Delivering customer insight

Transcription

1 Delivering customer insight Social platforms have the ability to share content faster than any phone call, or telegram ever could. Social Wi-Fi has the ability to get a brand to the people that matter an organisation s customers and their likeminded friends, followers and connections. Any organisation that wants to gain and sustain a competitive advantage and drive higher sales has to look at two technologies - Wi-Fi and Social Media, the two de-facto modes of communication of this mobile age. Internet Solutions (IS) combines these two technologies along with an industry-leading guest Wi-Fi management, analytics and marketing tool to deliver a unique Social Wi-Fi and Analytics solution for companies ready to bring their customers on board as fans and build their business.

2 Much more than just an Internet connection Smart organisations are now using Wi-Fi as an amenity to draw more customers. Companies need to ask themselves if they are getting the most from their Wi-Fi and: Converting customers to fans; Reaching your customer s friends; Rewarding loyal customers; Delivering targeted promotions and offers; Providing actionable social analytics data; Generating supplemental revenue Social Wi-Fi from Internet Solutions enables all of the above by combining the reach of your guest Wi-Fi with the insight of social media to give you a valuable window into your customer s world. Utilising Wi-Fi infrastructure, your customers login using their social media profiles to connect. This provides them with easy access to sponsored Wi-Fi while at the same time providing you with valuable insight, including tracking customers in-store, data consumption and demographic breakdown. Seeing Wi-Fi less as simply an Internet connection and more as an enabling technology that can generate revenue, organisations immediately have a brand new channel to reach customers - exactly when they want and with a message of interest to a customer.

3 Taking your business to the next level Social Wi-Fi uses a guest Wi-Fi hotspot using specialised software that enables data capture so that businesses can market to their customers, track customer movements and much more. The previously cumbersome and sometimes costly methods in collecting and organising opt-in customer data is no longer an issue with Social Wi-Fi. Social Wi-Fi enables organisations to: Automatically grow large customer databases in seconds not days or weeks Stop printing sign-up forms that get ignored by customers, become lost or require staff to read bad handwriting Eliminate wasted time and money. Staff won t have to manually type addresses or cell phone numbers anymore thus nearly eliminating any inaccurate data Reduce the costs to incentivise customers to join mailing and mobile marketing lists Utilising your Wi-Fi guest network, you can be Social Wi-Fi active by simply licensing your guest network access points, and our marketing and analytics engine which brings Social Wi-Fi to life does the rest. The software is cloud based and the service provided based on a monthly payment model, with a number of contract terms available to best suit an organisation s needs. Should you not have existing Wi-Fi, no problem, IS has a range of offerings to suit your Wi-Fi requirements offering a true seamless turnkey managed Social Wi-Fi platform.

4 Social Wi-Fi Social Wi-Fi from Internet Solutions Our Social Wi-Fi is compatible with leading Wi-Fi equipment together with an existing Internet connection. The solution is scalable and relevant for both small single site businesses as well as large multi-site companies with high volumes of Wi-Fi users, as well as every company size in between. Social Wi-Fi from Internet Solutions (IS) is feature rich and works with your guest Wi-Fi to deliver a return on your investment, by: Tapping individual user profiles from social networks to aid programmatic marketing engagement based on guest characteristics and visit patterns, Simplifying the social marketer s life (at both premise and brand levels) through a powerful but very accessible template-based interface for creation and management of customised, behaviour-based marketing programs, Reaching users through their preference of , SMS, or social channels (Facebook, Twitter, LinkedIn, Google+, and/or Instagram), Providing data feeds back into core customer relationship management systems as desired for further omni-channel engagement, Reducing digital acquistion costs and increasing the conversion ratio

5 Social features Social login Likes and Follows via registration process A social post of your choosing when customers log on Social media management tool Wi-Fi marketing Automated marketing tool Promotional voucher creation Login screen that can be 100% branded Custom URL redirect Brandable landing page Security Two additional personal Wi-Fi channels Data holding complies with legal requirements Bandwidth limiting per user SSL encryption traffic Data and analytics Number of visitors Customer gender, age and location Type of device used Time of visit Access to individual customer data and their social interests Content filtering Family friendly content filtering system Blocks blacklisted URLs Allows port blocking and traffic limiting Presence analytics Customer tracking, through a MAC address (unique number associated with any Wi-Fi enabled device) and the received signal strength indicator (RSSI) Works for any device, regardless of user authentication onto the network Delivers reports such as footfall, repeat vs new visitors, average number of visits, average visitor duration and recency of visits Location based services Geo-fencing capability to draw invisible lines around specific areas or location to identify behaviour patterns in the defined space Enabled through Wi-Fi grids to monitor activity, enabling real-time confirmation of who is using the network and where Analysis of how long customers are remaining in areas and purchases being considered can be calculated Data can be used to execute marketing engagement strategies instantly, including and messaging direct to the customer s phone with in-store offers for example

6 Find out more Please Visit or scan the bar code: