility Services Engine Ecosystem Partner Connected Analytics for Mobility Analytics Options Native analytics Limited vertical reports Organizations with in-house development resources can develop custom UI with API/SDK Commercial development of custom analytics UI Pre-packaged horizontal analytics solution kit Industry best practices Backend Data Source Integration Can work with ecosystem partners Data Sources Wi-Fi Location Beacons Video Customer Data Enterprise Systems Policy C:# Configuration Network Data Collaboration Data Cisco Confidential 44

45 Business Impact of Cisco Connected Mobile Experiences CHALLENGE Since implementing free Wi-Fi with the Cisco wireless network, we have grown our customer database more than 100 percent with more than 1 million unique registrations. This dramatically increases our ability to gather intelligence about what drives our customers. Gian Fulgoni Chief Information and Systems Officer 2014 Cisco and/or its affiliates. All rights reserved. Connect shoppers with social networks, stream video and opt-in for personalized deals SOLUTION 2,500 Access Points Connected Mobile Experiences RESULTS Increased Customer Intelligence: Grew customer database to 1 million Enhanced Business Insight: Visibility of foot traffic - measure popularity of events and locations Improved Customer Experience: Over 50% Opt-in to receive promotion Cisco Confidential 45

46 Analytics Data How Cisco CMX Works Built on Cisco Unified Access Platform Access Points Controller (Virtual/Physical) Cisco MSE (Virtual/Physical) Depending on Application Layer Device App built with CMX SDK CMX mobile App server Location Data Application Data Partner Mobile App Server CMX Analytics UI Cisco Confidential 46

47 Presence and Location Comparison Presence Location Device is in/out of the store Based on distance to an access point Device is in a department of the store Based on X, Y coordinates Cisco Confidential 47

48 How Location Is Calculated with Cisco FastLocate Out of Data Path for Higher Scalability Access points detect mobile devices or tag signals and measure RSSI from all frames sent over Wi-Fi. Controllers send RSSI information signal to the Cisco MSE for location calculation. RF fingerprinting and triangulation, based on signal strengths, are used to calculate device location. D3 D1 D2 Derived D1 Measured Strength: -33 dbm Derived D2 Measured Strength: -40 dbm Derived D3 Measured Strength: -50 dbm Cisco Confidential 48

49 Cisco Capital Financing Customer Benefits Conserves Capital Enables Total Solution Financing Preserves Credit Avoids Technology Obsolescence Manages Cash Flow Manages Equipment Lifecycle Cisco Confidential 49