Webinar Workbook. 1. Grow your list and optimise your process. Subscribers will always consider when is when deciding whether to subscribe :
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2 Webinar Workbook 1. Grow your list and optimise your process Step 1: Get an This means that you know that person is in your products/services to hear from you Step 2: Create a compelling Subscribers will always consider when is when deciding whether to subscribe : An opt in offer (AKA a lead magnet) gives people an added to subscribe. 2-3 opt in offers I could use in my business are: Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 2
3 Step 3: Create an attention grabbing Include a strong, compelling that tells them how they will benefit from subscribing what they will receive Create a precise, benefit driven, stronger than just sign up now ( instead try download your free guide now for example) Be, and about what you intend to send to subscribers and how often Advertise your opt in, in as many places as possible. Place it everywhere on your 3 places I can put it are: other ways I could drive traffic to my sign up form are: Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 3
4 TAKE ACTION! How are you currently generating sign ups to grow your list? What sources of traffic are working for you? Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 4
5 Are you currently using a lead magnet to entice an opt in? If not, start thinking what would serve you audience best. (Use the space below to brainstorm some opt in ideas) Take a look at your sign up form can you optimise it to be more benefit driven? (Use the space below to make any notes) Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 5
6 2. it and send, content Plan your content out in advance to ensure all campaigns work together and provide value as well as to keep you on track with your sends Create a And plot on it: Then: for each How do I make my content relevant? 1. your subscribers Ensure you use the information 2. Only ask for 3. Deliver To find out more information about my subscribers I could Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 6
7 Using the Information Gathered your database speak to your customers individually Create different sections of dependent on Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 7
8 TAKE ACTION! Plan out your sends for the next 6-12 months Calendar Pot key events & s Add outlines Look at your database what info are you currently collecting. Are there any gaps? (Use the space below to brainstorm any thoughts/ideas) Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 8
9 Create a survey if needed/adjust sign up form. (Use the space below to brainstorm any thoughts/ideas) Start to create segments of different types of subscribers. (Use the space below to brainstorm any thoughts/ideas) Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 9
10 3. Make your life easier and make money while you sleep your s! The first of these types of s that your subscribers receive will be: The (This type of has 10x higher transaction rates and revenue than bulk s 5x more opens 4x more clicks.) 3 (or more) key elements to include in this Other: Another type of automated campaign (AKA Triggered ) is a Targeted The first days after someone registers are critical You can use this type of to Build the with the subscriber Add Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 10
11 Lead to Plan out your key touch points - 3 examples: o When a subscriber o When a subscriber o When a subscriber doesn t Examples of Other Triggered s Demographic - for example: Behavioural - for example: Purchase - for example: Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 11
12 Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 12
13 TAKE ACTION! Plan out YOUR key touch points choose one to start with. Identify the objective of your campaign is it to generate a sale (sales funnel)? Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 13
14 Work backwards from your objective to your touch point and fill in the s in between Add value and then lead onto the sale Copyright Shine a Light Media Ltd. All Rights Reserved. Not to be copied or reproduced without permission. Page 14
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