Developing an Enterprise Mobility Strategy

Transcription

1 Developing an Enterprise Mobility Strategy Bill Rubino Cisco Enterprise Solutions Marketing May 2015

2 Changing Mobility Landscape Driven by Device, App and Data Rate Growth Mobile Device Growth 2014 to App Access Growth by Mobile Device to 2017 Mobile Network Connection Speed Average per User; 2013 to % GROWTH / Calendars 28% Custom Business 63% Collaboration 45% UC / IP Telephony 64% Productivity 53% Virtual Desktop 79% 45% FASTER 1: Networking Index Global Mobile Data Traffic Forecast Update ; 2: Cisco 2014 Mobility Landscape Survey

3 What Does Mobility Mean to You Today? BUSINESS LEADER IT EXECUTIVE IT MANAGEMENT

4 Cisco Enterprise Mobility Enabling Mobile Workstyles and Lifestyles Mobile Employees, Partners, Guests Contractors, Delivering a complete workspace on any device, anywhere Mobile Customers, Spectators, Patients, Constituents, Travellers Delivering personalized valued services to mobile consumers

5 Mobile Workspace in Action B2E A sales manager brings her new ipad to work. She gets access to her workspace apps native, virtual, cloud, web. She videoconferences with her sales team and customer. She works on her virtual desktop from her laptop at home. Her workspace is available to her on any device. She has a consistent user experience wherever she is.

6 The Mobile Workspace Solution Components Cisco and Partner Ecosystem Modular Stack Any Device Mobile Collaboration MOBILE PRODUCTIVITY Mobile Data Security Applications and Content APPLICATION DELIVERY Application Storefront App/Desktop Virtualization MOBILE POLICY Network Policy Control Mobile Device Management Mobile Networking CORE INFRASTRUCTURE + SECURITY Cloud Infrastructure Cisco BYOD Solution Cisco Desktop Virtualization Solution Cisco Mobile Workspace Solution

7 Drive Innovative Mobile Experiences B2C Cisco Connected Mobile Experiences (CMX) DETECT CONNECT ENGAGE GUEST PRESENCE Mobile devices detected before they enter the venue GUEST ACCESS Seamless and secure Wi-Fi connectivity Preferences, profile, device, and roaming credentials identified GUEST EXPERIENCE Highly relevant content and services based on user attributes and real-time location LOCATION ANALYTICS Insights into Customer Online and Onsite Behavior, Traffic Paths, Dwell Times, Location Density, etc.

8 Drive Innovative Mobile Experiences B2C Cisco Connected Mobile Experiences (CMX) RETAIL HOSPITALITY TRANSPORTATION HEALTHCARE EDUCATION CONNECTED CONSUMERS CONNECTED GUESTS CONNECTED TRAVELERS CONNECTED PATIENTS CONNECTED STUDENTS Context-rich notifications Use of loyalty app encouraged In-venue high-value shopper engagement Indoor maps with featured attractions Personalized thirdparty advertising Special promotions Better planning for hightraffic areas Transportation updates, indoor directions Third-party advertising opportunities Maps, wayfinding for patient appointments Nearby services notifications Medical device and clinician staff location Campus maps and directions Stadium sales, athletic event experience Real-time bus maps

9 Best Practices For Connected Mobile Experiences (CMX) Phased Journey for delivering Wi-Fi Location-based Services Step 1 Onsite Visibility and Control Step 2. 2 App Onsite Engage Analytics Step 3 Custom Onboarding Step 4 App Engage Understand device visibility, RF planning Understand customer dwell times, top zones, time spent in venue Provide location-specific onboarding experience (custom or Facebook) Based on customer trends, develop app to address business needs Cisco Application Visibility & Control Cisco CMX - Analytics Cisco CMX For Facebook Wi-Fi Cisco CMX App Engage w/ Ecosystem Partners Cisco CleanAir Cisco CMX Visitor Connect Enable Line of Business Solutions With Wi-Fi

10 In Collaboration with Intel Intel and the Intel logo are trademarks of the Intel Corporation in the U.S. and/or other countries

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