The partnership. The joint solution shifts wireless discussions to line-of-business and marketing needs, unlocking new revenue streams.

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1 vendor solutions

2 The partnership Purple WiFi is scalable, cloud-based guest WiFi software, offering customers fast access to free WiFi through social media login. In return, companies benefit from real time analytical insights, customer demographic data, information on customers movements around the venue, plus an engagement tool to send targeted customer communications. Purple WiFi is in thousands of venues and has millions of users worldwide. Purple WiFi is a powerful and secure platform, with features such as social login, enhanced social media interaction, family friendly content filtering and real time insight and analytics. Purple WiFi can be deployed on new or existing Cisco Meraki infrastructure. Purple Wifi is an over the top (OTT) solution for Cisco Meraki APs and CMX for location based services. The joint solution shifts wireless discussions to line-of-business and marketing needs, unlocking new revenue streams. Cisco Meraki offer enterprise class WiFi solutions. Purple WiFi adds a best in market guest WiFi platform that is legally compliant, has content filtering, social login, deep analytics and marketing tools built in, all designed to deliver a better customer experience whist providing tools to generate a return on investment. Our fully scalable solution has options for small, single site businesses right up to large multi-site organisations with high volumes of WiFi users. The joint Cisco Meraki and Purple WiFi solution provides not only a robust and easy to manage wireless network, but also a branded login process that uses social media or a short form that is simple for a customer to use. Businesses can drive offers, incentives, and details of their loyalty programs to their customers in real time either via the login screens, via s, or SMS, helping to boost revenue as well as customer loyalty. P1 Purple WiFi is suitable for retail, leisure, hospitality, public sector, education, healthcare, travel and transport venues where organisations are looking to generate a return by offering free WiFi.

3 The solution the components key stakeholders Cisco Meraki Meraki APs, Cisco CMX Cloud-based solutions Purple WiFi Purple WiFi Guest WiFi Licenses Purple WiFi Presence & Location Analytics Licenses CEO CTO CIO CMO Innovation/Strategy Director Omnichannel Director Customer Experience Director critical drivers value proposition Drives hardware sales Our joint solution allows the account manager to move the conversation from IT to Marketing where clear benefits can be demonstrated and new budget streams are available. By adding location analytics the number of APs required increases Can be deployed on new or existing Cisco WLAN or Cisco Meraki networks Monetization of the WiFi network Need for detailed customer analytics & demographic breakdown Customer engagement/vouchering Drive social media engagement targets Any public WiFi network where there is a desire to monetize the service/ generate an ROI. Those looking to understand more about their customers by collecting demographic data and user analytics. Businesses looking for ways to engage with customers in real time to encourage additional spend and build loyalty. Businesses wanting to provide content filtered, family friendly internet connection. Have an existing CMX/MSE P2

4 The partnership How does Purple WiFi enhance the Meraki offer? Hierarchical access and management of the multi-tenancy system allowing overview of the entire deployment, groups or specific venues. Customizable user access of the analytics dashboard; read only, hide specific features/reports and restrict access to personally identifiable information. Splash page editor including templates or custom code (HTML, CSS, JAVA) and includes onlinelanding page editor. The ability to auto-translate different language versions (25+ languages available). Design the end-user access journey. Select from Social Media Access, form entry and SMS verification. Upload custom T&C s and the ability to opt-in/out of marketing communications. Seamless login on repeat visits based on user MAC. Custom URL redirects based on age, gender, recent visit and access method. Marketing tool includes e-shots and SMS with campaign reporting. Ability to target demographics, gender, frequency of visit and dwell time. Analytics and reports that are available in PDF or can be ed daily, weekly or monthly. Customer Level Reports Top 10 busiest venues right now Top 10 busiest venues in past 24 hours Users by day Cumulative users and sessions Users by month (new vs repeat) Top venues by daily average (last 28 days) User demographics Total WiFi users Gender Age Top 10 visitor locations Visitor sources Social network by gender Social network by age Operating system Browser Data usage WiFi usage duration Facebook likes percentage Facebook likes count Number of likes and un-likes Recent social exposure Page impressions by users Page impressions by gender / age Impressions by age for gender Top 5 cities Impressions by source P3

5 Visit: UK: Europe: US: Asia Pacific: ANZ:

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