CONNECT YOUR CLIENTS TO THE CUSTOMERS THAT MATTER

Transcription

1 CONNECT YOUR CLIENTS TO THE CUSTOMERS THAT MATTER

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3 INSIGHTS & INTENT

4 MAKING THE MOST OF AUSTRALIA S VIBRANT COMMUNITY MARKETPLACE

5 CONTENTS INTRODUCING GUMTREE MEDIA 5 GUMTREE INSIGHTS 6 OUR DATA DRIVEN APPROACH 7 KEY BENEFITS 8 OUR GUMTREE AUDIENCES 11 Parents 12 Auto Intenders 14 Movers 15 Small Businesses 16 Bespoke 17 FORMATS & SPECS 18 Standard Ads 20 Mobile Display Ads 21 Playground XYZ Ads 22 Expanding Ads 23 Billboard Ads 24 METRICS & INSIGHTS 25 CONTACT US 27 [ 4 ]

6 INTRODUCING GUMTREE MEDIA ADVERTISING WITH GUMTREE GIVES YOUR CLIENTS A BETTER WAY TO REACH A GROUP OF CUSTOMERS WHO ARE READY TO BUY. At Gumtree Media, we re shifting to a programmatic-first model designed to meet the needs of today s advertisers. It s a data solution that combines rich first-party registration data with buying intent data to deliver highly qualified audience segments. Gumtree gives your clients unparalleled access to an active community that is in the market right now. By combining our comprehensive data with leading ad technology, Gumtree Media offers mass reach across multi-screens that deliver real results for advertisers. [ 5 ]

7 GUMTREE INSIGHTS OVERVIEW 7.4 m UNIQUE AUDIENCE* REACHING 1 in 3 ONLINE AUSTRALIANS* 13th MOST VISITED SITE IN AUSTRALIA* 69% visit every week** 1 new ad posted every second** 370,000 replies per day** MOBILE 3.2 million mobile users (24% reach)* 14 sessions per person lasting 3.8 minutes* 52 minutes per month per person* *Source: Nielsen Digital Ratings Monthly April 2016 **Source: Gumtree Internal Data April 2016 [ 6 ]

8 OUR DATA DRIVEN APPROACH Gumtree s comprehensive data provides valuable insights into the behaviour of buyers, sellers and browsers. OUR ACCESS TO HIGH QUALITY FIRST-PARTY DATA ENSURES MORE CONFIDENT AND EFFECTIVE TARGETING FOR YOUR CLIENTS. The advantage of Gumtree Media is that advertisers can now reach a data-enriched audience that is online and ready to buy. With 100% real-time data, it s a unique and cost-effective way to engage the customers that matter most. [ 7 ]

9 KEY BENEFITS RICH MEDIA BRING YOUR CAMPAIGN TO LIFE PROGRAMMATICALLY FIRST-PARTY DATA ENSURES QUALITY DATA TO PROVIDE BETTER TARGETING TRANSPARENT VIEWABILITY OPTIMISED QUALITY INVENTORY IN A TRUSTED ENVIRONMENT VERIFIED WITH GOOGLE ACTIVE VIEW AND INTEGRAL AD SCIENCE [ 8 ]

10 MOBILE PARTNERED WITH PLAYGROUND XYZ TO DELIVER NON-DISRUPTIVE, INNOVATIVE AND IN VIEW RICH MEDIA EXECUTIONS PROGRAMMATIC GUARANTEE PROVIDES PREMIUM RESERVED INVENTORY TO PROGRAMMATIC BUYERS [ 9 ]

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12 OUR GUMTREE AUDIENCES The Gumtree community gives advertisers access to a group of active buyers from motor enthusiasts looking for their next car to busy parents trying to find just what they need. Our extensive data allows you to create audiences designed specifically for your client s objectives and reach them programmatically. [ 11 ]

13 CASE STUDY: PARENTS BUSY, BUDGET-CONSCIOUS AND BUYING FOR THE FAMILY 73% VISIT GUMTREE AT LEAST ONCE PER WEEK* AUDIENCE MARKERS: Looked at kids items Posted kids items INTERESTED IN: Family health insurance Holidays Clothing [ 12 ]

14 SPEND OVER $150 PER WEEK ON GROCERIES* 53% Life is hectic for working parents Sally and Craig, who have a girl and boy aged 10 and 6. They re pushed for time and they love getting value for money. So if they need something for the family, they often take a look at Gumtree once the kids are in bed it s not only convenient, but full of good buys. In the last few months they ve purchased a kid s bike, a new fridge and they ve also got their eye on a new SUV. WORK FULL- OR PART-TIME* 63% 47% visit Home & Garden section* 63% have home insurance* 51% have a household income above $80K* 51% own with a mortgage*; 35% rent* AGE RANGE* % 15% 8% % 20% 24% 30% 45% 42% 1% *Source: Gumtree Media Online Survey June 2016 (n=2,744) [ 13 ]

15 AUTO INTENDERS CONFIDENT BUYERS WHO LIKE TO RESEARCH BEFORE A PURCHASE 45% HAVE EITHER PURCHASED A CAR IN THE LAST 12 MONTHS OR INTEND TO PURCHASE IN THE NEXT 12 MONTHS* *Source: Gumtree Media Online Survey June 2016 (n= 1,218) AUDIENCE MARKERS: Selling their car Looking for a car Replying to car listings INTERESTED IN: Car Insurance Car accessories Car loans [ 14 ]

16 MOVERS ON THE MOVE, THEY ARE ALWAYS SCANNING PROPERTIES FOR THEIR NEXT HOME 251,200 UNIQUE BUYERS WHO ARE ONLINE FOR AN AVERAGE OF 9:58 MINUTES PER SESSION** ** Source: Gumtree Internal Data April 2016 AUDIENCE MARKERS: Seeking removalist services Looking to rent or buy INTERESTED IN: Homewares Garden supplies Home cleaning services Insurance Finance loans [ 15 ]

17 SMALL BUSINESSES CONSTANTLY LOOKING FOR OPPORTUNITIES 85,653 UNIQUE BUYERS WITH 46% AGED 25-34** ** Source: Gumtree Internal Data April 2016 AUDIENCE MARKERS: Registered with an ABN INTERESTED IN: Electronics and computers Telco services for small businesses Employee services [ 16 ]

18 BESPOKE AUDIENCES REACH THE RIGHT PEOPLE Gumtree Media can partner with you to create a custom audience for your client s needs, ensuring your ad is seen by the right people. AVERAGE 1 hour SPENT BROWSING, BUYING AND SELLING ON SITE* WE CAN BUILD AUDIENCES FROM A RANGE OF ATTRIBUTES INCLUDING: GENDER AGE LOCATION OVER 40 CATEGORIES AND SUB CATEGORIES PREVIOUS PURCHASE BEHAVIOUR * Source: Nielsen Digital Ratings Monthly April 2016 [ 17 ]

19 FORMATS & SPECS [ 18 ]

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21 STANDARD ADS Our standard ads are a great way to drive targeted traffic through to your client s site, and give you a range of options to use with standard web-image formats. Name Dimensions (W x H) px MREC 300 x 250 Half Page 300 x 600 Leaderboard 728 x 90 LEADERBOARD 728 x 90px LEADERBOARD + MREC MREC 300 x 250px HALF PAGE HALF PAGE 300 x 600px [ 20 ]

22 MOBILE DISPLAY ADS With so many users accessing Gumtree on their mobile or through the app, our mobile display ads let you engage buyers on the go. Name Dimensions (W x H) px Mobile Banner 320 x 50 Mobile Billboard 320 x 100 MREC 300 x 250 MOBILE BANNER 320 x 50px MOBILE BILLBOARD 320 x 100px MOBILE MREC 300 X 250px MOBILE BANNER MOBILE BILLBOARD MREC [ 21 ]

23 PLAYGROUND XYZ ADS Gumtree partners with Playground XYZ, giving you access to even more creative options to help your digital media spend work harder. Name Dimensions (W x H) px Side Push 100 x 100% Super Skins 100% x 200 Top & Tail Top: 180 x 60 Tail: 180 x 60 SIDE PUSH 100 x 100% SUPER SKINS 100% x 200px TOP 180 x 60px TAIL 180 x 60px SIDE PUSH SUPER SKINS TOP & TAIL [ 22 ]

24 CLOSE X CLOSE X EXPANDING ADS Our expanding banner ads give you more room to engage potential customers while they re thinking about their next purchase. These interactive, rich media placements can include audio, video and forms. Name Dimensions (W x H) px Exp. Dimensions (W x H) px MREC 300 x x 350 Leaderboard 728 x x 180 MREC MREC 600 x 350px 300 x 250px LEADERBOARD 728 x 90px 728 x 180px LEADERBOARD [ 23 ]

25 BILLBOARD ADS Occupying prime position on the Gumtree homepage, a billboard ad provides your clients with a unique, highly viewable branding opportunity. Name Billboard 970 x 250 Dimensions (W x H) px BILLBOARD 970 x 250px BILLBOARD [ 24 ]

26 METRICS & INSIGHTS CAMPAIGN METRICS CTRs VIEWABILITY AD SIZES REACH BID INSIGHTS AUDIENCE INSIGHTS AGE GENDER INTERESTS BEHAVIOUR INTENT [ 25 ]

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