ECOTROPHELIA. Food eco-innovation competition

Transcription

1 ECOTROPHELIA Food eco-innovation competition 1

2 Competition structure 2

3 ECOTROPHELIA : what is it? A food eco-innovation competition Design an innovative food product from A to Z Prizes to be won A student team 5 to 12 contributors Representing a school Exemple : a French event taking place in Avignon (July) A European event in Paris/Koln (October) A great business card for young engineers 3

4 Competition historic TROPHÉLIA France National competition in food innovation ÉCOTROPHÉLIA Europe Eco-innovation 1000 students 300 projects 30 projects industry

5 Participants / Partners 5

6 Exemple AgroParisTech participation 6

7 Historic PASTAFRUTTI MOUSSES CREATIVES PECTIFIT JELLY DRINKS FRUITOGO FRUIT n ROLL PICK'PASTA LACT & FRUITS SWEET MAKI BACCANA DELICHOUX TABOOLAIT SEN'DO VITAPLUS APERIOZ' TRESORS DES CARAVELLES

8 Few examples of products Délichoux Lact & Fruit Fruitogo Mousses créatives 8

9 Why : developing skills Projet management Innovation management Spécific skills : formulation, industrialization, business plan, packaging, etc. Valorization of CV, facilitating job interviews Competition nationally recognized by Companies 9

10 They were here «To be given the opportunity of working on a hole project an then propose it to industrials, is a chance.» «Professionnels have a very critical point of view at the same time they are able to find positive aspects of the project. It is valuing.» «Trophélia for me, is begin to learn my future job.» «Very proud of having won.» «Amazed from having developped unexpected skills.» 10

11 Specifications 11

12 To be considered Originality, créativity, innovative aspects of the product Marketing study Technical study (formulation, fabrication diagram) Technological study (simulation at industrial scale) Regulation study (product & name) Integration of sustainable development Financial study : simulation of three-years running (business plan, 3-years operating account, calculation of product rentability) Parterships 12

13 Originality Marketing study Ingrédients originals or available in other distribution channels Innovative technology or fabrication process Packaging with originality in his fonctionnality New market creation allowing additionnal revenue Concept test Consumer survey Competition analysis Potential markets estimation Strategy, segmentation, positioning Organic, fair-trade or sustainable developement approach Marketing mix 13

14 Technical study Bibliography Formulation approach Sensorial analysis Description of product composition Fabrication diagram Technical specifications of optimized product Validation of product s microbiological quality Health / nutrition 14

15 Technological study Suppliers selection Proposal of fabrication line Workshop characteristics Production organization Predictive risk analysis Sustainable developement Suppliers analysis Packaging ecodesign Choice of industrial tool Production conditions Logistics and supply chain Simulation LCA-type analysis 15

16 Projet presentation Team formation Application Selection Avignon competition Agenda Product choice Name choice Market study Conso. survey Marketing Mix Preparation Produit model Optimization R&D Senso. analysis Indust. QSE Pack. Partnership research Business plan Thesis redaction Training course

17 Remember Students projects Second or third year in engineering learning cycle Partnership possibilities Application file for national competition Middle of april Selection for national competition Middle of May French competition participation First week of July in Avignon Européan competition participation October in Paris/Koln 17

18 France : event in Avignon 18

19 Running the national event (French exemple) AVIGNON First week of July 3 days First panel: technical Selection 5-6 projets Second panel : national Plus other prizes Public presentation = stalls Tasting product s: jury and visitors 19

20 Prizes ECOTROPHELIA Gold ECOTROPHELIA Silver ECOTROPHELIA Bronze ECOTROPHELIA Innovation F&V Mention spéciale jury Innovation F&V Spécial price Marketing et Communication Spécial price Bernard Loiseau Spécial price Nutrition 20

21 Pictures from AgroParisTech

22 Pictures from other participants

23 European version 23

24 SIAL / ANUGA Meeting of des laureates from european participating countries Every two years France / Germany At the International Exhibition of Food Innovation A prestigious event in English 24

25 Participating countries Germany Austria Belgium Denmark Spain France Greece Holland Island Italy Tcheck republic Romania Russia Slovenia Swiss

26 Thanks for kind attention More information Agnès MARSSET-BAGLIERI Gwenola BERTOLUCI @APT 26